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How Contractors Use AI to Stop Losing Leads with Paul Meyers · Contractor Business Builder Podcast

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Welcome to another great episode of the Contractor Business
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Builder Podcast. Today we have the honor of
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hosting Paul Myers. So imaginary placing scattered
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reports, forgotten follow-ups and morning guests work with 1
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clear operating view. Today Paul Myers breaks down how
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contractors can use a simple dashboard to know what is
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happening and what to do next. How you doing today, Paul?
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Hey, I'm great, Derek. Thank.
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Thank you so much for having me. I, I truly appreciate that.
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Thank you. Definitely so.
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Founder of PM Consulting. You're an AI business solutions
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consultant. AI, the big buzzword nowadays
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for the last, you know, couple of years really.
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But I think it's, it's really coming into stride now with a
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lot of things that contractors been waiting for, for it to be
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good enough to do. And can you give us a little bit
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of ground and how you got to where you are now?
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Yeah, just quickly. So I was in the car business for
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25 years between my last 22 of those was with Toyota, left
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there, joined my brother-in-law and an agency was there for six
0:57
years, seven years and then about just less than two years
1:01
ago, I went out of my own. But in 2016, I sort of learned a
1:04
bit of a skill set on what they call the rank and rent model,
1:07
which is building websites, ranking those websites, and then
1:12
renting out the exclusive lead flow to 1 individual business
1:17
owner. So that really got me into the
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marketing world and how things work online and how leads work.
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And in that case, I was really working with contractors and
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home service pros. So that's kind of where I got my
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start in all of this was just, you know, learning from.
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Doing right on. And now, you know, going heavy
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on AI, you've created some great tools for contractors.
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How did you, how did that transition happen from doing the
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like the online, you know, websites and, and kind of
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renting space there to, to now going more heavily into AI, you
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know, consulting and creating, you know, these dashboards for,
1:54
for contractors. I just think the value is there.
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I think it's a, it's a way to solve a solution that these
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contractors have and they have many of them, most of them don't
2:05
enjoy technology. They're super fabulous with
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their hands and they love doing what they do.
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But they don't want to deal with all the back end stuff.
2:16
But we know the back end stuff is super important.
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And if that's not dialed in, it's it's very difficult to grow
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your business. So when I started in this about
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five years ago, we started working with Go High Level,
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which is a software program. It's an all in one sales and
2:32
marketing platform. Unlike Jobber or Service Titan
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or all the other field softwares, this one is designed
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for sales and marketing which a lot of contractors don't have
2:45
and they they sort of need it. So when I looked at AI and then
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I've been working with Go High Level, I realize there is a
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great relationship here that when harnessed, I can really
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provide additional value to these contractors that are, you
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know, out there grinding it all day long.
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And the last thing they want to do at 7:00 at night when they
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get home is sitting there and, you know, reviewing quotes or
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sending someone a link to give them a five star review.
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They, they, they just don't want to deal with that.
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So I think AI go high level automations and guys like me can
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really package a bundle that would provide them a ton of
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value. That's kind of where I'm at now.
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Yep, definitely on on the same page there, you know,
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simplifying the technology component, providing that you
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know, the power of these useful tools and unlocking the, you
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know, benefits for contractors, but making it user friendly,
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easy to understand, you know, taking care of the the, you
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know, the development and, and connecting all this stuff
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together and making it useful and then providing, you know, an
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easy solution for contractors use.
3:54
So contractors out there, I'm sure by now have got their
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hands, you know, at least on some prompting and do it using,
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you know, GPT, Gemini, Claude, whatever.
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Where do you feel contractors are maybe missing the mark or
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mistakes that you commonly see when they're getting started
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utilizing AI for their company? Yeah, that's, that's a great
4:13
question. I think I think contractors are
4:16
using AI as like a writing tool, you know, doing a Facebook post,
4:21
an e-mail, that sort of stuff. But really it's an operations
4:25
tool. It can, you know, answer that
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phone call at at 2:00 AM or 2:00 PM.
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It can actually book the book, the lead or the prospect to an
4:36
appointment. It can do all of that and work
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in the background while they're doing the job that they love.
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So I think, I think most of them either aren't deploying AI in
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their business or if they are, they're they're maybe not
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utilizing it to the best of its ability because again,
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contractors love working with their hands and doing what they
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do. They don't like the tech, but
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the tech can really increase sales and maybe, you know, maybe
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bring them back into doing what they want to do more and less of
5:09
the stuff they don't want to. Do right?
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So they, they, they need to stop using it as A to me, it's like
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they're, they're, they're using an excavator to plant the Tulip.
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Like AI is so powerful. And yet they might just be
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writing a Facebook post using ChatGPT to find out whatever.
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And yet really, when you harness the full power of it, it's it's
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like that excavator, right? Yeah, great analogy.
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I like that distinction there. Usually they like the first kind
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of thing people use it for is like a marketing copywriter
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because you know, like myself, I don't like to don't like to have
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to sit down and write it. So it does a great job of that
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and it's been good at that for a long time.
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But really it's become a lot more powerful.
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It can be, it can do a lot of a lot of stuff these days and just
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save a ton of time when you train it right, when you
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understand it and and utilize it properly.
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So diving into the operations component there or the, the, you
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know, going beyond just writing marketing copy, do you copy or,
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you know, answering questions like you would ask on Google,
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what do you see or, or, or what are you implementing on
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operations level like that contractors can utilize?
6:20
OK, interesting. So you know one of the things
6:22
that we do for quick wins is a database reactivation campaign
6:27
which is all based on AI and automations.
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And if the client has a database with 500 or 1000 clients, we can
6:37
usually reactivate those clients or some of those clients and
6:41
bring them back to the table for second money just by sending
6:45
them an automated SMS message with a specific offering.
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That's, you know, kind of an AI module that we would use to help
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them facilitate sales quickly to get them coming in the door.
7:00
And then we can start to bolt on other things, right?
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What I see in the market right now for a lot of them, because
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if we could get AI to answer their phones when when they
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can't. And even for some of them,
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because some of them aren't the greatest on the phone, having a,
7:16
I answered the phone all the time, book the appointment and
7:19
then let the contractor go out and quote or whatever that looks
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like. I think they would be far better
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off than sometimes answering their phones.
7:27
But for the most part, use AI, build the database reactivation
7:31
campaign, bring in money now and then, keep bolting on different
7:36
pieces of AI and I think that would really help them grow
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their business. Yeah, definitely the right
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approach with you don't need to implement 10 different things
7:46
right away. Start with the low hanging fruit
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or the, you know, most beneficial, get that running and
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operating and live and then you can move on to the next thing.
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And I found, you know, with us implementing systems, every one
8:02
that you put in place, it just gets easier because you're used
8:04
to this, you know, implementation building on top
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of of what you've already built, which which is a much better
8:10
approach than trying. They don't all these shiny
8:12
object things and trying to put too much together too quick.
8:16
I like what you said about the reactivation campaign.
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A lot of contractors are sitting on a gold mine, but you know,
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they don't have that excavator to dig to get it out.
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If you've been in business for a year or ten years, you've got a
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list of, of people that have contacted you never booked the
8:31
job or maybe past clients who now their kids or their neighbor
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or somebody's thinking of, of, of you know, project, but they
8:39
kind of forgot about you. So you definitely want to keep
8:41
in touch with those people that already know your company and
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and have, you know, some trust built up there.
8:46
Yeah, it's the easiest money, right?
8:48
Second money. It's the easiest money.
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We just need to ask for it. They already know you, probably
8:53
like you, and trust. You.
8:54
Yeah, definitely. Now if I'm a contractor, I'm a
8:58
little concerned about an AI answering the phone for me,
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talking with clients. What is the expectation there as
9:06
far as like will the clients know it's an AI is sometimes not
9:10
work, is it, is it better than human?
9:12
Like what? What's What's the experience?
9:14
Yeah, I I love that question and I get it all the time.
9:18
So think of AI now as the worst it's ever going to be right now,
9:22
and it's pretty darn good. But first thing is we don't
9:26
mislead the public. We let them know, hey, it's
9:29
Paul, your AI assistant. How can I help you?
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And for the most part, a lot of people don't like to leave
9:37
voicemails. And nowadays, nobody wants to
9:40
wait. So now you're kind of stuck
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with, OK, so someone calls my business at 7:00 at night and I
9:45
don't answer it. There's a good chance they're
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not going to leave a message. And if they did, and maybe I'm
9:51
only going to get back to them tomorrow, but what if you could
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slow them down right then, right there and try to help them
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facilitate it, try to get them booked on your calendar so you
10:01
can call them back. That slows them down.
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Maybe they won't be as they won't be.
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They won't go and try to book another, another call, whatever.
10:10
Slow them down. That is one of the most
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important things. But the big thing behind AI in
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this case, let's say it's voice AI.
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We train the AI in your voice and all about your business.
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So will it make a mistake? Certainly.
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Will it be corrected? Absolutely.
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Once we catch it making any mistakes, we just adjust just
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like an employee, if an employee made, we just adjust, right.
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So it's educating the knowledge base on that business within the
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voice AI or conversational AI, which is like texting on a
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website or calling to the website for voice AI.
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It, it is, it's, it can be adjusted and changed.
10:50
So we, we try to set it up and we test it a lot before we
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launch it live. But there, there might be
10:57
something that changes in the business as well where, you
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know, an e-mail address changes. So we're sending into the wrong
11:04
e-mail address. So we have to adjust that.
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But it's just easily adjustable in the prompt that we custom
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build for each deployment of voice AI or conversational AI.
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So I don't think they should be worried about AI.
11:17
I think they should be worried about their competitor using AI.
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I'm, I'm, I'm telling you, I see the results.
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I see what's happening out there and it's, it's absolutely crazy.
11:27
Anybody that does voice AI or conversational AI with us are
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seeing the results of, of the bookings that they would not
11:35
have had or would have lost. Because you don't get a text
11:38
message that says, oh, you just lost 4 grand, but that customer
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just walked and you probably just lost 4 grand or whatever
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that number is to your business. Yeah, yeah, I think that's
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that's the the right approach with not being facetious about,
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you know, trying to pass off this AI as an employer or real,
11:55
real person. And then just as with, you know,
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somebody else you hire, though, there needs to be training.
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They need some knowledge base of the background of your company.
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There will be mistakes or maybe things that weren't handled
12:07
exactly the way you'd want it, but you can teach it, you can
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tell it, you know, this is how you should answer this question,
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don't you know, provide maybe this information, but provide
12:16
this information or or whatever and it'll continue to improve
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over time. So something to definitely keep
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in mind there. And the so I forgot that the
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last thing you said there, but. Just about educating, educating
12:30
the prompt, building the prompt, which is fully customized to
12:34
that business owner, you know, with their hours of operation,
12:38
whatever. And there's also triggers built
12:40
within that if they ever want to speak to an owner and they say
12:44
that, then voice AI will flip that call to the owner during a
12:48
specified period of time. So, yeah, go ahead.
12:50
Yeah. They're competitors thing.
12:53
I want to touch on that because things are moving quicker and
12:57
contractors are rolling. So more than ever it's going to
13:01
get to the point where people expect it.
13:04
Just like there was a time when people expect you to have a
13:07
website when, yeah, maybe a lot of contractors did and the ones
13:10
that could be found online had an advantage.
13:12
Same thing with this. The contractors that are using
13:15
utilizing AI to, to be available for clients when they want to
13:18
give them their information, when they want on demand.
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That is the the new norm and it's going to become more and
13:24
more as time goes on, quicker and quicker.
13:27
Now you've developed, the good thing about AI is it's very good
13:31
at parsing, taking in a lot of information and making it
13:36
usable, if you will. And you're on the the the front
13:39
edge of that as far as creating a dashboard that lets
13:42
contractors know what they should be looking at, what's
13:45
going on in their business so they can make better decisions,
13:47
have more Peace of Mind. Can you explain what that is,
13:50
how it works, and why it matters?
13:53
Yeah, yeah. So we developed, I call it Agent
13:56
Espresso and you can find it at agentespresso.ca.
14:00
And it's basically your whole operation brewed into one system
14:06
built for business owners. So you, you've got to think of
14:10
all of the data right now. Data is, is money.
14:14
In other words, when you look at Facebook, Instagram, they're
14:17
collecting data, they got so much data on you, they can
14:19
target you right down to whatever.
14:22
And, and having a Mission Control centre or having all of
14:26
your data tied together so that it gets smarter and smarter
14:31
every time you use it is super powerful, right?
14:35
Like having these AI agents up talk like you and know exactly
14:40
what you would say or how you would make that decision.
14:43
Well, that comes from like an operation system.
14:46
So we build, we'll say custom dashboards for all that matters,
14:50
but really for what the contractor wants, the contractor
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just wants a high level overview of what the hecks going on.
14:57
And yes, you know, it'll, it can track where you are financially
15:01
with cash flow, but really what you need to track is how many
15:04
phone calls did you get this week?
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Did you follow up with that lead?
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Is he on an automation or a nurturing sequence?
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Where is he in the process? What's my pipeline look like?
15:15
That's what we need to be measuring.
15:17
So we, we build these systems that, that we tie all of their
15:23
tech stack. We find out first what their
15:25
tech stack is it it starts with an audit.
15:28
So we have to audit the business.
15:30
OK, Derek, what are you using for this?
15:32
What are you using for that? And then we figure out, OK, what
15:34
do we need? What's a duplicate?
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Because in most cases, I just did a video this morning, in
15:39
most cases, contractors have subscriptions or paying for some
15:43
of them are redundant. They're not using them.
15:45
Listen, let's look at all of that.
15:47
Let's get right back to basics. Let's find out what tools you
15:50
need, what you're paying for, and can we tie them into one
15:55
dashboard where you can have your coffee in the morning and
15:58
look at all. We had four calls yesterday were
16:00
down to from the week before and see all of this data so you can
16:05
grow your business because like to try to do this manually,
16:09
you're gonna stroke out, it's gonna kill you, right?
16:12
And again, that's the information.
16:14
They don't really want to deal with all the contractors.
16:17
I know that I work with 90% of them, 95% hate technology.
16:22
They just want it done. Well, that's what we do.
16:25
So we do a lot of things. We start with our five pillar
16:28
program, which is the key, which is basically voice AI,
16:32
conversational AI, reviews, AI, very important Google reviews.
16:37
We should talk about that. A smart website and the database
16:40
reactivation. What's a smart website?
16:42
The smart website is just that it's built with a ton of AI in
16:45
it. So we can recognize just about
16:47
anything. Grab leads, it knows who's come
16:50
to the website. Like it's just the smart website
16:53
and you still need a website nowadays.
16:56
Like if I'm searching for a bathroom renovation and I'm
16:59
going to spend 15203040 grand and I search for it and all I
17:03
see is you with the Facebook page, man, that's just a huge
17:07
red flag. Like people want to see your
17:09
work. They want to see your people.
17:12
They want to see you doing the work you say you do in the
17:15
community with with where you're working.
17:18
So the best place that is, is a website and that then you can
17:23
tie into many other things. But Mission Control is
17:26
important. I can show you a couple of
17:27
examples if you wanted me to share your my screen, but
17:30
typically think of all of your data into one place, all managed
17:34
and controlled for, for, you know, peanuts compared to
17:38
probably what you're paying currently.
17:40
Yeah, yeah. Because this podcast is, is
17:44
both, you know, podcast voice and, and video.
17:47
We won't do the screen share, but definitely reach out to Paul
17:49
if you want to see it in action and, and get the nitty gritty of
17:52
exactly, you know, what ties in and, and, and how things look
17:56
now. They've got the dashboard.
17:58
You mentioned a couple there as far as like KPI's and things
18:01
like that, as well as like the the reviews.
18:04
Can you maybe walk us through the process of getting reviews
18:08
on Google? It's very important.
18:10
I think a lot of contractors think like, oh, if I I need 20
18:12
reviews or I need 40 reviews or whatever says it's not
18:16
necessarily like a number. It's more of a lost city is what
18:19
I've found. So you always want to make sure
18:21
that every, every happy client is leaving a review.
18:24
Can you tell us about your process and how you know AI gets
18:27
tied into that? Yeah.
18:29
So through through the CRM or through goal high level or even
18:32
through AI, depending on how we set it up and what tool stack
18:35
they have, we will send out a review request, usually three
18:39
different emails and three different SMS, gently nudging
18:42
them for a Google review based off of a sales invoice.
18:46
So let's say you use QuickBooks and you send an invoice, boom,
18:50
out goes. And this is all done in
18:52
automated. So you're not doing this
18:54
manually, it's just getting done and your Google reviews grow.
18:58
So we'll do that on an invoice structure or whatever.
19:01
Whatever we determine for your business is what you want to,
19:06
when you want to send that review and how you want to
19:08
measure it. We just set up the automation so
19:10
it works. And with Google, you really want
19:14
velocities important and consistency is also very
19:18
important. So to have one or two dribble in
19:21
every week is really, really important.
19:23
It it helps your Google business profile, which is still the
19:28
three, they call it a map pack. There's three listings in there
19:31
and it changes sometimes and it's probably going to change in
19:34
the future. Who knows?
19:35
Like there's so much change going on now.
19:38
But the more consistent reviews you get, the better you'll rank
19:42
in the map pack. It also helps your website rank
19:45
as well, although Google will never officially say that.
19:48
But also importantly, when people go to look for your
19:52
business and service, if you've got 1235 reviews and the next
19:56
guy's got 60, there's a good chance you're not even getting,
19:59
you're not in the conversation. So let's get in the conversation
20:03
and set up an automation for these reviews just to happen.
20:07
And maybe it's not just Google. Maybe you need Yelp, maybe you
20:11
need like there's other platforms so we can automate it
20:15
for any platform based on your criteria.
20:19
Yeah, yeah, best kind of system, one that runs in the background
20:23
and and does it for you. Right on.
20:25
That's great. And yeah, making sure that, you
20:28
know, it's in your voice, like you said, you're nudging, you're
20:30
not, you know, bothering people. It's it's it's very much, you
20:34
know, we've done the work. Appreciate a review and and let
20:37
the system run. Now you mentioned, you know,
20:40
like Google, everything is changing nowadays and and
20:43
continues to change quicker. Where do you see things given
20:47
you know how far we've gone in the last year to where do you
20:50
see coming around in the next, you know, 123 years for, for
20:55
contractors? I with the contractors that I
20:58
work with, sorry for the dinging.
21:00
I really see speed the lead as a major differentiator, and speed
21:06
the lead is nothing new, but if you get a phone call and you
21:11
can't answer that phone, then you basically have two to three
21:15
minutes from when that person, if that person leaves a message
21:19
or when they hang up to nailing that to a baby, an appointment.
21:24
So I think a differentiator for businesses moving forward, you
21:27
got to have systems and processes in place for
21:31
everything. I mean, everything can be
21:34
systematized. I think of McDonald's,
21:36
everything is a system. There's a process for
21:39
everything. You're speaking to a young lady
21:41
that managed it for 25 years the other day and she was telling me
21:44
there isn't anything that doesn't have a process that
21:46
people follow, repeatable, consistent processes.
21:51
So I think, I think for a lot of contractors, the better able
21:55
they are to systematize and put processes in place, the sooner
22:01
the better, specifically when they're dealing with trying to
22:04
grow their business down the road and how AI is going to make
22:07
those changes. And I think I think contractors
22:11
are in a great place because AI won't take over their jobs, but
22:15
they still have a sales and marketing or a sales marketing
22:18
in a min part of the business that AI can definitely take
22:22
over. And I don't mean replace your
22:25
admin. You already have that person's
22:27
valuable take AI and have it do things that that you don't need
22:33
to waste that Amins time on. They can be doing better, more
22:36
important things and having a I do and shuffle, let's say
22:41
shuffle the paperwork, if you will, right.
22:43
So I really, I really think they need to embrace AI.
22:47
An AI will be changing the game for most businesses and most
22:50
industries. Just a.
22:52
Matter yeah, I think it's getting very interesting and
22:54
really exciting for contractors. And if if your contractor out
22:58
there and you're kind of worried about AI or you know this is all
23:01
moving too quick or it's just don't want to deal with it,
23:04
don't want to think about it. It is really exciting because a
23:09
lot of the stuff that we don't like to do, the admin work, the
23:13
moving information around the review, you know, reviewing all
23:17
these reports and everything. Am I just making it super
23:20
simple? And once that process is placed
23:23
again, you got to train it a little bit, but it's taking care
23:26
of a lot of that that office work and kind of back and forth,
23:30
whatever nonsense that a lot of contractors don't have the time
23:33
for it, but it never really enjoy it.
23:35
So there's there's a lot of opportunity to really help
23:38
yourself get back to what you do like to do is talking with
23:41
clients, checking other sites and building, you know, great
23:44
projects, all that kind of stuff.
23:46
Let AI handle all the you know, the other nitty gritty if you
23:50
will. Can you, can you walk us through
23:53
a client journey of yours, someone contractor started with
23:57
you, where they were at, some of the things that you implemented
24:00
and the results that that they saw?
24:02
Yeah. So we, we are working with a
24:05
company in Aurilia, Ontario and we I, I did it as a case study.
24:10
I, I said his name is Kyle. I said, Kyle, let me, let me
24:14
introduce you to AI go high level and all of our systems and
24:18
operations and let's put it into play.
24:21
And then I'll build a case study out of it with if this thing
24:25
works well, we put it together, we set up the CRM, we automated
24:30
everything. We tuned up his website.
24:32
We created some pretty cool content for his trade show he
24:35
had. And the next thing you know,
24:37
he's able to see his pipeline, see his leads, know which leads
24:41
need to be followed up and when. And they sold 22 deals within, I
24:47
think it was a month or month and a half, you know, well into
24:50
six figures doing what they do. So I have that case study.
24:54
It's on YouTube and a bunch of different places.
24:56
If somebody wants to go and listen to it, that works.
25:00
We did a database reactivation campaign.
25:02
A client called me in February and said, Paul, I don't know how
25:05
I'm going to make my month. It's looking pretty bleak.
25:08
I said no problem. Do you have a database of
25:10
customers? They said yes.
25:11
So we sent an SMS to that database.
25:14
First two days, 35 K, also a testimonial on YouTube.
25:19
Within two weeks, 70K also a testimony on YouTube.
25:22
Well, so these aren't things I'm inventing.
25:24
These are they're out there. So the journey is we start with
25:29
an audit. We really need to understand
25:31
you, your business, where you're at, what's your struggle with
25:35
what your tech stack looks like? And then from there we start to
25:39
look and figure out how can we do this?
25:41
How can we bolt it on? How can we build this and what
25:46
the let's say the monthly, the monthly fees, would it make
25:50
sense versus what they're doing currently?
25:52
But we always, we always look for the quick win.
25:55
And the quick win usually comes from their database with the
25:59
right messaging at the right time.
26:02
So I tell everybody this, I've been saying this for years.
26:06
You need to own and control your data.
26:09
So the first thing that you want from a potential customer is
26:12
their phone number. I don't even care about their
26:15
name at this point. Just give me their number.
26:17
Once I have their number, their name and their e-mail, that's
26:20
the three pieces of data that you need today.
26:23
Because no matter what happens to Facebook, Instagram, Tick
26:26
tock, whatever happens to any of these platforms, you own and
26:29
control when and how you send the messaging.
26:32
But if you don't have those three pieces, you're at the
26:35
mercy of social media and that's not a good place to be.
26:39
So client journey for us starts with an audit, starts with an
26:42
hour conversation. Tell me about you, your
26:45
business, what are your hopes and dreams?
26:46
Where do you plan on taking this thing?
26:48
You know, that's where I start with it because otherwise I'm
26:52
just, I'm probably just going to bolt something else on that just
26:56
one more thing that you have to deal with.
26:57
And that's not what I'm trying to.
26:59
Do yeah, yeah, powerful stuff. And, and the reason you want
27:03
someone in your corner who's in, who's an expert, who's done this
27:05
before, is there's all this stuff.
27:07
You can go sign up for whatever software and start using it
27:10
tomorrow. But if you're not using it
27:12
correctly, your results are probably going to be lackluster.
27:15
And then you're going to say this stuff doesn't work, which
27:17
is the reason why you, you get the audits, you know, the
27:20
strategy, figure out what's short term wins that we can, you
27:23
know, implement your current database, what's long term
27:26
planning and, you know, system process building for, for future
27:30
growth. Putting those two together and
27:32
then following through with with the plan to to get, you know,
27:35
some of those great results where within, you know, days to
27:39
a month you're unlocking 10s or hundreds of thousands of dollars
27:42
that are pretty much just sitting there and in your
27:44
database. Does this need to be, you know,
27:47
handled the right way and have the right strategy behind it?
27:50
So for contractors out there, they want to learn more about
27:53
what you do, Paul, and how they can get maybe involved or get
27:57
your services to help them out. What's the best way for them to
28:00
connect with you? Yeah, just I think my website
28:03
PM, so like Paul Myers, PM consulting.ca or my mobile
28:08
number 705-491-2627. And and I think if I can just
28:14
kind of maybe end with this, I think contractors don't
28:17
necessarily have a lead problem. They potentially have a leak
28:22
problem where it leads are coming in, but they're not
28:26
getting something quick enough or they have no follow up in
28:29
place for those leads. They send a quote and then they
28:32
sit back and go three weeks go, geez, I wonder how Jims did.
28:35
Well, Jim already bought from Bob because Bob followed up
28:38
twice and they follow up with automation, whatever that looks
28:41
like, SMS, e-mail, a phone call, whatever that looks like.
28:45
So, so even if you're not trying to fill the bucket with more
28:49
leads or opportunities, maybe for the most case, your bucket
28:53
is just got some holes in it that I can help you plug because
28:57
once you plug that, everything else just amplifies and creates
29:03
more results in your business. So.
29:05
Yeah, for sure makes a lot of sense.
29:08
Thanks so, so much for coming on here Paul, sharing your insights
29:11
and your knowledge with us and and helping all the contractors
29:13
out there. No problem at all.
29:15
Thank you for having me, I greatly appreciate it.