Latest / Success Story with Scott Clary / Maria Wendt - Business Coach to 100,000 Women | How to Make $650K/Month Working Less Than 2 Days

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Maria Wendt - Business Coach to 100,000 Women | How to Make $650K/Month Working Less Than 2 Days · Success Story with Scott Clary

• 0:00
  My journey towards working less started about three years ago when I realized I was becoming a mom.
• 0:04
  Now what I do is I just create content. That's the only thing that I have in terms of jobs.
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  I always teach is whatever you're selling, the course you're selling has to be solving a
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  hyper-specific problem. In a world overflowing with content, one woman found her voice and built
• 0:18
  an empire around it. Maria Went didn't just master Instagram. She turned her expertise into a
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  multi-million dollar brand. A good course isn't when nothing more can be added. It's when the
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  student can achieve the result you've promised and nothing more can be taken away. I work with
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  people who are just getting started who are in that exact nine to five. They don't believe that
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  that first step is possible for them. And what I tell my students, no one else can make for you
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  that you are going to take that first step. Helping thousands of women create real income from
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  digital platforms. With no shortcuts and no gimmicks, she transformed her story into strategy,
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  her passion into profit, and now teaches others to do the same. I think a lot of entrepreneurs
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  worry about things you don't need to worry about. If you want to be able to work, take that first
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  step and then work on it as you feel excited and motivated too. If you're looking for happiness
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  in achieving a milestone, milestone when you achieve it will be like dust in your mouth.
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  Happiness is not in milestones, it's the journey.
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  Maria, you work a day and a half a week and you're on track to generate 10 million annually.
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  So how did working less make you richer? So my journey towards working less started about three
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  years ago when I realized I was become a mom and I was like, I don't want to be on all these
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  Zoom calls. I don't want to be doing all this work that I'm doing. It has to be simpler.
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  And my mentor at the time told me, you can't do a seven figure business. You can't have a
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  set because I was running a million dollar business, but I was doing like a lot of consulting.
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  And so there's a lot of work. And he's like, you can't make seven figures just selling little
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  courses. And I was like, I'm going to show you that I can. And so while I was pregnant, I started
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  making that shift. And now what I do is I just create content. That's the only thing that I have
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  in terms of job. And then I sell very low ticket courses, like $200, $50 courses, like really
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  low ticket cheap courses that are very helpful and solve a lot of people's problems. And that
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  actually scaled up to like I said, almost 10 million dollars doing that. So it all started because I
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  knew the kind of mom I wanted to be. And it was not compatible with the current business model
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  that I had. And so I knew I had to switch to a more scalable, less hands on delivery model.
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  And I was very motivated by the deadline of, oh, my due date is August. That's what I got to
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  make the sweat. You have to architect this life that fits what you want fits the time you want to
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  spend with your daughter. Fist of time you want to actually be working and not working, but still like
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  make the money that you want to make. I don't think a lot of people, especially entrepreneurs,
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  think about that too carefully. And they start to just build. And they never take a step back and
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  they realize what did I actually build? I actually want to actually want this exactly. So your like
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  intro into entrepreneurship was consulting. Yeah. So I, well, so before that was graphic design.
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  I actually went to school for a graphic designer and I was a little freelance graphic designer. So
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  businesses would pay me like $60 to design a fly. This is back before like Canva or anything like
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  you were in manually designing this. Have you always been pure entrepreneur? I have never even had
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  a job interview. I've never had a nine to five. Like I am like I was 2013 Maria was like hustling
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  on the job boards trying to land freelance gigs. And so I realized that you know, I had this
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  knack for people wanting to pay me for my design services. Like I would have people who you know
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  would want me to design their logo. And I would say, Hey, I've got a six month waiting list.
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  Do you still want to do it? And they wanted me to design their stuff so bad they would wait six
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  months for it, which was crazy. And so then I had started having my graphic designer friends come
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  to me asking what I was doing to get so many clients and how I was positioning myself to be so
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  in demand. And that's kind of how I stepped into consulting was like, Hey, here's what I'm doing
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  to get clients. Here's how I sell. Here's how I position everything. Here's I packed it all up.
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  And then one day I looked up and I had more people wanting to work with me to teach them how to
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  get clients than wanting to design their logos and websites. So that was kind of my transition there.
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  I got I did a stint. A period of my life was consulting. And it's one of the most
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  difficult things you can never do. And it's just so time consuming. Very time consuming. Very,
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  unscalable delivery. However, the thing I will say for consulting is like, you get paid well. Like
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  yes, but if you actually look at the hours you put in. That's Charles probably too scared to do
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  that. Yeah. Right. And you start to realize that like your dollar per hour. So what did you realize
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  it was unsustainable? I think I just reached a point where I was making really good money, but I was
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  on Zoom all day long, like literally like I probably was having like six or seven meetings a day.
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  And I just like, I'm about to go on maternity leave here except I have no playing in for that.
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  So that was about three years ago, about three and a half years ago. And the first year I made
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  that switch to just selling courses, my revenue literally quadrupled. So I'm from making like a
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  million dollars per year to four million dollars per year. And then it just it was it low ticket,
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  low ticket, all the ticket, $300 or less. What made you because if we think about how like most
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  people jump into entrepreneurship, I think that the first thing they do is they actually start where
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  you started, they monetize their scale set, which I think is a smart place to start. But I think that
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  and I felt this too, like I feel like the course world seems so oversaturated. Like how do you
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  actually carve out like a niche? And how do you actually make four million dollars in revenue,
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  like top line? Yeah, how do you make four million dollars in year one, which is an insane amount?
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  Yeah, yeah. For a first year course creator in what 2021, 2022, this is not like the days of
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  2016 when Tai Lopez is selling like social media. So it's like it's it was saturated. Yeah,
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  and it's and it I think that it is still saturated if you choose to look at it that way. But what
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  me and my students done, because the thing that you have to remember is like it's not just me doing
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  this. My students are thriving and running also million dollar businesses selling courses
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  in their own industry. So it's not just the marketing industry. It's every industry is
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  quote unquote saturated. And they're still doing really well. And what they do that I always teach
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  is whatever you're selling, the course you're selling has to be solving a hyper specific problem.
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  So you're not going to make a course on building wealth. You're going to make a course on like I'll
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  give you an example of one I did where it's like how to make more sales with Instagram stories.
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  That's very specific. And so people are looking to solve very, very specific problems. And in a
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  world where it is a little bit saturated, although I don't I don't necessarily agree with that. I
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  think that that saturation is a matter of perspective. There's a lot of shitty courses out there.
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  There's very few course creators actually solving the problem people want to solve. Like
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  implementation rates for most people's courses is abysmal. Success rates for most people's courses
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  is abysmal. So if you become someone whose courses are actually a hundred times more valuable than
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  what you're charging and they actually deliver results and they actually change your students' lives,
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  that is very rare. That is a blue ocean. And that is why I've scaled I just had my first $700,000
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  a month. I'm scaling super quick. Thank you. Thank you. It's amazing. I'm scaling very quickly
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  because my students are actually seeing really, really good results, which is kind of rare honestly.
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  You don't have a background in education? Not at all. No, I was homeschooled. So I don't know.
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  I was homeschooled all 12 years. That's very involved. But I don't think back then it was so popular.
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  Back in the 90s it wasn't. No, when I was homeschooled it wasn't. But it taught me how to think
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  critically and it taught me how to be okay to be different and to think for myself, which I think
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  is really important. So when you put together like your first course, which was selling through
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  Instagram stories, like super niche, super specific. What makes good courses? What makes good education?
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  Like when you were, because I don't have an issue with courses online. I have an issue with
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  shitty courses online. Because you get like I also think that you go spend $100,000 on
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  an undergrad degree. Like what are you actually walking away with? You could probably have a
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  whole conversation. Yeah, we could. Yeah, traditional education system. But so I don't have
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  an issue with people productizing their knowledge. I think it's a really important thing to do,
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  especially when you have like this lived experience. But I don't think a lot of people do it well.
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  Yeah. So I apply something I learned in school for graphic design, which is, you know,
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  good design isn't when nothing more can be added. It's when nothing more can be taken away.
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  The same is true for course creation. A lot of course creators think that a course is valuable when
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  it's filled with modules filled with videos. But actually the opposite is true. If I can teach you
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  to solve the problem that you're struggling with in three videos or 80 videos, which would you
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  rather have? In three. Yeah. And so good, a good course isn't when nothing more can be added. It's
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  when the student can achieve the result you've promised and nothing more can be taken away. And so
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  my courses are very simple, they're very practical, they're very tangible, they're like tutorials.
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  And because it's a step one, step two, step three process, anyone can implement it and people
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  do implement it, which is the big thing with courses is getting students to actually do the thing
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  you tell them to do in the course. And because it feels so achievable, they do it. And then they turn
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  into really good success stories for me, which is obviously what I want. And that's like word of mouth.
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  Exactly. Exactly. And repeat customers. I've a 60% repeat customer rate, which is extremely high
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  for our industry. It's like 15% is the average. And so my customers buy for me again and again and
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  because they saw results with the first one. Do you think this is a version of entrepreneurship
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  that you'd recommend to everyone? I, this is what I tell people who want to get into course creation.
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  Don't get in it. If you think it's easy at first, it's easy later. So course creation and this
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  sort of like passive income or or more almost passive income or handoff business, it's yeah,
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  but it's it's in the sense of like people compared to like other forms of selling where you have
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  to be involved in the sales process for every single sale. With the course creation and the way
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  I do it, you make sales around the clock, but you have to work really hard to build those systems
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  that make sales automatically. So as we sit here on the podcast, I'll probably make 20 to 30 to 40
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  sales, but the work I did to build the systems to make those sales is kind of intensive. And so I,
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  I tell people, we need to set expectations here because you're going to nothing works harder than
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  people trying to build passive income streams at first, right? Like it's a lot of work at first.
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  And if you don't know that, you're going to quit and you're going to miss out on those more
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  auto pilot sales that come later, which is when it gets exciting. That's what people want is the
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  ability to go to the beach with their kids and and make sales or do whatever, but they miss the part
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  that it's kind of a lot of work to build you do the same amount of work you just front loading it
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  at the beginning. I think that's important. I that's why I hate the idea of passive income because
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  there's so much work that goes into actually creating some of the people want to buy. So they
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  think that if they're just, so this is where the course world, I guess because there's not a lot
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  of people that teach how to do it properly. So the course world is filled with people that are
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  throwing together a PDF and selling it or thinking that their experience is worth $997 or $4,997
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  or some other. Yeah, something that ends in seven. Yeah, yeah, for some psychological reason,
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  that somebody on YouTube spoke about once, but like 100 years ago too. Yeah. So it's like, I think
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  that people just don't understand where their value is, what their knowledge is actually worth,
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  and also like what good is, is there is there something that you use when you first started this
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  to figure out what actually resonated with your audience? Is there something that was like
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  because you know, even before press record, I was talking about my content strategy. I'm saying
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  like I test a lot of ideas on Twitter and threads and like that's super easy to test shit out
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  because there's not a lot of energy that's put into like tweeting 10 things and then I can take
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  the one that wins and turn into newsletter podcasts, whatever. But putting together a course,
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  it's like, it's a lot of effort and it's a lot of front loaded effort. I think people could easily
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  get discouraged if they put in months to build a course. Maybe they don't know what an MVP is.
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  I don't even know what a course MVP actually is. And then it flops. So how do you, how do you remove
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  the chance of a potential of failure when you're doing this? And there's so much front loaded work?
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  That's a really good question. I think there's a couple different ways you can hammer at that problem.
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  The first one is that my best students, the one that see really good results, they create content
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  for their audience. I always say like a little metric is like 180 days and just create content,
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  hyper solving, hyper specific problems for your intended customers, right? And in that,
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  you're going to get comments and you're going to get engagement with your community. And that's
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  going to help get a sense of is this product going to be good or not? But I also want to remove
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  the pressure that your first product is going to be a winner. It's probably not going to be a winner.
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  In the same way that your first YouTube video that you make isn't going to go viral.
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  It's about starting. Really do give it your best effort. Do your best market research. But
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  remove the pressure that your first product is going to be your last and your first product is
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  going to be the one that makes you a million dollars. My first product, I put my heart and
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  soul into it. I worked so hard to sell it. I worked so hard to pitch it. I charged 200 videos
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  back in like 2016 or something. And I finally got one customer. And I was like, you know what?
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  I'm going to show up for this one customer and give it my best. And I did. And after the first
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  call they asked for a refund. So like, but now here I stand with so many product lines that have
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  individually scaled up to a million dollars. And the lesson there is like let's just remove the
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  pressure that it probably won't it won't be amazing right away. And that's fine. We master things
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  in iteration. We master things with experimentation. I love that. I have a number here about how much
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  you made in your first year. I have no idea if it's true. It's just 63 dollars. 63. And my first year,
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  I made 63 dollars in my second year. I made like 350 dollars. So in two years of giving it my
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  all, I made less than $400. All this bullshit about overnight success and other idea that doesn't
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  exist and isn't real. Like the self made also not real. If you actually think about it, there's always
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  an investor customer, a mentor, a somebody that's, I mean, self made, we mean self made, you have
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  customers like shut the fuck up. Like there's nothing to self made. But all these like incorrect
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  entrepreneurial ideas are implanted in young people's heads. And then when the reality isn't
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  not when the expectation doesn't match the reality, that's when you sort of throw in the towel.
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  So these are really important stories. You've done it with courses where you've gone through so
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  many different iterations and finally something worked out. But every single person has come on this
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  podcast, whatever they've built that they're known for was not the first version. I think for me,
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  the other side of it is, yes, understanding that it is there is a shadow side and a light side.
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  But also falling in love with solving problems. The more I teach my new beginners to fall in love
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  with solving problems, the less they discourage they get. And really entrepreneurship is just a
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  game of solving problems. And so, oh, I'm not getting sales. Well, let's diagnose that problem.
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  Oh, you don't have people coming to your checkout page. Why don't you have people coming to your
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  checkout page? Let's solve that problem. And so when you start to fall in love with solving
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  problems and you understand that the game is problem solving, you're not so shocked in such
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  emotional angst when you run into a problem as an entrepreneur. You're like, oh, this is
• 14:53
  average fucking Tuesday. That's how it should be. Where did your love for entrepreneurship come from?
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  Well, it's actually really similar to yours. I was seven years old and my dad had been an adjunct
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  English professor. So like a part-time English professor teaching at a community college. And so
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  not a lot of money in that. And I'm from a big family. And so money was very tight.
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  And then he started a business and our family's financial situation changed when I was seven.
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  Obviously, very developmentally important age. And so the lesson I learned is that when you work
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  for yourself, good things happen. And it happened at such a pivotal age that I just somehow at seven
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  years old knew that I was going to start a business. And so when I was in high school, I was learning
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  how to make money blogging. And I was into the blogging world for a hot second. I was so interested
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  in it. I was like little nerdy Marie in high school reading the blogs on that. And so I just knew
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  watching my own family's financial situation improve that why would I ever start with the less
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  than good thing? Why not start with the good thing right away? And so I started high school even,
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  not even just college, but I started high school knowing that that's what I was going to do. And so
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  I was training and learning for my career as an entrepreneur when I was like 13, 14, 15 years old.
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  So it's been a long like I'm only 30, but I've been doing that doing this for 15 years.
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  You're exposed to it. I was exposed to it. Yeah.
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  If somebody isn't, because I think that's like that's the reality for a lot of people.
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  They're just not exposed to it. And most of your world view is shaped by the people around you.
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  I would say if you don't have the fortune of being exposed to entrepreneurship,
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  I've thought about this all like, how do you architect that? Like where do you go to feel
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  confidence in yourself? Because yeah, I can go tell you to watch YouTube videos.
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  But if you come from a family of like again, nine to five W2s, watching a YouTube video,
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  people may disagree, but I think a lot of people will watch those YouTube videos and think
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  that's like for other people, not for me. Yeah. Yeah. And that's a really hard mindset to get over.
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  So what would be your recommendation for somebody that's in that space that realizes that
• 16:58
  I wish I could, but I just don't know anybody that ever built anything themselves.
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  How do they have the confidence to take the first step?
• 17:05
  Yeah, that's such a good question. And I think really you hit the nail in the head. It's
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  it's not just about whether you're exposed to it's it's a fundamental like this is for other
• 17:13
  people. And it's not for me. And I deal with that mindset belief day in and day out, because I
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  work with people who are just getting started who are in that exact nine to five or you know,
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  they want that, but they don't know how to take that first step. And they don't believe that
• 17:26
  that first step is possible for them. And what I tell my students is that it is going to be
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  different. So where that resource is, where that exposure is, is different for everybody.
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  But it comes down to an internal decision within you that no one else can make for you that you
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  are going to take that first step. I can't, I tell my students, I can't come to your house,
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  pick you up by the collar and make you do it. Although I wish I could. And I would I really know
• 17:51
  that you would be breaking down your house because I want your life to change. But it comes
• 17:55
  down to you making that internal decision. And the thing I tell them is you have more
• 18:01
  support and a more of a path clear for you than I actually do at this very moment. Because what
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  I'm trying to accomplish here running a really what I want is a hundred million dollar company.
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  But let's just say 10 million dollars with a low ticket thing. Not that many people are doing
• 18:14
  that. Certainly not that many people in my sphere where I can be talking to them every single day.
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  And so for me, scaling my company, I'm flying blind. I'm reading a book or two and grasping
• 18:23
  onto the little kernels of things I can get or anyone like talking. And so you have more knowledge
• 18:29
  and education and access to information than I do at this stage. And so part of that entrepreneur
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  journey, no matter where you are, is just I'm flying blind a little bit, but I'm still going to
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  take that step forward. And that's something that you have to decide to do for yourself.
• 18:41
  I don't know. It's like coming from my background that was in tech. I didn't really have exposure
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  to this. So I never really understood the whole I get it. I mean, if you're going to sell a product,
• 18:50
  make it 30, 40,000,000 people buy it. But it also it also puts a lot of pressure on people.
• 18:56
  That's the road I came from a lot of pressure. And I don't love the idea of not everybody does this,
• 19:01
  but like the mortgage or home to go learn how to is a car. Yes, that is a conversation I would
• 19:07
  love to have with you because I think it's an I think it's an issue. I used to be in the like
• 19:12
  30,000 dollar per, you know, you were buying courses or you want to watch. I would I would sell I
• 19:18
  was selling that. That's what I was doing when I was doing the consulting. It was like 30,000 to
• 19:22
  $72,000 per customer. And I did it really well. And I and but the thing is you hit the nail on the
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  head. If you were a person of integrity, you should be taking an investment like that really
• 19:32
  fucking seriously. And I did. And it was a ton of pressure. So my students love me. I got really
• 19:37
  like everyone was happy with their investment. But the pressure took me to deliver on an investment
• 19:42
  like that that I did take. I mean, let's just say someone who's making $60,000 a year is investing
• 19:47
  $30,000. That's half of their annual fucking income. They live in a high tax state. That's 100%
• 19:52
  their take home too. That's yeah. Hello, California. So like I take that really seriously. And
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  and again, like you also ran into issues like I would tell people, you know, don't put it on a
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  credit card. Like don't and so I and I can I believe that like I'm a big Dave Ramsey fan and so
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  like I'm a big believer in like no dad and I've built my business on no debt and stuff. And so
• 20:10
  yeah, there's a it to me being able to genuinely change people's lives for $24 for $30. Like
• 20:18
  and help them get customers and grow their following. And it's for like the price of a Chipotle
• 20:25
  dinner. Like that feels great. I sleep so well at night. And my customers, I think that's very
• 20:30
  they like that too. Obviously, I think I think they like that. I think I mean they do because
• 20:35
  they're they're voting with their like their credit card and like their their money every single day.
• 20:39
  So obviously it's working. Yeah, I don't know. This is why I've always been turned off from like
• 20:45
  the whole course world. It's just if I love the idea of education. Education is great. Education
• 20:51
  changes the world. Education can change someone's life. I feel like when you exploit it,
• 20:55
  that's when it like turns me personally off. And I think that I think that listen, if you want to
• 21:03
  have like an introduction and help somebody sort of get themselves off the ground, you can
• 21:08
  if you want to have like a done for you or something that's a little bit more high value,
• 21:12
  like you can do that too. But it's not like I don't think the first version of entrepreneurship
• 21:18
  should be somebody going like 30, 40, $50,000 into debt. I agree. I think I don't even recommend
• 21:24
  that like founders should raise money before they figure out product market fit. I would agree with
• 21:29
  that too. Like I just think it's it adds pressure. It adds pressure across the board. So whether or
• 21:33
  not it's someone else's money or it's the banks money and interest, like there's a lot of things
• 21:38
  that you can do to figure out if your business is going to work without spending an insane amount
• 21:42
  of money. Like people that spent 30,000, 40,000, 50,000 as a consulting fee, those are people,
• 21:49
  those are companies that are established. Those are companies like where they know there's going to be
• 21:53
  a massive return. They can track that they're not they're not mortgaging their house. They're running
• 21:58
  at 10, 20, 30, 40, 50 million dollars in revenue and they want to hire a specialist. A totally
• 22:03
  different totally totally different. I think the fact that there is so much exploitation in our
• 22:08
  industry specifically is a big reason why I show up the way I do because I do think that I am one
• 22:14
  of the good guys and I think that it's important that people find me. We talked about this before
• 22:19
  we hit record, but one of the things I do is share not just what my business pulls in but I share
• 22:24
  how much profit I make. I share how much I spend on my business expenses and how much I spend on
• 22:28
  my personal expenses too. I so be like you want to know what I spent on my clothes like you can find
• 22:32
  that and I think that level of transparency is really important for people to have some sense of
• 22:38
  like I actually really do need someone to show me what to do. People do like they want an online
• 22:42
  business, they want to know what we're doing, but they have no idea where to start. So they need help,
• 22:47
  they need someone. My mission is to have them find me because I know I'm going to take good care
• 22:53
  of you. I know you're in good hands with me. So how do I find as many people as possible and bring
• 22:57
  them into my world where I know you're going to be well taken care of? What was the value or the
• 23:01
  benefit to you outside of being hyper transparent to like putting all of your all of your stuff online,
• 23:08
  like how much you make, how much you take home, like you know the concept of building in public where
• 23:12
  you know you'll see on Twitter like people posting their their stripe dashboards that they're
• 23:16
  you SaaS startup whatever. But that I mean that there's not many examples of people that
• 23:23
  post their entire like life. My life. You know what I spend on subscriptions. I share my personal
• 23:28
  tax returns. So like you can see my tax forms to see like what I made in every column.
• 23:34
  What do you do that? A couple of reasons. One, I want you to trust me. That's the most important
• 23:38
  thing in my industry. You have to trust me. And so me having that level of like almost taboo
• 23:44
  levels of transparency. A little bit. Yeah, a little bit. Like it's like a yikes, Maria. Like
• 23:49
  but like that's what I want. I want you to sit up and pay attention and be like that's different.
• 23:53
  And it does. The other thing that it does is like you said building public like it's a little bit of
• 23:57
  healthy pressure to build in public because when I have a month, it's like oh you know I only did
• 24:02
  $500,000 a month like everybody knows that because I share my numbers. And so it's a little bit of that
• 24:06
  like you know like a publicly traded company like they do their like reports is kind of a little bit
• 24:11
  like that where it's like a good bit of like pressure. It also expands people's minds to what's
• 24:16
  possible. I back in 2012, 2011, I was reading like blog reports per month and how much I made
• 24:22
  blogging every single month. And they would be making like I made $13,000 in a month. And I was like
• 24:26
  you can make $13,000 in a month. I want to do that. And so it just expands your mind. And my
• 24:32
  my girls that I work with like they need their minds expanded. You know where I come from even
• 24:37
  like I know how like people are excited when you're making $60,000 in a year. So then you come
• 24:41
  across someone on the internet that started with their first year mind you being $63. And they're
• 24:46
  first year. And it it just shows what's possible. And it really stretches their mind in the
• 24:52
  believable way because they're seeing where every penny of that $700,000 is going like oh she's
• 24:57
  spent $250,000 an ads. That's where that money went. She spent you know whatever it is $50,000
• 25:01
  in labor. Like so they're seeing where the dollars are going in real time. I think that's really
• 25:05
  important for them. I like that. So that that whole idea of entrepreneurship isn't for me. It's
• 25:12
  for other people. I would assume that transparency actually brings somebody like brings that reality
• 25:18
  closer to them. I think so. The other thing that I think that I do that helps them feel like it's
• 25:23
  possible is all the like vulnerable stuff I share about being a single mom and just the like human
• 25:28
  side of me all the time I've messed up like there's the income almost puts me on a pedestal
• 25:33
  and then me sharing all the vulnerability all the ways I've messed up brings you back down to
• 25:38
  humans like oh she's a mess hot mess expressed just like I am and she's running a $10 million
• 25:44
  company. That marriage of really good social proof like I made this and yet my I am a mess in
• 25:51
  like the best way possible that combination has been such a winner for me in creating trust
• 25:55
  which is I really that's the only thing I care about online is like I want you to trust me. I want
• 25:59
  you to feel like you're in good hands with me. I want you to feel like Maria someone who's
• 26:02
  going to take care of me in my business stream. That's what I want.
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  that's net suite dot com slash scott clary net suite dot com slash scott clary how does the audience
• 28:50
  because authenticity it's a word that's like thrown around a lot and I think that I think that if
• 28:57
  you want to be authentic online I think it's good to include parts of your life and this is more
• 29:03
  from like the lens of like a creator trying to create good content but I don't find it's it's
• 29:09
  good to be authentic and talk about the things that you experience but I don't feel like you have to
• 29:13
  non-stop talk about it because it distracts if that makes sense is there like a percentage of
• 29:20
  like how much you actually share to accomplish a result versus like trauma dumping every day on
• 29:25
  your stories good question there's such a right way and a wrong way to do that right because if you
• 29:29
  do it the wrong way you're like oh you should share that like a big it's a big yikes right so it's
• 29:34
  it's and I think the people just default to not putting any of themselves online because they don't
• 29:38
  know where that line is where it's actually going to help me become a human versus oh my goodness
• 29:44
  is this person selling courses or do I feel like I'm this person's therapist yeah and and almost
• 29:49
  like is this person mentally okay like I've seen sometimes where I'm like that sometimes I think
• 29:53
  people are not yeah and they're not and they shouldn't have access to their phones and so like
• 29:58
  I've seen that too but I think for me what I because I I do see people do it the wrong way a lot
• 30:03
  and I advise vulnerability and be transparent but like let's not error dirty laundry what I find
• 30:08
  is a good balance is like what talk about what you're talking about from a healed place if you
• 30:14
  have unresolved emotions like when I went through my divorce three years ago you didn't even know
• 30:17
  what's going on at all I waited and it's a good thing I would not have been classy I would not
• 30:21
  have been graceful at the beginning that's good once I work through that only in the last I would
• 30:25
  say six months or so I'm more at a place where I'm coming at this from a very healed very like
• 30:30
  this is actually amazing for me like I'm I'm not the other side in my life is beautiful and it's
• 30:34
  incredible and oh my gosh like what a gift this all was but but it took a hot second to get there
• 30:39
  and so I think really like analyzing your own emotions about something people can tell when
• 30:43
  you're coming across as angry or bitter or resentful they can also tell when you're coming at
• 30:48
  a lesson learned from a place of healing and a place of wow what a gift this was and so really
• 30:53
  you have to have enough self-awareness to know what mental space am I at as it relates to this
• 30:57
  taboo topic or this vulnerable topic that I'm sharing where's my own headspace about that because
• 31:02
  that's going to energetically come across whether you try to mask it or not people can tell I like
• 31:06
  that and then that's what and so when you are healed that's when you can start to bring it into
• 31:10
  your content and you can sort of tell those stories when you're starting to feel grateful for it
• 31:14
  you're starting to realize the lessons that come from it and you're not so angry about what's
• 31:18
  happening to you or you're not in a victim space you're like hey actually this happened and it
• 31:21
  wasn't great but here's the beautiful good things that came out of it that's a really good place
• 31:25
  to talk about it I like that a lot I just I had one more thought on on pressure and then I want to
• 31:31
  talk a little bit more about how you the idea of life architecture I love it I mean like I mentioned
• 31:37
  I'm five feet from my bedroom here it's like there's it's all done I'm like very what's the word
• 31:43
  I'm thinking of it's all done like by design right like everything in my life I try and do by design
• 31:48
  even the amount I work or what I work on I know that you're very specific as well but
• 31:52
  before I go into that you mentioned about building in public and creating like a healthy amount of
• 31:58
  pressure for somebody who's never built anything themselves entrepreneurship can feel super
• 32:06
  overwhelming obviously adding on like the pressure of disclosing your own financials I'm assuming
• 32:13
  for some people is very stressful that thought of even being an entrepreneur stressful so how do
• 32:18
  you how do you sort of leverage pressure as a positive that is you are you are throwing some good
• 32:25
  questions I mean these are good because these are things I think about all the time um well that
• 32:31
  question gets into some of my theories around entrepreneurship in general which is like I think
• 32:35
  sometimes you have to have a little bit of like I don't even want to use the word toxic but like like
• 32:40
  like there's sometimes the pressure isn't good but it achieves good things if that makes sense and
• 32:45
  so it's like my pressure to help people make money is an obsession like it's I'm obsessed with it
• 32:51
  to an almost like unhealthy degree and I don't want to put that label on myself because it works for
• 32:56
  me and so by the way I think that's very normal yeah and anybody who's built something
• 33:01
  understands like I think about it the minute I wake up in the minute I go to bed that like really
• 33:05
  my business and Ellie my daughter are like the only two things on my radar and um I can't offer
• 33:10
  advice on how to modulate pressure in a way that's like doable because that's not how I operate
• 33:16
  but Jeff Bezos is something that I really liked which was work life harmony not work life balance
• 33:21
  and so I have pressure to reach every person on the ends of the earth like I literally want to touch
• 33:26
  every human being and help them take a look at their income and say hey is there a way if you
• 33:30
  want to you can make more income if so put me in coach like I want to be there to help you
• 33:34
  that I truly believe is the reason I was put on this earth and like I will be doing this until I'm 90
• 33:38
  like that is my life's mission and so like with that sense of urgency there's going to be a lot of
• 33:44
  pressure but it doesn't feel negative it feels exciting and I think a lot of entrepreneurs worry
• 33:50
  about things that like you don't need to worry about like if you are an entrepreneur take that
• 33:55
  for if you want to be an entrepreneur take that first step and then work on it as you feel excited
• 33:59
  and motivated too the pressure as you call it is like my fuel and I love it and most entrepreneurs
• 34:06
  that I know we have that pressure but it fuels us to do really good things so I don't believe in
• 34:11
  work life balance I believe in work life harmony and my life is harmonious very much by design
• 34:17
  and that comes with the pressure but I like the pressure what I agree with everything you said
• 34:23
  what pressure is bad pressure then the pressure that makes you feel like shit the pressure that
• 34:28
  makes you feel like you aren't doing enough and you're bad for not doing enough the pressure I feel
• 34:34
  is there's more people who need help making more money and I haven't reached them yet and I want
• 34:38
  to help them like I it's a positive pressure where it's like it is but you can't also but also you
• 34:43
  can't like be down on yourself because you haven't gotten to the level that you know it's more people
• 34:49
  do that exactly yes it's a very good distinction because I know that there will be some people that
• 34:56
  I will never impact and that's okay but I get excited about the people I've already helped and
• 35:00
  it's like can we do that a hundred times more and so it's this positive this beautiful thing where
• 35:05
  you realize your work makes a difference and you're like what if I could just like help another
• 35:09
  hundred people and that's good pressure it's the duality of two things being true at once where
• 35:15
  you want to help more people but then you can't discredit and discount the work you've already done
• 35:19
  true exactly and and the work I've already done is what creates the pressure for more
• 35:25
  is beautiful I love it I really do I think that that's I think that I think that listen we're talking
• 35:31
  to different crowds here like people that are just starting out um we'll feel a lot of pressure
• 35:37
  and and I think that's a healthy thing but then also being to sort of like a more uh advanced
• 35:43
  entrepreneur crowd something that I deal with all the time and I'm sure you do as well like you do
• 35:48
  move goalposts so you don't realize that you realize a far you've come but you aren't happy
• 35:55
  about you're not like satisfied oh you're not satisfied and you're not happy let's be real like
• 35:59
  if you're if you're looking for happiness in achieving a milestone that milestone when you
• 36:03
  achieve it will be like dust in your mouth like it's it's tasteless it's it loses flavor immediately
• 36:08
  and so happiness is not in the money or in the milestones it's the journey truly and that's
• 36:15
  why I really don't know that I buy into the idea that there has to be pressure at the beginning
• 36:19
  like when you're a new entrepreneur you're invited to sit at the table and play the game with us
• 36:24
  it's like a board game night right like yeah there's some rules you gotta learn and like if it's
• 36:28
  a little bit like okay what are the rules of the game but like you're having fun you're playing a
• 36:32
  game and so I challenge the idea that it has to be pressure that there it is and that is a reality
• 36:36
  but like what if it what if it was just fun from day one that's what was for me it was just
• 36:40
  fucking fun from day one and I've had fun for 13 years and it's been awesome when you when you
• 36:45
  have a very specific product and it's working and people are getting results as a content creator
• 36:53
  and a course creator because I would say that those two things for you are synonymous and you
• 36:58
  create the courses but you create the content to support the courses and to drive the traffic
• 37:03
  how do you decide what you want to do after so I mean you you have the trust of this community
• 37:08
  of people so you mentioned you don't want the first course to be about building wealth and you
• 37:12
  only focus on how to you know sell through one particular channel even as a million different
• 37:17
  channels to sell so how do you think of the evolution of your business as I say solo printer
• 37:23
  obviously you can have a team but still like very solo printer E what do you give them next
• 37:29
  in terms of product where do you take them but also when you expand your offering to more than
• 37:35
  just one thing how do you create content that serves multiple products yeah that's you are that's
• 37:42
  a great question so a couple of things I just read a book by not necessarily by Jeff Bezos it's
• 37:48
  a collected writings of Bezos and I recommend everybody read it because there's so many misconceptions
• 37:52
  about who Jeff Bezos is but if you actually when people don't take the time to really study him
• 37:56
  and what he's doing what he's actually spending his money on but he he his shareholder letters a lot
• 38:01
  of people recommend them and I just read them and one thing he said that really stuck with me has
• 38:05
  someone that is in the low ticket business that I have like 200 250 customers a day right so like
• 38:10
  every single day 200 plus new customers a day so I'm in the like customer acquisition business
• 38:16
  and he said something that just really cracked me up because it's just so true he's like
• 38:19
  the good news is the customer is always dissatisfied there's always new problems to be solving for
• 38:23
  which you're going to find as soon as you launch your first course they're going to immediately
• 38:27
  be begging you for the next one you don't have to think the marketplace tells you what they want next
• 38:32
  so I have a long list of problems my customers have that I need to solve next for them right so like
• 38:39
  using the Instagram story one for example well the more followers you have the more people see your
• 38:44
  stories so my next course should probably be on like how I got so many Instagram followers I need
• 38:48
  to make a course on that or like they're getting views but their checkout pages are shit and nobody's
• 38:52
  buying from them okay I needed to make a course on how to make a checkout page that actually like
• 38:57
  get sales and so that there's a never-ending list of things our customers are struggling with
• 39:02
  and they tell you very clearly and very loudly what they need help with and so the marketplace
• 39:06
  tells me what courses I launch next sometimes their courses I don't even really personally want to be
• 39:11
  talking about but I know it's what my customers need and so I'm always servicing my customers and
• 39:15
  what they need and what their problems are and then you mentioned like how do you make content
• 39:20
  that promotes multiple products at the same time there's a book recommendation that I have
• 39:26
  for you it's called on Ready Fire Aim it's by Michael Masterson and he talks about how stage one
• 39:31
  entrepreneurship is zero to a million and you should only sell one product at that stage once
• 39:36
  you're at a million trying to scale to 10 million which is the stage I'm at you should be launching
• 39:39
  as many products and marketing as many products as fast as you possibly can and so it's a big it's a
• 39:45
  big switch from going from selling one product to multiple products as fast as you can and what I
• 39:50
  learned is that we as individuals overcomplicated in our heads our customers are not paying attention to
• 39:55
  every piece of content that we put out and so they might not even know that you have multiple products
• 40:00
  they're just going to see that one piece of content that's pitching that one particular product
• 40:03
  and they're going to buy from that and what I wasn't expecting but ended up being a beautiful
• 40:08
  source of profit for me was the product ecosystem where the products recommend themselves and so all
• 40:14
  of a customer who buys my selling with Instagram stories one but then I might happen to mention that
• 40:18
  I also have a course on copywriting and the better your copy is the more your stories are going to
• 40:22
  perform and so they'll naturally go and buy the copywriting course because they might not feel
• 40:26
  confident about what they're writing and they want my my little guide to doing that and so I wasn't
• 40:31
  prepared for the way this product ecosystem they probably have like 200 products at this point
• 40:35
  the way the product ecosystem recommends itself and it becomes this like a little machine that like
• 40:40
  scales very naturally sell products that help people master the skills to make the first sale first
• 40:46
  product even more effective and and not always but I mean like that's like a nice sort of like
• 40:52
  I guess ecosystem is the perfect word for it that's how you think about expanding the ecosystem
• 40:55
  exactly and they tell you what they want next and them telling you what they want next
• 41:02
  like just is it a couple of comments or is it a couple of DMs like when do you know when it's
• 41:07
  like a casual interest versus what people will actually pay for yeah that's a really good question
• 41:13
  one is just instinctive mastery like you do it enough you have your finger on the pulse of your
• 41:17
  market so you just know but two so we have a Facebook group where all of our students are in so it's
• 41:21
  a pretty big Facebook group at this point and I just pay attention to the chatter in the Facebook
• 41:25
  group like if I'm saying 20 comments and I'm like hey does Maria have a course on filming stuff with
• 41:30
  an iPhone and then 20 people are like following and they want to know if she does and and I don't
• 41:35
  I'm like huh maybe I should be launching a little micro course on filming with an iPhone that
• 41:38
  might be something my customers really need so I just start like writing it down and the thing is
• 41:43
  I can't produce products fast enough that's actually my bottleneck is if I could clone myself
• 41:49
  I would triple my business you can't hire a teacher I haven't yet figured out how to switch
• 41:55
  people trust me yeah I feel that and and and I my sister Rose she runs the ads so she's brought
• 42:01
  into my world and she is now a trusted person but people trust me and they trust Rose it's a
• 42:07
  process a Gore Institute did that and they had a ton of teachers do that but that's that's probably
• 42:13
  how I'm going to scale 200 million but I'm nowhere close to that right now and so I am the bottleneck
• 42:17
  I am the constraint I am the key like the key man risk is me as all me and so if I could
• 42:23
  produce products three times faster I would triple my revenue that's the bottleneck that's a good
• 42:27
  because they would buy them as soon as as soon as I buy launch something they buy it well I was just
• 42:32
  thinking again I don't have experience with this but I would just make the assumption just based on
• 42:37
  some of my past experience with like just selling products like if you if you if you're product
• 42:42
  if you have like a linchpin problem or a key man problem and it's you and and your conversion rates
• 42:49
  are say x percent because you sell the product you'll never replicate those conversion rates but
• 42:57
  from a business perspective conversion rates could be good enough yeah that's true that's true
• 43:02
  like if you're six percent and and it's two percent but two percent with no effort is better
• 43:07
  than you being a bottleneck that's all I'm thinking that's true no I think you're right that's
• 43:11
  something because again like we we are I'm the key man everywhere everywhere I'm the face of
• 43:17
  the exact same problem if I sold something through this podcast yeah but that's true like because
• 43:21
  we do have better than typical conversion rates and so we could afford to take a hit on that
• 43:26
  that's interesting the thing my like shorter term thing was like looking what I want to do is like
• 43:32
  I have team members that could create things that don't need my face like workbooks and guides
• 43:36
  and templates and that's very helpful it's stuff that we actually use here our team Maria
• 43:40
  but doesn't require my face figuring out that I think will help too but the long term that's
• 43:46
  exactly what we need to be doing is getting me out of it and Dave Ramsey did it really successfully
• 43:49
  with his Ramsey personalities he's got a bunch of people now and so he's he's really the person I
• 43:54
  look to that's in the low ticket world he does do events and hire tickets off but he mostly is
• 43:59
  selling like a $20 book and a $97 course I saw I saw you speaking about why you think he's
• 44:04
  such a great creator and I actually agree you can sort of drop that insight as well because
• 44:07
  like he is a workhorse yeah three hours every single day but I didn't know he did I don't actually
• 44:12
  know what he does as like a business Ramsey he does so his main product for like I don't know 20
• 44:18
  years has been like financial piece university which is basically a course it's basically a course
• 44:23
  it used to be DVDs that got mail to you before that it was cassettes that got mailed to you like
• 44:26
  he's been in the information business since the 80s or whatever it is like it was real estate
• 44:31
  no well he does have real estate and he made a ton of money with real estate in 2008 but his
• 44:35
  Ramsey solutions business is in the information selling business and so he has done that very
• 44:41
  successfully for a long time and that's the business I'm in and I it's a great model because he's
• 44:45
  always he's over a hundred million dollars in annual revenue doing that all low ticket for the
• 44:50
  most part he does have like on trade leadership which is his higher level like masterminds and stuff
• 44:54
  but for the most part it's $20 books you know $37 for this the makes sense because the people that
• 45:01
  like sort of follow him are not killing it financially no they're a bunch of people yeah they're on
• 45:05
  a budget they're on the day Ramsey budget they're eating beans and rice yeah and it's funny because
• 45:08
  he is like the main advocate for no debt yeah and I that's kind of his thing it's no debt I mean
• 45:15
  he's like the opposite of Robert Kiyosaki right yes no literally there's like a billion dollars
• 45:19
  in that he's like he owns his real estate free and and that's what comes to like lifestyle
• 45:22
  architecture like and lifestyle design beautiful I design yeah think pro I do not want a life where
• 45:29
  even if I could make the stress for me of being overly leverage and being caught with my pants on
• 45:34
  that is not worth it so I would rather I'm I'm young I would rather take my time and build my
• 45:39
  wealth slowly and stably because Ramsey says the best he's like there reaches a tipping point where
• 45:44
  it's much lower to build off the way he does but you reach this point where then you're like so
• 45:48
  freaking cash flowing and that it just compounds really fast once you get to that like critical
• 45:54
  tipping point and so for me I might be making more money if I leverage debt I'm completely debt-free
• 46:00
  in my personal life completely debt-free in my business and I will never take out debt I don't
• 46:05
  even want a mortgage like I'm renting right now but when I go to buy I want to buy my beautiful
• 46:10
  coronadel mar mansion and cash because I just don't want debt I don't I'm like bully bot in
• 46:16
  do it and it doesn't make financial sense like I get the logic everyone always tries to it's like I
• 46:20
  get it but for me like I love that I drive my car and it's fully paid for it's been fully paid
• 46:25
  for since 2020 I love that I understand it because I know like people always say well you know if you
• 46:29
  can get a mortgage at x yes now by the way yeah whatever industry is gonna be shit yeah that's true
• 46:35
  too like if you could have gotten mortgages in the past I mean if you can make more on that money
• 46:41
  versus the mortgage but then the argument then yes if you are ever gonna play that game you're
• 46:46
  gonna play the debt game it's not like obviously it's something you can do very successfully and
• 46:51
  and and tons of people do tons of people do it and the US in particular set up for debt yeah yeah
• 46:58
  but like it's always something else to think about so if you are for example you have like a
• 47:04
  three percent mortgage and you have that money and you like refinance your home you put that money
• 47:09
  in an investment that's making you more yes fine but you just it's something to think about
• 47:13
  I know but I'm like go put that brain power towards making your money like it's like literally like
• 47:17
  draining cognitive brain power not something to think about isn't like you should do it something
• 47:21
  to think about isn't like you have to literally think about it exactly it's something to think about
• 47:24
  and and and people expense so much brain power on like half a percent here a percent here and I'm
• 47:29
  like that's good that those are some good critical thinking skills go put it to a business and
• 47:34
  triple your income that's where you're actually gonna see the needle really move for you
• 47:37
  financially my life dramatically change when I dramatically increase my income that is what
• 47:43
  really moves the needle for me financially and I don't think people they spend a lot of time
• 47:47
  doing other things and not worrying about that go go start a business I like that a lot and I
• 47:52
  also I'm I am a firm believer that like when you spread yourself too thin like nothing gets
• 47:56
  unproblem truly truly and there there is an argument to me like if you are I know I'll get
• 48:02
  shit on for this if you are always focused on like okay so doing the things people tell you to do
• 48:06
  and I do I do them myself but if you are I'll give you an example I'll give you a very practical
• 48:11
  example so we just bought a condo and Dubai there's like a wild wild move we had family that
• 48:18
  invested in like oh go try to buy this pre-construction and Dubai and it worked out very well
• 48:23
  but it was like to close on it it was like two months of my life it was going to Dubai it was
• 48:30
  signing paperwork it was back and forth it was figuring out this whole system was figuring out
• 48:33
  mortgage paperwork getting it approved through like all these regulatory massive fucking
• 48:38
  distraction like insane distraction so if you do this and you play this game and you invest
• 48:45
  it doesn't matter if it's as crazy as buying a condo and Dubai or researching like the latest tech
• 48:51
  stocks or putting even you know put your money in like a Vanguard ETL like all these things are
• 48:56
  options but they all require research and attention and energy and I think that when somebody focuses
• 49:02
  all of their energy and all their time on one thing one thing exactly it is crazy what it can do
• 49:07
  it is people don't even realize it also it creates space because if you only focus on one thing
• 49:13
  it's like then you have like these periods where maybe aren't busy for two three hours but
• 49:17
  the two three hours where you can be creative you think of solutions and you can think of things that
• 49:21
  can actually 10x that one thing I've always said I'm a one trick pony like I can do one thing
• 49:27
  really really well and it's this business and for the longest time it was like one business with
• 49:30
  one product two a million I did that for three years I just sold the same product over and over
• 49:34
  again and I also think with that in particular but really just in general but specifically with debt
• 49:40
  and there's an energetic side of it too where it's like debt is a leaky money energy I really
• 49:45
  and I'm like a little I'm into the metaphysics of money a little bit like not too too much but enough
• 49:49
  to be a believer because I've seen it work in my own life and money loves to come to other money
• 49:55
  so when I became debt-freex I had a lot of debt coming out of college and medical debt and whatever
• 49:59
  my just the act of paying off my debt all my personal was being completely debt-free before I was
• 50:05
  making a ton of money money started to come to flock to me like money loves money and it loves
• 50:10
  having a place to go and so I firmly believe that one of the best things you can do from an abundance
• 50:16
  mindset standpoint from a money standpoint is to just pay off all your debt like I just challenge
• 50:21
  people to like clear their balances pay your debt off and just see what happens for you financially
• 50:26
  my theory is you'll build on so much faster indeed is a success story partner now if you're
• 50:30
  hiring indeed is all you need let me give you an example if I needed to hire a new editor for
• 50:34
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• 50:47
  who fit that description I'm not digging through resumes when people who've edited one YouTube
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• 51:46
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• 51:51
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  of being spread too thin check out hubspot.com slash marketers to see how this actually works I think
• 52:58
  that a lot of people if they have massive amounts of debt or their wealth fluctuate significantly or
• 53:04
  I mean even if you're a business owner it doesn't matter how much you're killing it there's going
• 53:07
  to be months where there's like barely any in the bank you have cash flow issues it really impacts
• 53:12
  you psychologically it does really it really fucks with you and I think that that people don't
• 53:18
  understand how much that can actually long term be a detriment to the potential success
• 53:23
  and in the short term to your mental health and and like you get in this scarce I caught like a
• 53:27
  scarcity spiral well if you ever build a business you know this like it's not like a like a job
• 53:32
  right where you get like paid every two weeks right so so you could have I was just watching this
• 53:37
  TikTok and this woman's like I'm at a conference to speak about how I scaled to a million dollars
• 53:43
  in revenue per year revenue top line but because she had cash flow issues and like vendors weren't
• 53:48
  paying on time she couldn't afford the deposit like her credit card wouldn't clear the deposit in
• 53:55
  the hotel that she was staying because she had no money in the bank but she was at a hotel to
• 54:00
  speak at a conference about making a million dollars in the first year. It's not an integrity
• 54:04
  again I again like I agree but I mean this is a reality for people this is something that
• 54:09
  happens so say you have say you have like three four hundred I don't know what kind of product
• 54:15
  is service which is like a tiktok it's 30 seconds but like say three or four hundred thousand
• 54:18
  dollars in like accounts receivable like net 60 payment terms because you suck on negotiating
• 54:22
  whatever it is like it's it's real and if you overspend you over leverage you you paid your
• 54:28
  employees before you got the income out of your own like personal checking yeah it could totally
• 54:33
  happen that you have no money in the bank so is it out of integrity oh what I here's what I will
• 54:38
  say you I really commend you for sharing that side of what you're going through on tiktok that
• 54:44
  is vulnerability that is transparency so I commend her for that but I would personally if she doesn't
• 54:50
  bring it up then it's out of integrity I think I was just like you gotta be at a bare minimum let's
• 54:54
  just be specific that it's top-line revenue like at a bare minimum let's just start like let's not
• 54:59
  do the funny business where it's like I made a million dollars but it's in sales and we all know
• 55:03
  that like the contracts on that don't always come through so did you really do a million dollars
• 55:07
  or did you do like three hundred thousand dollars and cash collect it right like to me people get
• 55:10
  away with a lot of like ambiguity with the terms that's why I'm so anal about it about like no it's
• 55:15
  like I'm on track for ten million dollars in a year I haven't hit that yet like I'm very specific
• 55:19
  with every term I put out there because it's we have to start having some self-policing of what
• 55:24
  we're doing in this industry or the FTC's going to come in and we'd rather I'd rather police me
• 55:29
  than have the FTC be policing me let's just put it that way tell me about your one and a half
• 55:34
  work days per week and then I want to talk about why it's important to you how you did it some of
• 55:39
  the things I just mentioned and what they mean to you yeah I think it's even less now I think it's
• 55:43
  probably like one day a week now I lost my half a day I don't know it's just like it's like one
• 55:47
  day a week now so like today's my work day explain explain what one day a week actually means because
• 55:52
  it literally this is what my if you want average week there will be one day per week where Ellie's
• 55:58
  either with her dad or she's with a nanny and that's when I work that's it I know I I'm with her
• 56:04
  a minimum of 85% of the time and I'm off my phone I don't work when I'm with her so whatever
• 56:08
  needs to get done gets done in that period I will occasionally check in with a team member via Slack
• 56:14
  but I typically don't do that so like this week podcast we're working today that's it I'm
• 56:21
  gonna write some emails that's it that's it that's all I do so that's it that's my work for the
• 56:27
  week and the so architecting your life if you cannot scale within the confines of that 24 hours
• 56:34
  meaning like you said before you're a bottleneck or removing the bottleneck would be you record
• 56:40
  content seven days a week that's removing up but to you that's not worth it I can't make that
• 56:46
  trade at this time in my life because I'm choosing to be a very present mother I could easily
• 56:51
  have far surpassed my revenue in my business by choosing to have a nanny more than I do or by
• 56:59
  choosing to not be with Ellie as much as I do but she's three years old she's gonna be three
• 57:04
  once and then to be four and I don't want to miss a minute of it this business stuff is so
• 57:10
  dust in the wind compared to being a parent and again I have a very feeling fulfilling career I
• 57:14
  love what I do it is so meaningful to me to do what I do but in comparison to being a parent
• 57:20
  and especially being the parent of a little kid like that where she's just like up my butt
• 57:24
  in the best way possible like I everything we do together like we really like that is what I want
• 57:29
  and there are and I just wouldn't even about this this morning because there are so many moments
• 57:33
  where I do feel like I'm failing both like I feel like I'm failing my business because I'm
• 57:37
  not working on as much as I could or I'm failing Ellie the one day a week I work because she's
• 57:41
  sat like she really likes to be with me 24 seven and so even that one day a week is a big sacrifice
• 57:46
  for both of us like I don't like to be away from her she doesn't like to be away from me we would
• 57:49
  love to be just with each other all the time 24 seven and so I there are many days where I do feel
• 57:54
  like I'm literally failing both because the reality is if you're only working one day a week some
• 57:59
  stuff's going to get back burned it's just how it goes that's just that's just going to happen
• 58:03
  and the reality is I sacrifice some personal fulfillment to be a present mother that's just my
• 58:09
  reality that's the it's not even a sacrifice it's just the trade I'm eating and so and so I think
• 58:15
  I think really it's just that's it's you have to become and I think your friend is exactly right
• 58:22
  time magically changes once you have a kid it's literally magic and you get done in 30 minutes what
• 58:28
  you used to take you eight hours and I'm not kidding like you literally just collapses and you
• 58:33
  figure out what needs to get done and you do it in a way short amount of time and I promise you
• 58:38
  if and when you do have kids you're going to look back to what you thought filled your day and you
• 58:41
  be like I had so much fucking free time I had no idea like you just and every parent will say that
• 58:44
  that's just how it goes so first of all when did you when did you consciously decide this is the
• 58:50
  way you wanted to build because you were you were you were not working one day a week before you had
• 58:55
  no I was working like seven days a week six days a week like I was working excessively I just
• 59:00
  got smart I knew to me I'm I'm very like values minded person and it's very I think it is very
• 59:06
  important for a mother this is my opinion but I think it's very important for a mother specifically
• 59:10
  to be very present to her kid especially in the first three years of a child's life there's a lot
• 59:14
  of studies that have been done on that and it's so important for that bond and for the kid's
• 59:18
  security to have her mother be with her and that was like a value thing for me so it was like I am
• 59:23
  going to force reality to fit to what I want I am going to have a seven figure business and I'm
• 59:29
  not gonna work and whatever that looks like I'm gonna figure that out but those are the that's
• 59:33
  the standard so when you made that switch from from working seven days a week to to being a mother
• 59:39
  and I fully fully agree it's very smart way to to live and I think that's beautiful I just
• 59:46
  feel like a lot of people have trouble with this I feel like most people wish they could especially
• 59:50
  entrepreneurs wish they could compress their stuff down to one day one and a half days so
• 59:55
  a couple ideas difference between being busy and productive for sure um you obviously went through
• 1:00:01
  this sort of uh mental exercise figuring out what you had to do what you needed to do and what
• 1:00:07
  you didn't have to do and what you could delegate I'm sure that's what you you went into I'm
• 1:00:10
  version of that how did you how did you remove 80 85 percent of the work like 95 truly 95
• 1:00:19
  because 5 percent of what you're doing is actually driving revenue and that's really all you
• 1:00:22
  need to do the rest kind of figures itself out so I all I did when I was making that pivot was look
• 1:00:28
  at what am I doing that actually drives revenue and I just stopped doing the rest like I just stopped
• 1:00:33
  and so it was fine like it was like there's so much busy work entrepreneurs do that they think
• 1:00:38
  is so important they think that it's very ego driven a lot of the stuff we do is entrepreneurs
• 1:00:42
  that we think is important is very ego driven we are ego likes to think it's needed but it's
• 1:00:46
  actually not um there's very few things that actually drive revenue for me it's content creation
• 1:00:51
  that's all I do but that drives 100 percent of the revenue and that's all I do and so for me a
• 1:00:56
  full day is looks like creating content and it's different kinds of content some days I'm in a
• 1:01:01
  studio some days I'm at home writing emails some days I'm scheduling out my Instagram or filming
• 1:01:05
  YouTube it's a lot of different content creation but you have to look if you want to work less look at
• 1:01:09
  what's driving the revenue and just start doing that and stop doing everything else but you also
• 1:01:13
  you also are very good at systematizing your content creation too so um you film an insane amount
• 1:01:20
  of content in a very short period of time you bring like wardrobe changes everywhere I think I
• 1:01:24
  think it really comes on to what our beliefs are like do you think you need to spend eight hours
• 1:01:30
  a day working in order to generate the revenue you've been generating I most people say yes
• 1:01:35
  I'm here to tell you you're wrong you actually can generate the same amount of revenue in 30 minutes
• 1:01:39
  maybe an hour if you just looked at the life you have to look at the activities and really do an
• 1:01:44
  audit of like what actually brings the money and what is the specific task that you do that brings
• 1:01:50
  the money in do way more of that and stop doing everything else you mentioned that entrepreneurs are
• 1:01:55
  super ego driven which I believe um because I like as you say this I totally recognize patterns
• 1:02:00
  in myself and like the others totally shit I should not do anymore but if you were going to if
• 1:02:05
  you're going to give advice to somebody who's just auditing what are like the
• 1:02:10
  what are the things that you had to kill that were the toughest that you real like you feel like
• 1:02:14
  across the board entrepreneurs do when they shouldn't be doing it massive over delivery that wasn't
• 1:02:19
  even giving the customers what they wanted so like coaching calls that like take up so much time
• 1:02:24
  that don't actually it's it's a time suck for you and a time suck for your customers um
• 1:02:30
  a by-crow managing of team like we have a zero meetings company so all of our team members we have
• 1:02:35
  a zero meetings all the same slack so slack we like don't we don't have team meetings but do you
• 1:02:39
  know how many people are having one-on-ones with each individual time members that is so inefficient
• 1:02:42
  for your team and that is so inefficient for you just hire good people pay them better than
• 1:02:46
  usual and don't make our manager I barely ever talked to my team we are we are good like we're
• 1:02:51
  all in good terms but like they'd rather not be on meetings either right but our ego and our need
• 1:02:55
  to control things we need to be having these one-on-ones we need to be servicing our clients and oh
• 1:02:59
  the customers want me like and even I have that right where I'm like oh I can't sell courses they
• 1:03:03
  trust me like it comes up like it's a typical thing um but it's very ego-driven we're not as
• 1:03:07
  important as we think we are in the business and that's a good thing that's freeing so that's what
• 1:03:13
  I think like what people are actually looking for like they're looking for freedom like true freedom
• 1:03:17
  and that is true freedom I mean you've probably heard this before like if you can't take a three
• 1:03:22
  month vacation from your business not a business just a job right and this might be a great
• 1:03:26
  paying job but I think even for me I don't think I'm quiet at the point where I could take three
• 1:03:29
  months off but I'm taking six out of seven days a week off yes you take a couple weeks off
• 1:03:34
  fine but still this is like you built a business around your name and you're able to take six weeks
• 1:03:39
  off I'm talking about an entrepreneur that built a business has no correlation with who they are
• 1:03:44
  which is like 99% of businesses yes but eventually actually I would I'm have you ever thought
• 1:03:50
  about how you're gonna exit out I don't know that I I don't know that I have to really I don't know
• 1:03:54
  I mean I have to do kind of what Alex and Rosie do with Jim launch but I don't know that an exit
• 1:03:58
  out is the right plan for me so much is building up other businesses that don't so much require me
• 1:04:03
  like I think I think me being so passionate about what I do but I don't know I don't know I'm
• 1:04:10
  I'll tell you what my weakness is is I can't see past my nose I'm so good at knowing what the
• 1:04:14
  immediate next step is but I can't tell you where the business will be in five years I know that
• 1:04:18
  also will be helping people make money but the specifics of it I really struggle with that
• 1:04:21
  long-term vision when you move yourself away from a lot of the day to day do you ever get
• 1:04:26
  concerned about like being disconnected from customers or like losing an edge I don't think so
• 1:04:34
  because part of what I do with my content creation involves paying attention to what my customers
• 1:04:39
  are saying so the act of content creation keeps me plugged in I think that you if you weren't
• 1:04:46
  as involved in content creation you could get unplugged pretty quickly but again I question like
• 1:04:50
  what do you actually need to do to stay plugged in probably read something for maybe five to ten
• 1:04:54
  minutes a day whether it's your group or your customers are in or it's you know the emails like
• 1:04:58
  it doesn't it's not as much time as you think it actually needs have you thought about like the
• 1:05:03
  definition of freedom and how it's changed for you over I think for me freedom you know going
• 1:05:09
  through the divorce that I did and getting out of the relationship I was in it's just like freedom
• 1:05:12
  to exist as I am like that is so amazing to me it's just like waking up and not having to walk on
• 1:05:17
  age shells is fucking amazing and just being happy to do what I want and do it in peace is amazing
• 1:05:24
  a peaceful home is amazing like my life is my freedom right now and getting out of that
• 1:05:29
  relationship is freedom and I'm just still savoring that three years later because that was that was
• 1:05:33
  tough to get out of that freedom to be with Ellie as much as I want to is incredible for me
• 1:05:40
  the the money freedom is just like I don't care about money I like not having to worry about
• 1:05:43
  bills and stuff that's very freeing but then I you could pay me like because I probably live on
• 1:05:48
  like I don't know $10,000 a month so you could pay me $10,000 and then like you move to Miami
• 1:05:52
  and then like six I really shit six half list well actually no maybe somewhere no not my
• 1:05:57
  Emmy because lifestyle cost of living is very expensive here but I would I would just like I would
• 1:06:01
  love to just like move to Miami for a little bit and just like not give a fucking just like a
• 1:06:05
  roll up in my paid for vehicle that's like fine like I just like I would just do it anyways
• 1:06:09
  this is how I am like the person who you're with like the life you're living like all of these if
• 1:06:15
  if you aren't fully in alignment I feel like people think they can just push through they can
• 1:06:22
  push through the bad relationship they can push through the feeling that they have to not be
• 1:06:28
  themselves in front of their friends because they're embarrassed they can put but it just over time
• 1:06:33
  it just like breaks you down and like entrepreneurship is hard enough maybe you can exist but I don't
• 1:06:40
  think you can thrive I think it takes up so much mental energy my you can look at like when I was
• 1:06:44
  married like my revenue my revenue my revenue and then when I was single massive spike it's because
• 1:06:50
  it's sad because it could be the inverse too it could be like the partner that you're with could be
• 1:06:54
  somebody they can I was excited for that day like that I'm manifesting that for me right now like
• 1:06:57
  very much like that is my next thing is like up true partnership with a mentally well equal I'm
• 1:07:04
  very excited like that's some women sort of voice they're concerned that their husbands aren't
• 1:07:10
  supportive and how much that sort of like derails all their progress I hear it every day now I'm
• 1:07:16
  assuming that there's obviously some men whose wives are also not supportive but I just think that
• 1:07:21
  I've heard it more from women that their spouse or their partner is not super supportive of and
• 1:07:26
  when I say creator that is being an entrepreneur putting out content selling a product building
• 1:07:32
  an audience that is full entrepreneurship it's maybe not building a software business or or being
• 1:07:37
  a consultant but it's full entrepreneurship and I've heard that in some cases men are not so supportive
• 1:07:42
  of their wives and I don't know how you thrive in that environment when it's already so difficult
• 1:07:50
  to do this even if you have somebody who's like a hundred percent behind you I know I hear it all
• 1:07:54
  the time to obviously work mostly with women and so I hear it every day and look when we give
• 1:07:58
  their husbands the benefit of the doubt we can see that maybe they don't understand like that's
• 1:08:02
  the bend that's the nice way to say it's like maybe they don't understand and so they're and I
• 1:08:06
  don't really either but like maybe for some they don't get what they're doing I think for a lot of
• 1:08:10
  the the men that I the husbands that I hear about there's a fear around what if she's successful
• 1:08:18
  and what does that look like for the dynamic and our relationship and I think that we're at a very
• 1:08:22
  interesting point in our culture we're for so long the roles of men and women have been very
• 1:08:27
  clear and very cut and dry and we're at a transition stage where now you have more women who are
• 1:08:32
  graduating college than men and and the income gaps actually closing I don't know if you saw that
• 1:08:36
  but like we've actually made a lot of progress to close the income gap they just released a study
• 1:08:40
  and so I think that I'm not surprised if if more women are going to college yeah exactly like it's
• 1:08:44
  kind of but like I feel I do feel for men I really do who are struggling with understanding well if
• 1:08:48
  my role isn't as provider what is it and so they're having to figure that out and I don't think
• 1:08:53
  that a lot of men are giving the tools to like emotionally intellectually like work through that
• 1:08:58
  and so I think their knee jerk reaction is to be unsupportive and really what they're just
• 1:09:03
  struggling with is like well what is my place in this relationship if you do take off and you're
• 1:09:07
  making more than I am what do I bring to the table and the wife answers many beautiful answers to
• 1:09:14
  the question but really it's fundamentally that husband really sitting with what where is my
• 1:09:18
  sense of worth if I'm not the main provider I think I think that's what I see over and over again
• 1:09:22
  is like that's where the lack of support comes from it's not fear failure it's fear of his wife
• 1:09:26
  becoming successful and what that will mean for their relationship I wonder why if you are if
• 1:09:32
  you're a guy and you're in your married to a woman and she is just super ambitious like why would
• 1:09:39
  that not light a fire in you to like support her but also like level yourself up to I think some
• 1:09:44
  men do choose that that should be the answer not to level up in terms of like oh I'm competing
• 1:09:49
  I'm going to make more money but like now you have the opportunity to have this beautiful
• 1:09:52
  relationship where two people are just like taking conquering the world together that's what I want
• 1:09:58
  yeah okay if she makes she makes ten million a year you make five million who the fuck care
• 1:10:05
  right I mean I'm competitive so like if I can be in competition with someone like in the best
• 1:10:10
  weight like in a fun competitive way like I want I want to hear like oh wow you did that like
• 1:10:15
  dang now I got it like like I want I want what I want in my next relationship is like this like
• 1:10:20
  we're running together and like maybe one month you pull ahead and then the next month all pull
• 1:10:24
  ahead I just I think that would be just so fun like I would be so enjoyable because then you're
• 1:10:27
  like that's why I think that if you are entrepreneurial it's much easier to be with somebody who is
• 1:10:34
  also entrepreneurs and I think especially when you're a woman like I think very very many male
• 1:10:39
  entrepreneurs very successfully have a stay-at-home wife who takes care of the kids and I think that's
• 1:10:45
  a beautiful dynamic that works really well too I think as a woman who's an entrepreneur I find that
• 1:10:51
  the stay-at-home dad thing isn't quite as succumbed people do it really well um but I think that for
• 1:10:57
  me as a woman I crave that still that role of like a man who's also running at least with me right
• 1:11:03
  like I don't want to be running by myself and I don't want to be running ahead of you at least run
• 1:11:07
  with me I think I think that's fair and also that's that's where people say well then like who's
• 1:11:11
  gonna be home with the kids I mean you're running a 10 million dollar business and you're home with
• 1:11:16
  the kids I really am yeah it's not like you can't have both I always joke like I'm a stay-at-home mom
• 1:11:20
  that happens to accidentally have a 10 million dollar business like it's really what I'm a stay-at-home mom
• 1:11:24
  like really it's most of my day is literally changing diapers and doing chalk and going to the
• 1:11:30
  beach with Ellie like that's my life and I tell it to people on Instagram all the time because you
• 1:11:34
  see this like this this is like a blink of an eye this is not my reality I am usually in sweatpants
• 1:11:41
  and just like and I'm thriving that's what I want that's my heart is so happy like I enjoy this
• 1:11:46
  business stuff but even more I enjoy Ellie Ellie and being Ellie's mom that's what lights me up
• 1:11:51
  that's really the thing for me and I think it should be so I think that that's that's the thing so
• 1:11:56
  just because you're ambitious doesn't mean the rest of your life falls apart I think it's so important
• 1:12:00
  that it doesn't you get resentful like the business is really important for me if I was just
• 1:12:03
  to stay at home I don't think I'd be mentally happy I need both you you're pretty no you go I don't
• 1:12:08
  even know you that well I know that you would just go not I just couldn't do it no because you people
• 1:12:12
  still everybody wants achievement and accomplishment it's just be smart about it and and and I think really
• 1:12:18
  the lesson you should take away from my story as it relates to lifestyle design and lifestyle
• 1:12:22
  architecture is that you don't have to compromise like you actually genuinely can have both I have a
• 1:12:27
  very successful business and I'm extremely present more than most parents I would say to my child
• 1:12:33
  and I started out with that literal sister perfect word that architect like creating my life
• 1:12:38
  designing my life by what do I want and then I figured out how to make that happen so you work with
• 1:12:44
  a whole bunch of women that are all trying to build we mentioned before like some of them have
• 1:12:48
  support of spouses some of them don't I think that the person you choose to partner with and
• 1:12:53
  marry date whatever is like the most important either advantage or disadvantage in what you're
• 1:12:58
  building so how do you know if somebody that you're with is right for your ambition I think that's
• 1:13:05
  a great question I think that do they give you this space to work that's such a practical thing
• 1:13:13
  but someone who's supportive of you will give you the space and time to work and not bother you
• 1:13:18
  and just leave you alone which I know it's so practical but if you think about the opposite of that
• 1:13:23
  someone who's unsupported is going to be constantly interrupting you constantly trying to take you away
• 1:13:28
  constantly expressing oh you don't pay attention to me anymore if your person really supports you
• 1:13:31
  and they're they want what you want which is a successful business they will recognize that
• 1:13:36
  that's going to mean a sacrifice of time especially at the beginning and they will not just allow you
• 1:13:41
  to have the time to work on your business but they will facilitate the time to work on your business so
• 1:13:46
  if you share children they will watch the children with you so you can work on your business
• 1:13:49
  or they will help you get a nanny they will support you and not just not being up your butt and
• 1:13:54
  give you but like they will facilitate that time and I think that it's so easy to be supportive
• 1:13:59
  with our words like good job baby you did it but it's so hard to be supportive with our actions and
• 1:14:04
  so I would really like look at especially if you aren't married yet like really pay attention to
• 1:14:08
  how your partner supports you with giving you the space that you need because that's a sacrifice
• 1:14:13
  that they need to make they're giving up quality time with you which is a good thing it's
• 1:14:16
  good to spend quality time with someone but if you have expressed to someone that you're with this
• 1:14:21
  is my dream this is what I want and this is the time it's going to take me and they can't give you
• 1:14:26
  that that's really telling me they can't put their needs before your needs and that's not very
• 1:14:31
  supportive and so it's a season it's not forever but look to how much space they give you with the
• 1:14:37
  time that you need to grow your business so in your case because you were always entrepreneurial
• 1:14:43
  I think that more often than not the discord comes when you're both working jobs and
• 1:14:51
  somebody wants to be entrepreneurial and then who you started dating turned into somebody else
• 1:14:57
  which will always be the case but the the person that that the the the person that individual
• 1:15:02
  turned into is so far from what you expected when you first started dating that it's like it
• 1:15:07
  screws everything up but like what happened in your case where you're dating this guy you are
• 1:15:16
  entrepreneurial for somebody else who's dating somebody man or woman what are the signs that you
• 1:15:23
  notice that this wasn't that they were blocking your ambition over supporting because you even said
• 1:15:27
  like you're revenue is very I think for me it wasn't so much like it's subtle and it was so much
• 1:15:34
  more in me having the capacity to please and satisfy someone that took up so much brain space
• 1:15:41
  like they're always walking on eggshells they're being careful not to anger the personality that
• 1:15:46
  was what kept me without the capacity to even think about things in my business so when I became
• 1:15:52
  single and I wasn't worried about placating someone and walking in eggshells 24-7 I just had the
• 1:15:58
  freedom to exist and that freedom and that the capacity to not be walking in eggshells all the time
• 1:16:05
  is what then the revenue sort of went up from there because I just had mental capacity I could think
• 1:16:11
  about things I wasn't in survival mode I was healed I was getting out of a situation no I just
• 1:16:17
  think that that's something that I mean like all the things we're talking about on this in this
• 1:16:21
  podcast like they all take a lot of courage well yeah and I mean the crazy thing is like with my
• 1:16:26
  marriage like it ended because of infidelity it wasn't even all of the like other things that came
• 1:16:30
  out that was like an unexpected bonus that I wasn't even expecting getting out of that that was
• 1:16:35
  just like oh I also had all of these other things that kind of like went out of my life which was
• 1:16:39
  really nice so that story is a very long one but the the moral of that story is that I'd never
• 1:16:45
  been single before like I was straight 18 straight into that relationship and so to me like I'm
• 1:16:50
  still savoring my singleness like the piece that comes from just like getting to live life a little
• 1:16:56
  bit more free and a little bit more peaceful and and it's made me a better mother I get to show
• 1:17:02
  me the mother I walk that capacity I get to be the business owner and so sometimes it's not the
• 1:17:06
  person you are sometimes it's a friendship sometimes it's a parent like be really cautious and
• 1:17:11
  really aware of the relationships you find yourself in because there's such a trickle effect
• 1:17:16
  that really does bleed into all areas of your life what about those non optional relationships so
• 1:17:22
  parents yeah I every every relationship is optional every relationship is optional people don't believe
• 1:17:28
  a lot of people don't believe that but it is and you should start you should start it's
• 1:17:33
  I treat Ellie she's three years old I treat her with respect that I give to adults her with like
• 1:17:39
  I know right now what I'm doing and how I treat her with respect is going to affect our
• 1:17:45
  relationship later I'm earning a good relationship with her later right and so I'm very intentional
• 1:17:50
  on how I parent and I think parents who expect that their children should just be in a relationship
• 1:17:56
  with them because they raise them are entitled it's a privilege to be with your adult children it's
• 1:18:01
  a privilege to have a relationship with your sister it's a privilege and we should be treating it
• 1:18:05
  as such it know every relationship is optional they're only religion in my life it's not optional
• 1:18:10
  is me being a mom to Ellie that's like pretty I'm pretty committed to that one like I'm got a stuck
• 1:18:14
  that's such a tough topic because people just I think this people hate the I not hate the idea
• 1:18:20
  I don't know I think it's very entitled to think that your old relationship your old energy
• 1:18:25
  we realize it's very it's it is I don't disagree when you say it like that but I also don't believe
• 1:18:31
  that a lot of people would agree with you but a lot of people have bad ideas about a lot of
• 1:18:34
  things they have bad financial ideas they have bad they have bad I think that when you operate like
• 1:18:41
  every relationship your in is a privilege to be in you treat people a lot better because you don't
• 1:18:45
  take it for granted and and you work to make a relationship better because it's not because it's
• 1:18:51
  optional like my relationship with my parents as an adult is good because I had honest conversations
• 1:18:57
  with my parent there was clear communication there was you know apologies for maybe how certain
• 1:19:02
  things went like we both worked my parents and I both worked at our relationship as adults and
• 1:19:07
  it's good now but but it had to be it had to just be like fine tuned and smoothed out and like
• 1:19:14
  because it they value and respect that relationship with me and I do to them neither of us are
• 1:19:21
  showing up like we just take each other for granted oh families just the way family is no like
• 1:19:25
  my parents are committed to healing their generational trauma I'm committed to healing my
• 1:19:28
  generational trauma and it's this meeting in the middle where we're both working on our shit
• 1:19:33
  and we're doing it together it's not optional yeah I think that that see that's a thing it's like
• 1:19:38
  on the other side of that idea of it not being optional is a healthy relationship and I was
• 1:19:44
  willing to let it go if it wasn't healthy fully I made full peace with like it's if I need a
• 1:19:48
  lot of go I will completely because I you show up better and you show up different exactly and
• 1:19:52
  they did too it gave them the opportunity to apologize and again like they were great parents
• 1:19:56
  like we're talking about like not massive things but like every parent does the best they can
• 1:19:59
  and sometimes it's not exactly what you needed it to be so I think that I'm very very intentional
• 1:20:06
  with my time and who I allow into my energy and it's a it's a privilege to be in my space I really
• 1:20:11
  do think that way I think that also just like one last idea like any business you build you you
• 1:20:16
  are Stewart I like that a lot so like don't build it for yourself build it for but it's not just
• 1:20:23
  god alley it's like you build it for your customer yes yes you build it for your team that you
• 1:20:28
  will hire you build it for the community that you build it for I mean even the education you put
• 1:20:33
  together a percentage of those people will never buy from you ever but you're still changing their
• 1:20:38
  life 99% of the people who watch my content never buy from me and I have wanted that way that's
• 1:20:43
  fine I tell people start with my free content like that will help change your life right there
• 1:20:47
  it really is like you said you build the business for the customers that it is and that's very
• 1:20:51
  it's a much better way to do things and frankly I think it's a more profitable way to do things like
• 1:20:54
  I don't think money stays around very long with greedy people it eventually like they lose it
• 1:20:59
  that's what I notice everybody who I know who has built something successful like they care so much
• 1:21:03
  about the people that they serve they they can't like I think that's the only way to stay in the game
• 1:21:10
  long enough because if you just care about yourself you won't like you do burn out because you won't
• 1:21:19
  make enough to sort of scratch that itch or even if you do make enough you'll realize that what
• 1:21:24
  you were looking for wasn't even that much money in the first place yeah exactly and and when
• 1:21:28
  you're operating from greed it's so self-centered and our and we really aren't satisfied by those
• 1:21:33
  milestones at all and so like you said like that that stewardness is what reminds us that all of
• 1:21:38
  us we're just servants like I really do believe that like we are put on this earth to serve and to
• 1:21:44
  have an impact that's much bigger than ourselves and the gift that we get from that is indescribable
• 1:21:49
  joy and peace like I am the happiest I've ever been in my life I am I literally I'm so happy
• 1:21:54
  truly like that true contentment and it's because my life is not about me it's in service of my
• 1:22:00
  customers genuinely and in service of my daughter I love that and that's why I want it um where should
• 1:22:06
  people connect with you if they want to learn more about what you're working on I say either
• 1:22:10
  Instagram or YouTube I make a ton of free content there I'm very close to 100,000 subscribers
• 1:22:14
  on YouTube so if you want to like go get me and push me over the ads that do amazing like 92,000
• 1:22:20
  I think so I check out like every two hours and I'm like I got 30 more subscribers so I'm really
• 1:22:25
  close to getting my plaque and stuff which I'm excited about last couple questions is to bring it
• 1:22:29
  home uh so if you could go back and tell I mean you're not that old but if you go back and tell
• 1:22:34
  your 20 year old self one really important lesson um about building a business or just life in general
• 1:22:40
  what would that lesson be and why? Trust your gut instinct in everything or you will regret it
• 1:22:46
  like I there's some choices I made that I shouldn't have that I knew I shouldn't have both in
• 1:22:50
  business and in relationships I'm like I should have trust in my gut instinct on that and I think
• 1:22:53
  I would have saved myself a lot of pain if I had just and we know like we are gut instinct just
• 1:22:58
  tells us things and we don't listen we don't trust our gut instinct and so if I had learned to
• 1:23:03
  trust my gut instinct at 20 I would have had a very different and probably less painful life
• 1:23:08
  not that I don't have a great life but like it would have been a lot easier so I wish more people
• 1:23:12
  trusted their gut instinct. How do you train that though? By making small decisions that are good
• 1:23:16
  and sticking to your word and small things and building like integrity with yourself doing what
• 1:23:20
  you say you're gonna do if I say I'm gonna wake up at 5am to work out wake up at 5am you have to
• 1:23:24
  actually build a relationship of trust with yourself. Last question obviously um
• 1:23:29
  Ellie is a big part of your life you're gonna have a lot to teach her but if you could only
• 1:23:35
  teach her one thing and pass on one lesson to her the most important lesson what would that be
• 1:23:38
  and why? Persevere in all things because when you can persevere in all things you're resilient
• 1:23:44
  you figure out hard shit you are self-reliant which I think is so important like that's a good
• 1:23:49
  life skill if I could teach her perseverance in all things she'll be fine.