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Episode 38: Why You Should Treat Your Book Like a Business

Episode Title:

The Smart Publishing Impact Series - Episode 38: Why You Should Treat Your Book Like a Business

Episode Summary:

Your book isn’t just a creative project—it’s a product. In this powerful episode, Renée Lautermilch explains why every author should treat their book like a business from the start. Too many writers fall in love with their idea but fail to plan for what comes next—launch, sales, and long-term impact. Renée walks you through how to reverse-engineer your book’s purpose, test your ideas in the market, and create a real plan for success. Whether you’re writing to build…

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