Mastering Logistics Sales: Soft Skills & Authenticity Matter Most with Holly Laboda

Beyond Fulfillment Podcast · Mar 9, 2026 · 8m · transcript

In this episode of the Beyond Fulfillment Podcast, host Dave Gulas sits down with Holly LaBoda, founder of Formula L, to explore actionable sales strategies and trends shaping the logistics and transportation industry in 2026. Designed for entrepreneurs, small business owners, and startup founders, this conversation delivers practical advice on standing out in crowded markets, building trust with customers, and leveraging authentic relationships to fuel business growth.

Holly shares her journey—from leading Luminaries Consulting to founding Formula L—and discusses the importance of…