EP. 33 - Founder-Led Sales: From Relationship Selling to Repeatable Revenue Growth
In this episode of Inside the 90, the hosts break down the concept of founder-led sales and how entrepreneurs transition from being the sole driver of revenue to building a scalable sales engine. They explore the different stages of company growth — from starter to grower to scaler — and outline a five-step framework specifically for service-based businesses. The conversation emphasizes defining a clear go-to-market strategy, separating sales functions, building accountability systems, and avoiding the common pitfalls founders face when trying to delegate sales. The episode provides a…
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