The fine art of brand-building, with ESPRIT's Ana Andjelic
If you’re a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes’s Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern…
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