The end of the customer experience is so important but is often looked - Interview with Joe Macleod #Endineering

Punk CX: Customer Experience Insights with Adrian Swinscoe · Nov 15, 2021 · 45m

Today’s interview is with Joe Macleod, the Founder & Head of Endineering at AndEnd and a two-time author. Joe joins me today to talk his new book: Endineering: Designing consumption lifecycles that end as well as they begin, why the end of the customer experience is so important, often looked, what that is costing us and what we should be doing about it.

This interview follows on from my recent interview – CRM is not just about technology; it’s actually about relationships – Interview with Victoria Wejchert of Kinship – and is number 409 in the series of interviews with authors and business…