If You Don’t Understand Hooks, You Don't Understand Ads

The Copywriting Podcast · Aug 27, 2026 · 54m

https://www.youtube.com/watch?v=t0CIwvQnVqg

[Masterclass] How I close Creative Strategy clients:

In this episode with Fotis Chatzinicolaou, we go over…

The 80/20 hook principle behind million-dollar ads

Why doom scrolling is one of the best research tools in creative strategy

How one ad generated $1 million for a "hard mode" brand

How smart brands buy back their strategist's time

And much more…

If you want to start building ads that actually make brands money…

This video is for you.

Enjoy.

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