Latest / Scrappy but Successful [Consultant's Personalities When No One's Watching] / 46. Blind Spots, Business Therapy, and the Art of Scrappy Leadership with Sean McColl
Transcript
- 0:03What's happening, everybody? Welcome to Scrappy With Successful, the show where I sit down with
- 0:07your favorite consultants and we find out if they're successful today because they're sophisticated or
- 0:12because they're a little bit scrappy. I'm your host, Jack Tompkins, CEO of Pineapple Consulting
- 0:16Firm and Pineapple Analyst AI, always helping small businesses become more data driven. Fun fact
- 0:21of the day, this one is both selfish and for our Charleston-based guest, the pineapple
- 0:25is the symbol of Charleston. It's the symbol of hospitality, it's on gateposts, it's like
- 0:30they got a whole pineapple fountain, it's everywhere. The roots trace back to colonial era
- 0:34where ship captains would hang a pineapple on the door as a signal that they
- 0:39were home, and also visitors were welcome. These days, visitors are very welcome if you've
- 0:43got a pineapple upside down in the door. But that's neither he nor there. Today
- 0:48I'm joined by my friend Sean McCall. He's the founder of Trusted Business Advisors, again
- 0:52in Charleston, South Carolina. After 20 plus years of top-performing sales leadership, he went independent.
- 0:57As an outside advisor. So it works with owners, successors, key leaders, bring in objectivity
- 1:01insiders can't generate on their own. So he helps find the build the blind spots
- 1:06and build sustainable growth. So Sean, super excited to have you on, man. we've known
- 1:11each other for a while now. We know that you're successful today. The question we
- 1:15have for you, do you think you fall more on the sophisticated side, more on
- 1:20the scrappy side?
- 1:21that that's a great question. And as much as I'd like to think of myself
- 1:24as being sophisticated, I think there's definitely some scrappiness there because in in any type
- 1:28of entrepreneurial environment or you know most environments of business, there is there's definitely an
- 1:32element of scrappiness that you need to to get ahead and be successful.
- 1:36gotta be. I love it. So a a foot in both worlds is the initial
- 1:40is the initial take. Okay. take us back to the beginning. Where where'd you grow
- 1:44up? Did you have entrepreneurs in the family?
- 1:47Yeah, so I grew up in in the Northeast, mostly outside of Boston, suburb of
- 1:51Boston, and then I went down to Washington, DC for college, to American University for
- 1:56undergrad. And I like to say I went down to college and had so much
- 2:01fun. I stayed for about 30 years, and then eight years ago we relocated down
- 2:06here to Charleston, South Carolina, and it is a wonderful place to live, to raise
- 2:11kids and just to exist.
- 2:13Nice. Yeah, it's I I've got both those covered as well. I'm from I'm from
- 2:16Connecticut and then obviously in in Charlotte here, but Charleston is just I and you're
- 2:20on one of the islands, right? Out just outside of Charleston. Okay, very nice. Any
- 2:24entrepreneurs
- 2:25Yep, I'm on Daniel Island. And
- 2:29in the family growing up?
- 2:31Yeah, so my my father was was a scientist and then my mother became entrepreneurial
- 2:33when we went my sister and I got to high school and and started a
- 2:37business and built it up, which is always especially helpful when you have two kids
- 2:41going to college followed by a third one as well. So there was an an
- 2:45element of entrepreneurial listen in my family. So I got to see a little bit
- 2:49of that as well.
- 2:51No. Okay. And what was the business that your mom was doing?
- 2:55She was doing family placement. So when people would have a baby, and this is
- 2:58long before the internet, and or would need some help for you know an ailing
- 3:02relative, she would place people. And one of the things that she did, she was
- 3:06very intuitive. And so she got very good at at reading people and figuring out
- 3:09who would be a good fit for what family. And it's something that's very personal.
- 3:13If you're hiring someone to come into your house you know, and to take care
- 3:17of your kids, or you know, an ill relative or someone who may have just
- 3:20had you know broken a leg and needed some help, she got good at at
- 3:24doing that, pairing people and also seeing through and figuring out, you know, if someone
- 3:28was good, if there was something that wasn't showing up. You know, again, the background
- 3:32records we didn't have the internet, things weren't as easily accessed then as they are
- 3:35today. So she kinda good got good at reading between the lines and and was
- 3:39really she's really good at reading people. And I think that's probably something I I
- 3:43got from her.
- 3:44Okay. Could you ever like lie about doing homework or something like that and she
- 3:47would see right through it?
- 3:49We we used to joke that she we thought she was psychic 'cause sometimes she
- 3:52would just ask questions like, Where did that come from? It was like so spot
- 3:56on. It was scary.
- 3:57I could see that being I don't need eyes in the back of my head.
- 4:00I can see through walls.
- 4:01Yeah, right. It was a little she didn't say that, but yeah, we kinda figured
- 4:05that out.
- 4:06That's awesome. Okay. And does that entrepreneurialness does that go to you? Like do you
- 4:09run a lemonade stand as a kid or selling candy at school or anything?
- 4:13I think this is where the scrappiness came in. you know,
- 4:15Yeah quasi.
- 4:16I I had, you know, if you call them businesses, you I was cutting lawns
- 4:19and you know, I wasn't incorporated, I wasn't, you know, insured or anything like that.
- 4:22But when you know you're eleven, twelve, thirteen years old, you know, just managing, you
- 4:26know, making sure you're doing a good job. I was always taught by my parents
- 4:29to do a good job at something. And, you know, when did people need you
- 4:32and making yourself available? And then even, you know, this is again dating myself, but
- 4:36even babysitting, my sister who is my one who's closest to me is a year
- 4:39younger than I am. And so when we would babysit, A lot of times people
- 4:43like the fact because this is before cell phones and texting. It was like trying
- 4:46to call people and you had to leave messages and they wanted to know if
- 4:49someone was available on Saturday night. And if one of us couldn't do it, the
- 4:53other one usually could. So we became sort of the top of people's call lists
- 4:56because they, you can do one call and they get two people who could potentially
- 5:00babysit for them on Saturday night. They didn't have to wait for someone else to
- 5:03leave a message or you know, a lot of times people didn't even have answering
- 5:06machines. It sounds really ancient, but it it was the case. And so they could
- 5:10get an answer right there and You know, some people i it it goes into
- 5:13to kind of knowing now that I think about it, it goes into knowing your
- 5:16clients. some people, you know, wanted a girl, some people wanted a boy, because if
- 5:20they had young boys, sometimes it was nice to have a boy babysit, or if
- 5:23they had young girls, maybe they wanted a a girl to babysit, or in some
- 5:27cases they knew you and like, we don't care which one, we love you both.
- 5:30Just you know, which which one of you is available Saturday night at seven when
- 5:33we come by so my husband and I can go out to dinner and and
- 5:37so we we
- 5:38Nice.
- 5:39yeah.
- 5:40Okay. So you got you're hustling a little bit, a couple of we'll call businesses,
- 5:43a couple of businesses going on. what's the first like actual job? Like a restaurant,
- 5:47a retail, what's a W two job? Okay.
- 5:50was a restaurant. Yeah. It was a Michael's Italian restaurant. And the first day there,
- 5:53and I actually actually wrote a college essay about this. And you know, I mean
- 5:56I got into all the schools I applied to, so you know, I guess I
- 6:00must have done something right. But you know, I I turned it into a lesson.
- 6:03I was out there, I got a job as a dishwasher, which is not, you
- 6:06know, always the most glamorous job, and you know, went out there and go out
- 6:10back, scrub the Garbage can. So you can imagine an Italian restaurant with the garbage
- 6:13cans outside look like and it wasn't pretty. And I, you know, I did it.
- 6:17And I came in and the cook who was in charge looked at me and
- 6:20he said, When you when you bathe at home, do you wash behind your ears?
- 6:23I was like, Yeah. He's like, Well, get back out there and we'll finish washing
- 6:27those garbage cans.
- 6:28Yeah.
- 6:30And so it was a life lesson. It was, you know, here's some guy and
- 6:33you know, you weren't weren't just mowing a neighbor's lawn and was kind of looking
- 6:36out for you might gently tell you, you know, you kind of missed an edge
- 6:39over there, good dad. This is the real world. And so I was 14 years
- 6:42old and that was sort of my introduction to the real world. And then you
- 6:46know, got a couple other jobs from there. And part of it was like, hey,
- 6:49what can you do? I'm like, I'll I'll do this, you know, I can wash
- 6:52dishes, I can be a server, you know, waiter, I can do that. And then
- 6:55just kind of figuring it out. And then, you know, the lesson was providing the
- 6:58services that people need. And so I guess that definitely falls into the scrappy part.
- 7:02Yeah. But I love it. It's hey, what do you need done? I can do
- 7:05it. I got two hands and hard work and I'll I'll get it done and
- 7:08I'll I'll
- 7:09I'll figure out a way to get it done.
- 7:10Exactly. That is scrappy through and through. I like it. How are the grades in
- 7:14high school when you're when you're getting yelled at by chefs?
- 7:17Yeah. Next question please. They were they were they were fine. They were good enough.
- 7:24Okay. Okay. And you got into colleges and all the ones that you applied to.
- 7:25So all right. What was the major in college?
- 7:26I got into colleges, yeah. I I had a major I've never seen anywhere else.
- 7:31It I joke that it sounds like a major and undecided, but it was called
- 7:36Interdisciplinary Studies. Called
- 7:38Yeah.
- 7:39it's Communications, Legal Institutions, Economics, and Government. So instead of one expertise like biology or
- 7:42accounting, you had a working knowledge of four different fields. which is pretty cool, except
- 7:46for when you're in college and everywhere you go, everyone's like, What's your major? You're
- 7:50like, You got a minute? Let me explain it to you. And You know, and
- 7:54until I until I was literally at graduation looking at my you know my degree,
- 7:58I was like wasn't sure exactly what it was gonna say, but it's we called
- 8:02it CLEG, but again, it was communications, legal institutions, economics, and government, and it was
- 8:05really fascinating. And and go to school in in Washington, DC. you had access to
- 8:09a lot of really cool resources and internships. And so, you know, I'd started out
- 8:13as a business major, decided to switch to a you broad-based liberal arts major and
- 8:17then eventually went back to to business school and got a master's degree in management.
- 8:21And I did that at the University
- 8:23Okay.
- 8:24of Maryland.
- 8:24Okay. I it it does sound like you got a Bachelor of Arts in stuff.
- 8:28Great.
- 8:29Yeah, undecided almost.
- 8:32that's great. Okay. all right, so then take me to actually you know what now
- 8:37we're gonna stay we're gonna stay here for a bit. any garage sales as a
- 8:43kid that you were buying from or doing selling during?
- 8:47I wasn't doing a lot of buying and selling. I mean certainly we'd have them
- 8:50from time to time and so you so you learn that and you gives you
- 8:53some insight into it. you know, my mother, one of the other things was she
- 8:56had a passion for pottery. And so we had a kiln in our house and
- 8:59a wheel and she used to make pottery. And sometimes the family would go to
- 9:03these fairs and she would sell her her pottery just as sort of like a
- 9:06high little hobby. And so we need we'd help her with that. And you know,
- 9:09it was the setup and the cleanup and everything afterwards. But it was kind of
- 9:12cool to see that. And you know the idea of you know the trend this
- 9:16is long before credit cards and was you know everything was a cash basis and
- 9:19you know maybe someone would write you check or something like that. But it's it's
- 9:22cool to see her do that. And you know my dad' help, he'd built the
- 9:25kiln for her and he'd actually built the first Potter's wheel she had. So
- 9:29Okay. This is a family of people just getting stuff done.
- 9:32Yes.
- 9:34Very cool. Any any bartering? Like are are you a salesman through and through as
- 9:38a kid? Like are you bartering with friends at all?
- 9:41not so much as a kid. I mean it was, you know, I we trade
- 9:44baseball cards and things like that occasionally, but not it wasn't a business. although my
- 9:48my first job out of school was was definitely sales and there was a lot
- 9:52of lessons that came from that.
- 9:54Okay, well that's let's that's a perfect transition. Let's go there. What what is that
- 9:57first job?
- 9:58So I sold some pagers, otherwise known as beepers. And this is before the prevalence
- 10:02of cell phones. And you know, beepers, for those who are listening who may not
- 10:06be familiar with them, are like cell phones that you can't really answer the phone
- 10:10and you can't send a message back. But you know, they get originally it was
- 10:14a beep, then it was like code, then they had alphanumeric where you could get
- 10:18text messages. And this is it was like texting one way before texting was a
- 10:22thing. And so I was in Washington, DC, because I'd gone to school there. And
- 10:26they gave me a job and they had all the surrounding Maryland and Virginia territories
- 10:30have been open had been given away, but they said we'll give you DC. And
- 10:34the reason they were so generous with that was that nobody wanted DC. Because Washington,
- 10:38Yeah.
- 10:39DC, at this time it was right in the height of the crack epidemic, and
- 10:42Oof.
- 10:43so it was it was a very dangerous place at the time. And so I
- 10:47I had to learn. again, this goes into scrappy. But by the time I left,
- 10:51I turned that territory into the most successful territory in the company.
- 10:55Whoa. How so? You're just at like are you are you're selling on the crackheads?
- 10:58What what's the correlation? What are we doing?
- 11:00No, no, we want we definitely want some of the crackheads. And there was a
- 11:03way there were ways that we did it because they would use a weight, they
- 11:06would get like three thousand pages a month. And so we there was a company
- 11:10put a limit on how many you could get. It was like you know, 250,
- 11:13because the average person doesn't need anywhere near 250 pages. If you're getting more than
- 11:17250. probably doing something you shouldn't. And so they avoided that. But you just had
- 11:20to learn how to go into areas that were not good areas and how to
- 11:24blend in or and you know if you stuck stuck if you stuck out as
- 11:27I did in a lot of those parts of town, you just had to have
- 11:30a carry yourself a certain way. And it also helped that they all thought I
- 11:34was a cop. Because I couldn't figure
- 11:36Ha ha ha.
- 11:37out why a guy in a suit driving an old Buick with a dent in
- 11:39the side would be in that area of town. So I just put on my
- 11:42aviator sunglasses and just decided to own that image. And I think that's the reason
- 11:45I made it out there alive.
- 11:47That's funny. That's I I was having this conversation the other day of like company
- 11:50brands. Often people say like, I'm gonna do this for my brand,
- 11:54Yeah,
- 11:55but brand is what other people think of your company. And so you're like, all
- 11:59right, they already think this, let me lean into it.
- 12:02there there were times they'd mumble something about it, blanking cop as I was walking
- 12:05by. I was like, They think I'm a cop. I'm like, I'm gonna let them
- 12:08think that, you know, and I I had my briefcase, I wore a sports jacket,
- 12:11I had a big pager on my belt, you know, which was the the biggest
- 12:14one. So it looked like I had something else there. And I'm like, okay,
- 12:17Yep.
- 12:18I'm just gonna go with that. And you know, I just just owned it and
- 12:20went with it. And you know, one of the lessons that came out of that,
- 12:23I was like, if I can do this and walk in these places, you know.
- 12:26said nothing's gonna intimidate me. You go into a boardroom after that, what's the worst
- 12:29that's gonna happen? They kick you out and ask you to leave. At least you
- 12:32don't have to worry about getting shot, you know.
- 12:34Right.
- 12:36So it gave me a sense of a sense of confidence that I carried forward
- 12:39for.
- 12:40That's awesome. Okay. So then you're you're leading or that's the top division. Do you
- 12:44get promoted from that? Do you move on to a new job?
- 12:48Yeah, I went to another company because they offered me a chance to get into
- 12:51sales management. So I was I don't know, not quite twenty four years old, it
- 12:54was a chance to to sell, but also to to be in sales management. And
- 12:57so it was it was a good experience, you know, doing that and learning a
- 13:00little bit more. And so it was kind of a natural progression, you know, selling
- 13:04but also, you know, managing people at a relatively young age as well.
- 13:07Did you have to manage people that were older than you?
- 13:10They're all older than me.
- 13:12How's that dynamic? New hot young kid coming in, maybe, maybe not a cop, and
- 13:17running the show?
- 13:19Yeah, yeah, no, they they they knew I wasn't and that that wasn't as much
- 13:22the issue. But there there were definitely challenges there because it was actually I was
- 13:25managing the cellular or the the the paging, but there was someone else managing their
- 13:29cellular. So these people were selling both pagers, beepers and cell phones. And so we
- 13:32were trying to to do both. And so I had to learn how to co
- 13:36manage people with with someone else, which is always challenging and there were a lot
- 13:39of lessons that came out of that as well.
- 13:42G I gimme give me some. That's I always like managing people that were older
- 13:45than me was one of my like nightmares in the corporate world. And I I
- 13:49don't I didn't ever really have to do it. I kind of maybe had a
- 13:53little bit of co management, but I mean a lot of a lot of people
- 13:57these days they're super smart and they're they're in that position. Like give me give
- 14:00me some lessons learned there.
- 14:02Yeah, I think you you the the work has to be there. You have to
- 14:05show them that you're you're working alongside them, that you know what you're talking about,
- 14:09and that ultimately you can help them. So that that was part of it. you
- 14:12know, they I came in, they were already working for another sales manager on the
- 14:16other side. So I had to, you know, get part of their time to convince
- 14:19them that you know that it was important to sell them the pagers as well
- 14:23as the cell phone. So yeah, a couple of factors at play. One, that you're
- 14:26trying to get them to understand, you know, the opportunity, the business opportunity for them
- 14:30to make more money. second of all, you know, help them close sales. And you
- 14:33know, demonstrate your confidence so they feel comfortable with working with you or bringing you
- 14:37in to help with closing a situation or a sale situation.
- 14:40Gotcha. Gotcha. Okay. very logical. Makes a whole lot of sense. Okay. any any of
- 14:46those times when sales are sales are thin and it's a it's a little bit
- 14:52of a downtime, like what's what's the Sean twenty five year old ramen noodle dinner
- 14:58equivalent?
- 14:59Yeah, there there were definitely some some lean times and it it's tough because you're
- 15:02trying to, you know, trying to make the money. You don't, you know, if something
- 15:06happens to your car, you don't necessarily have a nest egg. You're living more paycheck
- 15:09to paycheck. And so it's it's nice to have, you know, something you can do
- 15:13or someone you can, you know, whether it's your parents, I think my my first
- 15:16you know, job I had to borrow money from my parents to get my car
- 15:20fixed. And fortunately, you know, they were able to lend it to me and I
- 15:23paid them back, but you know, not everyone has that. And you know, it's you
- 15:27know, planning ahead. It's tough when you're first starting out. to be scrappy and you
- 15:30know it's good if you can to keep things lean, keep your, you know, rent,
- 15:34get roommates. You know, I always had roommates until I bought my first car or
- 15:37first house rather. and you know have a have a plan. So put some money
- 15:41away as soon as you can. Don't spend all your money just 'cause you have
- 15:44it, don't spend it all. Put some of it away because sooner rather than later
- 15:48you're gonna need that money and it's nice to have it.
- 15:51Yeah. I you've got kids now. What what age is the oldest?
- 15:55So my daughter's a rising senior in high school, and my son is a rising
- 15:58sophomore in high school.
- 16:00Okay. Are you instilling those lessons of, you know, save first and go sell and
- 16:05stuff like that?
- 16:07You know, I I think it's harder nowadays for kids because when we had it,
- 16:10you know, we didn't have everything in your face, Instagram, just constantly people, you know,
- 16:14posting things, you know, posing in front of a Lamborghini or a jet that's not
- 16:18theirs and just 'cause they snapped a picture quickly before the guy kicked them off
- 16:22the tarmac. And so it it's tough when kids see that. And and I think
- 16:26it's not just kids, adults see that as well. We see that with adults. And
- 16:30it gets into being grounded. I think you've got to be grounded. You've got to
- 16:34really know what your values are. You've got to be true to your values. it's
- 16:37okay when you've worked hard and had some success to go out and celebrate and
- 16:41you know have a nice dinner or, you know buy nice piece of piece of
- 16:45clothing or whatever it is or you know something bigger later on. But it it's
- 16:49really tough. And that that's a challenge that we struggle with is instilling those those
- 16:53values in our kids and having them you know understand that this is, you know,
- 16:57just 'cause you see something, there's a lot behind it. You know, everything you see
- 17:01on Facebook or Instagram isn't always as it appears. And that's not just true for
- 17:05kids. You see, you know, you see adults doing it too. And so just, you
- 17:08know, keeping that perspective and you know, they say, you know, You they say having
- 17:12the pers you know, having this perspective is important. So don't don't envy other people
- 17:16because they might not have not might not have
- 17:19Right.
- 17:20exactly what you think they have.
- 17:21Right, right, exactly. Either of them look like they're gonna be sales professionals?
- 17:26Absolutely.
- 17:27Really? Okay. Did they have lemonade stands?
- 17:33they they've done different things. So, you know, both you know their their mother and
- 17:37I are both have sales backgrounds, so they've got if there's
- 17:40Okay.
- 17:41such a thing and I think having them see and we've you know together we
- 17:44we we had a couple businesses that we'd started and ran. And so they were
- 17:48exposed to entrepreneurship at an early age. And so they got to see some of
- 17:52these things. And so they grew up being very aware of Zoom Zoom meetings and
- 17:56and seeing how those work and seeing, you know, us you know presenting to groups
- 18:00of people or large groups of people and and speaking. So I think they're very
- 18:04comfortable in that regard. And I think, you know, maybe it's just the generation now
- 18:08that grew up with iPhones and posting and sending things. So I think a lot
- 18:12of people, you know, younger people are very comfortable in front of a camera.
- 18:16Yeah. Yeah. Okay. All right. All right. So take me to the start of your
- 18:20own business. where you how'd you how did you start your own business? Give me
- 18:24the story of the start.
- 18:26Sure. So yeah, I I ended up working for ATT and then doing sales and
- 18:31again selling long distance, which I have to explain sometimes to people.
- 18:35Yeah.
- 18:36We used to, you know, businesses used to pay for long distance, so we would
- 18:39sell the long distance to them. did that, you know, went to their headquarters, got
- 18:43some good experience there. And Left telecommunications met up with a guy who was looking
- 18:47to partner with someone in a small marketing company in the promotional product space. So
- 18:51promotional products, think anything you're gonna put your name and logo on, whether it's some
- 18:55inexpensive pen, some apparel all the way on up to you know super high end,
- 18:59you know, something that's a couple hundred dollars you give to a a good client
- 19:03or someone as an award. So we did that and we took it from a
- 19:07you know tiny little company to a little bit bigger company and then we turned
- 19:11around and sold it to an even bigger company, and then that company's now a
- 19:15two hundred million dollar company. And so I'm quick to point out I have I
- 19:19claim no credit for that company get to two hundred million. I do take some
- 19:23credit for us getting from the tiny little company to a little bit bigger company
- 19:27because I ran the sales and marketing for the company. And you know, with a
- 19:31company that size you do a little bit of everything and so I was led
- 19:35the way with with sales and also you know developed and managed the sales team.
- 19:39And you know, that led to you know a background in in in sales and
- 19:43marketing and then eventually you know helping develop people, helping them with their careers, finding
- 19:47hiring training, you know, getting those people and discovering that you're gonna get far further
- 19:51if you have people working with you. who are competent that you help and that
- 19:55they grow and you can all grow together versus trying to do everything yourself. And
- 19:59you know, I see that today with a lot of entrepreneurs where they get to
- 20:03a certain level and you know the biggest impediment to their growth is themselves because
- 20:07they're used to doing everything. And it's hard to let go because some of those
- 20:11same characteristics that made you successful, the attention to details, getting involved in everything, not
- 20:15letting anything fall through the cracks, is now a limitation because they can only do
- 20:19so much because there's only so many hours in a day. And so I mentioned,
- 20:24you know, with with my wife, we had a couple of companies that we'd grown,
- 20:28large sales organizations were essentially selling for another company. And you know, she'd been up
- 20:32front more the evangelist, and I was kind of behind the scenes helping you know
- 20:36with stuff that needed to be taken care of, but also working with the leadership
- 20:40team and developing leaders. And it was from that that I went out about four
- 20:44years ago and started my own company. So after having a background in sales marketing
- 20:48and helping develop and grow sales teams, now I do it for other companies.
- 20:52Perfect. Okay. How's the so you mentioned something there. How do you how do you
- 20:56help coach and help especially from a sales perspective, the owner to kind of get
- 21:00out of their own way? 'Cause oftentimes they're the blocker, right? So how do you
- 21:04how
- 21:05Yep.
- 21:06do you kind of coach around that?
- 21:07Yeah. And and that that's tough because again, it's something they've worked very hard to
- 21:10get to a certain point typically. And so getting them to let go. And so,
- 21:14you know, it starts with having conversations and we'll we'll talk and you know, one
- 21:17of the first things we'll go through is, you know, what is their strategy? What
- 21:21are they looking to do? What are their goals? You know, what are their mission?
- 21:25What are their values? and then invariably we'll talk, you know, about people. And you
- 21:28know, we'll if there's an issue, if there's a challenge with someone, we'll talk through
- 21:32that. And most of the time when I'm talking to them, they they know they
- 21:36have a sense, they you know what's going on. And sometimes they just need someone
- 21:39they can bounce off, bounce it off of. And you know, it's tough when you're
- 21:43when you're the owner, or especially if you're a sole entrepreneur, you don't have people
- 21:47you can talk to. If you don't have a partner, you can't necessarily talk to
- 21:50one employee about another employee, you know, unless it's something where you know. of the
- 21:54employees works the other one, you're saying, okay, we need to talk about developing this
- 21:58person. But you know, if they're having an issue. And so they need someone they
- 22:01can talk to confidentially. You know, when they talk to me, it's in a vault,
- 22:05and someone they can bounce it off of. And I tend to ask a lot
- 22:09of questions. So I say, I don't have all the answers, but I do know
- 22:12a couple of good questions I can ask. And
- 22:15There you go.
- 22:16so typically when we're having a conversation, I start asking questions. I'll repeat back to
- 22:18them what they've said and then Yes, okay, if I'm understanding this correctly, if this
- 22:22has happened, this has happened, you've talked to this person, you've said this, you've asked
- 22:26them this, it's causing a problem, the team is starting to come back and look
- 22:30at you. Why isn't something being done about this? I understand that correctly. And they
- 22:34kind of nod their heads and say, Yeah, I know what I need to do.
- 22:38And so, you know, some
- 22:40Ha ha ha.
- 22:41and sometimes you know it's something, you know, it could be more drastic. Sometimes it's
- 22:43just okay, this person's got these strengths, he's got these, you know, areas of limitation.
- 22:47So let's give them more of what they're strong at and let's get someone else
- 22:50to fill in those areas with her. you know, this person had limitations and that
- 22:54person loves doing those things and they're really good at it. And so that that's
- 22:58an important lesson, I think, which is finding people and putting their strengths in. If
- 23:01you have someone who's a good performer, but they're falling short in one area, you
- 23:05can try and teach them to do that. Or if you have someone else who
- 23:09can do it who enjoys it, they're gonna do a better job in most cases.
- 23:12They're gonna be happier. The person you remove that responsibility from is going to be
- 23:16happier and they're going to be able to focus more on their area of specialty
- 23:20where they can shine and they have expertise. And so it's a constant juggling act.
- 23:23And then, you know, unf unfortunately, sometimes you get to a point where someone was
- 23:27great at a certain level, but they can't get to the next level. And then,
- 23:30you know, you try and find a spot for them in the organization. Or if
- 23:34that's not happening, then you have to have another conversation with them. And it's all
- 23:38part of the growth and challenges. But again, having someone you can talk at talk
- 23:41to about it helps. And Jack, you know this from your background, it can be
- 23:45very lonely as an entrepreneur. And you probably see this a lot of people you
- 23:49talk to. And so having someone they can you know confide in, have discussions, bounce
- 23:52ideas off of, brainstorm with is it is invaluable.
- 23:55Did your original ideal client, your ICP, has that evolved over the four years? Would
- 23:59w do you think you nailed it on the first try?
- 24:03No, absolutely not. Exactly. Absolutely not. Yeah, yeah, you have to you know you have
- 24:06to sense what the marketplace needs and you have to be willing to to do
- 24:09that. And then you know eventually you can get to the point where you become
- 24:13very specialized, perhaps, and you can, you know, you can say, okay, I'm only working
- 24:16with companies in this in this area. And it sounds counterintuitive, but what you find
- 24:20is and I remember someone telling me this when I was first starting out, and
- 24:23I couldn't quite grasp it, but then it started to make sense. You know, when
- 24:27you're first starting out, sometimes you have to take whatever you can get. This is
- 24:30true in a lot of things and just you know take the jobs. But as
- 24:34you start To become more specialized, there can be times that it makes sense, and
- 24:37then you become known as an expert in that industry, and then you know the
- 24:41business starts coming to you, and you say, Well, does it make sense for me
- 24:44to go and do this? In his case, he was doing a lot of speaking.
- 24:47He's like, Well, if I have to go and prepare a speech, you know, start
- 24:51from scratch every single time, that's going to take a lot of time, versus something
- 24:54that he could tailor and he knew the audience. you know, with with what I'm
- 24:58doing, it's a little more industry agnostic. There's a couple of schools of thought. One
- 25:01is that it's good to know an industry and it is, but there's also times
- 25:05it's helpful to have that outside perspective. So you can sometimes see those hidden obstacles
- 25:08that the people who've been in the business for a while haven't. They say, well,
- 25:12this is the way you've always done it, this is the way the industry's always
- 25:15done. Okay. That may have been true ten years ago, five years ago, three years
- 25:19ago. I mean, with AI, you know, things change a lot faster than that. And
- 25:22you know, come in and asking the question, genuinely asking the question, well, what would
- 25:25it look like? Or what would happen if you did that? Or could you do
- 25:29this? Like, well, we never thought about it. Well, let's talk through it. And then
- 25:32maybe it's something that makes a lot of sense. Worst case, they say, no, we've
- 25:36tried that, it didn't work, or you know, here's why that would be a problem.
- 25:39And the problem would be worse than the cure. And you say, okay, let's move
- 25:43on to the next thing. But having that outside perspective, seeing those blind spots that
- 25:46people who've been there for a while can't do it. And that's true of a
- 25:50lot of things, just having that outside perspective.
- 25:52Yeah. Yeah. I I'm definitely in the same boat there. Just even even to your
- 25:56example earlier of just kind of reciting what you just said back to yourself, essentially.
- 26:01Like, yeah, all right, now I see it. There's a lot of value in that.
- 26:06did you ever have any clients kinda early on, you're like, this'll be you know,
- 26:10this will be this'll be easy money kind of thing. It's a short project, whatever
- 26:15it is, and then it's becoming the huge scope creep and lost your money.
- 26:20I wouldn't say lost me money, but there are definitely times that you end up
- 26:23doing more work than you thought you were gonna do.
- 26:26Yeah. Okay.
- 26:27And you know, if you think about it when you're starting out, there are worse
- 26:31things because you're getting experience, you're learning, you're getting perspective, you're hopefully creating a a
- 26:35great raving fan who appreciates that you want above and beyond. And you're wiser for
- 26:40it, and you know next time to define your scope a lot more cleanly, carefully,
- 26:44and then also sticking to it and saying, hey, listen, we can definitely help you
- 26:48with this. It's outside the scope of what we originally talked about. But if something's
- 26:53of interest to you and you think this would be worthwhile, I'd be happy to
- 26:57write up you know an additional proposal for that for that additional part. And we
- 27:01can talk through it. And you know, you're not saying no, you don't want to
- 27:06say no, you want the business, but you need to be fairly compensated for that.
- 27:10And that's the key is start to know and realize and appreciate your own worth.
- 27:15Yeah. that's so tough. did you have any so this is interesting because you're you're
- 27:20coaching on the stuff that you've done in a career. So did you have did
- 27:25you have any like fake it till you make it moments when on your own
- 27:30business?
- 27:31you know, that that's an interesting expression and I've I've thought about this before. There
- 27:34there's something to be said for it, which is you know, to carry yourself a
- 27:38certain way, and you know, you need to walk into meetings a certain way, and
- 27:41you know, you need to believe in yourself, but you also don't want to be
- 27:45disingenuous because people are gonna figure out pretty quickly if if you you know what
- 27:49you're talking about or if you're full of it. And that that's not a good
- 27:52thing either. but You don't necessarily need to go in and tell them all the
- 27:56reasons you're not qualified. You know, if you in fact you are qualified, maybe you're
- 27:59not perfectly qualified, but chances are no one is. And so if you've got you
- 28:03know ample qualifications, if you believe you can actually help them, just focus on that.
- 28:07Have the confidence. I'm gonna go and help them do all these things. If they
- 28:10ask you for something else, you can say, Hey, I've never done that before, but
- 28:14we could help you with that. Or in a lot of cases, it's bringing someone
- 28:17in. Hey, you know what? That's not my area of expertise, but I do have
- 28:21someone I know who I could bring in, and we could do that. You can
- 28:25either refer that to them. You can bring it in under yourself and you start
- 28:28to expand. And then you have more and more things, more and more offerings that
- 28:32you could do. So if someone needs help with accounting, I'm not an accountant. I
- 28:36understand numbers, but in some cases, you know, I look at it and say, okay,
- 28:39why aren't you getting these numbers or why don't you have these reports readily available?
- 28:43Like, well, you know, I asked my accountant for it a couple times, and you
- 28:46know, that's fine, but That accountant the right person, you know, maybe when you're at
- 28:50200,000, that bookkeeper was the right person, but you're at two million, that might not
- 28:54be the right person anymore. In some cases, the person is like, I've been telling
- 28:57you I need help. This is way over my level of of comfort and you
- 29:01know and understanding and knowledge. And they realize that. And bringing someone in, maybe that
- 29:04person can oversee the person who was doing the books originally. but you're solving the
- 29:08problem by identifying and bringing in a good accountant or a graphic artist or you
- 29:12know, helping them find you know the right person help with sales.
- 29:15Are you familiar with the who not how principle?
- 29:17I am.
- 29:18I feel like you're a big fan of that.
- 29:21Yeah, I that that's one of the things. I mean, you you know, you and
- 29:24I both talk to a lot of people. I mean, that's a big part of
- 29:27our job is talking to people and understanding things. And so, you know, I I
- 29:30tell people, I said, look, you can go on the internet and Google account and
- 29:33you'll find a million of them. And you might get someone really good, you might
- 29:36get someone really bad, you might get someone in between. You know, if you need
- 29:39me to, I can introduce you to a couple people who you're really who are
- 29:42really good. And I had one case, you know, the client we you know we
- 29:45talked about, he agreed you need a new accountant. I said I've got two people
- 29:48I think would be a good fit. I introduced them to both of them. He
- 29:51had conversations with them. He came back, he said, I think they'd both be a
- 29:54great fit. I said, Yeah, I agree. He said, So which one do I pick?
- 29:57I said, Okay, well let's talk through it. I said, I think you would go
- 30:00right you you know, it would be the good choice in either case, but let's
- 30:03talk about what your you know your goals are for the business, what you're looking
- 30:06to do. And we kind of talked about that. We determined that one of had
- 30:09more of a background along that way. And so that's the one he ended up
- 30:12going with. But that's an example of something where, you know, finding the who, not
- 30:15how. I'm not going to come in and say, let me take over your accounting.
- 30:18That would not work well. But saying I can give you someone good or I
- 30:21can introduce you to someone. You know, if someone needs, you know, hey, this is
- 30:24something you probably need to talk to a lawyer about. I'm not going to give
- 30:27them legal advice and we can talk about it. I may say this is something
- 30:30that could potentially be a problem. This is probably worth paying a professional to to
- 30:33to look at or to guide you or advise you on. Okay. Do you have
- 30:36a lawyer? No. Okay, well, or do you have a lawyer that handles this? Okay.
- 30:40know someone who's at a trust and a state lawyer might not be the right
- 30:43person to handle for compliance. And you know, just like doctors, lawyers also, they're constantly
- 30:46referring people back and forth. You know, you go to your primary physician, they say,
- 30:49okay, I'm gonna send you a specialist. You need to see a neurologist, you need
- 30:52to see an orthopedic surgeon, you need to see a podiatrist. You know, they're doing
- 30:55that all the time. And so we need to do the same thing is say,
- 30:58okay, here's what we can help you with on a high level, here's some things
- 31:01we can help you with, but I think we need to bring in a specialist
- 31:04for this and then have people you can you know trusted referrals that you can
- 31:07feel comfortable recommending to the person to make the introduction. And we add
- 31:10Okay.
- 31:11to it that way.
- 31:12Okay. Okay. So tell me tell me a little bit just we've got we've got
- 31:15a lightning round scrappy verse sophisticated coming up in a second here, but
- 31:19Right.
- 31:21before we get into that, tell me a little bit like what what makes your
- 31:25business awesome today? Like give me give me the outstanding thing, maybe maybe a client
- 31:29review or or the thing that you're most happy about today.
- 31:32Yeah. I I mean I I love what I do. It's it's never the same
- 31:36thing twice. And you're helping people find solutions to to to big problems. And that
- 31:40that really gets me up in the morning, it gets me going. I find it's
- 31:44interesting to have to ask your clients to describe you, or how would your clients
- 31:49describe you as the question. So client was having an event, he invited me to
- 31:53it, I was there, he introduced me to someone, said that you know that we
- 31:57work together, and I'm always, you know. I'm always conscious of keeping my clients confidentiality
- 32:02topmost, you know, at the top of my mind. And so, you know, in this
- 32:06case he was saying, Hey, this is Sean, you know, he's been working with me.
- 32:10And the woman said, what do you do? So I looked at him and I
- 32:14said, What do I do? He goes, Sean's kind of like a business therapist.
- 32:19Yeah.
- 32:21And so she looked at me and she goes, So what do you what what
- 32:24does that mean? And I leaned into it and I said, I help business owners
- 32:28sleep better at night. And she's like, you need to talk to our CEO. I
- 32:31was like, great, introduce me. And so we had the conversation. So I you know,
- 32:35I'll do that if I'm with a client sometime and someone asks me, I'll say,
- 32:38you know, ask the client, what what do they say I am? And it it
- 32:42it's it's very telling, but it's also interesting and it can open up the conversation
- 32:46as I as I saw in that case.
- 32:48That's awesome. how do you this is a tough thing with consultants and I'm I'm
- 32:52sure you get this too, when when expenses get tight, people look like look at
- 32:56the consultant line item and they say, do we really need it? How
- 33:00Yeah.
- 33:01do you how do you continuously prove value?
- 33:04And that well, that's something I think about, you know, every time I'm meeting with
- 33:07them. I'm like, you know, if you you have the mindset, like I've got to
- 33:11justify myself, not so much in saying here's why, but demonstrating value and helping them,
- 33:15you know, solve a problem. If we solve a problem, if it's a big problem,
- 33:19if it's a half million or a million dollar problem. You know, are they gonna
- 33:22quibble about some little, you know, monthly fee that they're paying me or not so
- 33:26little? And you know, the answer is probably not. And so, you know, it's incumbent
- 33:30upon us to continue to add value, even if they're not gonna come out and
- 33:34say that, you know, think about things or what are things we can bring? Here's
- 33:37some things. Hey, have you ever thought about this? You know, being proactive, looking out
- 33:41for their business, being a guardian, say, hey, you know, here's one of the things
- 33:45I was thinking about your business, I read this article, I'm concerned about this, or
- 33:49this is something we need to look at or address, or hey, here's I think
- 33:53so. great opportunity or what about doing this or hey would would introduction to someone
- 33:56like this be helpful because we talked about that and this is someone who could
- 34:00help with that. So if you're constantly thinking how can I do the right thing
- 34:04for my client? How can I help them? And you know helping them see okay
- 34:08you know what are we looking to do here? We're looking to grow revenue by
- 34:11this much. Okay all of a sudden if it's a huge amount your fee is
- 34:15only a tiny fraction of that and it seems like a pretty good investment on
- 34:19their part.
- 34:20Just putting some math to it. Just this
- 34:21Yeah.
- 34:22is what you put in, this is what you got out. Are you happy or
- 34:26not? All right, let's hit you with some scrappy verse sophisticated. take
- 34:30Let's do it.
- 34:31me inside the office. how many monitors you got on the desk?
- 34:36I've got one and I've got another one that I haven't plugged in yet, but
- 34:37I'm I'm thinking of making the switch to two to two monitors.
- 34:39All right. Already scrappy off the bat. I love it. what's the most unique thing
- 34:45in your office? Look like you got a decent amount of stuff back there. Anything
- 34:51really unique? Anything sentimental?
- 34:53yeah, there's I've got we had a dog who die a couple of years ago
- 34:56and so I've got a little memorial to my dog the dog cremated so the
- 35:00ashes along with a picture of dog and a paw print of the dog and
- 35:04some plaster. So that's that's pretty unique.
- 35:06Nice. Yeah, I like that. That's a that's a that's a nice mem memorabilia to
- 35:11to be surrounded with too.
- 35:13Little more informal.
- 35:14Yeah. Any business cards currently on the desk?
- 35:20not on the desk, got a couple on the floor though.
- 35:25Okay. any for your phone, any cracks or screen issues currently on it?
- 35:33I've got a I've got a case and I've got a screen cover. So there
- 35:35might be a crack, but it's on the screen cover and I just would need
- 35:38to if it bothered me enough, I'd pull the plastic off and just put another
- 35:40one on and I'm sure I've got a back up one around here. So no
- 35:43cracks on the
- 35:44Okay.
- 35:45screen.
- 35:46All right. All right. Not bad. Any ridiculous office lighting going on? We got a
- 35:49a lamp on a bar stool in the corner that's making it work, kind of
- 35:54thing.
- 35:55I've got I've got four different sets of lights in my office. So I've got
- 36:00Well.
- 36:02you know I've got a lamp on my desk, I've got a lamp on a
- 36:05table. Got a little chandelier above me and then I've got the recessed lights as
- 36:08well. And I I had a electrician come in and put a dimmer on those
- 36:12so I don't have to automatically flip on the lights and have to be super
- 36:15bright in the morning if I don't want it or late in the evening if
- 36:19I'm working so I can adjust the mood. So I guess having four different lights
- 36:22slash lamps in my office and I guess that would count as that.
- 36:26I that seems pretty classy to me. I don't know. viewer confidently said, we can
- 36:33totally do this, we can absolutely do it, but you've never actually done it.
- 36:40Maybe.
- 36:42Good answer, good answer. I plead the fifth, your honor.
- 36:45No, I I think in in all seriousness, you don't want you don't wanna take
- 36:48on something you can't do, but I think it gets that's the the essence of
- 36:51scrappiness is like, let's figure out a way, let's figure out how to get it
- 36:55done. And you know, if if it was something I thought I absolutely couldn't do,
- 36:58you know, if they say, Hey, can you re-revamp our whole accounting system? No, I
- 37:02can't. I can refer you to something. But other things saying, Yeah, I think we
- 37:05could do this working together, you know, having talked to you, you know, typically things
- 37:09like that come after we've had conversations, you have an assessment or you've had a
- 37:12chance to assess the situation, get a good feel for it, and talking to the
- 37:15client and what they can do, what the capacity is that they have and what
- 37:19needs to be added. And you know, if you sense that there's a good working
- 37:22relationship there and they're they're gonna put the effort in and, you know, together you
- 37:26say, Okay, you know, we're to put two smart people together, I think we can
- 37:29get this done and then you know you figure out how to get it done.
- 37:33Okay. Okay. I know you work with a decent amount of family businesses in the
- 37:37in the transition time period from generations or or to key people or something like
- 37:41that. But have you personally, have you ever gotten a review from a family member
- 37:45or worked with a family member?
- 37:47family member of mine.
- 37:48Yeah.
- 37:50I I did advise my sister's a doctor and she one of the things she
- 37:53does is a volunteer is she runs a free clinic, free health clinic. And she
- 37:57was faced with a situation where Yeah, it's a lot of work. I mean, medicine's
- 38:01a lot of work, and you know, you're talking about something volunteering, and it's a
- 38:05volunteer based organization which always has its own challenges, and there's couple of things, and
- 38:08you know, there are funding issues and a board and someone who'd been doing it
- 38:12for a while and they were very tired and they wanted to shut something down,
- 38:16and you know, she really wanted she was committed to keeping it going. And so
- 38:20it was Similar to if you think about a corporate situation with either a takeover
- 38:23or a layoff, but the difference is this wasn't being driven by greed or by
- 38:27a company looking to make money. This was driven by someone who was very altruistic,
- 38:31my sister, who really felt the need and the importance of keeping this clinic open.
- 38:35I mean, she'd have her kids, her kids are are grown, but she's had them
- 38:39come in and help, you know, not the medical part, but just signing people in.
- 38:42And it's providing, you know, medical services to to people who are underserved, don't have
- 38:46medical insurance, on the fringes of society. And it was very important what she was
- 38:50doing. And so we kind of talked through it. Okay, what needs to be done
- 38:54here to get the board of the umbrella organization to understand that just because this
- 38:57person's going, they've been running and they're saying it's time to shut it down, you
- 39:01know, it's probably because he is tired and you're willing to step up and keep
- 39:05it going. And so we kind of talked through it. And you know, my background
- 39:09and and you know, sort of corporate background and strategy, I think, gave me some
- 39:12perspective. And so we were able to, you know, talk through it and gave her
- 39:16some ideas. And she went and talked to all the board members individually and you
- 39:20know, explained what she wanted to do. And again, you know. coming at it for
- 39:24what I think is, you know, a very noble reason. And and they ultimately decided
- 39:28to allow her to keep it going. And she she stepped up and she's already
- 39:31got a very busy plate, full plate, very busy schedule, but you know, took on
- 39:35some additional thing. And there's all, you know, countless people who are now being served
- 39:39by a clinic that, you know, these are people who don't necessarily have transportation, who
- 39:43couldn't go across town to another clinic and they would just have to do without.
- 39:46So you know, that that's an example of working with with a family. And I
- 39:50was I was thrilled to be able to play whatever part I I helped with
- 39:54in that.
- 39:55Man, my my how many emails are unread question is gonna be pretty lame after
- 39:59that. That's awesome, man, though. That's pretty cool. yeah, that being able to work with
- 40:04family like that's it's really cool. as we sort of land the plane here, what
- 40:09does the next 12 months look like for you? What are you excited for?
- 40:14Yeah. I'm I'm excited about a couple of projects that we're doing with some clients.
- 40:17you know, I've got a client we just did a big project for, and then
- 40:20now we're doing something else that's gonna be even bigger in scope and you know
- 40:24it's great. I've you know, I work most with companies that are growing or looking
- 40:27to grow and you know, finding that. you know, I did have a situation where
- 40:31I was asked by someone to come in and take over a company and take
- 40:34over you know, help with someone who was was kind of running the company. And
- 40:37this was a situation where it was, you know, how are we gonna make payroll
- 40:41this week? And I'll tell you, those are not as fun as like, okay, how
- 40:44are we gonna grow the company by 20 or 30 or 50% this year? Those
- 40:48Right.
- 40:49those I much prefer those situations versus the you know trying to get by. And
- 40:52so I I'm excited. just had another, you know, someone else come in and new
- 40:56client and I'm I'm really looking forward to working with them and what they do.
- 40:59And it's an area I'm familiar with and you know it just kind of it
- 41:03gets you jazz and reminds you of why we all got into you know Became
- 41:06entrepreneurs and when you work with other people, how you can help them and just
- 41:10seeing the changes. So when you see someone or when they come back to you
- 41:13and say, Hey, you know, after a call, you know, you gave me this as
- 41:17a to-do item, or this is one of the things an action item I had,
- 41:20and here's what I did, and here's where we are. It's really for me, it's
- 41:24very gratifying because they're they're taking you know the advice you gave them, they're doing
- 41:27it, they're realizing the value, and they're seeing the rewards of it. And I think
- 41:31that's fantastic. So I'm looking forward to doing that, helping even more people in the
- 41:34year ahead.
- 41:35It's it's so fun talking with you. You're clearly you're like from the second or
- 41:38the first minute that we met or whatever, clearly a guy just genuinely wants to
- 41:42help and gets so much satisfaction from doing it. So I I always enjoy talking
- 41:46with Sean. A hundred percent scrappy, by the way. I mean, this is great. I
- 41:50love
- 41:51Okay.
- 41:52it.
- 41:53Maybe the sophistication is wishful thinking on my part, but I thank you. I appreciate
- 41:57that, Jack.
- 41:58what do you want to promote? Anything you want the folks out there to know?
- 42:02Yeah, I mean, I'm always happy to have a conversation. That's where it all starts
- 42:05with. you know, typically when someone comes to me, it's not we have one conversation,
- 42:08we start working together. It's a series of conversations. And, you know, people ask, what
- 42:11size do you work with? And, you know, just like I'm sure it was the
- 42:15case with you, as as I was coming up to the ranks, I had so
- 42:18many people help me. And there's so many times someone agreed to, you know, take
- 42:21time to have a cup of coffee with me or wherever. And you know, whatever
- 42:24it was. And you know, sometimes I was just like, wow, this, you know, this
- 42:28person at this level is taking time to, you know, meet with me. It made
- 42:31me feel very special. And it's not to say that it suggests that I'm at
- 42:34some high level, but you know, to the extent that my experience would be helpful
- 42:37to people, if someone asked me, Hey, would you mind talking to this guy or
- 42:41having a cup of coffee with her, I'm always happy to do that. And if
- 42:44someone, you know, has a question they want to reach out to me, I'm happy
- 42:47to jump on a Zoom call or email me or contact me via LinkedIn or
- 42:50whatever. And you know, if I can be helpful, great, because that that's what it
- 42:54all comes down to. If we're all helping each other and building and lifting each
- 42:57other up, we're we're all gonna be more successful and and that's that's the important
- 43:00thing.
- 43:01There go. Everybody give him a follow on LinkedIn. reach out, especially if you're in
- 43:04the Charleston area. I bet there's a nice couple, two, three good coffee places there
- 43:08to meet up with Sean and he'll let you know.
- 43:11At least that.
- 43:12He'll let you know if he can genuinely help you out. Buddy, thank you so
- 43:16much for coming on. I appreciate it. And everybody out there, stay data driven.
- 43:20Great to be here.