Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#551: Maximizing holiday sales with Zarina Stanford, Bazaarvoice
The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season.
To help me discuss this topic, I’d like to welcome Zarina Stanford, CMO at Bazaarvoice.
ABOUT ZARINA STANFORD
As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches - from research…
The skinny
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