Latest / Omni Talk Retail / FairPrice's Store of Tomorrow: 80% Bigger Baskets & 82% Self-Checkout Smart Cart Adoption | NRF 2026

Transcript

FairPrice's Store of Tomorrow: 80% Bigger Baskets & 82% Self-Checkout Smart Cart Adoption | NRF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:03
  I'm
• 0:03
  Amazinga.
• 0:03
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:04
  you
• 0:05
  live
• 0:05
  from
• 0:05
  the
• 0:05
  Vuzion
• 0:06
  Booth,
• 0:06
  booth
• 0:07
  number
• 0:07
  4921
• 0:08
  in
• 0:09
  New
• 0:09
  York
• 0:09
  City
• 0:09
  at
• 0:10
  NRF's
• 0:10
  Big
• 0:11
  Show
• 0:12
  2026.
• 0:12
  And
• 0:12
  joining
• 0:13
  us
• 0:13
  today
• 0:13
  is
• 0:13
  someone
• 0:13
  I'm
• 0:14
  very
• 0:14
  excited
• 0:14
  to
• 0:15
  bring
• 0:15
  to
• 0:15
  our
• 0:15
  omnitalk
• 0:16
  audience,
• 0:16
  and
• 0:16
  it's
• 0:16
  a
• 0:17
  man
• 0:17
  who
• 0:17
  was
• 0:17
  with
• 0:17
  us
• 0:17
  before.
• 0:18
  We
• 0:18
  interviewed
• 0:18
  him
• 0:18
  once
• 0:19
  last
• 0:19
  year.
• 0:19
  And
• 0:20
  that
• 0:20
  is
• 0:20
  Vipul
• 0:20
  Chawla,
• 0:21
  the
• 0:21
  CEO
• 0:21
  of
• 0:22
  Fair
• 0:22
  Price
• 0:22
  Group.
• 0:22
  Vipul,
• 0:23
  welcome
• 0:23
  back
• 0:23
  to
• 0:24
  omnitalk.
• 0:24
  It's
• 0:24
  great
• 0:24
  to
• 0:25
  have
• 0:25
  you.
• 0:25
  Thank
• 0:25
  you,
• 0:25
  Chris.
• 0:26
  Good
• 0:26
  to
• 0:26
  see
• 0:26
  you
• 0:27
  again.
• 0:27
  Good
• 0:27
  to
• 0:27
  see
• 0:27
  you
• 0:27
  again.
• 0:28
  And
• 0:28
  it's
• 0:28
  wonderful
• 0:28
  to
• 0:29
  see
• 0:29
  you
• 0:29
  guys
• 0:29
  after
• 0:29
  the
• 0:30
  last
• 0:30
  time
• 0:30
  we
• 0:30
  met
• 0:31
  at
• 0:31
  the
• 0:31
  cg.
• 0:32
  Yes.
• 0:32
  Well,
• 0:33
  Vipul,
• 0:33
  for
• 0:34
  those
• 0:34
  who
• 0:34
  are
• 0:34
  just
• 0:34
  meeting
• 0:36
  you
• 0:36
  and
• 0:37
  Fair
• 0:37
  Price
• 0:37
  Group
• 0:37
  for
• 0:37
  the
• 0:38
  first
• 0:38
  time,
• 0:38
  would
• 0:38
  you
• 0:39
  mind
• 0:39
  just
• 0:39
  giving
• 0:39
  us
• 0:39
  a
• 0:40
  quick
• 0:40
  overview
• 0:41
  for
• 0:41
  our,
• 0:41
  especially
• 0:41
  our
• 0:42
  US
• 0:42
  audience
• 0:42
  what
• 0:43
  Fair
• 0:43
  Price
• 0:43
  Group
• 0:44
  is
• 0:44
  and
• 0:44
  all
• 0:44
  of
• 0:45
  you
• 0:45
  oversee
• 0:46
  in
• 0:46
  your
• 0:46
  role
• 0:46
  as
• 0:46
  CEO?
• 0:47
  Absolutely.
• 0:48
  So
• 0:48
  we
• 0:48
  are
• 0:49
  from
• 0:49
  Singapore,
• 0:49
  a
• 0:49
  small
• 0:50
  island
• 0:50
  in
• 0:51
  Asia.
• 0:52
  We
• 0:52
  run
• 0:53
  and
• 0:53
  help
• 0:54
  support
• 0:54
  a
• 0:54
  company
• 0:54
  called
• 0:55
  the
• 0:55
  Fair
• 0:55
  Price
• 0:55
  Group.
• 0:56
  It's
• 0:56
  an
• 0:56
  omnichannel
• 0:57
  retailer.
• 0:58
  So
• 0:58
  we've
• 0:58
  got
• 0:58
  a
• 0:59
  physical
• 0:59
  stores,
• 0:59
  we've
• 1:00
  got
• 1:00
  our
• 1:00
  digital
• 1:00
  e
• 1:00
  commerce
• 1:01
  stores,
• 1:02
  we've
• 1:02
  got
• 1:03
  an
• 1:03
  own
• 1:03
  brand,
• 1:03
  private
• 1:04
  label
• 1:05
  portfolio,
• 1:05
  a
• 1:06
  loyalty
• 1:06
  system,
• 1:07
  and
• 1:07
  a
• 1:08
  food
• 1:08
  services
• 1:08
  business.
• 1:09
  So
• 1:09
  it's
• 1:09
  really
• 1:10
  everything
• 1:11
  food
• 1:11
  kind
• 1:12
  of
• 1:12
  enterprise
• 1:13
  that
• 1:13
  we
• 1:13
  serve
• 1:14
  our
• 1:15
  customers
• 1:15
  with.
• 1:16
  And
• 1:16
  where
• 1:16
  are
• 1:16
  the
• 1:16
  stores
• 1:17
  again?
• 1:17
  In
• 1:18
  Singapore.
• 1:18
  All
• 1:18
  in
• 1:18
  Singapore.
• 1:19
  Okay.
• 1:20
  Largely
• 1:20
  in
• 1:20
  Singapore.
• 1:21
  We
• 1:21
  have
• 1:21
  a
• 1:21
  few
• 1:21
  outside,
• 1:21
  but
• 1:22
  largely
• 1:22
  Singapore.
• 1:22
  Okay.
• 1:22
  Okay.
• 1:23
  All
• 1:23
  right.
• 1:23
  So
• 1:24
  last
• 1:24
  time
• 1:24
  we
• 1:24
  talked
• 1:24
  to
• 1:24
  you
• 1:24
  at
• 1:25
  the
• 1:25
  Consumer
• 1:25
  Goods
• 1:25
  Forum,
• 1:26
  you
• 1:26
  piqued
• 1:26
  our
• 1:26
  interest
• 1:27
  because
• 1:27
  you
• 1:27
  mentioned
• 1:28
  that
• 1:28
  you
• 1:28
  had
• 1:28
  a
• 1:29
  Store
• 1:29
  of
• 1:30
  Tomorrow
• 1:30
  initiative
• 1:31
  that
• 1:31
  was
• 1:31
  about
• 1:31
  to
• 1:31
  launch.
• 1:32
  Yes.
• 1:33
  So
• 1:33
  I'm
• 1:33
  curious,
• 1:33
  what
• 1:33
  can
• 1:33
  you
• 1:34
  tell
• 1:34
  us
• 1:34
  about
• 1:34
  that?
• 1:35
  You
• 1:35
  know,
• 1:35
  where
• 1:35
  is
• 1:35
  it
• 1:35
  at
• 1:36
  in
• 1:36
  terms
• 1:36
  of
• 1:36
  how's
• 1:37
  it
• 1:37
  going,
• 1:37
  how
• 1:38
  far
• 1:38
  it's
• 1:38
  been
• 1:38
  implemented,
• 1:39
  and
• 1:39
  what
• 1:39
  kind
• 1:39
  of
• 1:39
  digital
• 1:40
  technologies
• 1:40
  are
• 1:40
  on
• 1:41
  display
• 1:41
  in
• 1:41
  the
• 1:41
  Store
• 1:42
  of
• 1:42
  Tomorrow,
• 1:42
  my
• 1:42
  friend.
• 1:43
  So
• 1:43
  when
• 1:43
  we
• 1:43
  met
• 1:44
  in
• 1:44
  June,
• 1:44
  we
• 1:45
  were
• 1:45
  building
• 1:45
  the
• 1:45
  Store
• 1:46
  of
• 1:46
  Tomorrow
• 1:47
  and
• 1:47
  we
• 1:47
  said
• 1:48
  we
• 1:48
  would
• 1:48
  open
• 1:49
  it.
• 1:49
  So
• 1:49
  we
• 1:49
  launched
• 1:50
  it
• 1:50
  in
• 1:50
  August
• 1:50
  of
• 1:50
  last
• 1:51
  year.
• 1:51
  Okay.
• 1:51
  So
• 1:51
  it's
• 1:52
  been
• 1:52
  up
• 1:52
  and
• 1:52
  running
• 1:52
  for
• 1:52
  about
• 1:53
  five
• 1:53
  months,
• 1:54
  which
• 1:54
  we're
• 1:54
  excited
• 1:55
  about.
• 1:55
  And
• 1:56
  in
• 1:56
  this
• 1:56
  store,
• 1:57
  we
• 1:57
  were
• 1:57
  really
• 1:57
  trying
• 1:58
  to
• 1:58
  address
• 1:58
  points
• 1:59
  of
• 1:59
  customer
• 1:59
  frame
• 2:00
  friction
• 2:00
  that
• 2:01
  you
• 2:01
  see.
• 2:01
  So
• 2:01
  when
• 2:02
  you
• 2:02
  go
• 2:02
  shopping
• 2:02
  for
• 2:03
  grocery
• 2:03
  or
• 2:03
  for
• 2:03
  anything
• 2:04
  for
• 2:04
  that
• 2:04
  matter,
• 2:04
  the
• 2:05
  first
• 2:05
  thing
• 2:05
  that
• 2:05
  you're
• 2:05
  trying
• 2:05
  to
• 2:05
  remember
• 2:06
  is
• 2:06
  what's
• 2:07
  my
• 2:07
  shopping
• 2:07
  list?
• 2:08
  Right.
• 2:08
  So
• 2:08
  that's
• 2:08
  the
• 2:09
  point
• 2:09
  of
• 2:09
  friction.
• 2:10
  The
• 2:10
  second
• 2:10
  is
• 2:10
  when
• 2:11
  you're
• 2:11
  in
• 2:11
  a
• 2:11
  store
• 2:11
  where
• 2:12
  Do
• 2:12
  I
• 2:12
  find
• 2:12
  it?
• 2:12
  Which
• 2:13
  aisle?
• 2:13
  Where's
• 2:14
  the
• 2:14
  product?
• 2:15
  The
• 2:15
  third
• 2:15
  is
• 2:16
  certainly
• 2:16
  for
• 2:16
  my
• 2:16
  Singaporean
• 2:17
  customers.
• 2:18
  Whether
• 2:18
  they
• 2:18
  want
• 2:19
  the
• 2:19
  product
• 2:19
  or
• 2:19
  not,
• 2:19
  they
• 2:20
  never
• 2:20
  want
• 2:20
  to
• 2:20
  miss
• 2:20
  an
• 2:21
  offer.
• 2:21
  Okay,
• 2:22
  all
• 2:22
  right,
• 2:22
  Good
• 2:22
  to
• 2:22
  know
• 2:22
  the.
• 2:23
  Third
• 2:23
  point
• 2:23
  of
• 2:23
  friction.
• 2:24
  And
• 2:24
  the
• 2:25
  fourth
• 2:25
  is
• 2:25
  no
• 2:25
  one
• 2:25
  wants
• 2:26
  to
• 2:26
  wait
• 2:26
  too
• 2:26
  long
• 2:26
  at
• 2:26
  checkout.
• 2:27
  Okay.
• 2:27
  Oh,
• 2:27
  okay.
• 2:28
  Interesting.
• 2:28
  Yeah.
• 2:29
  So
• 2:29
  in
• 2:30
  the
• 2:30
  store
• 2:30
  of
• 2:30
  tomorrow,
• 2:31
  when
• 2:31
  you
• 2:31
  enter
• 2:32
  and
• 2:32
  you
• 2:32
  pick
• 2:32
  up
• 2:32
  your
• 2:33
  shopping
• 2:33
  trolley,
• 2:34
  when
• 2:34
  you
• 2:34
  scan
• 2:35
  the
• 2:35
  Fair
• 2:35
  Price
• 2:36
  app,
• 2:37
  it
• 2:37
  lets
• 2:38
  us
• 2:38
  know
• 2:38
  who
• 2:38
  you
• 2:38
  are
• 2:38
  as
• 2:39
  a
• 2:39
  customer.
• 2:40
  So
• 2:40
  the
• 2:40
  trolley
• 2:40
  puts
• 2:41
  up
• 2:41
  a
• 2:41
  shopping
• 2:41
  assistant
• 2:42
  on
• 2:42
  something
• 2:42
  that
• 2:42
  looks
• 2:43
  like
• 2:43
  an
• 2:43
  iPad
• 2:44
  and
• 2:44
  says,
• 2:44
  this
• 2:44
  could
• 2:44
  be
• 2:45
  the
• 2:45
  shopping
• 2:45
  list
• 2:45
  for
• 2:46
  you.
• 2:46
  So
• 2:46
  that's
• 2:46
  the
• 2:46
  first.
• 2:47
  Your
• 2:47
  shopping
• 2:47
  list
• 2:47
  is
• 2:47
  kind
• 2:48
  of
• 2:48
  auto
• 2:48
  generated
• 2:49
  in
• 2:49
  terms
• 2:49
  of
• 2:49
  recommendations.
• 2:51
  The
• 2:51
  second
• 2:51
  thing
• 2:51
  that
• 2:52
  if
• 2:52
  you
• 2:52
  press
• 2:53
  a
• 2:53
  button
• 2:53
  saying
• 2:53
  I
• 2:54
  want
• 2:54
  to
• 2:54
  buy,
• 2:55
  say
• 2:55
  eggs,
• 2:57
  it
• 2:58
  will
• 2:58
  navigate
• 2:58
  you
• 2:59
  to
• 2:59
  where
• 2:59
  the
• 2:59
  eggs
• 2:59
  are
• 3:00
  in
• 3:00
  the
• 3:00
  store
• 3:01
  like
• 3:02
  a
• 3:02
  maps.
• 3:03
  And
• 3:04
  as
• 3:05
  you
• 3:05
  get
• 3:05
  in
• 3:05
  front
• 3:05
  of
• 3:06
  the
• 3:06
  eggs,
• 3:06
  the
• 3:07
  electronic
• 3:07
  shelf
• 3:08
  label
• 3:08
  will
• 3:08
  blink
• 3:08
  saying,
• 3:09
  you've
• 3:09
  arrived.
• 3:09
  Right.
• 3:10
  So
• 3:10
  you
• 3:10
  find
• 3:10
  the
• 3:10
  eggs.
• 3:11
  But
• 3:12
  when
• 3:12
  you're
• 3:12
  walking
• 3:12
  through
• 3:12
  the
• 3:13
  store,
• 3:13
  if
• 3:13
  there's
• 3:14
  an
• 3:14
  offer
• 3:14
  on
• 3:14
  Fuji
• 3:15
  apples,
• 3:15
  you
• 3:16
  will
• 3:16
  know
• 3:16
  there's
• 3:16
  an
• 3:16
  offer
• 3:16
  on
• 3:17
  apples
• 3:17
  to
• 3:17
  your
• 3:17
  right
• 3:17
  or
• 3:18
  to
• 3:18
  your
• 3:18
  left
• 3:18
  whether
• 3:18
  you
• 3:19
  want
• 3:19
  to
• 3:19
  buy
• 3:19
  apples
• 3:19
  or
• 3:19
  not.
• 3:19
  But
• 3:20
  you
• 3:20
  should
• 3:20
  at
• 3:20
  least
• 3:20
  do
• 3:20
  the.
• 3:20
  There's
• 3:20
  an
• 3:21
  option
• 3:22
  now
• 3:22
  when
• 3:22
  you
• 3:22
  put
• 3:22
  the
• 3:22
  eggs
• 3:23
  in
• 3:23
  the,
• 3:23
  in
• 3:23
  the
• 3:23
  trolley,
• 3:24
  it'll
• 3:25
  also
• 3:25
  ask
• 3:25
  you,
• 3:25
  do
• 3:25
  you
• 3:26
  want
• 3:26
  to
• 3:26
  buy
• 3:26
  bread,
• 3:27
  butter,
• 3:29
  milk,
• 3:30
  etc.
• 3:30
  And
• 3:31
  if
• 3:31
  you
• 3:31
  say
• 3:31
  yes,
• 3:31
  then
• 3:32
  we'll
• 3:32
  help
• 3:32
  you
• 3:32
  find
• 3:33
  where
• 3:33
  they
• 3:34
  are
• 3:34
  in
• 3:34
  the
• 3:34
  store.
• 3:35
  And
• 3:35
  once
• 3:35
  you've
• 3:36
  put
• 3:36
  all
• 3:36
  that
• 3:36
  stuff
• 3:37
  in
• 3:37
  the
• 3:37
  trolley,
• 3:38
  you
• 3:39
  can
• 3:39
  leave,
• 3:39
  we're
• 3:40
  done.
• 3:40
  You
• 3:40
  do
• 3:40
  not
• 3:40
  have
• 3:40
  to
• 3:41
  go
• 3:41
  back
• 3:41
  to
• 3:41
  checkout
• 3:41
  again,
• 3:42
  really.
• 3:42
  So
• 3:42
  we
• 3:42
  are
• 3:42
  addressing
• 3:43
  the
• 3:43
  four
• 3:43
  points
• 3:43
  of
• 3:44
  friction,
• 3:44
  which
• 3:44
  is
• 3:45
  the
• 3:45
  shopping
• 3:45
  list,
• 3:46
  where
• 3:46
  to
• 3:47
  find
• 3:47
  the
• 3:47
  product,
• 3:47
  don't
• 3:48
  want
• 3:48
  to
• 3:48
  miss
• 3:48
  an
• 3:48
  offer,
• 3:49
  and
• 3:49
  of
• 3:49
  course,
• 3:50
  so
• 3:51
  from
• 3:51
  a
• 3:51
  customer
• 3:52
  journey
• 3:52
  standpoint,
• 3:53
  what
• 3:53
  we're
• 3:53
  really
• 3:54
  doing
• 3:54
  is
• 3:54
  helping
• 3:55
  personalize
• 3:56
  your
• 3:57
  shopping
• 3:57
  journey,
• 3:58
  helping
• 3:58
  personalize
• 3:59
  the
• 3:59
  offers
• 4:00
  we
• 4:00
  get
• 4:00
  to
• 4:00
  you,
• 4:01
  and
• 4:01
  then
• 4:01
  making
• 4:02
  sure
• 4:02
  that
• 4:02
  the
• 4:02
  checkout
• 4:03
  is
• 4:03
  seamless.
• 4:04
  Well,
• 4:04
  it
• 4:04
  certainly
• 4:04
  seems
• 4:05
  like
• 4:05
  you've
• 4:05
  got
• 4:05
  that
• 4:06
  customer
• 4:06
  journey
• 4:07
  completely
• 4:07
  ironed
• 4:08
  out
• 4:08
  from
• 4:08
  a
• 4:09
  fair
• 4:09
  price
• 4:09
  perspective.
• 4:10
  But
• 4:10
  I
• 4:10
  have
• 4:11
  to
• 4:11
  know,
• 4:11
  what
• 4:11
  are
• 4:11
  your
• 4:11
  customers
• 4:12
  saying?
• 4:12
  What
• 4:13
  has
• 4:13
  the
• 4:13
  customer
• 4:13
  feedback
• 4:14
  been
• 4:14
  so
• 4:14
  far
• 4:15
  since
• 4:15
  you
• 4:15
  opened
• 4:15
  this
• 4:15
  store?
• 4:16
  Were
• 4:16
  back
• 4:16
  in
• 4:16
  August.
• 4:17
  So,
• 4:17
  you
• 4:17
  know,
• 4:18
  initially,
• 4:18
  of
• 4:19
  course,
• 4:19
  the
• 4:19
  customers
• 4:19
  were
• 4:20
  surprised
• 4:21
  to
• 4:21
  have,
• 4:22
  you
• 4:22
  know,
• 4:22
  like
• 4:23
  some
• 4:23
  of
• 4:23
  our
• 4:23
  traditional
• 4:24
  customers
• 4:24
  were
• 4:25
  a
• 4:25
  bit
• 4:25
  anxious
• 4:26
  saying,
• 4:26
  whoa,
• 4:26
  how
• 4:27
  does
• 4:27
  this
• 4:27
  work?
• 4:28
  But
• 4:28
  here's
• 4:29
  the
• 4:29
  thing.
• 4:29
  A
• 4:29
  few
• 4:29
  months
• 4:30
  into
• 4:30
  the
• 4:30
  launch,
• 4:31
  the
• 4:31
  purchase
• 4:31
  basket
• 4:33
  in
• 4:33
  these
• 4:33
  stores
• 4:34
  has
• 4:34
  increased
• 4:35
  by
• 4:35
  70,
• 4:36
  80%.
• 4:37
  Wow.
• 4:37
  Which
• 4:37
  is
• 4:37
  interesting.
• 4:38
  So
• 4:38
  we're
• 4:38
  not
• 4:38
  Having
• 4:38
  to
• 4:39
  buy
• 4:39
  bigger
• 4:39
  trolleys
• 4:40
  because
• 4:40
  the
• 4:41
  whole.
• 4:43
  And
• 4:43
  why
• 4:43
  is
• 4:43
  that
• 4:44
  happening?
• 4:44
  Because
• 4:45
  the
• 4:45
  level
• 4:45
  of
• 4:45
  engagement
• 4:46
  has
• 4:46
  suddenly
• 4:47
  changed,
• 4:47
  right?
• 4:47
  Because
• 4:48
  now
• 4:48
  I
• 4:48
  don't
• 4:48
  have
• 4:48
  to
• 4:49
  worry
• 4:49
  about
• 4:49
  remembering
• 4:50
  my
• 4:50
  list,
• 4:50
  tracking
• 4:51
  an
• 4:51
  offer
• 4:52
  or
• 4:52
  worry
• 4:52
  about
• 4:52
  queuing
• 4:53
  a
• 4:53
  checkout,
• 4:53
  etc.
• 4:54
  So
• 4:54
  the
• 4:54
  whole
• 4:54
  frictionless
• 4:55
  experience
• 4:56
  seems
• 4:56
  to
• 4:56
  have
• 4:57
  driven
• 4:57
  the
• 4:57
  purchase
• 4:57
  basket.
• 4:58
  The
• 4:58
  customer
• 4:59
  NPS
• 4:59
  has
• 5:00
  dramatically
• 5:00
  improved
• 5:01
  and
• 5:01
  my
• 5:02
  store
• 5:02
  staff
• 5:02
  is
• 5:02
  a
• 5:02
  lot
• 5:03
  happier
• 5:03
  because
• 5:04
  they
• 5:04
  don't
• 5:04
  keep
• 5:04
  getting
• 5:04
  stopped
• 5:05
  by,
• 5:05
  hey,
• 5:05
  listen,
• 5:05
  where
• 5:05
  can
• 5:06
  I
• 5:06
  find
• 5:06
  those
• 5:06
  apples?
• 5:06
  Where
• 5:06
  can
• 5:07
  I
• 5:07
  find
• 5:07
  those
• 5:07
  oranges?
• 5:08
  That's
• 5:09
  kind
• 5:10
  of
• 5:10
  helping
• 5:10
  you.
• 5:10
  So
• 5:11
  it's
• 5:11
  doing
• 5:12
  better
• 5:12
  than
• 5:12
  we
• 5:12
  thought
• 5:13
  so
• 5:13
  far.
• 5:13
  Fingers
• 5:14
  crossed.
• 5:14
  When
• 5:15
  I
• 5:15
  meet
• 5:15
  you
• 5:15
  next,
• 5:15
  I'll
• 5:15
  report
• 5:16
  back
• 5:16
  to
• 5:16
  see
• 5:16
  what's
• 5:17
  working
• 5:17
  and
• 5:17
  what's
• 5:17
  not
• 5:18
  working.
• 5:18
  Vipal,
• 5:19
  how
• 5:19
  did
• 5:19
  you
• 5:19
  prepare
• 5:20
  your
• 5:20
  customers
• 5:21
  for
• 5:21
  this
• 5:22
  new
• 5:22
  store?
• 5:22
  I
• 5:22
  mean,
• 5:22
  maybe
• 5:23
  tell
• 5:23
  us
• 5:23
  a
• 5:23
  little
• 5:23
  bit
• 5:23
  about
• 5:24
  that
• 5:24
  too.
• 5:24
  Just
• 5:25
  like,
• 5:25
  you
• 5:25
  know,
• 5:25
  you
• 5:26
  said
• 5:26
  that
• 5:26
  the
• 5:26
  staff
• 5:26
  likes
• 5:26
  it
• 5:27
  better,
• 5:27
  but
• 5:27
  what
• 5:27
  was
• 5:27
  kind
• 5:28
  of
• 5:28
  the
• 5:28
  prep
• 5:28
  when
• 5:29
  day
• 5:29
  one,
• 5:29
  they
• 5:29
  walked
• 5:30
  in
• 5:30
  the
• 5:30
  store
• 5:30
  so
• 5:30
  they
• 5:31
  knew
• 5:31
  how
• 5:31
  to
• 5:31
  shop
• 5:31
  this
• 5:31
  store
• 5:32
  the
• 5:32
  right
• 5:32
  way.
• 5:33
  So
• 5:33
  the
• 5:33
  first
• 5:34
  thing
• 5:34
  that
• 5:34
  we
• 5:34
  did
• 5:34
  was
• 5:34
  we
• 5:35
  opened
• 5:35
  the
• 5:35
  store
• 5:36
  in
• 5:36
  the
• 5:36
  digital
• 5:37
  district
• 5:37
  of
• 5:37
  Singapore.
• 5:38
  Okay.
• 5:38
  So
• 5:39
  it
• 5:39
  was
• 5:40
  in
• 5:40
  a
• 5:40
  sense,
• 5:40
  you
• 5:41
  know,
• 5:41
  everything
• 5:43
  in
• 5:43
  that,
• 5:44
  in
• 5:44
  that
• 5:44
  district
• 5:45
  is
• 5:45
  just
• 5:46
  front
• 5:46
  end
• 5:46
  in
• 5:47
  terms
• 5:47
  of
• 5:47
  the
• 5:47
  digital
• 5:47
  initiatives
• 5:48
  of
• 5:48
  the
• 5:48
  country,
• 5:49
  a
• 5:49
  bit
• 5:49
  like
• 5:49
  equivalent
• 5:50
  of
• 5:50
  our
• 5:50
  own
• 5:50
  Silicon
• 5:51
  Valley.
• 5:52
  So
• 5:53
  customers
• 5:53
  engaging
• 5:54
  with
• 5:54
  any
• 5:55
  level
• 5:55
  of
• 5:55
  enterprise
• 5:56
  in
• 5:56
  that
• 5:56
  part
• 5:57
  of
• 5:57
  Singapore
• 5:57
  know
• 5:58
  there
• 5:58
  will
• 5:58
  be
• 5:58
  something
• 5:59
  new
• 5:59
  potentially
• 6:00
  from
• 6:00
  a
• 6:00
  tech
• 6:00
  standpoint,
• 6:01
  that
• 6:01
  was
• 6:01
  one.
• 6:02
  Secondly,
• 6:02
  it's
• 6:02
  a
• 6:02
  slightly
• 6:03
  younger
• 6:03
  cohort
• 6:04
  of
• 6:04
  population,
• 6:05
  so
• 6:05
  they're
• 6:06
  a
• 6:06
  little
• 6:06
  more
• 6:06
  open
• 6:06
  to
• 6:07
  some
• 6:07
  of
• 6:07
  these
• 6:07
  changes.
• 6:08
  And
• 6:09
  the
• 6:09
  third
• 6:10
  is
• 6:10
  that
• 6:10
  as
• 6:10
  they
• 6:11
  entered
• 6:11
  our
• 6:11
  store,
• 6:12
  we
• 6:12
  did
• 6:12
  have
• 6:13
  some
• 6:13
  level
• 6:13
  of
• 6:14
  engagement
• 6:15
  just
• 6:15
  helping
• 6:15
  them
• 6:16
  with
• 6:16
  this
• 6:16
  is
• 6:16
  all
• 6:16
  the
• 6:17
  new
• 6:17
  stuff
• 6:17
  in
• 6:17
  the
• 6:17
  store
• 6:17
  and
• 6:18
  you
• 6:18
  may
• 6:18
  want
• 6:18
  to
• 6:19
  access
• 6:19
  it,
• 6:19
  right?
• 6:19
  Vip,
• 6:20
  I'm
• 6:20
  curious
• 6:20
  too.
• 6:21
  It
• 6:21
  sounds
• 6:21
  like
• 6:21
  you
• 6:21
  all
• 6:22
  took
• 6:22
  and
• 6:22
  we
• 6:22
  espoused
• 6:23
  this
• 6:23
  approach,
• 6:23
  a
• 6:23
  very
• 6:24
  experience
• 6:24
  design
• 6:25
  based
• 6:25
  approach.
• 6:25
  You
• 6:26
  looked
• 6:26
  at
• 6:26
  the
• 6:26
  whole
• 6:27
  collection
• 6:27
  of
• 6:27
  technologies
• 6:28
  you
• 6:28
  wanted
• 6:28
  to
• 6:28
  put
• 6:28
  in
• 6:28
  the
• 6:28
  store
• 6:29
  to
• 6:29
  create
• 6:29
  the
• 6:30
  store
• 6:30
  and
• 6:30
  the
• 6:30
  expression
• 6:31
  that
• 6:31
  you
• 6:31
  wanted.
• 6:31
  You
• 6:31
  didn't
• 6:32
  try
• 6:32
  them
• 6:33
  out
• 6:33
  and
• 6:33
  say,
• 6:33
  hey,
• 6:33
  you
• 6:33
  can
• 6:34
  do
• 6:34
  this
• 6:34
  if
• 6:34
  you
• 6:34
  want
• 6:35
  to.
• 6:35
  But
• 6:36
  to
• 6:36
  that
• 6:36
  point,
• 6:36
  did
• 6:36
  you
• 6:36
  try
• 6:37
  some
• 6:37
  of
• 6:37
  these
• 6:37
  solutions
• 6:37
  out
• 6:38
  in
• 6:38
  other
• 6:38
  environments
• 6:39
  before
• 6:39
  you
• 6:39
  went
• 6:39
  to
• 6:40
  the
• 6:40
  experience
• 6:40
  design
• 6:40
  route
• 6:41
  or
• 6:41
  how
• 6:41
  was
• 6:41
  the
• 6:41
  approach?
• 6:41
  What
• 6:42
  did
• 6:42
  you
• 6:42
  do?
• 6:43
  So
• 6:43
  prior
• 6:43
  to
• 6:44
  the
• 6:44
  opening
• 6:44
  of
• 6:44
  this
• 6:45
  store,
• 6:45
  we
• 6:45
  tested
• 6:46
  virtually
• 6:46
  each
• 6:47
  one
• 6:47
  of
• 6:47
  these
• 6:47
  technologies
• 6:49
  individually
• 6:49
  in
• 6:50
  other
• 6:50
  stores
• 6:50
  because
• 6:51
  we
• 6:51
  wanted
• 6:51
  to
• 6:51
  make
• 6:51
  sure
• 6:52
  that
• 6:52
  it's
• 6:52
  stable.
• 6:52
  Okay.
• 6:53
  And
• 6:53
  we
• 6:53
  also
• 6:54
  wanted
• 6:54
  to
• 6:54
  make
• 6:54
  sure
• 6:54
  that
• 6:54
  the
• 6:55
  technology
• 6:55
  talks
• 6:55
  to
• 6:56
  each
• 6:56
  other
• 6:56
  because
• 6:56
  you
• 6:57
  got
• 6:57
  a
• 6:57
  bunch
• 6:57
  of
• 6:57
  things
• 6:58
  I
• 6:58
  talked
• 6:58
  about
• 6:58
  four
• 6:59
  we've
• 6:59
  Got
• 6:59
  another
• 7:00
  half
• 7:00
  a
• 7:00
  dozen
• 7:01
  initiatives
• 7:01
  in
• 7:01
  that
• 7:01
  store
• 7:02
  and
• 7:02
  we
• 7:02
  might
• 7:02
  talk
• 7:02
  a
• 7:03
  little
• 7:03
  bit
• 7:03
  about
• 7:03
  that
• 7:03
  today.
• 7:04
  But
• 7:04
  to
• 7:04
  get
• 7:04
  all
• 7:05
  of
• 7:05
  that
• 7:05
  to
• 7:06
  talk
• 7:06
  to
• 7:06
  each
• 7:06
  other
• 7:07
  in
• 7:07
  a
• 7:07
  way
• 7:08
  that
• 7:08
  the
• 7:08
  customer
• 7:08
  experience
• 7:09
  is
• 7:09
  no
• 7:09
  longer
• 7:09
  clunky
• 7:10
  is
• 7:10
  the
• 7:11
  testing
• 7:11
  that
• 7:11
  we
• 7:11
  did
• 7:11
  prior
• 7:12
  to
• 7:12
  opening
• 7:12
  the
• 7:12
  store
• 7:13
  that
• 7:13
  makes
• 7:14
  more
• 7:14
  sense.
• 7:14
  I
• 7:15
  wish
• 7:15
  I
• 7:15
  had
• 7:15
  this
• 7:15
  store.
• 7:15
  When
• 7:15
  I
• 7:15
  was
• 7:15
  looking
• 7:16
  for
• 7:16
  toothpicks
• 7:16
  the
• 7:16
  other
• 7:17
  day,
• 7:17
  I
• 7:17
  couldn't
• 7:17
  find
• 7:17
  toothpicks
• 7:18
  in
• 7:18
  the
• 7:18
  store.
• 7:18
  And
• 7:18
  the
• 7:18
  way
• 7:18
  you're
• 7:19
  describing
• 7:19
  it
• 7:19
  would
• 7:20
  have
• 7:20
  saved
• 7:20
  me
• 7:20
  about
• 7:20
  five
• 7:20
  or
• 7:21
  10
• 7:21
  minutes
• 7:21
  of
• 7:21
  my
• 7:21
  life.
• 7:21
  I
• 7:22
  would
• 7:22
  have
• 7:22
  gotten
• 7:22
  five
• 7:22
  or
• 7:22
  10
• 7:22
  minutes
• 7:22
  of
• 7:23
  my
• 7:23
  life
• 7:23
  back.
• 7:24
  Come
• 7:24
  to
• 7:24
  Singapore.
• 7:25
  I'm
• 7:25
  gonna
• 7:25
  have
• 7:25
  to.
• 7:26
  I
• 7:26
  don't
• 7:26
  know
• 7:26
  that
• 7:27
  the
• 7:27
  time
• 7:27
  trade
• 7:27
  offs
• 7:27
  there
• 7:28
  with
• 7:28
  the
• 7:28
  travel,
• 7:28
  but
• 7:28
  I'd
• 7:29
  love
• 7:29
  to
• 7:29
  come
• 7:29
  to
• 7:29
  Singapore
• 7:30
  anytime.
• 7:30
  Vipul,
• 7:31
  I'd
• 7:31
  love
• 7:31
  to
• 7:32
  dive
• 7:32
  more
• 7:32
  into
• 7:33
  one
• 7:33
  thing
• 7:33
  that
• 7:33
  you
• 7:33
  mentioned
• 7:34
  earlier.
• 7:34
  You
• 7:34
  said
• 7:35
  our
• 7:35
  store
• 7:35
  employees
• 7:36
  are
• 7:36
  much
• 7:37
  happier
• 7:37
  because
• 7:37
  they're
• 7:38
  not
• 7:38
  being
• 7:38
  stopped
• 7:39
  every
• 7:39
  couple
• 7:39
  of
• 7:39
  minutes
• 7:40
  in
• 7:40
  between
• 7:40
  tasks
• 7:41
  to
• 7:42
  tell
• 7:42
  people
• 7:42
  where
• 7:43
  something
• 7:43
  is.
• 7:43
  People
• 7:44
  can
• 7:44
  have
• 7:44
  self
• 7:44
  service
• 7:45
  now,
• 7:45
  it
• 7:45
  sounds
• 7:45
  like
• 7:46
  on
• 7:46
  these
• 7:46
  carts.
• 7:46
  But
• 7:49
  what
• 7:49
  was
• 7:49
  important
• 7:50
  for
• 7:50
  you
• 7:51
  in
• 7:51
  terms
• 7:51
  of
• 7:51
  digital
• 7:52
  innovation
• 7:53
  from
• 7:53
  a
• 7:53
  team
• 7:54
  member
• 7:54
  side
• 7:54
  or
• 7:55
  from
• 7:55
  your
• 7:55
  employee
• 7:55
  side
• 7:56
  as
• 7:56
  you
• 7:56
  were
• 7:56
  thinking
• 7:57
  about
• 7:57
  building
• 7:57
  this
• 7:57
  out
• 7:58
  and
• 8:00
  how
• 8:00
  do
• 8:00
  you,
• 8:00
  especially
• 8:01
  when
• 8:01
  you
• 8:01
  bring
• 8:01
  AI
• 8:02
  into
• 8:02
  some
• 8:02
  of
• 8:02
  these
• 8:03
  experiences,
• 8:03
  like
• 8:03
  how
• 8:04
  are
• 8:04
  you
• 8:04
  preparing
• 8:05
  your
• 8:06
  teams
• 8:06
  to
• 8:07
  really
• 8:07
  feel
• 8:07
  like
• 8:07
  this
• 8:08
  is
• 8:08
  going
• 8:08
  to
• 8:08
  be
• 8:08
  one.
• 8:09
  We're
• 8:09
  all
• 8:09
  one
• 8:10
  team,
• 8:10
  like
• 8:10
  the
• 8:11
  technology,
• 8:12
  us
• 8:12
  as
• 8:12
  associates,
• 8:13
  we're
• 8:13
  all
• 8:13
  going
• 8:13
  to
• 8:14
  be
• 8:14
  serving
• 8:14
  the
• 8:14
  customer
• 8:14
  in
• 8:15
  the
• 8:15
  best
• 8:15
  way.
• 8:15
  Tell
• 8:15
  us
• 8:15
  a
• 8:16
  little
• 8:16
  bit
• 8:16
  about
• 8:16
  that.
• 8:16
  Great
• 8:17
  question.
• 8:17
  You
• 8:17
  know,
• 8:17
  the
• 8:17
  customer
• 8:18
  experience
• 8:19
  will
• 8:20
  never
• 8:20
  exceed
• 8:20
  that
• 8:21
  of
• 8:21
  your
• 8:21
  own
• 8:21
  team
• 8:22
  member.
• 8:22
  Right.
• 8:22
  So
• 8:23
  if
• 8:23
  the
• 8:23
  team.
• 8:23
  That's
• 8:23
  right.
• 8:23
  I
• 8:23
  remember
• 8:23
  you
• 8:24
  said
• 8:24
  that
• 8:24
  before.
• 8:24
  Experience.
• 8:25
  How
• 8:25
  can
• 8:25
  the
• 8:25
  customer
• 8:26
  have
• 8:26
  a
• 8:26
  good,
• 8:26
  good
• 8:26
  one?
• 8:27
  So
• 8:27
  in
• 8:27
  preparation
• 8:28
  for
• 8:28
  some
• 8:28
  of
• 8:28
  the
• 8:29
  technologies
• 8:29
  that
• 8:29
  I
• 8:30
  described
• 8:30
  at
• 8:30
  the
• 8:30
  back
• 8:31
  end,
• 8:31
  we've
• 8:32
  got
• 8:32
  a
• 8:32
  few
• 8:32
  things
• 8:32
  that
• 8:32
  are
• 8:33
  working
• 8:33
  which
• 8:33
  are
• 8:33
  driven
• 8:34
  by
• 8:34
  AI.
• 8:35
  One
• 8:35
  is
• 8:36
  something
• 8:36
  called
• 8:36
  a
• 8:36
  Grocer
• 8:37
  Genie
• 8:37
  where
• 8:38
  every
• 8:38
  store
• 8:38
  manager
• 8:39
  on
• 8:39
  their
• 8:39
  smartphone.
• 8:40
  You
• 8:40
  don't
• 8:41
  need
• 8:41
  to.
• 8:41
  On
• 8:42
  your
• 8:42
  own
• 8:42
  smartphone,
• 8:43
  we
• 8:43
  have
• 8:43
  a
• 8:44
  Grocer
• 8:44
  Genie
• 8:45
  which
• 8:45
  tells
• 8:45
  you
• 8:46
  everything
• 8:46
  that's
• 8:46
  happening
• 8:47
  in
• 8:47
  the
• 8:47
  store.
• 8:48
  Your
• 8:48
  product,
• 8:49
  your
• 8:49
  sales,
• 8:49
  your
• 8:49
  historical
• 8:50
  trends,
• 8:51
  your
• 8:51
  sales
• 8:51
  to
• 8:51
  date,
• 8:52
  including,
• 8:53
  by
• 8:53
  the
• 8:53
  way,
• 8:53
  what
• 8:54
  you
• 8:54
  can
• 8:54
  anticipate
• 8:55
  happening
• 8:55
  this
• 8:55
  afternoon
• 8:56
  and
• 8:56
  tomorrow.
• 8:56
  Right.
• 8:57
  So
• 8:57
  that's
• 8:57
  something
• 8:58
  that's
• 8:58
  constantly
• 8:59
  being
• 8:59
  powered
• 8:59
  on
• 9:00
  your
• 9:00
  phone.
• 9:01
  The
• 9:01
  second
• 9:01
  is
• 9:02
  we've
• 9:02
  got
• 9:02
  something
• 9:03
  called
• 9:03
  Vision
• 9:03
  AI.
• 9:04
  So
• 9:04
  we
• 9:04
  have
• 9:04
  cameras
• 9:04
  all
• 9:04
  over
• 9:05
  the
• 9:05
  store,
• 9:05
  the
• 9:06
  standard
• 9:06
  cameras
• 9:07
  that
• 9:07
  any
• 9:07
  store
• 9:07
  has.
• 9:08
  But
• 9:08
  behind
• 9:08
  them
• 9:08
  we
• 9:08
  now
• 9:09
  put
• 9:09
  a
• 9:09
  technology
• 9:09
  called
• 9:10
  Vision
• 9:10
  AI,
• 9:11
  which
• 9:12
  helps.
• 9:12
  Initially
• 9:13
  the
• 9:13
  thought
• 9:13
  was
• 9:14
  to
• 9:14
  help
• 9:14
  our
• 9:14
  stores
• 9:15
  in
• 9:16
  identifying
• 9:16
  where
• 9:17
  we're
• 9:17
  running
• 9:17
  out
• 9:17
  of
• 9:17
  stock,
• 9:18
  if
• 9:18
  there's
• 9:18
  a
• 9:19
  spillage
• 9:19
  on
• 9:19
  the
• 9:19
  floor,
• 9:20
  if
• 9:20
  a
• 9:20
  customer
• 9:21
  is
• 9:21
  struggling
• 9:21
  with
• 9:22
  something,
• 9:22
  this
• 9:23
  will
• 9:23
  prompt
• 9:23
  you.
• 9:24
  But
• 9:24
  here's
• 9:24
  the
• 9:24
  interesting
• 9:25
  thing,
• 9:25
  because
• 9:25
  it's
• 9:26
  a
• 9:26
  learning
• 9:26
  model.
• 9:27
  And
• 9:28
  on
• 9:28
  the
• 9:28
  first
• 9:28
  day
• 9:29
  that
• 9:29
  we
• 9:29
  opened
• 9:29
  the
• 9:29
  store,
• 9:30
  we
• 9:30
  had
• 9:30
  a
• 9:31
  customer
• 9:31
  who
• 9:31
  walked
• 9:32
  in
• 9:32
  and
• 9:33
  picked
• 9:33
  up
• 9:33
  an
• 9:33
  apple
• 9:33
  and
• 9:34
  put
• 9:34
  it
• 9:34
  on
• 9:34
  her
• 9:34
  backpack.
• 9:36
  Right.
• 9:36
  So
• 9:36
  it
• 9:36
  was
• 9:36
  an
• 9:37
  unusual
• 9:37
  moment.
• 9:37
  Didn't
• 9:37
  put
• 9:38
  it
• 9:38
  in
• 9:38
  the
• 9:38
  trolley,
• 9:38
  put
• 9:38
  it
• 9:38
  in
• 9:39
  the
• 9:39
  backpack.
• 9:39
  And
• 9:40
  the
• 9:40
  Vision
• 9:40
  AI
• 9:41
  sent
• 9:41
  a
• 9:41
  prompt
• 9:41
  to
• 9:41
  the
• 9:42
  storm,
• 9:42
  and
• 9:42
  they're
• 9:42
  saying
• 9:42
  that
• 9:43
  was
• 9:43
  an
• 9:43
  unusual
• 9:44
  movement.
• 9:45
  We
• 9:45
  had
• 9:45
  not
• 9:46
  programmed
• 9:46
  the
• 9:47
  AI
• 9:47
  for
• 9:48
  pilferage,
• 9:49
  but
• 9:49
  it
• 9:49
  just
• 9:50
  said
• 9:50
  that
• 9:50
  was
• 9:50
  an
• 9:50
  unusual
• 9:51
  moment.
• 9:51
  I
• 9:51
  think
• 9:52
  you
• 9:52
  should
• 9:52
  check
• 9:52
  it
• 9:52
  out.
• 9:54
  So
• 9:54
  that's
• 9:54
  the
• 9:55
  kind
• 9:55
  of
• 9:55
  stuff
• 9:55
  that's
• 9:55
  going
• 9:56
  behind
• 9:57
  the
• 9:58
  network
• 9:58
  to
• 9:59
  prepare
• 10:00
  our
• 10:00
  stores
• 10:01
  to
• 10:01
  interact
• 10:02
  and
• 10:02
  deal
• 10:02
  with
• 10:02
  our
• 10:02
  customers.
• 10:03
  Vip,
• 10:03
  I'm
• 10:04
  curious,
• 10:04
  was
• 10:04
  there
• 10:04
  anything
• 10:04
  else
• 10:05
  that
• 10:05
  surprised
• 10:05
  you
• 10:06
  in
• 10:06
  terms
• 10:06
  of
• 10:07
  seeing
• 10:07
  the
• 10:07
  store
• 10:07
  in
• 10:07
  action?
• 10:08
  Because
• 10:08
  the
• 10:08
  one
• 10:08
  thing
• 10:09
  that
• 10:09
  has
• 10:10
  struck
• 10:10
  me
• 10:10
  in
• 10:10
  this
• 10:10
  conversation
• 10:11
  which
• 10:11
  you
• 10:11
  allude
• 10:11
  to,
• 10:12
  you
• 10:12
  know,
• 10:12
  a
• 10:12
  few
• 10:12
  minutes
• 10:13
  ago,
• 10:13
  was
• 10:13
  the
• 10:15
  prevalence
• 10:16
  or
• 10:16
  the
• 10:16
  desire
• 10:17
  of
• 10:17
  the
• 10:17
  customers
• 10:17
  to
• 10:18
  kind
• 10:18
  of
• 10:18
  use
• 10:19
  self
• 10:19
  checkout
• 10:19
  in
• 10:20
  the
• 10:20
  way
• 10:20
  that
• 10:20
  you
• 10:20
  described
• 10:21
  it,
• 10:21
  which
• 10:21
  over
• 10:22
  here
• 10:22
  in
• 10:22
  the
• 10:22
  States,
• 10:23
  we
• 10:23
  haven't
• 10:23
  really
• 10:23
  seen
• 10:24
  that
• 10:24
  type
• 10:24
  of
• 10:24
  idea
• 10:25
  take
• 10:25
  off.
• 10:25
  There
• 10:26
  hasn't
• 10:26
  been
• 10:26
  a
• 10:27
  great
• 10:27
  proclivity
• 10:28
  by
• 10:28
  the
• 10:28
  US
• 10:28
  consumer
• 10:29
  to
• 10:29
  want
• 10:29
  to
• 10:29
  do
• 10:29
  that.
• 10:30
  So
• 10:30
  I'm
• 10:31
  curious
• 10:31
  if
• 10:31
  you
• 10:31
  could
• 10:31
  touch
• 10:31
  on
• 10:31
  that.
• 10:31
  But
• 10:32
  also,
• 10:32
  if
• 10:32
  anything
• 10:32
  else
• 10:32
  surprised
• 10:33
  you
• 10:33
  or
• 10:33
  maybe
• 10:34
  that
• 10:34
  was
• 10:34
  it.
• 10:35
  No.
• 10:35
  So
• 10:35
  what's
• 10:35
  interesting
• 10:36
  for
• 10:36
  us
• 10:36
  is
• 10:36
  that
• 10:37
  in
• 10:37
  this
• 10:37
  store,
• 10:37
  we
• 10:38
  are
• 10:38
  now
• 10:38
  seeing
• 10:38
  82%
• 10:39
  of
• 10:39
  our
• 10:39
  transactions
• 10:41
  are
• 10:42
  through
• 10:43
  either
• 10:43
  the
• 10:43
  trolley,
• 10:44
  through
• 10:45
  self
• 10:45
  checkout
• 10:45
  or
• 10:46
  through
• 10:46
  scan
• 10:46
  and
• 10:46
  go.
• 10:47
  Wow.
• 10:47
  So
• 10:47
  not
• 10:47
  using
• 10:48
  the
• 10:48
  physical
• 10:48
  cashiering
• 10:49
  checkout
• 10:49
  process
• 10:50
  now.
• 10:50
  82%.
• 10:51
  82%.
• 10:52
  Now,
• 10:52
  why
• 10:52
  is
• 10:52
  that
• 10:52
  important
• 10:53
  not
• 10:53
  just
• 10:53
  for
• 10:54
  us,
• 10:54
  but
• 10:54
  also
• 10:54
  for
• 10:54
  the
• 10:55
  United
• 10:55
  States
• 10:55
  or
• 10:55
  for
• 10:56
  all
• 10:56
  developed
• 10:56
  markets
• 10:57
  where
• 10:57
  cost
• 10:57
  of
• 10:57
  labor
• 10:58
  is
• 10:58
  an
• 10:58
  issue.
• 10:59
  When
• 10:59
  we
• 10:59
  looked
• 10:59
  at
• 10:59
  our
• 11:00
  own
• 11:00
  numbers,
• 11:00
  31%
• 11:01
  of
• 11:02
  our
• 11:02
  labor
• 11:02
  hours
• 11:02
  are
• 11:03
  at
• 11:03
  cashiering.
• 11:04
  Okay,
• 11:05
  Right.
• 11:05
  So
• 11:05
  when
• 11:05
  you
• 11:07
  eliminate
• 11:07
  80%
• 11:08
  of
• 11:08
  that,
• 11:09
  let's
• 11:09
  say
• 11:09
  4/5
• 11:10
  of
• 11:10
  that,
• 11:11
  you
• 11:11
  can
• 11:12
  redeploy
• 11:13
  the
• 11:13
  cash
• 11:13
  sharing
• 11:14
  hours
• 11:14
  into
• 11:14
  doing
• 11:15
  something
• 11:15
  else.
• 11:16
  And
• 11:17
  this
• 11:17
  is
• 11:18
  fun,
• 11:18
  it
• 11:18
  is
• 11:18
  interactive,
• 11:19
  it
• 11:19
  is
• 11:19
  easy.
• 11:20
  And
• 11:20
  the
• 11:21
  best
• 11:21
  part
• 11:21
  was
• 11:21
  that
• 11:22
  customers
• 11:23
  young
• 11:23
  and
• 11:23
  old
• 11:24
  seem
• 11:24
  to
• 11:24
  be
• 11:24
  adopting
• 11:25
  to
• 11:25
  this.
• 11:25
  And
• 11:25
  that
• 11:25
  surprised
• 11:26
  me.
• 11:26
  Interesting.
• 11:28
  Even
• 11:28
  the,
• 11:29
  shall
• 11:29
  I
• 11:29
  say
• 11:29
  the
• 11:29
  more
• 11:30
  what
• 11:30
  we
• 11:30
  call
• 11:31
  the
• 11:31
  silver
• 11:31
  or
• 11:31
  the
• 11:31
  pioneer
• 11:32
  generation
• 11:32
  in
• 11:32
  Singapore
• 11:33
  was
• 11:33
  saying,
• 11:34
  you
• 11:34
  know
• 11:34
  what?
• 11:34
  This
• 11:35
  is?
• 11:35
  Okay,
• 11:36
  we
• 11:36
  can
• 11:36
  work
• 11:36
  with
• 11:37
  this.
• 11:37
  So
• 11:38
  that
• 11:38
  has
• 11:38
  surprised
• 11:39
  me
• 11:39
  a
• 11:40
  bit.
• 11:40
  Vipul,
• 11:40
  as
• 11:41
  you
• 11:41
  think
• 11:41
  about
• 11:41
  expanding
• 11:42
  this
• 11:43
  concept
• 11:43
  into
• 11:44
  other
• 11:44
  store
• 11:44
  locations,
• 11:45
  will
• 11:45
  that
• 11:46
  stay
• 11:46
  the
• 11:46
  same?
• 11:47
  Or
• 11:47
  like,
• 11:48
  what
• 11:48
  are
• 11:48
  Your
• 11:48
  thoughts
• 11:49
  based
• 11:49
  on
• 11:49
  this
• 11:50
  first
• 11:50
  store
• 11:50
  in
• 11:51
  this
• 11:51
  very
• 11:51
  early
• 11:52
  adopter,
• 11:53
  high
• 11:53
  tech
• 11:53
  ready
• 11:54
  consumer
• 11:55
  space,
• 11:55
  and
• 11:55
  then
• 11:56
  how
• 11:56
  that
• 11:56
  will
• 11:57
  look
• 11:57
  as
• 11:57
  you
• 11:57
  translated
• 11:58
  that
• 11:58
  into
• 11:59
  other
• 11:59
  locations.
• 12:00
  So
• 12:01
  I'll
• 12:01
  address
• 12:01
  that
• 12:02
  in
• 12:02
  a
• 12:02
  second.
• 12:02
  There's
• 12:03
  one
• 12:03
  other
• 12:03
  thing
• 12:03
  I
• 12:03
  forgot
• 12:04
  to
• 12:04
  describe
• 12:04
  it,
• 12:04
  which
• 12:04
  is
• 12:05
  the
• 12:05
  whole
• 12:06
  endless
• 12:07
  aisle
• 12:08
  concept
• 12:08
  that
• 12:08
  we
• 12:08
  have
• 12:08
  in
• 12:09
  the
• 12:09
  store.
• 12:09
  So
• 12:10
  you
• 12:10
  can
• 12:10
  walk
• 12:10
  into
• 12:10
  the
• 12:11
  store
• 12:11
  and
• 12:11
  look
• 12:11
  at,
• 12:12
  let's
• 12:12
  say
• 12:12
  baby
• 12:13
  socks
• 12:13
  from
• 12:14
  Korea,
• 12:14
  let's
• 12:15
  say,
• 12:15
  right,
• 12:15
  you
• 12:16
  can
• 12:16
  touch
• 12:16
  and
• 12:16
  feel
• 12:16
  them,
• 12:17
  but
• 12:17
  when
• 12:17
  you
• 12:17
  scan
• 12:18
  your
• 12:18
  phone,
• 12:18
  it
• 12:19
  can
• 12:19
  also
• 12:19
  show
• 12:19
  you
• 12:20
  10,000
• 12:20
  other
• 12:21
  variants
• 12:21
  of
• 12:21
  those
• 12:21
  baby
• 12:22
  socks
• 12:22
  sitting
• 12:22
  at
• 12:22
  our
• 12:23
  warehouse.
• 12:23
  And
• 12:24
  based
• 12:24
  on
• 12:24
  what
• 12:24
  you've
• 12:25
  seen,
• 12:25
  you
• 12:25
  can
• 12:25
  press
• 12:25
  a
• 12:26
  button
• 12:26
  and
• 12:26
  we'll
• 12:26
  deliver
• 12:26
  it
• 12:27
  home
• 12:27
  to
• 12:27
  you.
• 12:28
  So
• 12:28
  that's
• 12:28
  where
• 12:28
  we
• 12:28
  got
• 12:28
  the
• 12:28
  physical
• 12:29
  and
• 12:29
  the
• 12:29
  digital
• 12:29
  sort
• 12:30
  of
• 12:30
  channel
• 12:30
  moving
• 12:30
  together.
• 12:31
  Similarly
• 12:32
  for
• 12:32
  wine
• 12:33
  and
• 12:33
  so
• 12:33
  on
• 12:33
  and
• 12:34
  so
• 12:34
  forth,
• 12:34
  you
• 12:34
  can
• 12:34
  pick
• 12:35
  a
• 12:35
  bottle
• 12:35
  of
• 12:35
  wine
• 12:35
  and
• 12:35
  we'll
• 12:36
  ship
• 12:36
  12
• 12:36
  or
• 12:37
  24
• 12:37
  of
• 12:37
  them
• 12:37
  to
• 12:38
  your
• 12:38
  home.
• 12:39
  So
• 12:39
  as
• 12:40
  we
• 12:40
  are
• 12:40
  bringing
• 12:40
  all
• 12:40
  of
• 12:41
  these
• 12:41
  technologies
• 12:41
  together,
• 12:42
  some
• 12:42
  are
• 12:42
  obviously
• 12:43
  working
• 12:43
  better
• 12:43
  than
• 12:43
  others.
• 12:44
  But
• 12:44
  the
• 12:44
  plan
• 12:44
  for
• 12:45
  this
• 12:45
  year
• 12:45
  is
• 12:46
  to
• 12:46
  now
• 12:46
  scale
• 12:46
  these
• 12:47
  into
• 12:47
  the
• 12:48
  country
• 12:49
  into
• 12:49
  a
• 12:49
  few
• 12:49
  specific
• 12:50
  banners.
• 12:50
  We
• 12:50
  have
• 12:51
  nine
• 12:51
  different
• 12:51
  banners.
• 12:52
  We're
• 12:52
  going
• 12:52
  to
• 12:52
  scale
• 12:53
  certainly
• 12:53
  the
• 12:53
  trolley,
• 12:54
  we're
• 12:54
  going
• 12:54
  to
• 12:54
  scale
• 12:55
  the
• 12:55
  electronic
• 12:55
  shelf
• 12:56
  label,
• 12:57
  we're
• 12:57
  going
• 12:57
  to
• 12:57
  scale
• 12:57
  the
• 12:57
  vision
• 12:58
  AI,
• 12:58
  we're
• 12:59
  going
• 12:59
  to
• 12:59
  scale
• 12:59
  the
• 12:59
  grocer
• 13:00
  genie,
• 13:00
  we're
• 13:01
  going
• 13:01
  to
• 13:01
  scale
• 13:01
  the
• 13:02
  endless
• 13:02
  aisle
• 13:03
  into
• 13:05
  a
• 13:05
  very
• 13:05
  significant
• 13:05
  part
• 13:06
  of
• 13:06
  our
• 13:06
  business
• 13:07
  in
• 13:07
  the
• 13:07
  next
• 13:07
  12
• 13:07
  months.
• 13:08
  So
• 13:09
  you
• 13:09
  bring
• 13:09
  up
• 13:10
  so
• 13:10
  many
• 13:10
  interesting
• 13:10
  topics.
• 13:11
  So
• 13:11
  based
• 13:11
  on
• 13:12
  the
• 13:12
  fact
• 13:12
  that
• 13:12
  you
• 13:12
  also
• 13:12
  said
• 13:12
  that
• 13:13
  Singaporeans
• 13:13
  like
• 13:14
  a
• 13:14
  deal
• 13:14
  and
• 13:15
  you
• 13:15
  have
• 13:15
  endless
• 13:15
  aisle
• 13:15
  too,
• 13:16
  does
• 13:16
  that
• 13:16
  mean
• 13:16
  that
• 13:16
  the
• 13:17
  marketplace
• 13:17
  becomes
• 13:18
  a.
• 13:18
  Do
• 13:19
  you
• 13:19
  have
• 13:19
  a
• 13:19
  marketplace
• 13:19
  online
• 13:20
  or
• 13:20
  does
• 13:20
  that
• 13:20
  become
• 13:21
  a
• 13:21
  bigger
• 13:21
  part
• 13:21
  of
• 13:21
  your
• 13:21
  strategy
• 13:22
  as
• 13:22
  well?
• 13:23
  We
• 13:23
  do
• 13:23
  have
• 13:23
  a
• 13:23
  marketplace
• 13:24
  online
• 13:24
  and
• 13:26
  one
• 13:26
  of
• 13:26
  the
• 13:26
  interesting
• 13:26
  things
• 13:27
  that
• 13:27
  the
• 13:28
  data
• 13:28
  in
• 13:28
  the
• 13:28
  store
• 13:29
  told
• 13:29
  us
• 13:29
  was
• 13:29
  that
• 13:30
  we
• 13:30
  had
• 13:30
  this
• 13:31
  endless
• 13:32
  aisle
• 13:32
  located
• 13:32
  in
• 13:33
  a
• 13:33
  certain
• 13:33
  part
• 13:33
  of
• 13:33
  the
• 13:33
  store.
• 13:35
  As
• 13:35
  customers
• 13:36
  were
• 13:36
  walking
• 13:36
  through
• 13:36
  the
• 13:37
  store,
• 13:37
  the
• 13:37
  data
• 13:38
  and
• 13:38
  analytics
• 13:39
  told
• 13:39
  us
• 13:39
  if
• 13:39
  you
• 13:40
  move
• 13:40
  it
• 13:40
  to
• 13:40
  one
• 13:40
  aisle
• 13:41
  to
• 13:41
  the
• 13:41
  left,
• 13:42
  the
• 13:42
  customers
• 13:42
  will
• 13:43
  stop
• 13:43
  for
• 13:43
  longer.
• 13:45
  So
• 13:45
  we
• 13:46
  did
• 13:46
  that.
• 13:46
  And
• 13:46
  indeed
• 13:46
  it's
• 13:47
  playing
• 13:47
  out
• 13:47
  so
• 13:48
  this
• 13:48
  whole
• 13:50
  which
• 13:50
  is
• 13:50
  now
• 13:50
  being
• 13:50
  driven
• 13:51
  by
• 13:52
  AI,
• 13:52
  but
• 13:53
  it's
• 13:53
  more
• 13:53
  about
• 13:53
  the
• 13:54
  AI
• 13:54
  experiences
• 13:55
  and
• 13:55
  the
• 13:55
  data
• 13:55
  and
• 13:55
  the
• 13:56
  analytics
• 13:56
  I
• 13:56
  think
• 13:56
  can
• 13:57
  be
• 13:57
  extremely
• 13:58
  powerful
• 13:59
  for
• 13:59
  customer
• 13:59
  engagement.
• 14:00
  Awesome.
• 14:01
  Awesome,
• 14:01
  man.
• 14:01
  Love
• 14:01
  when
• 14:02
  you
• 14:02
  stop
• 14:02
  by.
• 14:02
  Learned
• 14:03
  so
• 14:03
  much
• 14:03
  from
• 14:03
  you.
• 14:03
  Thank
• 14:04
  you
• 14:04
  so
• 14:04
  much
• 14:04
  for
• 14:04
  your
• 14:04
  time.
• 14:05
  Thank
• 14:05
  you
• 14:05
  so
• 14:05
  much.
• 14:06
  And
• 14:06
  we'll
• 14:06
  be
• 14:06
  back
• 14:06
  with
• 14:07
  All
• 14:07
  Day
• 14:07
  Long
• 14:08
  and
• 14:08
  tomorrow
• 14:08
  as
• 14:09
  well
• 14:09
  and
• 14:09
  on
• 14:10
  Tuesday.
• 14:10
  So
• 14:10
  until
• 14:11
  next
• 14:11
  time.
• 14:11
  Ann,
• 14:12
  be
• 14:12
  careful
• 14:12
  out
• 14:12
  there.