Latest / Frap Rap with GDogggggggg / Ep 11: Mike Zeman (MikeZeman2377)
Transcript
- The Mediaocean Podcast Network: Welcome to Frap Rap. I'm your host, Aaron Goldman, aka G, the artist formerly known on AOL and City Messenger as G-Dog with eight Gs. Yes, one through seven were taken. Twenty five years ago, I was an AE at an ad network called L90. My biggest client was StarCom IP. Every Thursday, I'd invite everyone in Chicago at 35 West Wacker to meet me at the cozy across the street for coffee. And for each person that came, I'd do a freestyle rap about them. Hence the name, Frap Rap. Each episode I track down another OGIP here to reminisce about the good old days and see what they're up to now. My guest today is Mike Neeman. Mike, welcome to Frap Rap. Psyched to be here, my friend. Thanks for watching. This is awesome. So ⁓ we're going deep in the archives because ⁓ as of my last org chart that I've kind of been using as my rubric ⁓ for this show. I remember that one. Yeah. You you weren't even on it at ⁓ no, actually you are still on it. You're your IP analytics and insights, so you're really like This is all of IP has been called like the land of misfit toys, but the really misfits were down here sort of at the bottom. You're not kidding. We were a motley crew, but we fueled that whole thing, baby. But let's unpack it here. Let's ⁓ so ⁓ I'll throw out some of these names and then ⁓ I want you to take it back to like when you started and what your role was at the time. But down here ⁓ we've got so we've got you holding down the Ford on ⁓ insights and analytics along with Tom, David, Corrine, and Jamie. ⁓ emerging contacts with Tim Hanlon. He's got a row to himself. ⁓ finance was down here, probably because this didn't have another place on the org chart. That wasn't like a a specialty per se, as much as it was just an important function to make sure y'all got paid. That's fair. ⁓ Pixel ⁓ was Schreiber and Yecki and Rafferty, Jeff and Justin. Marshall has his sort of operations role. That was another one. It wasn't good enough that Marshall had his name right at the top for the whole thing. He had to also have a row. Uh-huh. Down at the egotistical that guy. And he had Be Wolf with him there. And then Search by this point was its own line with Gov, ⁓ Eric Engman, Lang, SMG Video Investment Group. The Veg. The ⁓ Carrie Hooper, Nawalla, Samantha Tanicki, and then Yeah. Yeah. Everyone's favorite wireless specialist, Courtney Acuff holding it down. Right next to the coffee stain ⁓ from ⁓ whenever I had this org chart. So So good. So good. So we're so we'll get all the way down to like the the structure, the form, your role. But let's ⁓ yeah, let's start at the beginning. So when did you join IP? How did you come to find that place? ⁓ my mom was a kindergarten teacher, ⁓ still is. and I handed her a stack of resumes in the spring of two thousand one. and Jenny Marshall, Jeff Marshall's wife, was kind enough to take one and gave it to Jeff. And next thing I knew, I was interviewing at thirty five West Whacker and started in May, ⁓ right after c right after school in that. Unbelievable. Okay, so wait, what was the connection between your mom and Jenny Marshall? Did they have a kid in the classroom? Got it. Okay. Yeah. Yeah, exactly. Yeah. ⁓ that is amazing and fortuitous. And so did you like go to did you study advertising, marketing, anything in school, or what were you doing coming out? What did you think you'd be doing? Business management, yeah. ⁓ minor in marketing. I had no idea what I was gonna do and definitely didn't think it was gonna be digital media analytics, but what the hell? It was a tough time and I took the interviews that I could get right on. ⁓ yeah, I remember talking to Courtney Lee. She was saying ⁓ she had put on her res or I don't know if it was in her resume or maybe it was in her interview, but she had brought up that basically ⁓ she had sold something on eBay and apparently that was like enough ⁓ wow, you must really know digital. Sophisticated. Yes. Absolutely. ⁓ so so so your mom helping with the resume. ⁓ actually that brings up a funny ⁓ story that I remember ⁓ from this was Post L90 Max Online, ⁓ we had started Resolution Media and we were building out ⁓ the the the company at the time. And I was interviewing someone and I had asked them, ⁓ I think they had on their ⁓ BMA, which I think was Business Marketing Association, as under like interests or activities or organizations. I was like, ⁓ so you what what what do you do with the BMA? And she's like, What's that? I was like, ⁓ well, it it's here on your resume. I think that's a business marketing And she's like that's what happens when you let your mom do your resume. No, I still wrote my own resume. Probably typed it back then. ⁓ all right, cool. So so so you're coming in, bright-eyed, bushy tailed. What was your remit? Like what was the what did you first work on? What was your role when you started? So I was a yeah, research analyst ⁓ on Christian Kugel's team, his versioning team, ⁓ and basically did a lot of measurement. Right. So, hey, let's run these newfangled digital media campaigns and see how they work. And so a lot of survey based research and and stuff like that. mostly focused on network solutions like everyone at the time in the beginning, ⁓ but then worked on everything. Right. I I sort of climbed the ladder and ⁓ Christian left and so worked on US Army and Allstate and E trade and you know, you name it. So let's ⁓ let's talk about like state of the art in sort of ⁓ analytics back then. I mean, we're talking like dynamic logic surveys. Is that kind of dynamic logic? Hell yeah. So much of that stuff. ⁓ yeah. And also ⁓ you know we did sort of planning research as well. So a lot of like qualitative focus group kind of stuff. Anything that we could charge clients for basically. Yeah. Got it. Okay. So ⁓ so and we're did you actually do like the foc like one way mirror focus groups where you're like talking to consumer. Yeah. That's wild. And and then so that would be pre, you know, you're getting your audience insights, you're figuring out, you know, what to do with your plan, then campaigns running. You're trying to understand beyond just the click and the purchase, which were albeit still challenges with methodologies back then. But like you're trying to also understand brand lift and things like that. And so was that where like a dynamologic would come in, you would sort of like do a Maybe was it like a ⁓ a whole like some people would be exposed to an ad, some wouldn't, and then you'd hit ⁓ with a survey and say, Are you familiar with network solutions? Is that kind of what was going on? Spot on. That's it. That's it. Yeah, we also did our like hacked together our own media mixed modeling, marketing mixed modeling, you know, in like SPSS software and you know, Excel and you know, it was probably not very good or accurate. But ⁓ yeah, we Well fake it to you make it, I think, is probably the headline for the i entire series ⁓ to date. You know, none of us really knew what we were doing. And so ⁓ you know, we just sort of ⁓ iterate. But like w were you ⁓ would you be passing off the insight, like would the account lead then take it to the client, or were you also in the rooms with the client and in any interesting times where you were trying to like, you know, explain something and maybe it wasn't landing? ⁓ we would present it ourselves because we were the neutral, you know, objective people in the room, right? Got it. Yeah. For what that's worth. ⁓ I don't remember I don't remember anything super awkward. I mean, sometimes you'd get like a very small lift in something. So that was a little awkward more internally, you know, with the team, but not typically with the client. Yeah. One thing I remember on the rep side was ⁓ oftentimes to get the deal. We would have to offer to include one of these like brand lift studies in the package and we'd have to get creative because the client wouldn't want to pay for it or necessarily see it as a separate line item. That's right. So we would like bake it into the CPM or you know, ⁓ if we were doing some sort of like flat sponsorship fee, we would put it in and then we would pay, whether it was DL. Do you remember in any of the other what Millward Brown was that also? Millward Brown. And then like later there was like Dime Store. Okay. This was like a low cost one. Okay. ⁓ God. Yeah. I think that was very So we would kind of like package that in. And then same thing on our end too, like for the post report, then like if you know, if the list lift only came in, you know, so high, we'd sort of have to come in with our head between our tail, like, okay. It will give you some added villa value on the the next course. That's right. That's right. Yeah. okay. So so So you so you grew, you took over more ⁓ remit, you got exposure to different accounts. ⁓ how long was the run at IP and and sort of where were you when you left and then where did you go from there? Yeah. ⁓ so I think it was six and a half years of I was there. Yeah. So kind of climbed the ladder on insights analytics, ran the team. And then I was like, okay, I keep giving insights to these media teams and they keep not actioning on them. So screw it. I'm gonna become a media director. ⁓ so then I switched over and took on Kellogg's and ESPN, which was awesome. ⁓ two two super fun clients to work on and did that for a while and then ⁓ yeah, moved on to Yahoo, which was like, ⁓ my God, how great in two thousand seven to join Yahoo, right? Yeah. Let's ⁓ s let's Come back to that in one second. ⁓ you mentioned Kellogg's and ESPN, and it's worth calling out that those are two that like so in the apartment crawl round, which we'll do later, ⁓ one of the questions I always ask is outside of the accounts that you worked on, what do you wish you would have? And those are two that always come up. So you got the dream there. Nice. What was the transition like from ⁓ sort of the insights role into media director? ⁓ it was good, except ⁓ that was the first time I realized that. Sometimes it's not great to get promoted ⁓ because a media director doesn't really get to do any media. They get to do customer service and field client complaints ⁓ in administration. So I was like, ⁓ man, like it's a little bit different than I thought. And that's why I didn't do it for all that long, to be honest. Yeah. Okay. And so then jump ship to Yahoo, that was the heyday. ⁓ what was the role there and and what was that ⁓ that experience like? ⁓ man, you know, Yahoo was at that point where they were like pretty hot so they could hire like questionable roles like audience strategist, which is the one that I took. ⁓ and it was kind of like doing actual internal media planning at Yahoo for big clients. So like, hey Target or Nestle Purina, like who are you guys going after? And then I'll help develop an internal suite of solutions, both on Yahoo, but also with right media. Right. And and some of the other properties ⁓ to really, you know, deliver your audiences and then to do kind of closed loop measurement. You know, did they actually go in store, you know, and and buy the thing or did they go back to Target after we hit, you know, the exposed group? ⁓ so that that was fun. ⁓ did that for a while there. And ⁓ unfortunately then Yahoo you know started to do this and ⁓ they said, Mm, that's kind of a BS role. ⁓ do you want to carry carry a bag ⁓ or you can leave? And I'm like Never thought I'd do sales, but sure, give me a bag and we'll see how that goes. And then I did that for like two and a half years, actually. And how did it go? ⁓ it was fun. I was surprised. ⁓ I enjoyed it. you know, working for Jim Murphy and and the Yahoo Chicago crew was was great. Met so many awesome people in that office at the Hancock Tower. ⁓ it was hard. you know, I think everyone should do a role. ⁓ in sales at some point because it really teaches resilience. It it teaches overcoming hurdles and objections and things like that. So I still very much access, you know, that experience in in my role today. Yeah. I think ⁓ there were quite a few people who went ⁓ from the agency to the you know the dark side ⁓ in sales and and so and and then there were people who went client side and and you know spoiler alert ⁓ that's where you end up so we'll come back to that but like There's always this in your mind, you know, you think ⁓ how some you you kinda mentioned it in your even transition to media director where maybe the grass wasn't as green as you thought. in sales, like it's still very much, you know, you have ⁓ especially back then where where nothing was sort of standardized and there weren't like playbooks and stuff. So we were just kind of trying to be creative and come up with things that would help the client get what they wanted. ⁓ but there was also this element of ⁓ I I'd imagine for you too at Yahoo for at L ninety, we we had so much different things to sell that you could pretty much create a package out of any out of thin air. Literally ⁓ thin air. Yeah. Yeah. And your point about like right media, so you could package up like some programmatic maybe from Yahoo Mail with some home page. Some Yahoo answers, some groups, some hot jobs. Like it was it was a great sandbox to play with. Yeah. And so you and and you being in the audience, what did you call it, role? Audience strategy. Audience strategy role was probably a lot of that. Okay, how do I pull these things together? Okay, we know who we're trying to reach. Where can I pull from to hit the metro? That probably made you, I would imagine, a pretty good seller. Cause now you're grounded in like you're not just, you know, it wasn't just about entertainment. Let me buy you some fraps and rap at you. totally totally. Totally. Yeah. Well, it was it was helpful because I I got to know all of the custom solutions people that did the off, you know, the the more bespoke, you know, work. I got to know like the heads of Yahoo Sports ad solutions, Yahoo Finance ad solutions, right? So I had those relationships that I could go to for like McDonald's or Target or whoever and be like, Hey, can can I work with you on something? Right. ⁓ so yeah, it was it was definitely a great foundation to have. And how much of it, ⁓ this came up when we were talking to Schreiber, 'cause when she jumped to real estate, like a lot of the NP folks were her clients. ⁓ how much were you calling on ⁓ your former colleagues when when you were in the sales role at Yahoo? Not a lot, to be honest. Yeah. It was more like OMD and F C B. ⁓ I think those were a a couple of the big ones for me. like I do remember there was there was so I don't know if it was a written or unwritten rule that like you couldn't leave and call on StarCon maybe for a year or so. I think it was a year. Yeah, exactly. But you were probably out of that 'cause you were, you know, an audience land before you became a at any rate. ⁓ okay. So what came next after Yahoo? ⁓ well then I went to Com Score, actually. ⁓ and that was my first sort of like more GM oriented role. And so led ⁓ CPG and retail and eventually auto ⁓ as verticals ⁓ for ComScore. What era was that for ComScore? If we talked about, you know, Yahoo being ⁓ hockey stick, you know, ComScore was probably always like ⁓ i ⁓ EKG. Well, yeah, no, like I would say Yahoo was like the eventual plateauing. Like super hot media. And then like, ⁓ how many CEOs are we gonna start to go through now? ⁓ and then no, ⁓ ComScore was still strong, you know, growing and in and sort of evolving from the syndicated, you know, ⁓ medium metrics business to like lots of different custom, you know, research. They made a couple of acquisitions and pre testing and stuff like that. So it was it was a good time to be there. Okay. Yeah, I I remember I mean everyone obsessed over the Com Score rankings. That was it for us on the sales side. We we once they started doing an ad network ⁓ ranking, like that became you know, every week we'd be, you know, po posting it and and ⁓ trying to see where we landed. I think we were we were always in like the top five, but inevitably like there'd be like burst, tribal fusion, a few of those. And then you somehow like AOL with ad dot com, ⁓ platform A, whatever they became, like they they found a way to just, you know, dominate. Like, how do they have a hundred and ten percent reach? That doesn't really make lot of sense. But okay. They're covering everyone on the internet and and your pets. Your pets. Yeah. Yeah, there you go. ⁓ all right. And so ⁓ let's continue the progression. So ComScore. Let's do it. ⁓ was there a dip back into agency land then? Back to ⁓ back to the mothership at Published Group. So I went back to work for Rashad for a second time at Viva Key. ⁓ the sort of dawn of programmatic, Kurt Hacked and and the team, Kurt Uncle. ⁓ yeah. So that was my last Chicago stop before I moved out west. ⁓ but it was ⁓ yeah, it was a dynamic time for sure in the industry. And I guess we we glossed over too that s somewhere along this path, ⁓ you met your wife. ⁓ so so when was that and yeah, what prompted the move? Yeah, it was so she in those early days at at StarCom IP was there. And then she went over to ⁓ Starlink at the time, which is now Spark. ⁓ and ⁓ yeah, little office romance. And here we are with three kids. You know, one in college. That's how long ago that was. ⁓ so yeah, she's OG StarCom as well. Incredible. Shout out to Sally. So so did you so you did start dating while you were working together in the same office? Did you have to like keep it a secret for a while? Or we don't have to get too much into the details. We kept it a secret. I'm trying to think of who caught us. It might have been Schreiber, because she's like good at that. Yeah. Yeah. We were we we were caught driving in together at some point. Yeah. Okay. And then what, you gotta like report to HR and just disclose or ⁓ she was Spark, so that was like Okay. Spar like, no, she's in a different building. That doesn't matter. Got it. You're cool. All right, good. And all right. ⁓ and so then You ⁓ when did you get married? Where were you at the time? I got married in ⁓ six. So So that was three Yahoo even. Yeah, still at Starcom. Still at Starcom, okay, cool. ⁓ all right, and then what brought what drew you away from Chicago? ⁓ there was one day I was walking to work ⁓ at Viva Key, w walking across one of the bridges in January, and I like had snot frozen to my face because it was minus twenty and my eyeballs were frozen. And I walked into the office and I was smiling. I can't remember who asked me, but they're like, Why are you so happy? It's miserable out there. And I was like, 'Cause this is the last winter I'm ever spending in Chicago. I just decided walking in. And that literally true story, that night I brought it up to Sally and like she's gonna shoot it down. All of her family is there, right? ⁓ she's like, Okay, I'm open to it. ⁓ so then I put a call out to Tom Willerer, who had moved out. ⁓ to Netflix ⁓ out here and said like, Hey, just so you know I'm thinking about this and he encouraged it. And I came out to interview with with Meta and and he sh ⁓ hooked me up with Netflix and ⁓ ended up ⁓ taking the job at Netflix and becoming his colleague once again and moving out to I actually Googled what is the sunniest part of the Bay Area and it said Los Gatos, California has three hundred and thirty days of at least partial sunshine. I'm like, that's that's where we're going. So all all tr all true story. So so you just picked the coldest day. ⁓ it to that that probably helped get Sally on board or at least open to the idea. Yeah. And then ⁓ you just put out some feelers, Google the spot that was warm, and next thing you know, you're out there. And what was the role at Netflix? ⁓ so led digital marketing for North America. Yeah, and that was at the stage. Were they still doing, you know, male DVDs at the time or where are we in the NFC? No, so this is the I literally joined ⁓ I think it was right after House of Cards launched. So it was like this and that was a test. That was like a like an A B test. Like, hey, let's launch this and see if people will watch it. And I was like, ⁓ my God, so many people watched it and were like Let's do Orange is the new black. You know, let's pick up Stranger Things. You know, all that stuff. It was super exciting to be there at sort of the dawn of original programming. Yeah. And ⁓ in that role, were you guys doing most of your stuff in house? Were you working with agencies? Was it a hybrid situation? My world was all in house, right? We worked with an agency to do like ⁓ out of home and, you know, a little bit of linear TV and stuff like that. But all the digital stuff was was in house. So I built up a a big team. Okay, cool. And how long were you there for? I was there three years and we got so good at original content that we became a Hollywood ⁓ company quite literally. ⁓ and marketing ⁓ you know moved primarily down to LA and yeah, we had just been here three years, so wasn't wasn't gonna make that move. Yeah. And w ⁓ did you have the kids at this point? ⁓ yeah, had the kids. Okay. Yeah. Did you have the kids at Chicago? ⁓ we had all three in Chicago, but you know, Clara was like nine months old when we moved. Yeah. Yeah. ⁓ the adjustment, ⁓ I guess well for her, what does she know? ⁓ they were so young. I mean we had a five year old, yeah, five year old, three year old, and a baby, right? So like the the younger two don't even remember Chicago. And did you say now your oldest is in college? The sophomore down at USC. Yeah, it's crazy. Okay. All right, nice wow. Yeah. Yeah. I just moved in my ⁓ oldest freshman at Mizzou. So ⁓ nice, nice. Go tigers. All right. Yes, M-I-Z. all right. So so ⁓ Netflix. ⁓ what comes after Netflix? Google. ⁓ yeah. So I spent the next four and a half years at Google working on you know, I just transitioned over to to digital content. ⁓ so that was very natural. Working on the Google Play business primarily. Yeah. Okay. And ⁓ In there was it all were I'm sure there were agency relationships. There were. Yeah. Agency rel yeah. Agencies. So ⁓ yeah, we were pretty lean internally. What kind of client were you? Like that's always something that, you know, ⁓ horrible for folks over. Horrible. No. Serious? ⁓ yeah. It goes one of two ways. Either either like you were treated horribly by clients, and when you get your chance, you also ⁓ you know, it's like my time to, you know, ⁓ get the agencies to to to do my bidding, and others are like I know how horrible it is to feel like that. So I'm gonna be the best client ever. Where where are you on that spectrum? I was probably at that time a little too nice, to be honest. Yeah, no, but ⁓ it was like kind of like a hybrid agency model, like contractors sitting there with you. So it didn't feel like, ⁓ we're here and in the ivory tower, and then the agency's over there, we tell them what to do. It was more yeah, and I don't know, just felt like they were part of the team in a lot of ways. Yeah. Well and and that's come up in some of these ⁓ chats with with other folks where yeah you know, we talk I and I I think that's one of the questions in our speed round too is is favorite client. And some folks actually said their favorite clients were the ones that were like the toughest because it pushed them. But you know, they it was tough but fair, right? Tough but fair and and and and that's ⁓ being the key balancing thing right there. Okay. Yeah. ⁓ All right. And so then Google to are we caught up to date or was there one more stop in between? This makes like this makes me sound like such a job hopper, all these different companies, but ⁓ I swear I didn't except for like what we're talking at least three, four years in. So yeah. They are. They are. I went over to is it Reed Hoffman who calls them tours of duty, right? Like Tours of Duty. Tours of duty. Yeah. ⁓ then I went to Square. ⁓ and I led ⁓ basically as the CMO for international. So so each stop, I was trying to kind of pick something else up. So you know, I was in analytics, then I took on media, right? I did the sales stint. ⁓ then I took on ⁓ you know product marketing at Google, and then I wanted the international experience at Square. ⁓ I was, you know, trying to become a well rounded marketing leader. Got it. Okay. And ⁓ now here you are today, a well-rounded marketing leader, ⁓ CMO for Life 360. ⁓ I I must say I ⁓ being in your Target demo, ⁓ I love the ads all resonate with me, man. ⁓ the Appreciate that. There was the Super Bowl. Was it the Super Bowl spot? What was the one with the elevator? ⁓ streaming Super Bowl. Yeah, we were in Top. ⁓ yeah. Yeah. Yeah, yeah, yeah. What was the what was the line? Something like ⁓ when they're okay, you're okay, right? Was that it? Look at you. Well done. All right, nice ad recall. I d ⁓ yeah, dynamic logic score would be off the charts ⁓ for me. Exactly. But no, I always I always like I grew up like watching a ton of TV, of course, and back then you couldn't skip the ad. So I you know, commercial like I was immersed and then I went to school for advertising where we we like, you know, dissected them, like it always totally totally ⁓ sticks with me. So yeah. Well we try and produce work that will stick. That that is a a high bar we hold ourselves to. Yeah. Well, ⁓ cheers to that. It seems like ⁓ you're there and it's probably time to get into the speed round. Speaking of cheers, I don't know if you've got anything for the apartment crawl we're gonna embark on here, by the way, before we start. Did you ever host an apartment crawl ⁓ back in Chicago? I did not host one, no. You're not letting people come in and wreck your place, right? Hell no, hell no. We'll do the we'll do that at Gov's place. Yeah. All right. ⁓ it hasn't come up yet. I'm waiting to get Kevin Lang on. I think it was his place where there was A light bulb incident. Somebody threw a light bulb in excitement. ⁓ so boy. I'm meeting with him next week, as a matter of fact. ⁓ nice. Okay. Well please ⁓ tell him tell him to get in touch so we can get scheduled here. I will do that. And I will. ⁓ let's let's get into it. So ⁓ apartment call is just speed round, quick answers, and then the first one will be the name of the episode. ⁓ what was your AOL and some messenger handle? It's not very exciting. It was Mike Zeman two three seven seven. Okay. Yeah, there now we have Yeah, twenty three seventy-six ⁓ people with Mike Zaman, but anyway. Yeah. ⁓ without giving away ⁓ personal info for your passwords. Is that a birthday or just num random numbers? ⁓ no, I'm gonna give away my age, but yes, it's a birthday. Okay. All right, cool. who was your first boss at IP? You might have said it. Was it Coogle? Cool. Yeah, all right, shout out. ⁓ favorite client? ⁓ probably Miller. That was fun. And e trade. Sorry, I cheated. That's too. Yeah. And you you touched a ton of clients. So ⁓ but there has to be one that you never worked on that you wish you would have. Who who would that be? I think I've worked on all of them, to be honest. Yeah. Yeah. All right. ⁓ first one I've talked to ⁓ who can make that claim, ⁓ well, I guess maybe Marshall too touched them all to some degree, but ⁓ present company excluded, who's your favorite vendor? ⁓ well, purely because of their names, I have to say iBlaster and Shostkalis. ⁓ how about that? How about that? How about that? ⁓ with a a friendly nod to Poindexter. That was that was Point Dexter. Yeah. Didn't they end up as part of the ⁓ was that Right Media Yahoo roll up? They became Media Math, I think. Media Math, right. Yes, Joe Z. Right. Okay. Yeah. Cool. All right. ⁓ good stuff. Well, with that, I think it's time now for our Closing Frap Rap. I know as a busy CMO you got another meeting that I gotta get you off to. So we better appreciate it. Appreciate it. How do you wanna do it? Do you have any ⁓ props or anything you wanna hold up that I can rap to? You wanna throw out some keywords? Yeah. ⁓ yeah. So is it three props? Or how do we do this? ⁓ whatever you got, I'll take. ⁓ and and as a reminder to listeners, viewers, this is how we close out the show. ⁓ back in the day at Cozy, I would Give my freestyle rap to everyone who came and ⁓ we'll just ⁓ see where this goes. It's without a net. Our producer Rob adds the ⁓ beatbox in post production. Sometimes we line it up, sometimes it doesn't. ⁓ but yeah, let's get it going. Why don't you ⁓ hold this? If I have a mug one question, if I have a mug that says something kinda naughty, ⁓ not too naughty, but is that gonna be a problem? We're okay. ⁓ we've had to mark a few of these episodes explicit. ⁓ so As long as it's not gonna get you canceled, that's the main ⁓ criteria. No, no, I'm I'm comfortable with it. All right. All right. What more we got first? Let's let's let it rip. You want me to show three ⁓ three at once? Just one at a time. Nah. Just give me the first one and we'll and we'll get it going. Check it, check it. AG and the place to be, you know we here, we wallowin' in the muck, and ⁓ lord, you know I'm fresh out of fucks. I'm with my man Zeman. He's in life 360 and he's beamin' from ear to ear. He's got the grin, he's got that kin, he's got three of them and they're now out in Cali, throw up another one and let's get wally. It's Pink Floyd, dark side of the moon. Wouldn't you know that I'm here, I'm a loon, I'm like a loony tomb when I rap off the dome. You know we do it up, you know we gotta go home. Stark I'm IP, what's it gonna be? Let's see number three. Yay, yay. Some kind of Buddha. I don't know because I'm just a Jewish, but I got to go, I got the flow, and now everybody knows we gonna get frisky. We got Mike Demon, he's going 360. We're gonna bring it around when you're okay, we okay, and that's the way you gotta get that pay today. Yay! Mike Zeman. Yeah. Awesome, dude. Well done. Great catching up with you. Likewise. Please say hi to Sally. Let's get her on the pod as well. We can hear her side of the story. Vocal prepare episodes. Absolutely. And next time ⁓ you're in Chi Town, I'm sure we'll look at the winter day. ⁓ let's get together. Yeah, exactly. Thanks, my friend. Appreciate it. Cheers. All right. Thank you, Mike, and tune in next week for another fresh episode of Frap Rap. See everybody. You're listening to the Media Ocean Podcast Network. For more of our shows, visit www. MediaOcean dot com slash podcasts.