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Lessons - The Secret To Lasting Success | Jennifer Cohen - Habits Expert & Performance Coach · Success Story with Scott Clary

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  In this lessons episode, discover the power of relentless commitment and disciplined habits in
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  achieving long-term success. Learn why dedicating a decade to your craft transforms persistence into
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  mastery and understand how the same mindset applied in fitness fuels breakthrough performance in
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  business and life.
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  So the two things, these sort of points that I want to touch on like one thing, I've always said
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  this and it's a version of what you just said, but like do do anything for 10 years and to your
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  peers and your friend you're going to be considered like quite successful at that thing. Like I don't
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  care if it's like installing windows in a new developed like a new house or you're starting a podcast
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  so you're posting on social like do it for 10 years and look at the results and you're probably
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  going to be monetizing that you're going to be making some decent money you're going to turn into
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  like a side hustle or a full-time living like you just have to do it for 10 years. Like obviously you
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  have to iterate and maybe test and keep trying different things but I mean like if you're moving in
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  one direction and you have one goal for 10 years it's very hard to fail at that thing and you'll
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  probably be known for being some sort of specialist at that particular thing. Well this is what I think.
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  I think the majority of people don't even try. So when someone actually tries more than once
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  your just pure number is game your your potential and possibility for getting what that is
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  you know kind of goes up already by a landslide right. That's the bottom line. Most people
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  most people don't even try. Most people give up after they don't get somewhere. They're they're
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  not relentless in their pursuit there but you have to be relentless. You have to be obsessive.
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  Like another quality like words you were saying well how is it that you you know you said or
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  the two things you're like well how is it that you have that mindset to even say well why not.
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  There is like an and I said to you well you have to have a level of entitlement you also have to
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  have a level of obsessiveness. You have to be obsessively wanting something and then the day if you
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  want to lose weight and you you will lose weight if you want it bad enough right. So this idea of
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  like well I tried this and it didn't work and I did that well you know what I don't buy that.
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  I think whenever and I and I use myself as an example when I'm not really that interested in
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  something or not that passionate about something or I don't really care enough yeah like my results
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  are kind of like and then I move on to something but when I am super obsessed about something and
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  super like into it there's like nothing that will like stop me. I become super tunnel vision.
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  You have to be super tunnel vision to be successful. You asked me before we started this podcast
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  you're like well how did you get Tony Robbins and you know how I got Tony Robbins because I asked
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  constantly I had never gave up and when one person didn't couldn't kind of help me or he said
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  no and one way or didn't respond I figured out another person who may know who can have another angle
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  where I can get in through you know the back door and that back door slammed on my face so then I
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  like dug a tunnel underneath and you know there was a you know I couldn't get past that so then I
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  went to the other side and I like there's like you don't you you have to be constantly thinking
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  of ways to get to what your your goal is and be relentlessly and be obsessive and that's how
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  you do it and because like I said most people don't try that hard most people don't even attempt
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  or they give up after like they have one failure you know then that's why it doesn't happen so the
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  people who try over and over again they're the ones who are going to have the success because it's
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  a tradition at the end of the day right like I'm not giving up so the retrition I'm going to win
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  before you because you gave up after like 20 minutes I love um you know there's so many it's
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  interesting there's so many there's so many business and life lessons that can be derived from some
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  from like from personal health well-being like attainment to fitness goals like team sports like
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  there's I love like the I love like pulling over like all the lessons that you learn from if
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  somebody successful in the gym and the mindset that it takes to be successful in the gym towards
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  their gym goals and then you you take that person and if you put them in a business scenario
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  it's like the exact same mindset and and I I love that I also like talking to like the strategy
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  that all these like you know football coaches deploy like for their teams that are so similar to how
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  you lead people in a in a workplace and stuff like that but just just if you have thoughts on that
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  that would be cool too because I'm so glad that you said that because it's interesting because
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  you know I was talking about how people compartmentalized right so many people say to me
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  well she's a fitness person she's a fitness girl how would she be able to do that I mean like
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  how can she do strategy for this fortune 100 company when she does like squats and lunges with
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  you know Becky on the side like there's like there's like a disconnect right but this is the
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  interesting thing fitness to me was my foundation because what it taught me first of people don't
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  even realize that I have I went to school and all the other stuff and all the things I've done
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  but they are myopic and they're thinking and think because I did a squat and I like aerobics
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  or step step step step class that your mind doesn't have the ability to kind of grow beyond that
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  but fitness to me was such a foundation because it teaches taught me and it teaches people who do
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  it seriously goal setting discipline disciplines a major thing that is overlooked right it takes a
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  lot of discipline to go at something over and over again it takes a lot of discipline to stay on
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  track and not veer off track because something is more shiny over there it takes so much discipline
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  to actually pursue constantly obsessively so you learn the discipline you learn the goal setting
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  you learn how when you see progression or you see yourself progressing that like that like a
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  positive mental confidence grows right it also takes a lot of mental toughness to go somewhere
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  over and over again every single day when you are tired or when you are you know working so hard
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  where you're like not sleeping and like go and and like keep working out at the gym over and over again
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  those things are getting up early getting up early eating eating well like those are that's like
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  such discipline that is such like it is it's all the things that are really important and
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  transferable skills that you can utilize in business and truthfully are the most important
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  most important values and most important skill sets and fundamental values that you that that
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  kind of that kind of make people successful in their personal like the professional like in
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  everywhere else so when people think oh just because she's a fitness girl she's not able to do this
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  or that I will go into that scenario and I'll say okay well let's let's see what happens
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  and I will out work and out win most of those people almost every single time because I've already
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  have that foundation from what fitness gave me and it is the same which that's why when you're saying
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  coaches who are team coaches for football or whatever they are they are throwing so much at these
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  athletes constantly like for like for human performance like not giving up when you are tired
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  and when you want to like when you are exhausted or when you're sick or when you're just don't
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  want to do it anymore or the relentlessness that comes from all that is such an important quality
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  and that's why when you when people if you actually look at a lot of the top CEOs or top entrepreneurs
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  in the world I'm not saying it's obviously like everybody but I'm saying if you look at like the
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  a lot of them really have a very they hold in on their morning routine their fitness routine
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  they are doing things to keep them on point because they know if they do that it will help them
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  with everything else in their life now okay so so our goal is to talk about personal brand
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  of partners if you haven't done any of that shit yet but that's okay because this is this is good too
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  so it's it's beer I mean what a name is that okay a beard off a little bit we could do yeah
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  I don't give a shit we could do we could do more if you do more of these doesn't matter to me like fair
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  it's all good come back and talk on branding another time we could totally do that um okay but
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  okay so you're you're you're sort of dovetailing to a really good point so like habits so this is
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  all about habits now your podcast is called habits and an hustle which obviously habits is an
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  important part of who you are but everybody I don't think so now we've established like there's
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  the habits will lead to success patterns and and we'll all lead to success and processes will
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  lead to success but people obviously have a super hard time committing to them because people
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  are usually very hedonistic they they don't love getting it like I'm going to take a gym example
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  that you're going to appreciate in Canada in the winter going to the gym before work and you're
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  shoveling your driveway at like 4 30 am so you can drive to like the good life at like 5 to 6 so
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  you can like make it to the opposite and like you know this shit and it's a it's not it's not fun
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  right so that's a certain type of that's a certain type of habit that gets ingrained because you
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  have that goal that you want to achieve it's a it's a fitness school now how do you and I don't
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  even know the answer because I used to do that I used to do that and I don't know how I got to
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  the point where that was so important to me that I would do something like that but how do you
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  how do you how do you architect your mind so that these that the end goal the mission is so important
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  that you can build these habits because I feel like the goal to
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  creating and maintaining successful habits is to have that end goal that's so important
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  that that you need to do the activities no matter what to get to that end result
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  well you know what it's called it's called commitment right and you gave a really good example
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  of like Toronto or Canada when you have the wake up early and like and like basically get the snow
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  in the ice off of your car and drive to the gym and all that stuff people don't even understand
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  like what kind of level of commitment that has that that entails right versus like living in LA
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  and just like going outside and just doing your thing right but it was because of those like
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  harsh harsher uh realities that kind of even made made the level of commitment that much more
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  strong but I think at the like I think it's it's commitment so the question I guess my question to
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  you is are you asking me how people could kind of like can they can they can tweak their mindset
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  to have a commitment or where does my commitment come from or how what is the question
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  the the question is the question is well actually this is a chicken and egg scenario
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  so say you have say you have a goal is it a matter of tweaking your mindset or perhaps better
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  identifying your goals so that you can have commitment well okay this is what I think first of all
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  I think people have to focus have behalf you could have to have you have to be committed
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  to whatever your goal is now first thing is you've got to figure out what that goal what what that
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  goal is to have commitment to I think if you have too many goals or they're too lofty
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  then it doesn't even it doesn't matter it's it's it's becomes lost already you have to pick one
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  thing and commit to it and then you don't change the goal you change the plan to get to that goal
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  that's the first thing you change the plan you don't change the goal and again if you have if
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  you if you are obsessively committed and passionate about reaching whatever that is you will reach
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  it if you have that commitment the the point the problem is most people don't really have that
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  commitment they think they do but at the end of the day people don't want to work that hard right
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  they don't want to work that hard like there's a whole thing is like you cannot be don't be upset
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  about the results you didn't get from the from the work you didn't do right that's basically what
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  it is don't be upset by the result you did not get from the from the work you did not do if you put
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  the work in and you have that commitment you will get to that goal it is as simple as that I am
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  that I am that convinced and you have to have that let that mindset when going into something you know
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  like if if you if you say to me uh while in Toronto or wherever you have to you know the whole the
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  car it's cold and you've got to get into the car right but like if I want it bad enough that's
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  what I'm going to have to do now this is the this is the thing I was going to say to you
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  I think a lot of it is the stop is in the start right people don't know how to begin they may
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  they may want a goal they may even have commitment to the goal but then they can be kind of
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  not knowing they're overwhelmed by the beginning so that's why I think it's so important for someone
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  to have a have one thing that they're focused on and something small that they could achieve
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  because if they achieve that they get not only gained the confidence but if they see that if they
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  actually notice a change or they notice something that's working for them that is a lot of motivation
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  for them to continue so it's like validation people need to see the validation
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  to and I think it depends on who the person is and what the goal is like if I if my if my goal is you
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  know what I want to marry Brad Pitt okay that's that's not okay it's okay I can try all I want
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  what's not going to happen right I think like you need to have something you have to be realistic as
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  well so I think there has to be a piece of it where you're like what is realistic for me
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  what can I actually achieve that's realistic that I can go for right now so you know
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  looking at yourself assessing and having self-awareness knowing what you're good at knowing what you're
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  bad at and leaning into the good stuff now again what is your goal is your goal weight loss is your
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  goal to raise a hundred million dollars depending on what it is so I always tell people have a goal
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  that a that is realistic and then if you're not good at something what I like to do is find people
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  that kind of help balance my out my weaknesses so having things aren't done in like a silo right
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  like for success it's not like everything undo it I'm doing on my own no like I have I think I hope
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  to be and I try to be more all the time but I try to be somewhat self-aware and like okay you know
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  what I'm really good in these areas but I'm really really bad in this and this and this and this and
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  this and this and this and this whoo and my toes whatever so who and what how can I balance this
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  shit out a little bit right and so you have to be really good at being okay with not being
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  great at everything some people want to believe they're great at everything and then it really
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  slows them down but if you can have that like self-assessment with yourself and then kind of
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  fill in the fill in the pockets of of where you're kind of weak then you can actually
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  actually become successful at whatever that is thanks for tuning in if you found this valuable
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  don't forget to hit that subscribe button so you never miss an episode and if you want to dive
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  deeper into this conversation check out the links in the description to watch the full episode
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  see you in the next one