Latest / Masters in Business / Brian Grazer Discusses Imagine Entertainment
Transcript
- 0:02Speaker 1: This is Master's in Business with Barry Riddholts on Bloomberg Radio.
- 0:07Speaker 1: This week on the podcast What Can I Say? I
- 0:09Speaker 1: have an extra special guest. His name is Brian Grazer.
- 0:12Speaker 1: If you have any interest in the entertainment industry, if
- 0:16Speaker 1: you're a film buff, if you watch any of the
- 0:19Speaker 1: best television and films produced over the past thirty years,
- 0:23Speaker 1: well then you're definitely familiar with his work and you
- 0:27Speaker 1: will find this to be an absolutely fantastic conversation, fascinating
- 0:32Speaker 1: and informative. With no further ado, my interview of Brian Grazer.
- 0:38Speaker 1: This is Master's in Business with Barry Ridholts on Bloomberg Radio.
- 0:43Speaker 1: My extra special guest this week is Brian Grazer. He
- 0:47Speaker 1: is the co founder of Imagine Entertainment with his partner
- 0:51Speaker 1: Ron Howard. He is the producer of such seminal films
- 0:54Speaker 1: as Splash, Backdraft, Apollo thirteen, Liar, Liar eight Mile. His
- 1:00Speaker 1: television offerings include such things as Sports Night twenty four
- 1:05Speaker 1: and The cult Can I call it a cult favorite?
- 1:07Speaker 1: Arrested Development it is. His films have generated more than
- 1:12Speaker 1: thirteen and a half billion dollars in revenue, and his
- 1:15Speaker 1: television work has done probably twice as much as that.
- 1:18Speaker 1: The Producers Guild of America awarded him the David ol
- 1:22Speaker 1: Selznick Lifetime Achievement Award in two thousand and one. He
- 1:25Speaker 1: is the author of A Curious Mind and most recently,
- 1:29Speaker 1: Face to Face The Art of Human Connection. Brian Grazer,
- 1:33Speaker 1: Welcome to Bloomberg. Thank you glad to be here Bloomberg.
- 1:37Speaker 1: Rather and with Barry and I helped me get all
- 1:39Speaker 1: my food items for the morning. We we got you
- 1:43Speaker 1: ready to go. So I'm looking deeply into your eyes.
- 1:46Speaker 1: And in the book you explain how as a kid
- 1:50Speaker 1: that was a problem. Looking people directly face to face
- 1:54Speaker 1: was a challenge. How did that manifest itself and how
- 1:57Speaker 1: did you overcome that? Okay, so, um and thank you
- 2:01Speaker 1: for reading the book and having me my pleasure. By
- 2:03Speaker 1: the way, the book was very enjoyable. It's very you're
- 2:05Speaker 1: you're a spiritual, philosophical cat and I found that really
- 2:09Speaker 1: I am actually but thank you. Um. So, as a kid,
- 2:14Speaker 1: I had acute dyslexia, but it wasn't called that then,
- 2:18Speaker 1: it wasn't labeled as such. It was just like that
- 2:21Speaker 1: learning disability. Yeah, learning disability. Let's put him back. I
- 2:24Speaker 1: was the kid that would let the parents were talking
- 2:27Speaker 1: about every night, let's put him back, kid um. But
- 2:32Speaker 1: it was but it was really just you know, the
- 2:35Speaker 1: root of that was that I had no ability to read.
- 2:38Speaker 1: I couldn't read one word. I couldn't even sequence a sentence.
- 2:43Speaker 1: I mean I would be out way out of sequence
- 2:46Speaker 1: and I'd often start from the wrong side and left
- 2:49Speaker 1: to right issues. Also, I do I still have that.
- 2:53Speaker 1: So I'll share some secrets with you. Discipline you can
- 2:57Speaker 1: you can figure well once you're married, you know the Yeah,
- 3:01Speaker 1: that was a big deal. But I remember taking my
- 3:03Speaker 1: learners Permit test and left is the hand to make
- 3:07Speaker 1: the l. Every time the instructor would say make a
- 3:09Speaker 1: right or left, I would go this, and he would say,
- 3:11Speaker 1: what are you doing? I'm like, that's how the only
- 3:13Speaker 1: way I know left from right? So so what did
- 3:16Speaker 1: you do to overcome the reading issue? Well, I what
- 3:19Speaker 1: I did was I avoided eye contact with all teachers
- 3:24Speaker 1: all the time. They love that, No, they don't like
- 3:28Speaker 1: avoided eye contact. It just became I did that because
- 3:33Speaker 1: if you look at the teacher or or if your
- 3:36Speaker 1: eyes are available in fact, then you'd get picked to
- 3:39Speaker 1: answer the question or Brian, come to the come to
- 3:43Speaker 1: the board, you know, the chalkboard. So I just didn't
- 3:46Speaker 1: want any of those requests because I never had the answer,
- 3:50Speaker 1: because it was always based on the material you were
- 3:53Speaker 1: to have read. And I was incapable of reading. And
- 3:56Speaker 1: I had him Mr. Paula boy who was teaching me
- 3:58Speaker 1: how to read theoretically, but it was possible for impossible
- 4:01Speaker 1: for him. Um just because the way the symptoms and
- 4:06Speaker 1: root of dyslexi itself. So anyway, nonetheless, I couldn't read
- 4:10Speaker 1: about fourth I guess around fifth grade I started to
- 4:15Speaker 1: be able to read a little. And but by the way,
- 4:18Speaker 1: my grandmother had had one mentor in my life at
- 4:22Speaker 1: the time. They're really believed in Brian. And she'd say,
- 4:26Speaker 1: you have the gift of gab, you have curiosity, and
- 4:30Speaker 1: you can talk about it. And and she'd be looking
- 4:33Speaker 1: at my report cards over my shoulder that were straight f's,
- 4:37Speaker 1: and I'm thinking, Wow, she believes in me. And she says,
- 4:41Speaker 1: you're going all the way. She had all those isms,
- 4:43Speaker 1: You're going all the way, think big b big, But
- 4:46Speaker 1: there was no empirical evidence whatsoever that I was going
- 4:50Speaker 1: to be the thing, big b big person. She saw
- 4:52Speaker 1: something in you admother's love. This is she she saw
- 4:58Speaker 1: the hints of this super for power called curiosity, and
- 5:03Speaker 1: that that is valuable. And if you can use it
- 5:06Speaker 1: exhaustively with human beings, you can learn a lot, gain
- 5:09Speaker 1: insights and gain hearts. And if I said that right
- 5:14Speaker 1: now to her, if she were alive, she would say, yes,
- 5:16Speaker 1: that's that's right. She's probably very very strong on the hearts.
- 5:20Speaker 1: In any event, fifth grade, I could read, and now
- 5:24Speaker 1: I realize if I can read, I can now look
- 5:28Speaker 1: at people. So I started looking at people and and
- 5:32Speaker 1: and using them also as as a secondary or primary
- 5:36Speaker 1: textbook unto themselves. So I would look at you today,
- 5:39Speaker 1: for example, I noticed so much about you, Barry, so much. Um, well,
- 5:45Speaker 1: you move quickly, you think quickly, You're very helpful, you
- 5:49Speaker 1: um incredibly smart. Well sound okay, So I don't want to,
- 5:54Speaker 1: but I did, but I did notice quite a bit.
- 5:59Speaker 1: So um you're you're you are a judge, not with me,
- 6:03Speaker 1: but you you tend to be a judge of human
- 6:06Speaker 1: nature and human character. You do this in the in
- 6:10Speaker 1: the way, this is my pop observation, in the in
- 6:14Speaker 1: the material you select to make films, in the casting,
- 6:17Speaker 1: I know everybody works with casting director uh and others,
- 6:21Speaker 1: but it looks like that's a big part of of
- 6:24Speaker 1: what you do. Well. I'm really I'm very good at
- 6:27Speaker 1: prospecting for ideas that have that haven't been done, that
- 6:32Speaker 1: have an authentic voice, and or there'll be an idea
- 6:39Speaker 1: that's as simple as face to face. But I'm able
- 6:43Speaker 1: to granulate the techniques of what face to face means
- 6:48Speaker 1: in a way that's interesting and with stories, and that
- 6:52Speaker 1: empowers people too, you know, get the promotion they're looking
- 6:57Speaker 1: to get so that they can communicate it and they understand.
- 7:00Speaker 1: And the energy someone's energy, the energy you bring into
- 7:02Speaker 1: a room that millisecond is the beginning of the very
- 7:07Speaker 1: story or the Bryan story. And you don't want anything
- 7:11Speaker 1: to deflect that present state of mind. And then you
- 7:14Speaker 1: want to be You want to use your eye contact
- 7:17Speaker 1: and I'm using this in a simple way. You want
- 7:19Speaker 1: to use your eye contact as a as a tool
- 7:23Speaker 1: abridge the WiFi into human connection itself. And if you're
- 7:29Speaker 1: really present with somebody like just you know, genuine interest,
- 7:34Speaker 1: not transactional interest, but genuine interest, you gain so much.
- 7:39Speaker 1: Every one of my movies A Beautiful Mind, Friday Night lights,
- 7:43Speaker 1: empires television of course, um, any of the successful things
- 7:48Speaker 1: I ever did Splash, which you referenced, it's all birth
- 7:51Speaker 1: out of human interaction, human connection, and which came into
- 7:58Speaker 1: play because of eye contact. Then let's say I have
- 8:03Speaker 1: those insights as I did on Let's use a beautiful mind.
- 8:07Speaker 1: Then I need someone to pay for a beautiful mind,
- 8:11Speaker 1: you know, because then they could box it up and say, oh,
- 8:13Speaker 1: it's a movie about schizophrenia. That's not going to be
- 8:16Speaker 1: a popular or sexy subject, which of course I heard
- 8:19Speaker 1: to some degree. Then what I have to do is
- 8:22Speaker 1: use the powers of my observational skills that I've had
- 8:26Speaker 1: in the past, and okay, which one? Which? How do
- 8:31Speaker 1: I approach this so that I can make it not, um,
- 8:35Speaker 1: a study of schizophrenia, but a how do I make
- 8:40Speaker 1: it a story that's engaging to people? How do I
- 8:43Speaker 1: make it cinematic? What perspective on this subject makes it
- 8:49Speaker 1: worthy of somebody going out of their house, getting a babysitter,
- 8:53Speaker 1: whatever they have to do, find the parking spot, pay
- 8:56Speaker 1: for the seat, and then I feel like they've had
- 8:58Speaker 1: a great time. I'd rather had a great time. So
- 9:01Speaker 1: I have to invent all of that stuff. Or I
- 9:04Speaker 1: have to lead the invention of all of that stuff.
- 9:06Speaker 1: The invention and and those things, in the case of
- 9:09Speaker 1: a Beautiful Mind, came from the just simple observational power
- 9:15Speaker 1: of meeting new and interesting people. So the story of
- 9:20Speaker 1: a Beautiful Mind, what made it cinematic, was twenty years
- 9:24Speaker 1: before Beautiful Mind ever existed. I met a woman named
- 9:29Speaker 1: Veronica de Negre who was tortured in Chile. She was
- 9:37Speaker 1: during the Pinochet regime, the dictatorship of Pinoget, and so
- 9:42Speaker 1: she was sentenced to eighteen months of constant torture. And
- 9:47Speaker 1: I had the opportunity to meet her through Sting, actually
- 9:51Speaker 1: because I met him a year before that. Because I
- 9:53Speaker 1: was so fascinating, like I thought, how does a teacher
- 9:56Speaker 1: become a rock star? And so I constantly asked myself
- 9:59Speaker 1: these questions. So I got to meet Sting a year later.
- 10:02Speaker 1: Stings has come over the barbecue. I meet Veronica Danegre.
- 10:05Speaker 1: I say, how do you say? How did you survive it?
- 10:08Speaker 1: She said, I created an alternate narrative that I would
- 10:11Speaker 1: live in, another story I would live in all of
- 10:14Speaker 1: the time. So I live and fully engaged in this
- 10:18Speaker 1: other story that's not actually reality, because reality was torture,
- 10:22Speaker 1: so that enables her to survive this eighteen months. And
- 10:26Speaker 1: I thought, well, then I'm thinking, wow, that's very interesting.
- 10:30Speaker 1: Twenty years later, I transport that insight that I gained
- 10:34Speaker 1: from this non transactional conversation, and I thought, that insight
- 10:39Speaker 1: completely applies to a schizophrenic mind. So if we start
- 10:44Speaker 1: the movie through an alternate, alternate universe and alternate narrative
- 10:49Speaker 1: like another story, which we did, it's gonna be mind
- 10:53Speaker 1: blowing to people. Now could disengage them, but it can
- 10:56Speaker 1: also really engage them because it then it becomes kind
- 10:59Speaker 1: of a three thriller, so it changes the entire genre
- 11:03Speaker 1: of the experience. So therefore, instead of being a drama,
- 11:06Speaker 1: it became a thriller and then a love story. And
- 11:09Speaker 1: that's how he's John Nash survived the and coped with
- 11:13Speaker 1: his schizophrenia. I was gonna say, it's not about schizophrenia.
- 11:17Speaker 1: It's a love story with one of the parties sort
- 11:19Speaker 1: of descending into a bit of madness, and that's the
- 11:22Speaker 1: driver of the plot. I have to talk about Beautiful
- 11:26Speaker 1: Mind for a minute because I just watched a couple
- 11:29Speaker 1: of weeks ago, the loudest voice in the room not
- 11:32Speaker 1: only is Russell Crowe so fabulous in in A Beautiful Mind, spectacular, like,
- 11:40Speaker 1: you can't believe this is the same guy. It's such
- 11:42Speaker 1: a And then Jennifer Connelly, I fell in love with
- 11:45Speaker 1: our in um career Opportunities, and she's just so amazing
- 11:50Speaker 1: Beautiful Mind. She's just spectacular in it. She won an
- 11:53Speaker 1: Oscar for that. She want an Oscar, as did you,
- 11:56Speaker 1: And I said, I yes, yeah, UM, quite quite interesting.
- 12:00Speaker 1: It was great, great experience. And you've said this is
- 12:02Speaker 1: your this is your favorite film, it's certainly, yeah, probably
- 12:07Speaker 1: my favorite film. I may I have several that I
- 12:09Speaker 1: really like a lot, but A Beautiful Mind is probably
- 12:11Speaker 1: my favorite film because it triumphed in so many categories.
- 12:15Speaker 1: I mean it, it became a vehicle of a message
- 12:19Speaker 1: that mattered to me, which was, let's look at people
- 12:22Speaker 1: directly and and treat people as human beings and try
- 12:26Speaker 1: to understand them and not not apply an immediate bias.
- 12:29Speaker 1: And I was one of those people. There's no caricatures
- 12:31Speaker 1: in that film at all. Yeah, And I wanted to
- 12:34Speaker 1: help destigmatize mental disability so that when you were here
- 12:39Speaker 1: in New York you see people in the street, they're
- 12:41Speaker 1: yelling in the middle of the street, or they're screaming
- 12:43Speaker 1: at a store window. And let's not just disregard them immediately.
- 12:48Speaker 1: I mean, I mean, let's try to understand that they
- 12:51Speaker 1: may be bipolar, they may be schizophrenic, they have issues,
- 12:55Speaker 1: and and basically compassion is so powerful, so portant to success. Really,
- 13:01Speaker 1: empathy is really important to success. I've been able to
- 13:05Speaker 1: sell and raise lots of money for lots of movies,
- 13:08Speaker 1: billions of dollars for movie, for movies which are really ideas.
- 13:13Speaker 1: But similar to a startup, like say, okay, let's do Airbnb.
- 13:17Speaker 1: You know they're not that different. You know, they don't
- 13:19Speaker 1: make a startup. It's entrepreneurial. You have to bring in investors,
- 13:23Speaker 1: you have to bring in managers. It's it's very parallel
- 13:26Speaker 1: to running a new tech startup exactly. And it it
- 13:31Speaker 1: can fail in an evening, or it can succeed or
- 13:35Speaker 1: have life, and you pump more life into it. And
- 13:38Speaker 1: it could be a beautiful mind for example, quite quite fascinating.
- 13:41Speaker 1: But you really have to be in order to do
- 13:44Speaker 1: anything well. You like, get the raise, raise the hundred
- 13:48Speaker 1: million dollars, find your wife, my me, finding my wife.
- 13:53Speaker 1: You have to be president open minded. So you do
- 13:57Speaker 1: a lot of work that's been recognized and and awarded
- 14:00Speaker 1: and rewarded. Tell us a little bit about your process.
- 14:05Speaker 1: How do you decide what films you want to produce?
- 14:08Speaker 1: Is it the business side? Is it things you want
- 14:10Speaker 1: to see? What? What is your process? Like? Okay, because
- 14:15Speaker 1: my first success was in nineteen four about a mermaid
- 14:21Speaker 1: Splash Splash, and it's it's really that became that became
- 14:26Speaker 1: very helpful in the way I would start this journey.
- 14:29Speaker 1: So basically, both the people and the process, or that
- 14:35Speaker 1: the hundreds of people that turned down a mermaid movie
- 14:38Speaker 1: because it sounded so stupid to them, because that's the
- 14:40Speaker 1: stupidest idea. It's like there's no such thing as a
- 14:43Speaker 1: mermaid or it's just that the dumb idea. What you
- 14:47Speaker 1: what you learn is that first of all, nobody really
- 14:50Speaker 1: knows and nobody really knows the internal heartbeat of something,
- 14:55Speaker 1: particularly when it's got a you know, a big premise
- 14:58Speaker 1: at the beginning of it. So the fact that I
- 15:02Speaker 1: could do a dumb idea and have it be really
- 15:05Speaker 1: successful meant that I should just do things that I
- 15:09Speaker 1: believe in. That's that's the William Goldman quote about Hollywood,
- 15:12Speaker 1: nobody knows anything. Who's a friend of mine? Who? Really?
- 15:16Speaker 1: I love the book um Confessions of a Screenwriter or
- 15:21Speaker 1: something like that. That's right. So he describes how everybody
- 15:25Speaker 1: passed on Star Wars, everybody passed on Raiders e T.
- 15:29Speaker 1: So how do you are you relying on your gut?
- 15:31Speaker 1: What are you doing to I was something by the way,
- 15:34Speaker 1: like Splash, where you're working with Ron Howard, who you
- 15:37Speaker 1: obviously have a partnership with. You work with Tom Hanks,
- 15:40Speaker 1: who you've done multiple things. That was his first movie,
- 15:43Speaker 1: of course. Oh well, he had come off of the television,
- 15:45Speaker 1: did his TV series called Buddies. But we, frankly we
- 15:49Speaker 1: discovered him and put him in his first movie and
- 15:51Speaker 1: that worked up pretty well. Everybody, Well, we're all, we've
- 15:54Speaker 1: we've I think I've made seven movies with ks. Now,
- 15:57Speaker 1: he's quite delightful. He he's brilliant, brilliant guy, brilliant actor,
- 16:03Speaker 1: a brilliant A selection process for for movies or television
- 16:09Speaker 1: is unbelievably great. So what is your process? What is
- 16:13Speaker 1: your selection process? How do you figure out what you're
- 16:16Speaker 1: interested in making? I bomb You'll relate to this, I
- 16:20Speaker 1: Bombard myself with information all the time. I make a
- 16:26Speaker 1: point to go out of my way and out of
- 16:28Speaker 1: my comfort zone to meet new people every day, from
- 16:33Speaker 1: Uber drivers to Barista's until you saw me over there
- 16:36Speaker 1: with the water getting your water, waiting to talk to
- 16:39Speaker 1: someone who's just some some stranger, and I just I
- 16:43Speaker 1: operate on I trust that I will constantly disrupt my
- 16:50Speaker 1: comfort zone by trying to conduct a conversation with some
- 16:55Speaker 1: someone that's an expert in something that I'm not. So
- 16:58Speaker 1: then I have to get through that cha lounge, you know,
- 17:01Speaker 1: the challenge of the language of physics. You describe that
- 17:04Speaker 1: in the book that you made a conscious decision to say,
- 17:07Speaker 1: let me find someone from outside of my fields and
- 17:10Speaker 1: have a conversation with them. What what motivated that? That's
- 17:14Speaker 1: really not a very common approach. No, it's it's not
- 17:19Speaker 1: um what motivated is? I asked myself what seemed to
- 17:23Speaker 1: be a rhetorical question when I graduated college USC and
- 17:27Speaker 1: it was a very good school. But I said to myself,
- 17:29Speaker 1: like the day I graduated, what did I learn? Did
- 17:33Speaker 1: I learn anything? And I thought, I'm not sure I
- 17:36Speaker 1: really learned anything. And then I thought, what, well, what
- 17:40Speaker 1: did I learn? I continue to assault these primary universal questions,
- 17:46Speaker 1: the simple questions, and you just keep assaulting. I thought, well,
- 17:51Speaker 1: I think I what I really learned for sure is
- 17:53Speaker 1: how to is I learned how to cope, survive, and
- 17:58Speaker 1: collaborate in a bigger population of people, because that was
- 18:02Speaker 1: a certainty I went. I grew up in I was
- 18:04Speaker 1: a middle class kid, went to a small schools prior
- 18:07Speaker 1: to that. This was a bigger school. And I succeeded
- 18:10Speaker 1: in this bigger school academically and socially and culturally. But
- 18:15Speaker 1: I found the whole thing an interesting kind of challenge.
- 18:17Speaker 1: So I succeeded at that part, and then I thought
- 18:20Speaker 1: to myself, there's got to be a professor or a
- 18:22Speaker 1: class a really really you know, grabbed me. There was.
- 18:26Speaker 1: There was a doctor Milton Walpen, who taught this very
- 18:31Speaker 1: popular class, a four hundred class um on abnormal psychology,
- 18:38Speaker 1: which was very interesting to people because okay, so it's
- 18:42Speaker 1: a very big class. I never met the teacher, professor,
- 18:45Speaker 1: because it's a class of three kids. And I thought,
- 18:47Speaker 1: I'm gonna try to go meet Wilton, Milton Walpen, and
- 18:51Speaker 1: so I was very persistent in trying to meet a
- 18:53Speaker 1: professor at USC that and I'd already graduated. He didn't acknowledge,
- 18:59Speaker 1: you know, didn't respond any of my UM letters. So
- 19:02Speaker 1: I decided I'm gonna go wait for him outside of
- 19:05Speaker 1: a summer school class. I waited. He says me, didn't
- 19:08Speaker 1: you graduate? I said, I did, But I was really
- 19:11Speaker 1: impressed with your of the class and you're conducting of
- 19:14Speaker 1: the class. I really wanted to just have a five
- 19:16Speaker 1: minute coffee conversation. I turned that into an hour conversation,
- 19:22Speaker 1: and I learned a lot. I learned a lot more
- 19:24Speaker 1: even in the hour. I thought, Wow, I learned more
- 19:26Speaker 1: in the hour than I did in the whole class.
- 19:29Speaker 1: And I like that class so that I can do
- 19:31Speaker 1: this with other people. It just made me feel like, well,
- 19:35Speaker 1: this is possible. And I was just a little nobody.
- 19:37Speaker 1: I didn't even have a job. I was just you know.
- 19:40Speaker 1: A couple of weeks later, I finally got a law
- 19:41Speaker 1: clerk luck er job. Sorry, which, by the way, I love.
- 19:45Speaker 1: I love the story how you got that job at
- 19:47Speaker 1: Warner Brothers. Tell the story. So basically, I met with will.
- 19:53Speaker 1: I had the meeting that I just referred to a
- 19:55Speaker 1: Dr Milton Walpen, and then I'm in my little apartment
- 19:59Speaker 1: complex and Ocean Avenue, and in the apartment complex, I
- 20:03Speaker 1: overhear these three uh law school grads because I was
- 20:06Speaker 1: scheduled to go to law school USC. I hear them
- 20:10Speaker 1: talking about, Wow, you know what a summer. The one
- 20:13Speaker 1: guy says, oh, I had the quishiest, easiest job. So
- 20:16Speaker 1: it immediately got my interest because I needed a job.
- 20:19Speaker 1: And if it's gonna be quishy and easy, fantastic, even better,
- 20:23Speaker 1: let's go. So I thought, okay, So I pulled the
- 20:26Speaker 1: window back so I could really here through the screen
- 20:29Speaker 1: and drew the drapes so they couldn't see me with
- 20:33Speaker 1: my ear to the window to the screen. And so
- 20:36Speaker 1: the guy starts talking about the job. It's the legal
- 20:38Speaker 1: department of Warner Brothers. Blah blah. I get the band's name. Doctor.
- 20:42Speaker 1: His name was Peter Connect, who ran the legal department.
- 20:45Speaker 1: He started with Jack Warner. He's he's probably a d
- 20:49Speaker 1: And I called and got a meeting that afternoon with
- 20:52Speaker 1: Peter Connect and got the job at three fifteen, saying,
- 20:55Speaker 1: I hear you have an opening for an intern. Yeah,
- 20:58Speaker 1: I said, yeah, I'm scheduled to go to USC law school.
- 21:01Speaker 1: I'm a graduate. I hear you need a law clerk
- 21:03Speaker 1: love to be that person right now, and he said,
- 21:05Speaker 1: you're hired, just like that, just like that. Unbelievable. Let's
- 21:10Speaker 1: talk a little bit about how human connections have helped
- 21:14Speaker 1: you in your career. In your early life, you weren't
- 21:18Speaker 1: much of a reader, but you learned that conversations with
- 21:22Speaker 1: people became crucial to your intellectual growth and professional growth.
- 21:29Speaker 1: How did you reach this insight and how has it
- 21:32Speaker 1: um come come out even even to this day. How
- 21:35Speaker 1: does it matter? Well, I mean the techniques of which
- 21:38Speaker 1: are are embedded in these stories in this book that
- 21:42Speaker 1: we're talking about, called Face to Face the Art of
- 21:44Speaker 1: Human Connection. Because you can't really have, you can't get
- 21:49Speaker 1: you can't get promoted without looking at somebody connecting. You're
- 21:53Speaker 1: never gonna be able to raise a hundred million dollars,
- 21:55Speaker 1: which I would do often to make a movie. Is
- 21:58Speaker 1: that what it takes now to make a film that
- 21:59Speaker 1: much money? Well, because movies are now sort of event
- 22:02Speaker 1: oriented there, the hundred million dollar movie, or a hundred
- 22:08Speaker 1: plus hundred to two hundred million dollar movie is actually
- 22:11Speaker 1: easier to accomplish than the forty million dollar movie. Overseas
- 22:15Speaker 1: rights and a broader audience yeah, you have to go
- 22:18Speaker 1: for a broader audience. So but but I have always
- 22:22Speaker 1: tried to have stories that had universal themes. So we
- 22:26Speaker 1: were talking about a Beautiful Mind, which which we won
- 22:30Speaker 1: an Oscar for or I did end it um. And
- 22:33Speaker 1: the thing about that is that the universal theme wasn't
- 22:37Speaker 1: really about schizophrenia, and it wasn't about winning a Nobel prize.
- 22:42Speaker 1: It was much more about love that loved. The power
- 22:45Speaker 1: of love is which is a universal force gets you
- 22:51Speaker 1: can can get you through a locked In this case,
- 22:54Speaker 1: there was schizophrenia and then his ability to win a
- 22:58Speaker 1: Nobel Prize in economic So basically, I found that by
- 23:02Speaker 1: taking the opportunity to look at people when I walked
- 23:05Speaker 1: through the street in New York as opposed to my phone.
- 23:08Speaker 1: Because I can look at my phone all the time,
- 23:11Speaker 1: that's always gonna be there, and I love my phone, uh,
- 23:14Speaker 1: and it provided me with so much information. But if
- 23:16Speaker 1: I'm walking through the street in New York, I'm looking
- 23:19Speaker 1: at people and I'm trying to but feel or into it,
- 23:23Speaker 1: like what's going on in the world right now. So
- 23:26Speaker 1: I bombard myself with information that I could read on
- 23:31Speaker 1: my iPhone when I'm at home. Or you know or
- 23:35Speaker 1: in my office or iPad. But nonetheless I I thrive
- 23:38Speaker 1: on human connection because human connection is you feel people's hearts,
- 23:42Speaker 1: and you don't feel their heart on an iPhone and
- 23:45Speaker 1: they don't feel your heart. And the only way to
- 23:48Speaker 1: move people enough to promote you or to move or
- 23:53Speaker 1: in the case of romance, move the girl to want
- 23:56Speaker 1: to like you or be with you or see something
- 23:59Speaker 1: in try particply valuable is through their heart, through a spirit.
- 24:03Speaker 1: It's just that's just really the way it works. And
- 24:06Speaker 1: so whether you're in technology or whatever the thing you're doing,
- 24:09Speaker 1: you have to have face to face connection otherwise you're
- 24:12Speaker 1: just not going to advance your cause. So in the
- 24:15Speaker 1: book you describe and pardon me if I'm confusing the
- 24:18Speaker 1: two books books, because it's a bit of a blar.
- 24:21Speaker 1: I've gone through a lot of your over and definitely
- 24:24Speaker 1: so one is about curiosity. But then I realized unless
- 24:28Speaker 1: you look at somebody and and and and use face
- 24:33Speaker 1: to face connection, there's no bridge into the possibility of
- 24:38Speaker 1: exercising curiosity. So you can't really ask people questions and
- 24:44Speaker 1: have them share with you anything valuable unless you've looked.
- 24:49Speaker 1: You're looking at them because they have to be seen,
- 24:52Speaker 1: they have to feel like they're seen and what they're
- 24:54Speaker 1: and that what they have to say is valuable. So
- 24:57Speaker 1: let's let's talk about some of the communicate you discussed
- 25:01Speaker 1: in the books. Um, some people that you've engaged in
- 25:05Speaker 1: conversation and it's changed, um, the course of at least
- 25:10Speaker 1: entertainment and probably some people's lives. You said Oprah could
- 25:14Speaker 1: be the most successful communicator you've you've ever experienced. Explain why, Well,
- 25:20Speaker 1: I mean, there's so much evidence that supports that she's
- 25:23Speaker 1: probably the most successful communicator in the world right now.
- 25:27Speaker 1: But but it's experiencing it that really, you know, experiencing
- 25:32Speaker 1: that really makes a difference, and you see it, you
- 25:34Speaker 1: really so, Um, Spike Lee, I was making a movie
- 25:38Speaker 1: with Spike Lee, which film was that It was called
- 25:41Speaker 1: Inside Man. Of course, got right here in Washington. It's
- 25:45Speaker 1: shot in Wall Street and with Denzel Washington. I have
- 25:49Speaker 1: a great story about eye contact that made that movie happen. Actually,
- 25:54Speaker 1: but explain then, well, we don't tease this, we won't
- 25:58Speaker 1: forget Okay, Okay, So basically I had known Spike Leave
- 26:01Speaker 1: for a while. We both were nominated for Oscars, he
- 26:03Speaker 1: for Do the Right Thing, and I was for another
- 26:05Speaker 1: movie and and you know, so we met each other
- 26:09Speaker 1: under a very privileged situation, and I love do the
- 26:13Speaker 1: right thing. It was just so inventive in so many
- 26:15Speaker 1: ways cinematically. He handled a pretty heavy subject in a
- 26:21Speaker 1: in the most evolved way cinematically. No one has ever
- 26:25Speaker 1: done that. And U and I always wanted to work
- 26:28Speaker 1: with them. So many years have gone by and we
- 26:31Speaker 1: just never could figure it out, and I put a
- 26:33Speaker 1: lot of effort into trying to figure it out. Now
- 26:35Speaker 1: it's about eight or nine years later, and I have
- 26:38Speaker 1: a movie that that uh that that I'm going to make,
- 26:43Speaker 1: and he came in to talk about it. But we
- 26:45Speaker 1: saw it a little bit differently. And I walked him
- 26:46Speaker 1: to the elevator and as I pressed, I pressed the
- 26:50Speaker 1: button and it's only had to go seven floors. And
- 26:53Speaker 1: in those singular moments, he looked up at me. He's
- 27:00Speaker 1: never looked at me before. I felt it differently, and
- 27:03Speaker 1: he looked me in the eyes and he said, I'm
- 27:07Speaker 1: this is the movie I want to make, and he
- 27:09Speaker 1: pulled it from behind his back. It's called Inside Man.
- 27:11Speaker 1: I already had another director on it. But he looked
- 27:14Speaker 1: me in the eyes and I want to make this movie.
- 27:17Speaker 1: It's going to be successful, and more importantly, it's going
- 27:20Speaker 1: to be a successful work relationship for you and me.
- 27:23Speaker 1: I promise you it'll be a great experience. Literally an
- 27:26Speaker 1: elevator pitch seven floors, that's what it was. And I
- 27:31Speaker 1: felt him and I and he really probably did exactly
- 27:36Speaker 1: you know, he you know, he did one of the
- 27:39Speaker 1: techniques that I would describe in the book. Actually, but
- 27:42Speaker 1: he did it, and I felt the power of it,
- 27:45Speaker 1: the authenticity of it. I felt. I felt that, I
- 27:48Speaker 1: felt his soul and honestly, and so I said yes,
- 27:53Speaker 1: and I let the other director go, which wasn't easy,
- 27:57Speaker 1: and BENSI uh, he was a little It's a bit
- 28:00Speaker 1: worth it because this became like one of the most profitable,
- 28:03Speaker 1: maybe the most profitable movie for Universal that year. Wow,
- 28:06Speaker 1: that's that's amazing, And I know, the most profitable movie
- 28:11Speaker 1: for Spike in his career, and huge for Denzel and
- 28:15Speaker 1: and me and a fantast So it was a real,
- 28:18Speaker 1: real big win and probably as as importantly we it
- 28:22Speaker 1: ended well. He did provide me a great work experience.
- 28:26Speaker 1: He collaborated, He's awesome, he's talented and collaborative. You can't
- 28:31Speaker 1: beat that. The other um, the other two stories that
- 28:34Speaker 1: stand down in the book that involved that contact eminem
- 28:39Speaker 1: with before eight Miles was kind of known but not
- 28:44Speaker 1: exactly a superstar. No, he wasn't a superstar. Well I
- 28:47Speaker 1: had this, so this, this is, this is actually an
- 28:50Speaker 1: example of of what being alert and what I contact
- 28:55Speaker 1: will do. So, uh, fifteen years before eight Mile came
- 29:00Speaker 1: to life, I overheard in New York in a taxi
- 29:03Speaker 1: cab while I was going from from going from Soho
- 29:06Speaker 1: to Midtown like right about here, and uh, a shock
- 29:11Speaker 1: jock radio guy talking to Howard or someone else. It
- 29:16Speaker 1: could have been yeah, um so uh talking talking talking
- 29:23Speaker 1: to a guest, and the guest was named Old Dirty Bastard. Yeah,
- 29:27Speaker 1: for the wood Tank Clan. But I didn't know much
- 29:29Speaker 1: about This is twenty five years ago today, so I
- 29:32Speaker 1: didn't know much about the Wood Tank Clan, or even
- 29:35Speaker 1: about East Coast hip hop for that matter. I didn't
- 29:38Speaker 1: know about that culture. So I hear Old Dirty a
- 29:42Speaker 1: guy that insists, Yeah, but he insists on being called
- 29:45Speaker 1: old Dirty Bastard and that that's a really unusual thing
- 29:49Speaker 1: that's normally guys, that's an insult. He insisted that you don't.
- 29:53Speaker 1: That's that's what I am. I'm this guy. So I thought,
- 29:56Speaker 1: whoever is that person? I have to meet him. So
- 29:59Speaker 1: I go out of my way and I make a
- 30:02Speaker 1: lot of calls, and I eventually I am able to
- 30:04Speaker 1: meet O. D. B. Your guy here, and we have
- 30:08Speaker 1: this interesting conversation. He's really incredibly wild, very free form character,
- 30:13Speaker 1: and I thought, wow, this is what East the voice
- 30:16Speaker 1: of East Coast Wrap is. This is now, as you said,
- 30:19Speaker 1: the wood Tang Clan. And so I started to learn
- 30:21Speaker 1: about the wood Tang Clan that I sort of that.
- 30:23Speaker 1: I went and met Chug d of Public Enemy and
- 30:25Speaker 1: then Slick Rick, and I realized there's sort of a
- 30:27Speaker 1: comical way of all this, all this stuff, and that
- 30:34Speaker 1: got me on the path of realizing that, um, you know,
- 30:39Speaker 1: this music art form was gonna be the culture. It's not,
- 30:44Speaker 1: you know, a subculture. It is in fact going to
- 30:47Speaker 1: be the culture, which of course it is as we
- 30:49Speaker 1: now know. And so I then thought, I'm gonna try
- 30:52Speaker 1: to proof this out cinematically. And American Gangster, Yeah, well,
- 30:57Speaker 1: American Gangster was part of that because I was able
- 30:59Speaker 1: to hire the Rizza and put him in American Gangster.
- 31:03Speaker 1: But I. But I then, of course, with eight mile,
- 31:07Speaker 1: I thought this is worthy of an entire movie. But
- 31:10Speaker 1: studios said, oh, but there's been rap movies. Maria carry
- 31:13Speaker 1: did one, but all Ice didn't one. And I said, well,
- 31:16Speaker 1: this is a different type. And there's the Belly. There's
- 31:18Speaker 1: a bunch of other movies. But I said, well this
- 31:20Speaker 1: is different, and and I I really relied upon all
- 31:26Speaker 1: the information I got about human beings and self actualization.
- 31:29Speaker 1: And it's a Joseph Campbell plot line. It's absolutely the
- 31:35Speaker 1: whole Rap happens to be involved in it, but it's
- 31:38Speaker 1: not about rap. Rap just is a flavoring in that
- 31:42Speaker 1: broader Well that's incredibly smart, you're you're no one's ever
- 31:46Speaker 1: said that to me, But you're right. It is a
- 31:48Speaker 1: myth that there's been dozens of versions of that story, yeah,
- 31:54Speaker 1: wrapped up different. Only this is a unique kid in
- 31:58Speaker 1: a unique location and in the whole different dimension of
- 32:02Speaker 1: of hip hop on top of it. But the internal
- 32:04Speaker 1: heartbeat that creates the story architecture is you're right, it's
- 32:09Speaker 1: Joseph Campbell here with a thousand faces. It's it lives
- 32:12Speaker 1: in that space. And um so I kind of I
- 32:16Speaker 1: probably actually gravitated towards that paradigm because it gives you comfort.
- 32:20Speaker 1: It's a great it's a great plot. You know that.
- 32:24Speaker 1: Thank you. And then I had a chance to meet Eminem.
- 32:27Speaker 1: I saw it was so talk about the meeting. That's all.
- 32:30Speaker 1: By the way, this whole digression is because the meeting
- 32:33Speaker 1: that you described. He's like, yeah, who the hell are you?
- 32:36Speaker 1: I'm out of here. Yeah he he did say that, Yeah, exactly.
- 32:38Speaker 1: He he said it in multiple different ways. But basically
- 32:43Speaker 1: I thought, it's now many years later since I met
- 32:46Speaker 1: O D. B. And the Rizza and rizzzs is a
- 32:49Speaker 1: big person in my life too. But I thought, I
- 32:51Speaker 1: am gonna try to make a movie about this. But
- 32:53Speaker 1: then I couldn't figure it out. I couldn't figure out
- 32:55Speaker 1: this puzzle. Eventually, I I see this guy Eminem. You know,
- 33:00Speaker 1: he's being filmed on of the v M as. He
- 33:04Speaker 1: wasn't winning an award. He was just in a seat,
- 33:05Speaker 1: and I thought, Wow, I gotta meet this guy. So
- 33:07Speaker 1: Jimmy Ivan was a very long time friend, created a
- 33:11Speaker 1: music of music label called Interscope Records. Giant. He yeah,
- 33:15Speaker 1: and he is a visionary. He was able. He had Eminem,
- 33:20Speaker 1: So I said kind of, let's meet him. We meet him,
- 33:23Speaker 1: and out of I'm trying so hard to connect with
- 33:27Speaker 1: Eminem and he won't look at me. He just wasn't happen. Guy.
- 33:31Speaker 1: He's definitely not an eye contact guy. He's a brilliant poet, slight,
- 33:36Speaker 1: somewhat recluse, and so he did not wanna really look at,
- 33:41Speaker 1: you know, connect And so he said I'm out after
- 33:43Speaker 1: about fifteen or twenty minutes, and I thought, yeah, I
- 33:47Speaker 1: hear him enough. Yeah, I'm not connecting with you, man,
- 33:50Speaker 1: I'm out. And so I as his hand was on
- 33:52Speaker 1: the door to leave, I just desperately said, come on,
- 33:55Speaker 1: you can animate. I just that's I mean, I I
- 33:58Speaker 1: have no logic for the sen tinse. I just said it.
- 34:01Speaker 1: And uh. He was hesitant, but then came back and
- 34:05Speaker 1: then he told his story how he grew up, and
- 34:09Speaker 1: and that became the basis of the entire movie and
- 34:12Speaker 1: really the story architecture for the whole movie. And he
- 34:14Speaker 1: ended up winning an Oscar. Never before as a rapper
- 34:17Speaker 1: one an Oscar, and he did so he's really really gifted.
- 34:22Speaker 1: And he wrote the music, wrote the the he played
- 34:25Speaker 1: every he did everything. Guy did everything. The rap contest.
- 34:28Speaker 1: Did he write all of that on both sides? He
- 34:30Speaker 1: did everything. That's amazing. So what was it about the word,
- 34:34Speaker 1: the animate word? What is it that caught his attention? Well,
- 34:38Speaker 1: I don't really know, but animate means come to life,
- 34:42Speaker 1: and uh, he is a scrabble he might have he
- 34:46Speaker 1: might have known the full meaning of it. Was intrigued.
- 34:49Speaker 1: I never have asked him. I should probably someday do that.
- 34:54Speaker 1: You definitely should. Let's talk about some of the work
- 34:57Speaker 1: you've liked and helped motive eight or animate your career
- 35:02Speaker 1: as a kid. You are giant James Bond fan with
- 35:04Speaker 1: Sean conn Who isn't Those were just the greatest films.
- 35:09Speaker 1: So those were fantastic. They took you into uh an
- 35:13Speaker 1: escapism universe fantasy of like, wow, I can do anything,
- 35:17Speaker 1: I can get the I can get the hot girl,
- 35:20Speaker 1: I can kick guys asses and kill the bag the
- 35:23Speaker 1: little bad guys, save the world and drinking Martini all
- 35:26Speaker 1: at the same time. So you don't really do action
- 35:29Speaker 1: films though, you really do films with the big dramatic content. Yeah,
- 35:34Speaker 1: with real emotion film. Right, if there's emotion as the
- 35:39Speaker 1: destination for films, if there's action, it sets up the
- 35:43Speaker 1: emotional tension like Apollo thirteen or Backdraft. Stuff happens, but
- 35:48Speaker 1: it teases even the Da Vinci Code, we had him
- 35:51Speaker 1: running and doing things, and it wasn't even in the
- 35:54Speaker 1: book where they it was that active. But but we
- 35:57Speaker 1: we we found a way to manufacture that. So have
- 36:00Speaker 1: you ever watched a movie and said, God, I could
- 36:03Speaker 1: never have I never would have seen that idea, what
- 36:07Speaker 1: a what a great concept. It's just so outside of
- 36:10Speaker 1: my uh comfort zone. I wouldn't have done that. Or conversely,
- 36:14Speaker 1: have you ever seen something and said, oh, that was
- 36:17Speaker 1: a great opportunity here and these guys blew it? Oh
- 36:20Speaker 1: my god, all those answers. Yes, Okay, I've seen concepts
- 36:28Speaker 1: not correctly executed where I think they blew it. But
- 36:31Speaker 1: I've blown it too, So I I have movies that
- 36:33Speaker 1: I could site, which I won't do now that where
- 36:35Speaker 1: I've where I've kind of blown it, where I've rationalized
- 36:38Speaker 1: it's one of my rules where I thought, well, this
- 36:40Speaker 1: is good enough. This one decision is good enough, and
- 36:43Speaker 1: one decision that is good enough is always it just is.
- 36:47Speaker 1: And you're the best judge of quality. You just have
- 36:51Speaker 1: to don't yourself so and I do sometimes because you're
- 36:56Speaker 1: just the endless assault of decisions you have to make
- 37:00Speaker 1: to make a movie, raise the money, make a movie,
- 37:02Speaker 1: turn it into some cinematic masterpiece hopefully um so um.
- 37:08Speaker 1: But I have had there. The movie that a couple
- 37:11Speaker 1: of movies changed my life. Really, the one movie that
- 37:14Speaker 1: got me into show business, really that made me think
- 37:18Speaker 1: that everything is possible was mel Brooks's Blazing Saddle because
- 37:25Speaker 1: he violated every single rule of ethics, morality and language
- 37:30Speaker 1: and and uh and the fourth wall and the fourth
- 37:33Speaker 1: wall and it worked. So I thought, wow, this was
- 37:37Speaker 1: like the first shot comedy. And I just called it
- 37:40Speaker 1: that to myself, like a shot comedy, and I thought
- 37:43Speaker 1: that means you can really do anything. This is so exciting.
- 37:47Speaker 1: So the first seventeen years of my life, it's all
- 37:48Speaker 1: I wrote or produced was were comedies. You know, nuttie, Professor, Liar, Liar, Parenthood.
- 37:54Speaker 1: I could go on, but the point is as I
- 37:55Speaker 1: just did that Boomerang with Eddie Murphy and Steve Martin. Anyway,
- 38:00Speaker 1: but the movie that really changed my life with Steven
- 38:03Speaker 1: Spielberg's Et because I realized when I experienced that movie
- 38:09Speaker 1: at the Cinerama Dome in Hollywood. Everybody when the movie ended,
- 38:14Speaker 1: everybody was at peace, everybody felt good. It he that
- 38:19Speaker 1: movie elevated people's moods to a really positive place. It
- 38:24Speaker 1: created a transcendental moment for human beings where they didn't
- 38:28Speaker 1: have to rush to get their car and they weren't aggressive,
- 38:31Speaker 1: and it was it empowered you, It empowered possibilities. And
- 38:35Speaker 1: I thought, I want to try to make that be
- 38:38Speaker 1: my goal, like to aspire. I never reached that, and honestly,
- 38:42Speaker 1: I've done really good work, but that was at a
- 38:44Speaker 1: very very very high level, and uh, I deeply admire
- 38:48Speaker 1: it and became an aspirational uh professional asport. That's a
- 38:53Speaker 1: touchdowne in your career. Film. Yeah, well, well to knowing
- 38:56Speaker 1: the power of film. Like the power of film, great
- 39:00Speaker 1: stories that have redemption, can move people, can create good
- 39:04Speaker 1: vibes in the world. And that's actually my goal with
- 39:08Speaker 1: even with my television shows or my movies. I just
- 39:11Speaker 1: I really want to entertain people, engage them so they
- 39:15Speaker 1: have a great time, but make them but put out
- 39:17Speaker 1: good vibes. So, so let's talk about a touchstone and
- 39:20Speaker 1: moving people. I'm a giant arrested development fan. The voiceover
- 39:25Speaker 1: narration it's beyond a meme now that has become a
- 39:30Speaker 1: cultural touchstone, especially in the current era. You see it
- 39:35Speaker 1: all the time. Someone says something on TV that turns
- 39:38Speaker 1: out to be nonsense and in parentheses you get narrator.
- 39:42Speaker 1: It wasn't the line straight from from Ron Howard's voice
- 39:47Speaker 1: when you guys were first putting that together. How did
- 39:50Speaker 1: the narrator come about? And did you have any idea
- 39:54Speaker 1: this was going to become as giants a little cultural
- 39:58Speaker 1: touch known as it's become no No, No to all. Basically,
- 40:04Speaker 1: this was a project that was primarily cooked up with
- 40:07Speaker 1: the I was part of it, of course, but the
- 40:11Speaker 1: collaboration of Mitch her was who created and Ron Howard,
- 40:15Speaker 1: who collaborated on its birth, and of course does this
- 40:19Speaker 1: voice over narration, and which is, by the way, is
- 40:22Speaker 1: just pitch perfect. Like you recognize his voice, but if
- 40:25Speaker 1: you're not paying attention, you don't know who it is
- 40:27Speaker 1: right away. And and his he's smart, his dead pen
- 40:32Speaker 1: is perfect. And I know throughout the show there have
- 40:36Speaker 1: been little hints that it's him. You see the hands
- 40:40Speaker 1: of the narrator with the ring that's r H on it.
- 40:43Speaker 1: How did how did that come about? Um? I think
- 40:48Speaker 1: it was probably Mitch's idea, and Ron was excited to
- 40:51Speaker 1: do it and knew he could do it because he
- 40:54Speaker 1: understood the tone really well and he has a great voice.
- 40:58Speaker 1: He's incredibly is a really good actor, and his style
- 41:04Speaker 1: of communication in real life is not that dissimilar. He's
- 41:07Speaker 1: he's a very unaffected person. He's completely unpretentious. Uh, he's
- 41:14Speaker 1: incredibly He's confident, but unpretentious. How did how did you
- 41:19Speaker 1: guys meet and become partners? We met because I had
- 41:23Speaker 1: this discipline of curiosity conversations, and I looked out my
- 41:26Speaker 1: window while I was a television producer at Paramount, and
- 41:29Speaker 1: I yelled out the window to Richie Cunningham. I said Ron,
- 41:35Speaker 1: Ron Howard and and then he sort of scurried away.
- 41:40Speaker 1: And then I called his office and said would he
- 41:42Speaker 1: considered meeting me? And then we had our first Hollywood lunch,
- 41:46Speaker 1: which it was his first Hollywood lunch and because he
- 41:48Speaker 1: never did Hollywood lunches, he was just working. Again, he's
- 41:51Speaker 1: just a he's a guy that just works and gets
- 41:54Speaker 1: on it. But so he never did a Hollywood lunch.
- 41:57Speaker 1: He did one of the Brian Grazer that worked, and
- 41:59Speaker 1: then we pitched some ideas together. I pitched two ideas.
- 42:02Speaker 1: One was night Shift, one was Splash Michael Keaton right
- 42:05Speaker 1: and Henry Winkler. And that was the first movie we did.
- 42:09Speaker 1: Even though I wanted him to do the love story Mermaid,
- 42:12Speaker 1: he wanted to do an R rated film. Um, And
- 42:15Speaker 1: so he did it, and he did it really really
- 42:17Speaker 1: well and relatively small budget, and it was very successful.
- 42:20Speaker 1: It was immediately successful because the chairman of Warner Brothers
- 42:23Speaker 1: at the time, his named Bob Dailey, who was he
- 42:26Speaker 1: had just left CBS. He sold it immediately to CBS
- 42:29Speaker 1: for the entire cost of the movie. So we're in
- 42:31Speaker 1: profit right exactly. And then, um, where did the script
- 42:36Speaker 1: from for Splash come from? Splash came because I had this.
- 42:44Speaker 1: I started this, this idea of what if I could
- 42:48Speaker 1: meet my perfect girl? And what would that girl be like?
- 42:52Speaker 1: What would those characteristics be, how would she communicate? Um,
- 42:57Speaker 1: the purity of all of the those things. And I
- 43:00Speaker 1: just kept defining it and redefining and redefining. Where would
- 43:03Speaker 1: I live? I thought, well, whenever happened in l A. No,
- 43:09Speaker 1: I would never meet the perfect girl in l A. Okay,
- 43:12Speaker 1: where would it be? But you have which I did.
- 43:15Speaker 1: But Veronica actually was from Bloomsburg, Pennsylvania, and she was
- 43:20Speaker 1: only in l A for a day. But you're right,
- 43:23Speaker 1: very wow, you're a good reader, thoughtful. Um So, in
- 43:26Speaker 1: any event, um So, I just kept assaulting the simplicity
- 43:31Speaker 1: again of a question that I postulated to myself. Is
- 43:35Speaker 1: it possible to meet a perfect girl? Is possible? What
- 43:37Speaker 1: does a perfect girl look like? What would that be?
- 43:40Speaker 1: Then I've defined it, then I wrote it. Then I
- 43:43Speaker 1: superimposed this whole mythological image of imagery of mermaid because
- 43:48Speaker 1: mermaids have power, they have beauty and sex appeal, they
- 43:53Speaker 1: have simplicity, and they're unattainable and that makes the love
- 43:58Speaker 1: story harder and gives you a third act that's interesting
- 44:02Speaker 1: and and it's phil the film I've always adored. It's
- 44:05Speaker 1: filled filled with great characters. John the little cameos from
- 44:09Speaker 1: John Candy are just hilarious. Well, John Candy was hilarious,
- 44:12Speaker 1: was so funny. Um But we talked earlier today on
- 44:15Speaker 1: the show about my grandmother who supported me. Was a
- 44:18Speaker 1: Jewish grandmother, was a little, tiny Jewish grandmother, and she
- 44:22Speaker 1: had all these isms. The isms were like think big
- 44:25Speaker 1: b big uh, it's just as easy to have a
- 44:28Speaker 1: good rich girl as as a poor girl. Um, you
- 44:31Speaker 1: have problems. Wash it down with Chris with chicken soup.
- 44:34Speaker 1: She had a crazy every one of these is ms.
- 44:37Speaker 1: I took all of those is ms the grandma, Sonja said,
- 44:41Speaker 1: and I gave him to the character of John Candy.
- 44:45Speaker 1: And that's how they all kind of happened like that,
- 44:47Speaker 1: he said, my friend. And then my grandmother had kind
- 44:51Speaker 1: of a decadence weirdly, and I extrapolated further on the decadence.
- 44:56Speaker 1: You know, like my grandmother smoked, she got divorced early
- 44:59Speaker 1: in life when she was like in nineteen forty no
- 45:02Speaker 1: one got divorced. She did all these kind of things
- 45:05Speaker 1: that were that were unconventional. So I put a lot
- 45:08Speaker 1: of those those things into the character that John Candy played.
- 45:12Speaker 1: And then real writers came in to rewrite me because
- 45:15Speaker 1: my script was terrible embodied the idea. But but it
- 45:19Speaker 1: was the first is the first draft. Um, but it
- 45:22Speaker 1: was low Against and Bob Blue Mandel that were really
- 45:25Speaker 1: gifted and incredibly funny. Like so you you mentioned the
- 45:29Speaker 1: beautiful girl. You mentioned this, which sort of makes me
- 45:33Speaker 1: think of the current environment. I don't think you can
- 45:37Speaker 1: make blazing Saddles today, you can't do that. You probably
- 45:41Speaker 1: could make splash today, but it would be it would
- 45:44Speaker 1: some of the more interesting aspects would be sanded down. So,
- 45:49Speaker 1: given the current environment, given the me too movement, everything else,
- 45:53Speaker 1: how has that affected the options you have for for
- 45:57Speaker 1: making films today. It's not. It's it's not too confining
- 46:04Speaker 1: for Ron and and and Brian Grazer and imagine because
- 46:09Speaker 1: we operate the movies and television we make, they they
- 46:13Speaker 1: just naturally operate within a value system that doesn't violate,
- 46:18Speaker 1: so it doesn't face impact. No, I mean, if you're
- 46:22Speaker 1: doing I don't make those hard. Those are comedies, but
- 46:26Speaker 1: it would definitely affect be constrictive that way if we
- 46:29Speaker 1: if we did not gen Really, yeah, it's not really
- 46:33Speaker 1: my genre. The R rated comedies and doing comedies itself
- 46:36Speaker 1: is kind of hard right now in in movies and TV.
- 46:40Speaker 1: I'm thrilled to do a comedy. I may. I like
- 46:43Speaker 1: television and I like uh so, so I'm sensitized to it.
- 46:49Speaker 1: But I I think Ron and I just by nature
- 46:52Speaker 1: are not human rights violators. Right, So you describe him
- 46:56Speaker 1: as like the nicest human soul you'll ever want to eat.
- 47:00Speaker 1: He is. Before I get to my speed round questions,
- 47:03Speaker 1: I just have to talk to you a little bit
- 47:05Speaker 1: um about the dyslexia. UM. I told you I love
- 47:11Speaker 1: the left is the hand that makes the l You
- 47:14Speaker 1: do this, Um, I don't know how else it manifests itself. You.
- 47:19Speaker 1: I always found that if I would go out to
- 47:21Speaker 1: eat with a group of people, I was always eating
- 47:24Speaker 1: other people's bread and water. But I'll tell you a
- 47:30Speaker 1: neurologist at Stony Brook University Medical Center who works with
- 47:35Speaker 1: a d h D kids and dyslexic kids told me
- 47:38Speaker 1: another little shortcut you make the okay, and this is
- 47:44Speaker 1: B is bread and D is drink. And that's how.
- 47:47Speaker 1: And ever since she showed me that shortcut, I have
- 47:50Speaker 1: stopped eating other people's dinner rolls. It's um what I
- 47:54Speaker 1: want to ask, how did you learn to manage the dyslexia?
- 47:58Speaker 1: How did you overcome that? Because that's a really especially
- 48:02Speaker 1: for someone who reads screenplays. Getting past that that reading
- 48:08Speaker 1: issue had to be a big challenge. Well. Yes, in
- 48:10Speaker 1: my early education zero through fifth grade, I couldn't read
- 48:15Speaker 1: a word, read one word, and so it became pretty
- 48:20Speaker 1: traumatizing and it caused behaviors of like not looking at
- 48:25Speaker 1: people because they might pick me to come to the
- 48:27Speaker 1: front of the class, and I would never have the
- 48:30Speaker 1: answer because I couldn't read. So therefore, any of those
- 48:33Speaker 1: kind of exchange exchanges that involved having to read to
- 48:37Speaker 1: get the answer didn't work. So so how did you
- 48:39Speaker 1: overcome that? It just happened. I got I got lucky.
- 48:43Speaker 1: There's you know, these sort of moments of epiphany where
- 48:46Speaker 1: some flash breakthrough occurred and I could then spell. I
- 48:50Speaker 1: was able to spell almost really, I remember being able
- 48:54Speaker 1: to spell before I could read, and then I was
- 48:56Speaker 1: able to read in sixth grade, not not well because
- 48:59Speaker 1: I would always start on the right and go to
- 49:02Speaker 1: the left, and so that was problematic. But it just
- 49:06Speaker 1: took discipline, and it still takes a lot of discipline.
- 49:08Speaker 1: I invert words. I gets upset and I say to Ironica,
- 49:11Speaker 1: I'm so upset. I press send and doesn't make any sense,
- 49:15Speaker 1: and she said, well, people expect stuff like that. You
- 49:17Speaker 1: don't have to be so hard on yourself. And you
- 49:20Speaker 1: have trouble dialing phones. You have trouble. I don't transpose numbers.
- 49:23Speaker 1: I don't dial phones. You don't know. I mean, I
- 49:27Speaker 1: do transport I do transpose numbers. I seldom dial phones.
- 49:33Speaker 1: I use my smartphone, just my serie. Or early in
- 49:38Speaker 1: my career worked in an investment bank and they rotate
- 49:41Speaker 1: you through every department. You're on the trading desk, you
- 49:43Speaker 1: and the bond was so when they rotated me through
- 49:46Speaker 1: the sales department, they give you a list of clients
- 49:49Speaker 1: and call all these people that lasted a day when
- 49:53Speaker 1: its constantly get numbers like well, unfortunately. I mean, technology
- 49:57Speaker 1: is so great right now, and I mean I I
- 50:00Speaker 1: of technology, and I love the power of smartphones. I
- 50:02Speaker 1: just think they should be done independently. I think you
- 50:05Speaker 1: should use all your smartphones and smart equipment to get smarter.
- 50:09Speaker 1: And then when you meet somebody, be completely protatal and
- 50:12Speaker 1: look at them face to face. And in the book
- 50:14Speaker 1: there's so many techniques that bridge into success variable success situations.
- 50:19Speaker 1: All right, so I only have you for a few
- 50:22Speaker 1: more moments. Let me run through our speed round. Yes,
- 50:27Speaker 1: ten questions, bang through these as fast as you can.
- 50:30Speaker 1: First car, you have her own. You're making Model A
- 50:32Speaker 1: two thousand two BMW Burgundy, and uh that's what it
- 50:39Speaker 1: was too, doesn't too Burgundy? BMW? I drove it on
- 50:42Speaker 1: the Warner Brothers a lot and I I've met two
- 50:47Speaker 1: girls very independent of one another, looking through my rear
- 50:50Speaker 1: view mirror with my little BMW. One was Diane Keaton
- 50:53Speaker 1: and I stopped and talked to her for a minute
- 50:55Speaker 1: and I said, what are you working on? She said,
- 50:57Speaker 1: The Godfather. I had no idea, I like I I
- 51:00Speaker 1: was just like I was a kid that just from
- 51:02Speaker 1: the valley. I didn't even know why I was on
- 51:04Speaker 1: the lot. And Tom Hanks's wife for Rita Wilson Hanks,
- 51:08Speaker 1: Now like at at you know, at our she's a
- 51:11Speaker 1: rock star. I mean, but she's Tom's wife. And I
- 51:15Speaker 1: met her and drove her home in the daytime to
- 51:20Speaker 1: Wilson Woodward Wilson Avenue, and that's what she told me.
- 51:24Speaker 1: That's where they got their last name from the street there.
- 51:27Speaker 1: That's so funny. What's the most important thing people don't
- 51:30Speaker 1: know about? Brian Grazer? Did I cry a lot? Really?
- 51:34Speaker 1: Like watching commercials? No? Uh? Well, music, I get emotional.
- 51:39Speaker 1: I celebrate the beauty of of genius or hard work
- 51:47Speaker 1: or accomplishment, and I can see little bits of accomplishment
- 51:52Speaker 1: and things, and I start to get emotional. U interesting.
- 51:56Speaker 1: Early mentors, early mentors. Well, my grandmother first Grandma should
- 52:02Speaker 1: and then early in my career, producer named saulve Zance
- 52:07Speaker 1: produced Amadeus and he produced. He also produced One Flew
- 52:11Speaker 1: Over the Cuckoo's Nest impeccable, well at a third one
- 52:15Speaker 1: The English Patient. I think he won two or three
- 52:17Speaker 1: Oscars for Best Picture. It impeccable taste. And when I
- 52:21Speaker 1: learned from sauls Ants is if you even with nothing written,
- 52:28Speaker 1: I'm gonna start scouting locations. Meaning if I like something
- 52:33Speaker 1: and it's it's not even written, I'm actualizing it. It's
- 52:36Speaker 1: being done. So I just thought, wow, creative visualization. He
- 52:40Speaker 1: was doing that early on. And someone Richard Zani Dick
- 52:43Speaker 1: Zane also great taste, amazing taste. What are some of
- 52:47Speaker 1: your favorite books? Do you do you read much in
- 52:49Speaker 1: the way of books. Are you so busy with screenplays
- 52:52Speaker 1: you just don't get to books. Um? No, I do read.
- 52:54Speaker 1: I read books more than I read screen plays. I
- 52:56Speaker 1: try to read, um non fiction. But I've a favorite
- 53:00Speaker 1: of many, many favorite books. But one of them that
- 53:03Speaker 1: is Grit by Angela just came out last year. Yeah,
- 53:07Speaker 1: it's so great, It's it's definitely have to do that.
- 53:11Speaker 1: Give it, give us another one. Everybody loves this question.
- 53:13Speaker 1: I look, I like uh martial arts, and I like
- 53:18Speaker 1: Eastern Thought. So Bruce Lee is an icon and I'm
- 53:21Speaker 1: a fan of so. He wrote a book called Jet
- 53:24Speaker 1: Want Jet Kwondo, and I like that book. Okay, quite interesting.
- 53:30Speaker 1: Tell us about a time you failed and what you
- 53:32Speaker 1: learned from the experience. I failed so many times. Um,
- 53:37Speaker 1: I learned to keep taking risk and keep failing, keep
- 53:40Speaker 1: coming back at it, keep coming back, don't Well, what
- 53:43Speaker 1: I really learned is don't let He used to really
- 53:45Speaker 1: traumatize me, depressed me. I couldn't go to work. I yeah,
- 53:50Speaker 1: I developed physical problems, but that doesn't happen any longer.
- 53:55Speaker 1: I still don't like to fail, but I'd rather be fearless.
- 53:59Speaker 1: So normally at this point I would ask you what
- 54:01Speaker 1: you do for fun? But I know you surf, I
- 54:03Speaker 1: know you do uh, taekwondo and other stuff. What what
- 54:07Speaker 1: else do you do for fun? Play tennis? I love that.
- 54:10Speaker 1: Do food videos, So go to Brian Grazer and watch
- 54:13Speaker 1: my food videos. They're kind of funny. I did them
- 54:16Speaker 1: originally from my all four of my kids. They thought
- 54:19Speaker 1: they were hilarious because I'm always doing something funny with
- 54:22Speaker 1: food and funny parts of the world. And my kids
- 54:26Speaker 1: encouraged me, and that's why I like doing that. That
- 54:28Speaker 1: sounds like a blast. Uh. Within the film and television industry,
- 54:32Speaker 1: what do you most optimistic and most pessimistic about today?
- 54:36Speaker 1: I'm the most optimistic about the power of stories. That
- 54:40Speaker 1: hardware has change, consolidation, movie companies, all those those things
- 54:45Speaker 1: have changed. But that I've seen that over over three
- 54:48Speaker 1: and a half decades, that all you know, okay, movies,
- 54:52Speaker 1: they're terrible now, but they're not terrible. DVD is going
- 54:55Speaker 1: to change the movie business. It didn't. Um, Netflix is
- 54:59Speaker 1: going to destroy the movie business. It didn't. It was
- 55:01Speaker 1: good for the movie. But it's the golden age of it.
- 55:04Speaker 1: It's just great stories. I think people, particularly in the
- 55:09Speaker 1: tech business who didn't didn't a decade ago, value stories.
- 55:14Speaker 1: Everybody values the power of a story. And our final
- 55:18Speaker 1: two questions, UH, recent college grad comes to you and
- 55:22Speaker 1: said they're interested in pursuing a career in film or
- 55:25Speaker 1: television production. What sort of advice would you give them?
- 55:29Speaker 1: Always try to understand the language of our business, of
- 55:33Speaker 1: the culture. Read the trades, Read Deadline, Hollywood, read these
- 55:37Speaker 1: things that seem kind of like, you know, trashy, gossipy,
- 55:41Speaker 1: but truthful of what's going on in Hollywood. First, learn
- 55:45Speaker 1: the language, That's what I'd say. Learn the language. Then
- 55:49Speaker 1: I'd say find somebody that you Then I always say
- 55:52Speaker 1: to somebody, do you want to optimally, do you want
- 55:54Speaker 1: to work inside or outside? If you want to work inside,
- 55:59Speaker 1: then you can be an agent, You can be a producer,
- 56:01Speaker 1: you can be a writer. If you want to work outside,
- 56:04Speaker 1: you could be an assistant director or a director. You
- 56:06Speaker 1: have to think, imagine where do you want to spend
- 56:10Speaker 1: your day in or out. It's a simple thing, and
- 56:13Speaker 1: then you can find another simple thing that helps you
- 56:16Speaker 1: get there. But the language is going to help you
- 56:19Speaker 1: because it will decode the internal workings of the business.
- 56:23Speaker 1: And our final question, what do you know about the
- 56:26Speaker 1: world of entertainment today that you wish you knew thirty
- 56:29Speaker 1: plus years ago when you were first getting started? Um,
- 56:34Speaker 1: that what I wish I say it again, what what
- 56:38Speaker 1: do you know to today that you wish you knew
- 56:40Speaker 1: thirty years ago? That failing is okay? I wish I
- 56:44Speaker 1: knew that failing is okay because it caused me a
- 56:47Speaker 1: lot of worry and stress I think if you honestly,
- 56:51Speaker 1: what I really think is if you're a good person,
- 56:54Speaker 1: you work towards the laws of karma. Like just I
- 56:59Speaker 1: do really believe even like smiling at people, I believe in.
- 57:02Speaker 1: I believe in all of those little those little butterfly
- 57:08Speaker 1: effect moments get you goodwill. Good will allow forgives you.
- 57:15Speaker 1: For failure. There are I've seen so many people, superstars
- 57:22Speaker 1: to be incredibly rude, and when they fail, they never
- 57:25Speaker 1: come back. They can't get back. But if you're mad,
- 57:30Speaker 1: they burn a lot of bridges. They make too much noise,
- 57:32Speaker 1: they're too rude, they offend too many people, and they
- 57:35Speaker 1: don't create good vibes out there. You know, it's a
- 57:38Speaker 1: collaborative business, and you're never You're not gonna even bat
- 57:41Speaker 1: five hundred. It's sort of if you think of baseball,
- 57:44Speaker 1: you're gonna bat about three thirty three fifty. That's pretty amazing.
- 57:49Speaker 1: And so basically you have to just know that success
- 57:52Speaker 1: is not a straight up trajectory. And a lot of
- 57:55Speaker 1: people lose their humility and they think, oh I'm good,
- 57:58Speaker 1: you know, and they and they and they lose humility,
- 58:00Speaker 1: then they lose manners and human etiquette. They don't look
- 58:03Speaker 1: at you. They look past you, they look over you,
- 58:06Speaker 1: and everyone catches all that stuff. People feel energy. That's
- 58:10Speaker 1: how you make big decisions. And so I think I've
- 58:13Speaker 1: gotten a lot of breaks, uh, and I'm really grateful
- 58:17Speaker 1: to all the breaks I've gotten and continued to get.
- 58:21Speaker 1: Thank you, Brian for being so generous with your time.
- 58:23Speaker 1: This has been absolutely fascinating. We have been speaking with
- 58:27Speaker 1: Brian Grazer. He is UH television and film producer and
- 58:31Speaker 1: co founder of Imagine Entertainment. If you enjoy this conversation,
- 58:35Speaker 1: well look up and intro, down and inch on Apple iTunes.
- 58:38Speaker 1: You can see any of the previous two hundred and
- 58:40Speaker 1: sixty or so conversations we've had over the past five years.
- 58:44Speaker 1: You can find that at iTunes, Google Podcasts, Spotify, wherever
- 58:49Speaker 1: you're find. Our podcasts are sold. We love your comments,
- 58:52Speaker 1: feedback and suggestions right to us at m IB podcast
- 58:56Speaker 1: at Bloomberg dot net. Go give us a lovely review
- 58:58Speaker 1: on Apple iTunes. I would be remiss if I did
- 59:01Speaker 1: not thank the Cracks staff that helps put together this
- 59:04Speaker 1: podcast each week. Attica val Bron is our project director.
- 59:09Speaker 1: Michael Boyle is my booker, slash producer, Michael bat Nick
- 59:13Speaker 1: is my director of research. I'm Barry Retolts. You've been
- 59:16Speaker 1: listening to Masters in Business on Bloomberg Radio.