How to achieve invisible influence with Jonah Berger

Entrepreneurs on Fire · Oct 8, 2016 · 24m

Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, and how products, ideas, and behaviors catch on. His first book, Contagious: Why Things Catch On was a New York Times and Wall Street Journal bestseller and his new book Invisible Influence comes out in June.

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