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The billion-dollar scheme: What Trump truly wanted from FIFA
Turning Football Into a Wealth PipelineThe Shape of the DealJared Kushner’s firm, Thrive, is helping pitch a plan to raise up to $4.2 billion for FIFA by carving out its commercial operations into a new subsidiary. The proposal still needs approval from FIFA’s 211 member associations, and UEFA has already pushed back hard, warning that football is not something to be sold off as an asset.Who Actually Has PowerThe real power in this story sits with the people turning global sport into a financial instrument: Kushner, FIFA leadership, and the institutional investors being courted through…
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