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How AI can power content automation at scale

This week on The Drivetime Podcast, we’re joined by Johan Sundstrand, co-founder and CEO of Phyron – the global leader in AI-powered video automation for automotive.

Johan shares his journey from running Sweden’s largest golf shop at 19 to building cutting-edge technology that’s transforming how cars are marketed online.

We dive into how AI-generated video content is helping retailers and OEMs tell better stories, create emotional connections, and increase engagement — all at scale, across every channel.

Topics covered:

Understanding the community you are serving

The role of AI in creating…

The skinny

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