Latest / Retail Media Breakfast Club
Transactional Commerce Inside Perplexity: Ashley Furniture’s AI Bet
In this episode, I unpack one of the clearest real-world examples yet of how AI shopping is reshaping retail strategy. Ashley Furniture is officially experimenting with transactional commerce inside Perplexity, and their approach reveals how major retailers are thinking about AI discovery, customer behavior, and the future of shopping experiences.
I break down key insights from Ashley Furniture’s SVP of E-commerce and Marketing, Nick Lezin, shared on an episode of Total Retail Talks, including why AI referral traffic matters even when it’s still small, why “content hygiene” suddenly became…
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