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From Undrafted NFL Athlete to $100K/Month: Building and Breaking a Fitness Empire

John Madsen takes us through his improbable journey from never playing high school football to walking onto a college field and landing a 3-year career in the NFL with the Oakland Raiders. He opens up about the reality of his post-NFL years—opening a gym without business experience, watching his bank account hit zero, and having to rebuild from scratch with high school athletes until discovering the scalability of online fitness.

The skinny

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