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Amazon Just Merged Grocery And Everything Else Into One Same-day Basket In The UK | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  has
• 0:01
  launched
• 0:01
  Fresh
• 0:02
  Grocery
• 0:02
  same
• 0:02
  day
• 0:03
  delivery
• 0:03
  in
• 0:03
  parts
• 0:04
  of
• 0:04
  London,
• 0:04
  allowing
• 0:05
  customers
• 0:06
  ineligible
• 0:07
  postcodes
• 0:07
  to
• 0:08
  add
• 0:08
  perishable
• 0:08
  items
• 0:09
  like
• 0:09
  produce,
• 0:09
  meat,
• 0:09
  dairy
• 0:10
  and
• 0:10
  frozen
• 0:10
  foods
• 0:10
  to
• 0:11
  the
• 0:11
  same
• 0:11
  basket
• 0:12
  as
• 0:12
  millions
• 0:12
  of
• 0:13
  other
• 0:13
  Amazon
• 0:13
  products
• 0:13
  for
• 0:14
  delivery
• 0:14
  within
• 0:15
  hours.
• 0:16
  According
• 0:16
  to
• 0:17
  Amazon
• 0:17
  blog
• 0:17
  posts,
• 0:18
  the
• 0:18
  service
• 0:18
  is
• 0:18
  initially
• 0:19
  live
• 0:19
  in
• 0:19
  parts
• 0:19
  of
• 0:19
  central
• 0:20
  and
• 0:20
  East
• 0:20
  London
• 0:21
  with
• 0:21
  plans
• 0:21
  to
• 0:21
  expand
• 0:22
  to
• 0:22
  additional
• 0:22
  postcodes
• 0:23
  and
• 0:24
  more
• 0:24
  areas
• 0:24
  across
• 0:24
  the
• 0:25
  UK
• 0:25
  in
• 0:25
  the
• 0:25
  coming
• 0:26
  months.
• 0:27
  Prime
• 0:27
  members
• 0:27
  get
• 0:28
  free
• 0:28
  same
• 0:28
  day
• 0:28
  delivery
• 0:29
  on
• 0:29
  orders
• 0:29
  over
• 0:30
  £20
• 0:30
  with
• 0:30
  fresh
• 0:31
  groceries
• 0:31
  now
• 0:32
  included
• 0:32
  at
• 0:32
  no
• 0:33
  additional
• 0:33
  delivery
• 0:34
  fee.
• 0:34
  Non
• 0:35
  prime
• 0:35
  customers
• 0:35
  pay
• 0:36
  a
• 0:36
  599
• 0:37
  delivery
• 0:37
  fee
• 0:37
  regardless
• 0:38
  of
• 0:38
  basket
• 0:38
  size.
• 0:39
  This
• 0:40
  launch
• 0:40
  builds
• 0:41
  on
• 0:41
  Amazon's
• 0:42
  broader
• 0:42
  UK
• 0:42
  grocery
• 0:43
  expansion
• 0:43
  which
• 0:43
  includes
• 0:44
  Amazon
• 0:44
  now
• 0:45
  growing
• 0:45
  Amazon
• 0:46
  Fresh
• 0:46
  selection
• 0:47
  and
• 0:47
  partnerships
• 0:47
  with
• 0:47
  Morrisons
• 0:48
  Co
• 0:48
  Op,
• 0:48
  Iceland
• 0:49
  and
• 0:49
  Gopuff
• 0:50
  and
• 0:51
  Whole
• 0:51
  Food
• 0:51
  Market
• 0:52
  stores
• 0:52
  in
• 0:52
  the
• 0:52
  uk.
• 0:54
  Chris
• 0:55
  how
• 0:55
  significant
• 0:56
  is
• 0:56
  Fresh
• 0:57
  same
• 0:57
  day
• 0:57
  delivery
• 0:58
  grocery
• 0:58
  in
• 0:59
  the
• 0:59
  UK
• 0:59
  for
• 1:00
  the
• 1:00
  future
• 1:00
  of
• 1:00
  grocery
• 1:02
  retail
• 1:02
  globally?
• 1:03
  And
• 1:04
  how
• 1:04
  closely
• 1:04
  should
• 1:05
  U
• 1:05
  S
• 1:05
  grocers
• 1:06
  be
• 1:06
  watching
• 1:06
  Amazon's
• 1:07
  moves
• 1:07
  overseas?
• 1:09
  Oh
• 1:09
  my
• 1:09
  God.
• 1:09
  A
• 1:10
  two
• 1:10
  parter
• 1:10
  chap.
• 1:11
  All
• 1:11
  right.
• 1:12
  I
• 1:12
  mean
• 1:12
  I
• 1:12
  think
• 1:12
  you
• 1:13
  gotta
• 1:13
  watch
• 1:13
  it
• 1:14
  closely
• 1:15
  and
• 1:15
  I
• 1:15
  think
• 1:15
  it's
• 1:15
  a
• 1:15
  very
• 1:16
  significant
• 1:16
  move.
• 1:16
  That's,
• 1:17
  that's
• 1:17
  what
• 1:17
  I
• 1:17
  think
• 1:17
  here.
• 1:17
  And
• 1:18
  I
• 1:18
  say
• 1:18
  that
• 1:18
  for,
• 1:18
  I
• 1:18
  say
• 1:18
  that
• 1:19
  for
• 1:19
  two
• 1:19
  reasons.
• 1:19
  You
• 1:19
  know,
• 1:19
  number
• 1:20
  one,
• 1:21
  you
• 1:22
  know,
• 1:22
  their
• 1:22
  strategies
• 1:22
  are
• 1:22
  this
• 1:23
  strategy
• 1:23
  is
• 1:23
  already
• 1:23
  being
• 1:24
  deployed
• 1:24
  in
• 1:24
  the
• 1:24
  U.S.
• 1:24
  this
• 1:25
  is
• 1:25
  funny
• 1:25
  that
• 1:25
  this
• 1:25
  is
• 1:25
  actually
• 1:26
  one
• 1:26
  time
• 1:26
  where
• 1:26
  we're
• 1:27
  seeing
• 1:27
  something
• 1:27
  come
• 1:27
  to
• 1:27
  the
• 1:27
  US
• 1:28
  before
• 1:28
  it
• 1:28
  comes
• 1:29
  to
• 1:29
  Europe,
• 1:30
  especially
• 1:30
  in
• 1:30
  grocery.
• 1:31
  That's
• 1:31
  what's
• 1:31
  so
• 1:31
  fascinating
• 1:32
  to
• 1:32
  me
• 1:32
  about
• 1:32
  this
• 1:32
  story.
• 1:33
  And
• 1:33
  then
• 1:33
  the
• 1:34
  second
• 1:34
  thing
• 1:34
  I'd
• 1:34
  say
• 1:34
  is,
• 1:35
  and
• 1:36
  for
• 1:36
  that
• 1:36
  reason
• 1:36
  is
• 1:37
  like
• 1:37
  the
• 1:37
  online
• 1:37
  grocery
• 1:38
  market
• 1:38
  in
• 1:39
  the
• 1:39
  UK
• 1:39
  is
• 1:39
  so
• 1:40
  much
• 1:40
  more
• 1:40
  entrenched
• 1:41
  but
• 1:42
  it's.
• 1:42
  I
• 1:42
  was
• 1:42
  talking
• 1:43
  to
• 1:43
  friends
• 1:43
  of
• 1:43
  mine
• 1:43
  out
• 1:43
  here
• 1:44
  at
• 1:44
  Shop
• 1:44
  Talk
• 1:44
  Europe
• 1:44
  about
• 1:44
  this
• 1:45
  to
• 1:45
  make
• 1:45
  sure
• 1:45
  I
• 1:45
  had
• 1:45
  this
• 1:46
  right
• 1:46
  and
• 1:46
  they
• 1:46
  said
• 1:46
  I
• 1:46
  did
• 1:47
  but,
• 1:47
  but
• 1:48
  it's
• 1:48
  really
• 1:48
  based
• 1:48
  on
• 1:49
  next
• 1:49
  day.
• 1:49
  Like
• 1:50
  an
• 1:50
  Ocado
• 1:51
  is
• 1:51
  really
• 1:51
  the,
• 1:51
  you
• 1:51
  know,
• 1:52
  the
• 1:52
  winner
• 1:52
  and
• 1:52
  Tesco
• 1:53
  is
• 1:53
  the
• 1:53
  winner
• 1:53
  there
• 1:53
  in
• 1:54
  terms
• 1:54
  of
• 1:54
  next
• 1:55
  day
• 1:55
  grocery
• 1:56
  delivery.
• 1:57
  So
• 1:57
  if
• 1:57
  Amazon
• 1:57
  can
• 1:58
  actually
• 1:58
  make
• 1:59
  a
• 1:59
  chunk
• 2:00
  or
• 2:00
  a
• 2:00
  sizable
• 2:01
  dent
• 2:01
  in
• 2:01
  same
• 2:02
  day
• 2:02
  or
• 2:02
  make
• 2:02
  that
• 2:03
  the
• 2:03
  consumer
• 2:03
  expectation
• 2:05
  via
• 2:05
  just.
• 2:05
  Even
• 2:06
  if
• 2:06
  it's
• 2:06
  just
• 2:06
  the
• 2:06
  add
• 2:06
  ons
• 2:07
  like
• 2:07
  the
• 2:07
  milk
• 2:07
  with
• 2:07
  the
• 2:07
  electronics
• 2:08
  purchase
• 2:08
  like
• 2:08
  we
• 2:09
  hear
• 2:09
  in
• 2:09
  the
• 2:09
  States
• 2:09
  here
• 2:09
  all
• 2:10
  the
• 2:10
  time
• 2:10
  that
• 2:10
  Andy,
• 2:10
  Andy
• 2:11
  Dassey
• 2:11
  is
• 2:11
  always
• 2:11
  trying
• 2:12
  to
• 2:12
  hype
• 2:12
  up,
• 2:13
  then
• 2:13
  I
• 2:13
  think
• 2:14
  there's
• 2:14
  a
• 2:14
  real
• 2:14
  there
• 2:15
  there
• 2:15
  and
• 2:16
  it
• 2:16
  all
• 2:16
  comes
• 2:16
  back
• 2:17
  to
• 2:17
  me.
• 2:17
  Chap
• 2:18
  to
• 2:18
  the
• 2:18
  long
• 2:18
  game.
• 2:18
  We've
• 2:19
  talked
• 2:19
  about
• 2:19
  this
• 2:19
  on
• 2:19
  past
• 2:19
  shows
• 2:20
  but
• 2:20
  it's
• 2:21
  for
• 2:21
  Amazon
• 2:21
  it's
• 2:21
  just
• 2:22
  about
• 2:22
  winning
• 2:22
  the
• 2:22
  war
• 2:22
  of
• 2:22
  attrition.
• 2:23
  The
• 2:23
  slow
• 2:23
  Kill
• 2:24
  the
• 2:24
  death
• 2:24
  by
• 2:24
  a
• 2:25
  thousand
• 2:25
  cuts,
• 2:26
  you
• 2:26
  know.
• 2:26
  But
• 2:27
  over
• 2:27
  time
• 2:28
  then
• 2:29
  Amazon
• 2:30
  becomes
• 2:30
  the
• 2:30
  default
• 2:31
  grocery
• 2:31
  fulfillment
• 2:32
  for
• 2:32
  all
• 2:32
  regional
• 2:33
  grocers,
• 2:33
  both
• 2:35
  in
• 2:35
  the
• 2:35
  US
• 2:35
  particularly,
• 2:36
  but
• 2:36
  then
• 2:36
  also
• 2:37
  the
• 2:37
  smaller
• 2:37
  grocers
• 2:38
  in
• 2:38
  the
• 2:39
  UK
• 2:39
  too,
• 2:39
  who
• 2:39
  are
• 2:40
  already
• 2:40
  becoming
• 2:41
  part
• 2:41
  of
• 2:41
  their
• 2:41
  marketplace.
• 2:42
  I
• 2:42
  think
• 2:42
  Morrison
• 2:43
  is
• 2:43
  part
• 2:43
  of
• 2:43
  their
• 2:43
  marketplace,
• 2:44
  if
• 2:44
  I'm
• 2:44
  not
• 2:44
  mistaken.
• 2:45
  And
• 2:46
  so,
• 2:46
  you
• 2:46
  know,
• 2:46
  if
• 2:46
  they
• 2:47
  do
• 2:47
  that,
• 2:47
  you
• 2:47
  know,
• 2:47
  10
• 2:48
  to
• 2:48
  15
• 2:48
  years
• 2:48
  from
• 2:48
  now,
• 2:49
  all
• 2:50
  of
• 2:50
  those
• 2:50
  retailers
• 2:50
  are
• 2:51
  going
• 2:51
  to
• 2:51
  be
• 2:51
  less
• 2:51
  and
• 2:52
  less
• 2:52
  valuable
• 2:52
  in
• 2:52
  the
• 2:53
  market.
• 2:53
  And
• 2:53
  Amazon
• 2:53
  can
• 2:54
  either
• 2:54
  buy
• 2:54
  them
• 2:54
  on
• 2:54
  the
• 2:54
  cheap
• 2:55
  or
• 2:55
  just
• 2:55
  watch
• 2:55
  them
• 2:55
  go
• 2:55
  out
• 2:56
  of
• 2:56
  business.
• 2:56
  I
• 2:56
  think
• 2:56
  that's
• 2:56
  what
• 2:57
  Amazon's
• 2:57
  play
• 2:57
  is
• 2:57
  here.
• 2:58
  But
• 2:58
  what
• 2:58
  do
• 2:58
  you
• 2:58
  think?
• 3:00
  Interesting.
• 3:01
  Yeah,
• 3:01
  you
• 3:01
  know,
• 3:02
  so
• 3:02
  the
• 3:02
  Walmart
• 3:03
  move
• 3:03
  made
• 3:03
  a
• 3:03
  ton
• 3:03
  of
• 3:03
  sense
• 3:04
  because
• 3:04
  we're
• 3:04
  pairing
• 3:05
  more
• 3:05
  food
• 3:05
  with
• 3:05
  food.
• 3:06
  It's
• 3:06
  the
• 3:06
  same
• 3:07
  use
• 3:07
  case.
• 3:07
  That's
• 3:08
  a
• 3:08
  great
• 3:08
  point.
• 3:08
  I
• 3:08
  need,
• 3:09
  I
• 3:09
  need
• 3:09
  food.
• 3:10
  Now
• 3:11
  on
• 3:11
  Amazon,
• 3:11
  we're
• 3:12
  mixing
• 3:12
  use
• 3:12
  cases.
• 3:12
  I
• 3:13
  need
• 3:13
  food
• 3:13
  and
• 3:13
  a
• 3:14
  phone
• 3:14
  charger.
• 3:15
  Now,
• 3:16
  of
• 3:16
  course,
• 3:16
  as
• 3:16
  you
• 3:16
  said,
• 3:17
  we
• 3:17
  have
• 3:17
  seen
• 3:18
  Amazon
• 3:18
  do
• 3:18
  this
• 3:19
  in
• 3:19
  the
• 3:19
  US
• 3:19
  and
• 3:20
  it
• 3:20
  worked.
• 3:20
  Right.
• 3:21
  Amazon
• 3:21
  reported
• 3:21
  they
• 3:22
  met
• 3:22
  their
• 3:22
  expansion
• 3:22
  targets
• 3:23
  of
• 3:23
  the
• 3:23
  same
• 3:23
  day
• 3:24
  and
• 3:25
  you
• 3:26
  know,
• 3:26
  with
• 3:26
  people
• 3:26
  ordering
• 3:27
  perishable
• 3:27
  items
• 3:28
  with
• 3:28
  normal
• 3:28
  Amazon
• 3:29
  items
• 3:29
  and
• 3:29
  they
• 3:30
  reported
• 3:30
  customers
• 3:30
  coming
• 3:31
  back
• 3:31
  at
• 3:31
  2x
• 3:32
  the
• 3:32
  rate
• 3:32
  of
• 3:32
  customers
• 3:33
  who
• 3:33
  didn't.
• 3:34
  So
• 3:34
  they
• 3:35
  did
• 3:35
  prove
• 3:35
  that
• 3:35
  it
• 3:36
  works.
• 3:36
  Right.
• 3:36
  So
• 3:38
  it
• 3:38
  didn't
• 3:38
  make
• 3:38
  sense
• 3:39
  to
• 3:39
  me
• 3:39
  at
• 3:39
  the
• 3:39
  beginning.
• 3:39
  But
• 3:39
  like
• 3:40
  the
• 3:40
  consumers
• 3:40
  are,
• 3:41
  it's,
• 3:41
  it's
• 3:41
  resonating.
• 3:42
  But
• 3:42
  the
• 3:42
  nuance
• 3:43
  here
• 3:43
  is
• 3:44
  the
• 3:44
  market.
• 3:44
  As
• 3:44
  you
• 3:45
  said,
• 3:45
  the
• 3:45
  US
• 3:45
  online
• 3:46
  grocery
• 3:46
  market
• 3:46
  is
• 3:47
  in
• 3:47
  a
• 3:47
  period
• 3:47
  of
• 3:47
  rapid
• 3:48
  growth.
• 3:48
  Right.
• 3:49
  Of.
• 3:49
  And
• 3:50
  the
• 3:50
  consumer
• 3:50
  is
• 3:51
  more
• 3:51
  open
• 3:51
  to
• 3:51
  experimenting
• 3:52
  with
• 3:52
  online
• 3:53
  grocery.
• 3:53
  And
• 3:54
  so
• 3:54
  that's
• 3:54
  driving
• 3:55
  trial.
• 3:56
  In
• 3:56
  the
• 3:56
  uk,
• 3:57
  growth
• 3:57
  rates
• 3:57
  are
• 3:57
  much
• 3:58
  more
• 3:58
  modest,
• 3:58
  the
• 3:58
  market's
• 3:59
  much
• 3:59
  more
• 3:59
  mature.
• 4:01
  So
• 4:01
  Amazon's
• 4:01
  going
• 4:02
  to
• 4:02
  have
• 4:02
  to
• 4:02
  steal
• 4:03
  market
• 4:03
  share
• 4:04
  to
• 4:04
  make
• 4:04
  this
• 4:05
  work.
• 4:05
  Right.
• 4:06
  And
• 4:06
  the
• 4:06
  data
• 4:07
  supports
• 4:07
  the
• 4:07
  customer
• 4:08
  adoption
• 4:08
  and
• 4:08
  the
• 4:09
  retention.
• 4:09
  But
• 4:10
  here
• 4:10
  I've
• 4:10
  got
• 4:10
  to
• 4:10
  go
• 4:11
  steal
• 4:11
  it
• 4:11
  from
• 4:11
  more
• 4:12
  entrenched
• 4:13
  players
• 4:13
  to
• 4:14
  make
• 4:14
  it
• 4:14
  grow
• 4:14
  in
• 4:14
  the
• 4:15
  market.
• 4:15
  So
• 4:15
  that's,
• 4:15
  to
• 4:16
  me,
• 4:16
  the
• 4:16
  challenge
• 4:16
  for
• 4:16
  Amazon
• 4:17
  here.
• 4:18
  If
• 4:18
  I
• 4:18
  zoom
• 4:19
  out
• 4:19
  to
• 4:20
  the
• 4:20
  macro.
• 4:22
  Amazon
• 4:22
  grocery
• 4:23
  delivery
• 4:23
  versus
• 4:24
  Omnichannel
• 4:25
  grocery
• 4:25
  delivery.
• 4:27
  I
• 4:27
  still
• 4:27
  place
• 4:27
  my
• 4:28
  bet
• 4:28
  on
• 4:29
  omnichannel
• 4:30
  grocery
• 4:30
  LED
• 4:31
  delivery
• 4:32
  because
• 4:32
  of
• 4:33
  this.
• 4:33
  Right.
• 4:34
  So
• 4:34
  we've
• 4:34
  been
• 4:34
  selling
• 4:35
  stuff
• 4:35
  online
• 4:35
  for
• 4:35
  25
• 4:36
  plus
• 4:36
  years
• 4:37
  and
• 4:37
  we're
• 4:37
  at
• 4:38
  20
• 4:38
  to
• 4:39
  40%
• 4:40
  penetration
• 4:40
  rates
• 4:41
  given
• 4:41
  the
• 4:41
  category.
• 4:42
  Right,
• 4:42
  Right.
• 4:43
  But
• 4:43
  the
• 4:44
  consumer.
• 4:45
  So
• 4:45
  the
• 4:45
  consumer
• 4:45
  did
• 4:46
  not
• 4:46
  stop
• 4:46
  shopping
• 4:47
  at
• 4:47
  stores
• 4:47
  and
• 4:48
  will
• 4:48
  not
• 4:48
  stop
• 4:48
  shopping
• 4:49
  at
• 4:49
  stores,
• 4:49
  especially
• 4:50
  grocery
• 4:50
  stores.
• 4:51
  So
• 4:52
  in
• 4:52
  the
• 4:53
  long
• 4:53
  game,
• 4:53
  I
• 4:54
  give
• 4:54
  better
• 4:54
  chances
• 4:55
  to
• 4:55
  those
• 4:55
  that
• 4:55
  can
• 4:56
  execute
• 4:56
  both
• 4:57
  offline
• 4:57
  and
• 4:58
  online
• 4:59
  at
• 4:59
  a
• 4:59
  high
• 5:00
  level.
• 5:01
  But
• 5:02
  Note
• 5:02
  that
• 5:02
  I
• 5:03
  said
• 5:03
  at
• 5:03
  a
• 5:03
  high
• 5:04
  level
• 5:04
  because
• 5:05
  just
• 5:05
  because
• 5:05
  you
• 5:05
  have
• 5:06
  both
• 5:06
  channels
• 5:06
  does
• 5:07
  not
• 5:07
  mean
• 5:07
  success.
• 5:08
  And
• 5:08
  we
• 5:09
  know
• 5:09
  Amazon
• 5:09
  can
• 5:10
  execute
• 5:10
  at
• 5:11
  a
• 5:11
  super
• 5:11
  high
• 5:11
  level.
• 5:12
  So
• 5:13
  this
• 5:13
  is
• 5:13
  the
• 5:13
  key
• 5:13
  issue
• 5:14
  for
• 5:14
  grocers
• 5:15
  in
• 5:15
  the
• 5:15
  long
• 5:15
  game
• 5:16
  is
• 5:17
  you
• 5:17
  need
• 5:17
  to
• 5:18
  execute
• 5:18
  at
• 5:18
  the
• 5:18
  same
• 5:19
  high
• 5:19
  level
• 5:19
  as
• 5:20
  Amazon
• 5:21
  in
• 5:21
  order
• 5:21
  to
• 5:21
  retain
• 5:22
  this
• 5:22
  omnichannel
• 5:23
  advantage.
• 5:24
  It
• 5:24
  can't
• 5:24
  just
• 5:24
  be
• 5:25
  about
• 5:25
  your
• 5:25
  in
• 5:25
  store
• 5:26
  experience
• 5:26
  because
• 5:27
  consumers
• 5:28
  have
• 5:28
  this
• 5:28
  great
• 5:28
  option,
• 5:29
  online
• 5:29
  option
• 5:30
  over
• 5:30
  here
• 5:30
  on
• 5:31
  Amazon
• 5:32
  and
• 5:32
  if
• 5:32
  that
• 5:32
  gets
• 5:32
  really
• 5:33
  good,
• 5:33
  yeah,
• 5:33
  they're,
• 5:34
  they
• 5:34
  are
• 5:34
  going
• 5:34
  to
• 5:35
  stop
• 5:35
  shopping
• 5:35
  as
• 5:36
  frequently
• 5:36
  in
• 5:36
  your
• 5:36
  stores.
• 5:37
  So
• 5:37
  that's
• 5:37
  the
• 5:38
  super
• 5:38
  interesting
• 5:39
  long
• 5:39
  game,
• 5:40
  I
• 5:40
  think
• 5:40
  that's
• 5:40
  being
• 5:41
  played
• 5:41
  here.
• 5:42
  Yeah,
• 5:42
  yeah.
• 5:42
  Or,
• 5:43
  or
• 5:43
  if
• 5:43
  I
• 5:43
  say
• 5:43
  it
• 5:43
  another
• 5:44
  way,
• 5:44
  you
• 5:44
  can't
• 5:44
  just
• 5:44
  dig
• 5:44
  in
• 5:45
  your,
• 5:45
  dig
• 5:45
  your
• 5:45
  head
• 5:45
  in
• 5:45
  the
• 5:46
  sand
• 5:46
  if
• 5:46
  you
• 5:46
  happen
• 5:47
  to
• 5:47
  run
• 5:47
  stores
• 5:47
  and
• 5:47
  think
• 5:48
  the
• 5:48
  stores
• 5:48
  are
• 5:48
  going
• 5:48
  to
• 5:48
  save
• 5:49
  you.
• 5:49
  Which
• 5:49
  is
• 5:49
  what,
• 5:50
  you
• 5:50
  know,
• 5:50
  we
• 5:50
  saw
• 5:50
  the
• 5:50
  industry
• 5:50
  do
• 5:51
  for
• 5:51
  all
• 5:51
  of
• 5:51
  the
• 5:52
  2000s.
• 5:52
  Really,
• 5:52
  you
• 5:53
  know.
• 5:54
  Right,
• 5:54
  Chap.
• 5:55
  That,
• 5:55
  that's
• 5:55
  just
• 5:56
  kind
• 5:56
  of
• 5:56
  what
• 5:56
  you're
• 5:56
  saying
• 5:56
  again.
• 5:57
  But
• 5:57
  yeah,
• 5:58
  the
• 5:58
  other
• 5:58
  point
• 5:58
  about
• 5:58
  this
• 5:58
  too,
• 5:59
  which
• 5:59
  I
• 5:59
  want
• 5:59
  to
• 5:59
  go,
• 5:59
  I
• 6:00
  want
• 6:00
  to
• 6:00
  go
• 6:00
  retail
• 6:00
  wonk
• 6:01
  a
• 6:01
  little
• 6:01
  bit
• 6:01
  too.
• 6:01
  And
• 6:01
  Chad,
• 6:02
  I
• 6:02
  think
• 6:02
  you'll
• 6:02
  appreciate
• 6:02
  this
• 6:02
  too.
• 6:03
  The
• 6:03
  one
• 6:03
  thing
• 6:03
  that
• 6:04
  we're
• 6:04
  not
• 6:04
  so
• 6:05
  certain
• 6:05
  about
• 6:05
  in
• 6:06
  the
• 6:06
  media
• 6:07
  and
• 6:07
  in
• 6:07
  terms
• 6:07
  of
• 6:08
  covering
• 6:08
  Amazon
• 6:09
  is,
• 6:10
  you
• 6:10
  know,
• 6:10
  how
• 6:10
  well
• 6:11
  is
• 6:11
  this
• 6:11
  strategy
• 6:12
  actually
• 6:12
  doing?
• 6:13
  Because,
• 6:14
  you
• 6:14
  know,
• 6:14
  they
• 6:14
  keep
• 6:14
  talking
• 6:15
  about
• 6:15
  the
• 6:15
  essentials
• 6:16
  too,
• 6:16
  as
• 6:17
  it
• 6:17
  was
• 6:17
  really
• 6:18
  written
• 6:18
  in
• 6:18
  this
• 6:18
  headline
• 6:18
  to
• 6:19
  you,
• 6:19
  and
• 6:19
  they
• 6:19
  talk
• 6:20
  about
• 6:20
  their,
• 6:20
  their
• 6:20
  market
• 6:21
  share
• 6:21
  in
• 6:21
  grocery
• 6:22
  being
• 6:22
  very
• 6:22
  high.
• 6:23
  But
• 6:23
  generally
• 6:23
  speaking,
• 6:23
  that's
• 6:24
  driven
• 6:24
  by
• 6:24
  the
• 6:24
  essentials
• 6:25
  purchases
• 6:26
  and
• 6:26
  by
• 6:26
  the
• 6:26
  essentials.
• 6:26
  I
• 6:26
  mean,
• 6:27
  not
• 6:28
  all
• 6:28
  the
• 6:28
  stuff
• 6:28
  you
• 6:28
  can
• 6:28
  find
• 6:29
  in
• 6:29
  a
• 6:29
  grocery
• 6:29
  store,
• 6:30
  but
• 6:30
  not
• 6:30
  the
• 6:30
  food.
• 6:31
  Right.
• 6:31
  You
• 6:31
  know,
• 6:32
  it's
• 6:32
  like
• 6:32
  the
• 6:32
  dishwashing
• 6:33
  detergent,
• 6:34
  the
• 6:34
  stuff
• 6:34
  that
• 6:34
  you're
• 6:34
  going
• 6:34
  to
• 6:34
  go,
• 6:35
  the
• 6:35
  laundry,
• 6:35
  the
• 6:36
  laundry
• 6:36
  detergent,
• 6:36
  the
• 6:37
  soap,
• 6:38
  that
• 6:38
  kind
• 6:38
  of
• 6:38
  stuff.
• 6:38
  So,
• 6:39
  and,
• 6:39
  and
• 6:39
  that
• 6:39
  might
• 6:40
  still
• 6:40
  be
• 6:40
  working
• 6:40
  like
• 6:41
  this.
• 6:41
  Like
• 6:41
  the,
• 6:41
  you
• 6:42
  can
• 6:42
  get
• 6:42
  your,
• 6:42
  you
• 6:43
  can
• 6:43
  get
• 6:43
  your
• 6:43
  dishwasher
• 6:44
  soap
• 6:44
  with
• 6:44
  your
• 6:44
  electronics.
• 6:45
  Yeah,
• 6:45
  sure,
• 6:46
  right.
• 6:46
  But
• 6:46
  like,
• 6:47
  is
• 6:47
  that
• 6:47
  really
• 6:47
  grocery?
• 6:48
  I
• 6:48
  don't
• 6:48
  know.
• 6:48
  Time's
• 6:49
  gonna
• 6:49
  tell.
• 6:49
  But
• 6:49
  I
• 6:49
  think
• 6:50
  that's
• 6:50
  one
• 6:50
  caveat
• 6:50
  I
• 6:51
  would
• 6:51
  say,
• 6:51
  you
• 6:51
  know,
• 6:52
  as
• 6:52
  we're
• 6:52
  seeing
• 6:52
  these
• 6:52
  moves
• 6:53
  from
• 6:53
  Amazon,
• 6:53
  it's
• 6:53
  a
• 6:54
  little
• 6:54
  unclear
• 6:54
  to
• 6:54
  me,
• 6:55
  you
• 6:55
  know,
• 6:55
  exactly
• 6:55
  how
• 6:56
  well
• 6:56
  it's.
• 6:56
  Yeah,
• 6:57
  yeah,
• 6:57
  I
• 6:57
  agree
• 6:57
  with
• 6:57
  that.
• 6:58
  It
• 6:58
  goes
• 6:58
  back
• 6:58
  to
• 6:58
  the
• 6:59
  definition
• 6:59
  of
• 6:59
  omnichannel.
• 7:00
  All
• 7:00
  products
• 7:01
  to
• 7:01
  all
• 7:01
  consumers
• 7:02
  across
• 7:02
  all
• 7:02
  sales
• 7:02
  channels.
• 7:03
  And
• 7:03
  the
• 7:04
  Amazon
• 7:04
  experience
• 7:04
  doesn't
• 7:05
  quite
• 7:05
  feel
• 7:05
  like
• 7:05
  omnichannel
• 7:06
  grocery
• 7:07
  right
• 7:07
  now.
• 7:08
  It
• 7:08
  feels
• 7:08
  like
• 7:09
  a
• 7:09
  part
• 7:09
  of
• 7:09
  the
• 7:09
  grocery
• 7:10
  store.
• 7:11
  Which
• 7:11
  goes
• 7:11
  back
• 7:11
  to
• 7:11
  the
• 7:12
  point
• 7:12
  of
• 7:12
  like
• 7:12
  if
• 7:13
  you
• 7:13
  can,
• 7:13
  if
• 7:13
  you
• 7:14
  are
• 7:14
  a
• 7:15
  store
• 7:15
  based
• 7:15
  grocer
• 7:16
  and
• 7:16
  you
• 7:16
  can
• 7:16
  pull
• 7:17
  off
• 7:17
  Omnichannel,
• 7:21
  I
• 7:21
  give
• 7:21
  the
• 7:21
  nod
• 7:22
  to
• 7:22
  those
• 7:22
  folks.
• 7:23
  Right?
• 7:24
  Because
• 7:24
  it
• 7:24
  is
• 7:24
  different
• 7:24
  delivering
• 7:25
  ice
• 7:25
  cream
• 7:26
  as
• 7:26
  an
• 7:26
  example
• 7:27
  with
• 7:27
  your
• 7:28
  electronics
• 7:28
  than
• 7:28
  it
• 7:29
  is
• 7:29
  say.