New AirPod earbuds ... or hearing aids? Signia Active is hearing aids without shame

NEXT with John Koetsier · Apr 27, 2021 · 15m

Would you feel awkward wearing hearing aids?

About 20% of people have hearing loss. But only a third of them will actually wear hearing aids. Too many people just don't want the stigma of hearing aids. (Or all those finicky wires!)

But what if they looked just like regular earbuds?

Like for example, Signia Actives.

They look just like regular earbuds, and they adapt to different listening needs on the fly via an app.

Noisy room? There's a setting for that.

Music? No problem.

Need to hear what’s in front or behind? Just change a setting.

Need to hear what someone’s saying through a mask?…