Castlery: Building a Global Omnichannel Furniture Brand
Can a direct-to-consumer furniture giant scale to $180M in revenue and still face a 1% profit margin?
In this episode, we explore pvtIQ's latest deep dive on Castlery, examining how the Singapore-born furniture brand expanded into the US market, and the physical supply chain realities shaping its bottom line.
We examine:
• Why opening flagship stores is sometimes cheaper for CAC than competing for online ad clicks.
• How heavy international shipping and bulk freight costs compress D2C furniture margins down to 1%.
• Cutting customer support response times by 34% through AI deployment to…
The skinny
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