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From Ukraine to Silicon Valley: Paul Matt's Journey Leading Adwisely
In this episode of The Entrepreneur’s Logbook, Zachary Bernard speaks with Paul Matt, CEO and co-founder of Adwisely, an AI-powered advertising automation platform helping e-commerce brands maximize their return on ad spend through Meta and Google. Paul traces his entrepreneurial journey from launching Retarget App as an 18-year-old in Ukraine to scaling AdWisely, now managing over $15 million in ad budgets and routinely delivering 600 percent ROAS for thousands of online stores. He reflects on two pivotal lessons: relocating sooner to the heart of his market in the U.S., and honing in on…
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