The New Way to Do Competitive Analysis | Ep. #739

Marketing School - Digital Marketing and Online Marketing Tips · Aug 9, 2018 · 7m

In episode #739, Eric and Neil discuss news ways to do Competitive Analysis. Tune in to hear about new techniques.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The New Way to Do Competitive Analysis

[00:38] Facebook is a great way to do competitive analysis.

[00:55] There is a sidebar on Facebook ads that says “info and ads” that will show you all the ads someone is running.

[01:11] You can put a pixel on your website, build an audience, and use tools like SimilarWeb to see who you share an audience with.

[01:40] Make sure when doing CA, that the audience is similar to yours.

[02:32] The…