Latest / Thanks For Visiting / 274. Hosting Hotline: Keeping Your Airbnb Open & Your Guests Happy Through Construction
Transcript
- 0:00Hello.
- 0:00Welcome back for another great episode.
- 0:02My name is Sarah Karakaian.
- 0:03I am Annette Grant.
- 0:04And together we're--
- 0:05Thanks for Visiting.
- 0:06And this is the--
- 0:07Hosting Hotline.
- 0:08Listeners, have you ever had a rental that is right off of a new construction
- 0:13project, or maybe your neighbor is renovating their kitchen, and you're
- 0:19like, what does that mean for my rental?
- 0:21Nicole is facing the same challenge.
- 0:24Hi, Sarah and Annette.
- 0:25My name is Nicole, and I'm a newer listener.
- 0:28We currently have two short-term rental condos here on Maui, and I
- 0:32was curious what you guys do when there's constructions going on on the
- 0:36community that's out of your control.
- 0:39Do you notify the guests?
- 0:40Do you offer discounts?
- 0:41What can you do to salvage your income?
- 0:44Great question.
- 0:44That's a really great question, and thank you for being a new listener, Nicole.
- 0:48Yeah.Welcome.
- 0:49New friends.
- 0:49We love it.
- 0:50Okay, let's dig into it, Sarah.
- 0:53I feel for Nicole because I've got a duplex that we are gut renovating right
- 0:59now and hoping to be ready by this fall.
- 1:02And of course, it's a good thing.
- 1:04You mentioned this, Annette.
- 1:05So in the neighborhood where my duplex is at, they've demolished
- 1:10truly an entire city block, which, great, that demo is done, but
- 1:15they haven't started building yet.
- 1:16I'm like, perfect.
- 1:16They're going to start construction right when we open our doors.
- 1:19But Annette said, yes, that time is going to be challenging, but when it's
- 1:25done, what that's going to do to the desirability of my rental, and for Nicole,
- 1:30your rental too, I'm not sure what's going on, but hopefully it'll add to your area.
- 1:36Right.
- 1:36And for everyone listening to the show, obviously, it's short-term
- 1:41rentals, and it's that immediate cash flow, potentially, what
- 1:44you're earning month to month.
- 1:47But I have to believe that most of our listeners are also, um,
- 1:52purchasing the property for some longer-term strategy also.
- 1:56So Nicole, I want to offer that up, uh, that your complex or the condo
- 2:01building that you are in, it sounds like they are making improvements.
- 2:05So hopefully, for your long-term bottom line, it's going to be a big improvement.
- 2:11I know that's not what you want to hear today, but let's
- 2:14just always keep that in mind.
- 2:16Put yourself in the guest's shoes.
- 2:18And Sarah and I, we don't have visibility to exactly what this project
- 2:22looks like, but is it very apparent?
- 2:26Are they going to pull up and be like, wait, I just got rope-a-dope.
- 2:30They totally knew there was construction.
- 2:32This is a top pricing here.
- 2:37Put yourself in your guest's shoes, um, and how much is it
- 2:41going to impact their stay?
- 2:43And I would definitely let them know about it.
- 2:46I think being honest about the construction being there.
- 2:51That way, you can at least let them know ahead of time if they
- 2:53want to make other arrangements.
- 2:55Again, it depends on what that construction is.
- 2:57I don't know.
- 2:58Is it right outside your door and they can see semis coming back,
- 3:03and back hose, and people in and out, or is it just in the distance?
- 3:08There's a lot of different, um, variables here that we don't know, but--
- 3:13It sounds like the guest's stay is going to be impacted
- 3:16because Nicole is concerned.
- 3:17And so also, Nicole, there was a time that seemed like forever.
- 3:21I managed a 12-unit building, and six of the units were under construction
- 3:25for so long because it changed-- oh, two, two and a half years.
- 3:31It changed hands with owners, and then there was issues with-- we
- 3:34went through three contractors.
- 3:36It was a thing.
- 3:37Here's what I did.
- 3:37So itwas just a construction project.
- 3:39Yeah.
- 3:39Just a normal--
- 3:40I don't know why we act like every time it's like, the contractor didn't show up.
- 3:44They didn't do-- it's like, yeah, welcome to life.
- 3:47Or just like us with life.
- 3:48Our bookings are down.
- 3:49The guests accidentally used the white towels instead of the black towels.
- 3:53Like, no, duh.
- 3:53Just expect it.
- 3:54They drank beer.
- 3:55No way.
- 3:57Okay.
- 3:57Sorry.
- 3:58But every time, it hits you when you don't need that right now.
- 4:02But Nicole, here's what we did, and it worked pretty well.
- 4:05First of all, I feel like if it's out of your control, maybe it's the city, um,
- 4:10running it, what have you, we feel like, well, it's not my control, so why does my
- 4:13average daily rate have to be impacted?
- 4:16But unfortunately, again, perception's reality.
- 4:19Your average daily rate for that time period does need to reflect the stay
- 4:23and what the guest gets out of the stay.
- 4:24So if they're going to be impacted, whether it's early morning,
- 4:26late at night, what have you--
- 4:27An amenity isn't open to them that normally would be open to them.
- 4:31Sure.
- 4:31And then let them know that you have adjusted your rates
- 4:34accordingly to offset that.
- 4:36And I would let them know.
- 4:37This is my opinion.
- 4:38There might be some other opinions out there, but what we did above the fold
- 4:41in all of our listings, our channel listings, is we had the dates of
- 4:45construction and that the guest may or may not be impacted in this way.
- 4:50So for us, we made sure our contractor did not start until 9:00 AM, and
- 4:54they finished every day at 5:00.
- 4:55And so we let the guests know.
- 4:57And that on weekends they wouldn't be impacted except for when they
- 4:59walked in, they might see a vestibule that is temporary to allow the
- 5:03contractors to work during the week.
- 5:05We adjusted our rates accordingly as well.
- 5:07And then after the booking confirmation message, also remind the guest.
- 5:12If you are staying with us between these dates, this is what's happening.
- 5:17We are doing everything we can to make sure that your stay goes
- 5:20smoothly, including adjusting our rates from our competitors
- 5:24to take this into consideration.
- 5:25AD MARKER
- 5:26The other alternative, Nicole-- have, again, very little
- 5:29information on your scenario.
- 5:32Is it potentially a place where you could do a mid-term rental for a while?
- 5:37Depending on what the rate adjustment is, would it make sense to have maybe
- 5:42a longer-term stay in there and adjust it accordingly and just know, hey,
- 5:46this person's going to be in there.
- 5:48I'm not going to have to worry about the guest interaction
- 5:51for a month or two, or three.
- 5:53Maybe it's a potential where-- I know in your message, you're a realtor.
- 5:58Maybe there's some realtor friends out there you could connect
- 6:00with if someone's doing a home renovation or traveling, something.
- 6:03There might be some alternatives if you just see like, holy
- 6:06smokes, it's just too much.
- 6:08I mean, you said you had two condos, so maybe looking at a
- 6:10mid-term rental for one and keeping the other one short-term rental.
- 6:14But, um, definitely, I would say, need to let them know, especially depending
- 6:19on the degree of the renovations and the construction, because you don't
- 6:23want to get any bad reviews from you not giving visibility totheguest.
- 6:28No, you need to set the proper expectations so they know exactly
- 6:32what they're walking into.
- 6:33And Nicole, my final thought for you, and I'll see if Annette
- 6:36has any before we sign off here.
- 6:37But my final thought for you is we are such at an age of how awesome
- 6:41it is for people just to book their stay and let themselves in.
- 6:44Everything's automated.
- 6:45But in this case, and you being a realtor, Nicole, this might be great for you, and
- 6:48obviously, a short-term rental host, is to call your guest after they confirm their
- 6:53booking and make sure they understand what is going to be impacted during their stay.
- 7:00And right after they book too, so that if they didn't realize it or someone
- 7:03else booked, what have you, you made that phone call, that personal touch.
- 7:08And I've got my final word, which just popped into my mind.
- 7:13Nicole, this is a great opportunity.
- 7:16Any of these guests that absolutely supported you during this time, this
- 7:23is a great segue to welcome them back once all of it is complete.
- 7:28So this is something where when they are booked, maybe you do leave them a
- 7:32gift letting them know, hey, thanks.
- 7:34So glad you booked with us during this construction.
- 7:35We'd love to welcome you back and have, um, potentially-- it doesn't
- 7:39even have to be a discounted rate.
- 7:40Maybe it's an additional welcome gift or something like that.
- 7:44But this is a way that you can already be looking towards, once the
- 7:48construction's complete, welcoming some of those guests, um, back again.
- 7:52I mean, you should always be welcoming them back, but a little
- 7:55extra effort on the ones that supported you during the construction.
- 7:58And if you need Sarah and I to come check out the construction to see--
- 8:03We'd be happy to.
- 8:05Be your truth telling friend about how bad the construction is in
- 8:07Maui right now, just let us know.
- 8:10I'll bring my noise canceling headphones.
- 8:12It'll be fine.
- 8:13All right.
- 8:14Great question, Nicole.
- 8:15Good luck.
- 8:16Just persevere.
- 8:17This is for all listeners too.
- 8:18This stuff is going to happen.
- 8:20You're going to have a neighbor that maybe is doing a rehab.
- 8:23Your streets are going to be maybe getting new curves.
- 8:28This will happen if it hasn't happened to you yet.
- 8:31There is going to be some construction, um, in your area,
- 8:35I'm sure, at some point in time.
- 8:36Or, again, you need to do your own construction, um, on your property.
- 8:42So great question, Nicole.
- 8:44So everyone can learn from that one.
- 8:46With that, I'm Sarah Karakaian.
- 8:47I'm Annette Grant.
- 8:48And together we are--
- 8:49Thanks for Visiting.
- 8:49Talk to you next time.