Decoding AI's influence on buyer behavior with Rich Hanna, Professor of Practice
A conversation with Rich Hanna, Professor of Practice at Babson College, with Jeet Mukherjee and Tracy Dent from Holden Advisors. In this episode, we discuss the future of the buyer’s decision cycle as AI evolves and companies are learning to shorten the sales process with technology once again. How might the future look for consumer decision-making? AGENDA TOPICS 00:00 Introduction 03:23 How digital marketing has evolved via technology 08:30 How AI will impact consumers’ decision-making 13:36 What to do when an AI engine becomes the biggest influencer on the buyer 15:59 How to prevent AI…
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