Latest / Suite Success: Masters of Hospitality
You Can’t Market Your Way Out of a Bad Experience
On this episode of Suite Success, host Katie Cline sits down with David Goldstein, President and CEO of Travel Alberta. With more than 30 years of leadership experience spanning media, government, and tourism, David is rethinking the traditional role of destination marketing organizations, shifting the focus from simply attracting visitors to investing in the experiences that make them want to visit in the first place.
From developing Indigenous tourism experiences and encouraging travelers to venture beyond Alberta’s iconic destinations like Banff and Lake Louise, to experimenting with…
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