Latest / The Breakfast Club / Kendirck Lamar Interview

Transcript

Kendirck Lamar Interview · The Breakfast Club

0:01
Speaker 1: Real key for real celebrity joined the Breakfast Morning everybody
0:08
Speaker 1: is DJ envi Angela, Ye, Charl, I mean the guy.
0:11
Speaker 1: We are the Breakfast Club special guests and friends to
0:14
Speaker 1: the room lead at the New School. When it come
0:16
Speaker 1: to these rappers out here, what's up? Listen? First of all,
0:21
Speaker 1: salute to you for giving props to one of my
0:23
Speaker 1: favorite the seeds of all time, Killer Mike on the
0:25
Speaker 1: Hood Politics Record All the time. Man, that never happens
0:27
Speaker 1: for artists like you give props to guys like Mike.
0:30
Speaker 1: You've been doing it for a long time, way before me.
0:32
Speaker 1: You know what I'm saying, So it's only right he's
0:35
Speaker 1: gonna continue to do it too. Do you actually listen
0:37
Speaker 1: to Mike like you listen to Running Jews, Running Jews Joints? Crazy, um, Atlanta, Man?
0:44
Speaker 1: What happened with your album? Album? Was supposed to come
0:46
Speaker 1: out that one weekend? Then it just dropped on a
0:47
Speaker 1: Sunday and then it was only the clean version, and
0:49
Speaker 1: the clean version was taking off everybody. What happened? They dropped?
0:57
Speaker 1: They dropped them the clean version. And the crazy part
1:01
Speaker 1: about it is we knew that the iTunes leak was
1:04
Speaker 1: gonna be down for a minute when once they did
1:06
Speaker 1: that because it's a certain system that they put in
1:10
Speaker 1: at the labels to either put it on iTunes put
1:13
Speaker 1: it up, so the date was actually confused and locked
1:16
Speaker 1: it in and locked it off, so the fans was tripping.
1:18
Speaker 1: So I'm sure he's seen that on his Twitter and
1:20
Speaker 1: went crazy. How much time did y'all spend on the
1:23
Speaker 1: marketing campaign, like, Yo, how are you gonna roll the
1:25
Speaker 1: album out? Because you can't do a traditional release no more? Yeah, definitely.
1:28
Speaker 1: We We always sit as as an entity as far
1:31
Speaker 1: as TD and make our own rules first. And that's
1:36
Speaker 1: been day one. That's been since iTunes, that's been since
1:38
Speaker 1: our mixtapes. So even though everybody's doing it traditionally now,
1:43
Speaker 1: we always had that knack to, you know, put it
1:45
Speaker 1: out the way you want to. And our thing is
1:48
Speaker 1: is is the people gona likeack in regardless they gonna
1:50
Speaker 1: like it or they're not. So you could put it out,
1:52
Speaker 1: you could put up people on stage, you could do
1:54
Speaker 1: the war shows, you can do radio, but if they
1:56
Speaker 1: don't rock with the music, they're not going to get
1:58
Speaker 1: it or don't. The first thing that we heard from
2:01
Speaker 1: from this project, little it wasn't your normal Kendrick Lamar
2:04
Speaker 1: per se type of record. Yeah, yeah, So what was
2:06
Speaker 1: the inspiration of our why you decided to let that
2:08
Speaker 1: one go first? Yeah, the inspiration behind it was really
2:11
Speaker 1: um talking to some of the older cats in the
2:13
Speaker 1: neighborhood and really doing somebody of the norm uh speaking
2:20
Speaker 1: speaking uh, some type of positivity back in the city
2:25
Speaker 1: rather than doing you know what we used to doing period.
2:27
Speaker 1: You know, from the initial content of the record, I
2:30
Speaker 1: always said, it's for some of my homeboys back in
2:32
Speaker 1: on the yard and also the community period. And it
2:35
Speaker 1: was it was it was therapeutic for myself, you know,
2:38
Speaker 1: because sometimes wake up and we may not feel the
2:40
Speaker 1: same wi we feel yesterday. So that was that was
2:43
Speaker 1: the initial wind state. And it did just that. You
2:45
Speaker 1: won two Grammys, which yall didn't show up, y'all. Purpose
2:49
Speaker 1: I had to work. I had to finish that album.
2:52
Speaker 1: I was locked in. I couldn't lose focus. I couldn't
2:55
Speaker 1: go on tour, I couldn't do no awards. I was
2:57
Speaker 1: on a deadline. Expect to win last year. You was
3:01
Speaker 1: expected to win. Now I don't. I don't expect nothing.
3:04
Speaker 1: I don't expect nothing nothing. I just put the music
3:07
Speaker 1: out now I read that you started working on this
3:08
Speaker 1: album right when you were finishing Mad City. Yeah, and
3:11
Speaker 1: so it took you like two years. Two years to
3:14
Speaker 1: do it. Yeah, Okay, how many songs did you actually do? Um?
3:19
Speaker 1: I probably did about thirty to forty songs that we
3:22
Speaker 1: actually fought over in the studio because a lot of
3:25
Speaker 1: the records was was my favorite records. You know, sometimes
3:28
Speaker 1: it'd be like that, you may do something crazy and
3:30
Speaker 1: it just don't end up because it might not be
3:32
Speaker 1: as cohesive as you thought. So what happens with those
3:35
Speaker 1: they'd be for my my ear my iPhone. That's been
3:39
Speaker 1: a lot of mixed reviews behind the album. Some people
3:42
Speaker 1: feel like you're being too preachy preachy. How do you
3:45
Speaker 1: feel about the reception of the album. I feel great
3:47
Speaker 1: about the reception of the album. I ain't catch the
3:50
Speaker 1: preachy thing because majority of the albums me me talking
3:55
Speaker 1: about my faults, especially on records like you Ain't Got
3:58
Speaker 1: a lot of Kicking, Black of the Bury. All these
4:01
Speaker 1: are therapeutic songs for me. I feel like sometimes when
4:04
Speaker 1: somebody's doing really well, because Ken Jake, you have a
4:07
Speaker 1: lot on you, like people look at you, it's like
4:08
Speaker 1: Ken Jake is the greatest. Yeah, and sometimes people want
4:12
Speaker 1: to come in and be really critical and find some
4:14
Speaker 1: type of fun. Yeah, all the time. But we're all human,
4:17
Speaker 1: So you're gonna find a fault anyway that somehow. I don't.
4:20
Speaker 1: I don't, I don't run from I'm not scared of
4:22
Speaker 1: I can't live in fear that. You know, everybody had
4:26
Speaker 1: their opinions or whatnot. I didn't know you were suffering
4:28
Speaker 1: from depression the way you said you was on the album. Yeah,
4:31
Speaker 1: the industry called not the industry just to change. You know,
4:35
Speaker 1: it's a drastic change when you you you're around so
4:39
Speaker 1: many different faces, faces that you don't quite understand and
4:43
Speaker 1: mean different people and things are going on back home
4:47
Speaker 1: that's out of your control to handle, you know what
4:49
Speaker 1: I'm saying. People would think that would take you away.
4:51
Speaker 1: You know, the money that the lifestyle, you're able to
4:53
Speaker 1: take a lot of those people that would usually be
4:55
Speaker 1: from the hood, that you get another chance, taking the
4:57
Speaker 1: places that they would never see. Yeah, you can, but
4:59
Speaker 1: you can't take everywhere. It's still stuff. They're gone. I
5:01
Speaker 1: still got family and comfty. You know, I can't. I
5:04
Speaker 1: can't put a million dollars in they pocket and say
5:06
Speaker 1: you don't have feel what I'm saying, all I can
5:08
Speaker 1: do is put them in positions where they can find
5:13
Speaker 1: for themselves. But sometimes the lifestyle that they end they
5:18
Speaker 1: might not know how to handle it. They might not
5:20
Speaker 1: know how to handle some type of working world where
5:24
Speaker 1: they never been in. All they know, it's the streets.
5:26
Speaker 1: We talked the other day about responsibility and how responsible
5:30
Speaker 1: are artists to the community, like as far as being leaders,
5:33
Speaker 1: as far as speaking out against social issues, and this
5:35
Speaker 1: is something that you've always done in your music. Do
5:38
Speaker 1: you think that more artists should be responsible? Uh? Do
5:42
Speaker 1: I think more artists should. We have a hand for
5:45
Speaker 1: right now. But I think every artist should always be
5:48
Speaker 1: responsible for how how they go about marketing or putting
5:55
Speaker 1: their music or how they you know, put their words together.
6:00
Speaker 1: Because this is something I didn't understand until I went
6:03
Speaker 1: out on these roads and talk to these kids. They
6:05
Speaker 1: take my music very seriously. So with that being said,
6:09
Speaker 1: I know they take the next artist music very seriously.
6:11
Speaker 1: So by this industry now, I real talk because the
6:21
Speaker 1: real life that the artists went through for for kids
6:24
Speaker 1: in this new generation, it might just be a trend
6:26
Speaker 1: for them until they go out there and get themselves killed.
6:29
Speaker 1: You feel I'm saying, so how I put my words
6:32
Speaker 1: together me for me personally, It's a strategic way, you know,
6:35
Speaker 1: I'm not just glowing find the streets of whatnot. You know,
6:40
Speaker 1: it's a reality check, but it's for the better at
6:42
Speaker 1: the end of the day. That's why I respected I
6:45
Speaker 1: so much because it was an uplifting song for a
6:46
Speaker 1: lot of kids that usually, especially during this time, we
6:49
Speaker 1: don't see that, you know, and it was it was
6:51
Speaker 1: mean and Charlemagne were talking it. It felt positive, but
6:54
Speaker 1: it felt outcasts in a way that it was different
6:56
Speaker 1: where kids can see that you ain't just got to
6:57
Speaker 1: sell drugs and shooting. It was. It was a positive joy. Yeah, definitely.
7:01
Speaker 1: It takes a lot of gus to put a record
7:03
Speaker 1: like that on your second album too. What was the
7:05
Speaker 1: labels thing when you came with that type of it
7:08
Speaker 1: first single? Yeah, yeah, I mean that was behind it
7:10
Speaker 1: because they know that we came in as business as
7:13
Speaker 1: TDE top Dog Entertainment doing what we want to do.
7:17
Speaker 1: You know, we were selling records, were selling mixtapes and
7:21
Speaker 1: the foundation that we have with the kids is strong,
7:23
Speaker 1: is stronger than any type of number of marketing service
7:27
Speaker 1: that the label can do. So that was behind it,
7:30
Speaker 1: and I appreciate them for that. They never ever came
7:33
Speaker 1: in trying to strategically move my creativity around. And I
7:37
Speaker 1: respect that because on your second now I'm everybody's looking.
7:39
Speaker 1: I mean, I know what the kids, won't you feel me?
7:42
Speaker 1: I'm fairly young myself. You feel saying I got little brothers.
7:46
Speaker 1: I know what they listened to all day. So it
7:49
Speaker 1: takes a strong following and a strong support system, not
7:53
Speaker 1: only from in my camp, but the folks around me
7:56
Speaker 1: to say, okay, continue to do what you do. What
7:58
Speaker 1: was that dance in the video? What was that called?
8:03
Speaker 1: That's that's la a coaching man? We go, we go,
8:05
Speaker 1: We're gonn continue to push that on the Where the
8:08
Speaker 1: hell did the Tupac audio come from? From Mortal Man?
8:11
Speaker 1: Because I thought I had heard every Tupac in Yeah,
8:13
Speaker 1: I ain't not heard those vocals before trip. I got that.
8:16
Speaker 1: I got that uh when I was in Germany from
8:19
Speaker 1: this Caddy said, I got this unreleased UH Park interview
8:22
Speaker 1: and he handed off to me. So what made you listen?
8:25
Speaker 1: Because I'm sure everybody close Yeah, real tug. I did
8:32
Speaker 1: my research. I had to see it. Is this official?
8:34
Speaker 1: You know? First off? So I went through it, played
8:37
Speaker 1: it back and oh yeah, you gotta get everything clear.
8:41
Speaker 1: Yeah yeah, But when you heard it you felt like
8:43
Speaker 1: he was talking to you or have the questions in
8:46
Speaker 1: your mind or yeah, because the trip is Park was
8:49
Speaker 1: a prophet to me, and everything he's talking about it's
8:51
Speaker 1: actually going on today. You've gone saying and and and
8:56
Speaker 1: that right there just sparked idea immediately for what I
8:58
Speaker 1: was talking about in my record. So when you met
9:00
Speaker 1: Park in Cuba, this, yeah, the old Germany thing. I
9:07
Speaker 1: got vocals in Germany. What the hellth is money in Germany? Now?
9:11
Speaker 1: But it was, it was, It was a blessing. And
9:13
Speaker 1: I came about it. And I really appreciate his mother too,
9:17
Speaker 1: you know, for for um giving me, giving me an
9:20
Speaker 1: opportunity to use the vocals because you know, people hold
9:23
Speaker 1: them things dear. And if she would have stood down
9:26
Speaker 1: and said no, I would have respect that too. It
9:28
Speaker 1: out of respect that I have for her and her
9:30
Speaker 1: son's legacy because the things that he know, it comes
9:33
Speaker 1: from her. You feel what I'm saying, So either way
9:35
Speaker 1: it would have win. Iour show respect period. Do you
9:37
Speaker 1: read a lot? I always wondering I'm like, because you
9:39
Speaker 1: seemed like you got you're so full of knowledge and wisdom, Like,
9:42
Speaker 1: where does it come from? I mean my encounter with people.
9:46
Speaker 1: I'm not scared to talk to people. I'm not scared
9:48
Speaker 1: to to interact, whether it's a five year old kid
9:51
Speaker 1: or or eighty year old man. You know what I'm saying.
9:54
Speaker 1: Of course I read, but I put it to you
9:57
Speaker 1: like this. I'd rather be interacting with a person, you know,
10:00
Speaker 1: rather than gathering up information, you know, from somewhere else,
10:05
Speaker 1: speaking to a person with wisdom that've been here before me,
10:09
Speaker 1: somewhat life experience. It's always um. Now, what about La.
10:13
Speaker 1: You had seemed like you were disappointed with the album
10:15
Speaker 1: sales in La alone. You feel like they're not supporting
10:18
Speaker 1: you like they should. I think that was top Dog.
10:21
Speaker 1: You don't music to care about. You do the music,
10:24
Speaker 1: and you let them hand. I can't see you in
10:27
Speaker 1: the studio like y'all. They're only about now. Top absolutely
10:31
Speaker 1: got out ready to go shoot up record stores. Yeah
10:34
Speaker 1: he gotta do that. He I mean, he's the businessman.
10:37
Speaker 1: Got to calm tap Dog down sometimes all the time. Man,
10:41
Speaker 1: you know, but he he he knows the music and
10:45
Speaker 1: he knows the quality of the music, so he looked
10:47
Speaker 1: at it not from only a businessman standpoint. He knows
10:50
Speaker 1: the magnitude of the record. You know what I'm saying.
10:53
Speaker 1: He's close to it, just like I'm close to it.
10:55
Speaker 1: So if he gets angry about something, I can't say,
10:59
Speaker 1: you shouldn't be angry because he has a right to it.
11:01
Speaker 1: We were just we starved together man in the studio.
11:04
Speaker 1: You know, did you ever envision all of this happening
11:06
Speaker 1: when you first signed early on and you know it
11:09
Speaker 1: took some time to get the ball running. Did you
11:10
Speaker 1: ever think that things would be this big and you
11:12
Speaker 1: would be considered like one of the biggest hip hop
11:14
Speaker 1: artists today, to be hundred cent real, which you I didn't,
11:18
Speaker 1: but Top Dog did. That's real talk. And you can
11:22
Speaker 1: ask anybody that's been around us, or if you whoever
11:25
Speaker 1: know him a long time. He always said, Kay dives
11:29
Speaker 1: gonna gonna do something in this game. Way be five
11:32
Speaker 1: and believe it. You know I was in the studio
11:33
Speaker 1: just playing around. You know, he grabbed me and Jay
11:35
Speaker 1: Rock off the streets Compton and watch say getting the studio,
11:38
Speaker 1: do something better with your life, and we're here doing it.
11:42
Speaker 1: Now Jay Rock is doing this thing. He's at an
11:44
Speaker 1: all time level where he's ready to blow and break out.
11:47
Speaker 1: And the same thing with him, he gave me my shot.
11:51
Speaker 1: Jay Rock gave me my shot by jumping out into
11:54
Speaker 1: the wolves of the industry and the politics. I didn't
11:57
Speaker 1: have to go through that. I felt mad. I always
11:58
Speaker 1: felt like Jay Rock had a great um debut album,
12:01
Speaker 1: but he was like the guinea pig. Yeah. Man, it
12:03
Speaker 1: was so much. We had to learn, so much he
12:05
Speaker 1: had to learn, you know. So by the time we
12:07
Speaker 1: went through a lot of mistakes, I was ready, you know,
12:10
Speaker 1: and Rock was in my corner giving me game, like
12:13
Speaker 1: do this like that, because when you do that, you
12:15
Speaker 1: do when when when you go on this meeting like that,
12:17
Speaker 1: they gonna say this, and you got to stand up
12:19
Speaker 1: for yourself. And that's the gaming game is true. J
12:22
Speaker 1: Cole was trying to sign you at one point. He
12:24
Speaker 1: never told me that. He never told me I wanted
12:28
Speaker 1: to sign Ken, Yeah, because I think by the time
12:31
Speaker 1: I met him, he wanted to get this is his
12:34
Speaker 1: label off off the ground and he was already signed
12:36
Speaker 1: and doing this thing. I was still independent. But that
12:40
Speaker 1: that's that's that's a good good Eye for Talent album together.
12:43
Speaker 1: That's also a thing that everybody's talking about all the time.
12:47
Speaker 1: It's always just the schedule issue, you know, once we
12:50
Speaker 1: get around that, that's that's my boy, though I talked
12:52
Speaker 1: to him on a regular You got them extra songs already,
12:54
Speaker 1: you know you do. Y'all got music recorded? Yeah, we
12:58
Speaker 1: do together exactly, but also going back in and continue
13:02
Speaker 1: to work because new songs are so old. We're both
13:04
Speaker 1: grown this artist. Now. When you dropped the influmous control verse,
13:07
Speaker 1: it seems like you were ready to compete and eat
13:10
Speaker 1: all competition. But the piple Butterfly, it seems like you
13:12
Speaker 1: don't even care what everybody else is doing. Yeah, I mean,
13:15
Speaker 1: you know what the thing about control is, I think
13:17
Speaker 1: people forgot just off the music that I put out
13:21
Speaker 1: that I'm actually from the West Coast and the aggression
13:26
Speaker 1: that we have in our music. I can't run from that,
13:29
Speaker 1: you know, whether it'd be a control verse, whether it
13:32
Speaker 1: be black or a berry, that's that's all. I'm influenced by. Q.
13:35
Speaker 1: I'm influenced by by Dre so sugar free on your
13:39
Speaker 1: sugar free Yeah, yeah, respector ship definitely sugar Freeze in
13:43
Speaker 1: my music. Keim Kunter one of the interludes. So I
13:48
Speaker 1: think what happened was people forgot that. So when you
13:50
Speaker 1: hear something like control come from Kenji glamars as a
13:53
Speaker 1: reminder that you know, I grew up off against the
13:55
Speaker 1: rap and that aggression are always being me. Were you
13:57
Speaker 1: surprised that nobody snapped back because this is you know, exercise,
14:01
Speaker 1: and nobody was. Everybody was like, I'm gonna leave that
14:03
Speaker 1: man alone. Yeah yeah yeah, and those who did, they
14:05
Speaker 1: did in a friendly way, very friend very friendly. Uh yeah,
14:10
Speaker 1: it was It was cool. What's more important? Love from
14:12
Speaker 1: your peers are our love from the consumers discreets, because
14:16
Speaker 1: I see a lot of people, a lot of musical
14:18
Speaker 1: artists are bicking up this album crazy, like yeah yeah,
14:21
Speaker 1: uh my fans for show, my fans for show, because
14:25
Speaker 1: those are people that's been rocking with me since day one,
14:27
Speaker 1: before we even signed to a major. You know how
14:31
Speaker 1: I got out here in New York then my first
14:33
Speaker 1: sold out show at so Obs that was just off
14:36
Speaker 1: the love of the music, you know, so they always
14:39
Speaker 1: be number one period. You remember your first interview you
14:42
Speaker 1: did up here? Nah, don't I know? I know y'alls
14:44
Speaker 1: out y'all zone me charletmaginne tellbody but no. But but
14:47
Speaker 1: it was so early that we didn't even have it
14:50
Speaker 1: didn't even go on air. It was on the webisode.
14:52
Speaker 1: Yeah it was. It was on a webisode thing. And
14:54
Speaker 1: and I just remember back then, I was like, this
14:56
Speaker 1: kid is gonna be something. And we were having a
14:58
Speaker 1: conversation never day about who the best lyricism, best rappers,
15:01
Speaker 1: and I mentioned you and Charlemagne was like, I don't
15:03
Speaker 1: think he has enough in yet. Still yeah, yeah, because
15:05
Speaker 1: you said he was one of the greatest of all times.
15:08
Speaker 1: Man only got two albums from doing some time hearing
15:10
Speaker 1: him snapping some of the things that he said most artists,
15:16
Speaker 1: I don't think they do y'all no favors when they
15:18
Speaker 1: automatically put y'all with the goats already get of course
15:22
Speaker 1: I can hear it. Of course you gotta have that time.
15:24
Speaker 1: And that's the thing that I say with the word
15:26
Speaker 1: classic and an instant classic album, um me putting to
15:31
Speaker 1: Pimple Butterfly out. You hear the speculation of kids saying
15:35
Speaker 1: that all over again prior to when we put Good
15:37
Speaker 1: Kid in matt City out. And I always told him,
15:41
Speaker 1: listen to the music a few times man before before
15:43
Speaker 1: we start throwing words out like that, even when it's
15:45
Speaker 1: on my behalf, because I want you to live with it,
15:48
Speaker 1: you know what I'm saying. I want it to be
15:49
Speaker 1: first listening and you like it, or first listening and
15:54
Speaker 1: you have an a pin live with it, grow with it,
15:56
Speaker 1: because at the end of the day, I make albums
15:59
Speaker 1: that I have that type of longevity. If not, I
16:01
Speaker 1: can just give you a whole bunch of singles on record.
16:05
Speaker 1: You feel what I'm saying. And I was talking to
16:08
Speaker 1: somebody the other day. I make my music basically for
16:14
Speaker 1: people in the system and in the printing system and
16:19
Speaker 1: kids in college because they got a number of time
16:23
Speaker 1: to listen to it. So I want you to treat
16:24
Speaker 1: it just like that I wanted. I wanted to be
16:27
Speaker 1: an actual course that you're taking and that you can
16:29
Speaker 1: live with. And I agree with that because like I
16:31
Speaker 1: like to read a lot, you can't just rush through
16:34
Speaker 1: a four agreement. You can't just rush through a forty
16:36
Speaker 1: a law of power. And that's how I feel with
16:37
Speaker 1: you my head. I heard something new every time, every time,
16:40
Speaker 1: every time, and it's supposed to be like that for me. Personally,
16:46
Speaker 1: everybody don't supposed to do what I do or you know,
16:48
Speaker 1: stay staying in your lane. But as long as I
16:50
Speaker 1: do music, I want to make some people can live
16:52
Speaker 1: with and go back and say, you know what he
16:55
Speaker 1: did put out a classic album. You know how many
16:58
Speaker 1: years from now when you you keep on playing it
17:01
Speaker 1: back and it makes it it's ridiculous. The album first,
17:03
Speaker 1: the album literally came out. I woke up, it was
17:05
Speaker 1: up up at night, two hours later. It's a classic.
17:08
Speaker 1: I'm like, hi, y'all figuring out already. Yeah, yeah, And
17:11
Speaker 1: I appreciate the love. I think, you know, for the
17:14
Speaker 1: most part, it's it's excitement of getting some some a
17:18
Speaker 1: little bit outside of the norm, and I appreciate that.
17:21
Speaker 1: But at the same time, live with it and and
17:23
Speaker 1: learn to learn to love it even more, you feel me.
17:25
Speaker 1: One of my favorite records these Walls, is that about? Yeah? Yeah,
17:33
Speaker 1: that's one of my favorite records too. Who Uses but
17:37
Speaker 1: was dope? But who like you know, you were the
17:40
Speaker 1: platinum artists. Yeah. When I went, when I went in
17:42
Speaker 1: the studio, when I said I want to do this record,
17:44
Speaker 1: I said I wanted to go in with these specific
17:47
Speaker 1: characters and lock in with them for seven months, you know,
17:51
Speaker 1: to a year, and that was Bloud Um, George Clinton
17:55
Speaker 1: and the Wise Terrece Martin producer sound Wave my in
17:59
Speaker 1: house produce and uh thunder Cat and Rocky Um. We
18:04
Speaker 1: locked in. We locked in for a year and completed
18:07
Speaker 1: the project. So I already had the mind state on
18:09
Speaker 1: what I wanted to sound like me personally. I'm not
18:13
Speaker 1: I'm not I'm not. I'm not sold on your celebrity
18:17
Speaker 1: or how many you know records you sold. I'm sold
18:20
Speaker 1: on the actual talent and what we're trying to convey
18:22
Speaker 1: it and get across. So that was my my uh
18:26
Speaker 1: initial idea for making this record beforehand. Oh yeah, for sure,
18:31
Speaker 1: for sure like old Snoop, Yeah yeah, I laid the
18:36
Speaker 1: skeleton down. I lard the skeleton down because I haven't
18:41
Speaker 1: heard him like that in a long time. So I
18:43
Speaker 1: know he didn't write it. Yeah, that's that's the og.
18:47
Speaker 1: But uh me going in, I just said, do what
18:49
Speaker 1: you do. You know you've been doing it before me.
18:53
Speaker 1: This is what I've been a fan of, you know,
18:54
Speaker 1: So all I can do is directed. I can't sound
18:57
Speaker 1: like you know, that's this talent, that's that come from guy,
19:00
Speaker 1: from him He also did a surprise performance on Callie
19:03
Speaker 1: and you did all of that with um rebokey. You
19:05
Speaker 1: look like you've been working out doing CrossFit a little
19:08
Speaker 1: bit something. I've been doing some push ups. I don't
19:10
Speaker 1: know if to I know I know every I know everybody.
19:17
Speaker 1: I know everybody. When they signed up to rebuke, they
19:19
Speaker 1: all do the CrossFit and everything. It's him. I wanted
19:21
Speaker 1: to try because they always took about how great it is.
19:23
Speaker 1: I ain't jumped in it yet. You haven't you going to? Yeah,
19:26
Speaker 1: hopefully I get some time before this tour crack off
19:29
Speaker 1: explain that you was it attracted trailer something running through
19:32
Speaker 1: La people chasing it. It was everybody ran. It was
19:35
Speaker 1: a police chase. It from everybody. Everybody run. They had
19:38
Speaker 1: top Dog out there too. Hey, funniest thing alive. Oh
19:45
Speaker 1: you see it's a red hat bouncing. No, it was
19:49
Speaker 1: crazy ran the whole way. You know who Noel Gallaghers
19:52
Speaker 1: from Oasis. He they asked him about you and he
19:55
Speaker 1: was like, who is that? What do you say? I
19:57
Speaker 1: never heard him? Sounds like a character off Seinfeld. You
20:00
Speaker 1: can't about stuff like that. That's funny to me. Yeah,
20:04
Speaker 1: I don't care for real. Why why does d Why
20:08
Speaker 1: you don't do more records with Dre? That would that
20:10
Speaker 1: make the album? So to say it's it's it's a
20:12
Speaker 1: thing that we got going on, that we weighing known.
20:15
Speaker 1: It's it's a strategic move. So you do album. If
20:21
Speaker 1: I if I could speak on it, I would, But
20:23
Speaker 1: that man is a scientist and we gotta plan so
20:26
Speaker 1: that the direction of the third album more Drake production.
20:28
Speaker 1: Maybe it could be how does he help you with
20:32
Speaker 1: the album? Like do you go do you do records?
20:34
Speaker 1: And then he you know, arrange them for you. I
20:36
Speaker 1: don't know mixing like what no I do that? I
20:38
Speaker 1: do that far as uh, the arrangements. It's it's it's
20:42
Speaker 1: really going in and once I completed getting his expertise about,
20:47
Speaker 1: you know, the sonic sound of it. You know me personally,
20:50
Speaker 1: I'm hands on with everything, you know, and I'm a
20:53
Speaker 1: huge on how it won't something to sound rather scratch
20:58
Speaker 1: the record if it's it's a good record or not.
21:00
Speaker 1: I wanted to sound and feel a certain way, So
21:03
Speaker 1: things like going in and recording on two inch tape
21:06
Speaker 1: and running back through analog. Him knowing about things like
21:09
Speaker 1: that and pro tools. What's the difference between it. You know,
21:13
Speaker 1: I did the most majority of the record going back
21:15
Speaker 1: when I'm mixing was through analog, the same stuff for
21:18
Speaker 1: people who don't know what analog is. This is what
21:21
Speaker 1: Marvin Gaye, Luther Van Jofs, what they recorded on prior
21:24
Speaker 1: to pro tools, you know. So it's a little bit
21:26
Speaker 1: more difficult, but it gives you a warm sound. And
21:28
Speaker 1: this techniques and things I don't know, you know, So
21:32
Speaker 1: I go to Drake for that advice. Now that's all.
21:33
Speaker 1: You say that you're the closest thing that a lot
21:35
Speaker 1: of these kids got to a reverend. Yeah, I say that.
21:39
Speaker 1: I said that, and it likes of you know, I
21:42
Speaker 1: got a little brother and little sister and cousins, and
21:45
Speaker 1: they belief level is is at an all time low.
21:48
Speaker 1: You know. Know these days, you know, they they they
21:51
Speaker 1: don't believe in anything. You feel me. So if what
21:56
Speaker 1: I'm putting it, putting in in my music, it's an
21:58
Speaker 1: act of guide and using me as a vessel. What
22:02
Speaker 1: makes me any different from somebody being in church and
22:05
Speaker 1: giving that word you feel I'm saying. So that's how
22:08
Speaker 1: I look at it. Last time you was up there,
22:10
Speaker 1: you said you're real personal and you're real quiet and
22:13
Speaker 1: private with your relationship and you said you had a
22:14
Speaker 1: bull Yeah, it was rumors that you guys got engage. Yeah, yeah,
22:17
Speaker 1: that's true. Yeah, definitely. Congratulations that Yeah, I'm laying to
22:21
Speaker 1: the saw. You welcome to the club, bro, that's right.
22:23
Speaker 1: I just want to say that, Todd Dog tell me
22:25
Speaker 1: no relationship questions, but I guess I should. I'm glad
22:41
Speaker 1: you told me. Sorry, congratulations something, congratulate congratulations. I think
22:48
Speaker 1: that's a great thing, and that's a great that's also
22:50
Speaker 1: a great example to have somebody that you're loyal and
22:52
Speaker 1: faith to. A lot of people think it's cool to
22:54
Speaker 1: just sleep around and do whatever. So you know the thing,
22:57
Speaker 1: at the end of the day, you want to you
23:00
Speaker 1: want to always always have real people around you, period,
23:04
Speaker 1: rather it's male or female. And everybody else been around me.
23:08
Speaker 1: They've been around since day one, and I can't change that.
23:11
Speaker 1: I don't change for nobody. I can't run from that.
23:12
Speaker 1: You feel what I'm saying, So I always show respect
23:15
Speaker 1: when I respect it. It's been given and people that
23:17
Speaker 1: have been by your side, you post to honor that,
23:19
Speaker 1: and that's how you stand up running around it and
23:23
Speaker 1: not acknowledging it. It's it's it's it's trivil. You feel
23:28
Speaker 1: what I'm saying, So you know you speak on respect.
23:30
Speaker 1: It's funny you said when you made the comments about
23:32
Speaker 1: Ferguson and you said we don't respect ourselves, how can
23:34
Speaker 1: we expect them to respect us? And people got mad
23:36
Speaker 1: at you, But you say the same thing in Black
23:38
Speaker 1: the Berry. Yeah, people loved it. I think I think
23:42
Speaker 1: that's just people. Uh Like I said, it's a few times.
23:46
Speaker 1: These these are folks whoever responded to it a negative way,
23:49
Speaker 1: they actually don't understand or even know where I come from.
23:52
Speaker 1: And I can't. I can't knock him for that. You know,
23:55
Speaker 1: I've I've took a lot from them, from the community,
23:58
Speaker 1: you know where I'm from my home, always have and
24:01
Speaker 1: I still deal with it today. So when you when
24:04
Speaker 1: I say things like we need to respect, I'm not
24:06
Speaker 1: only talking about a black I'm talking about myself. Everything
24:11
Speaker 1: comes from me first, you know what I'm saying. I've
24:13
Speaker 1: been in situation and I still deal with these situations
24:15
Speaker 1: today where I have hate towards another guy because he
24:20
Speaker 1: has a he killed my homeboy while I'm on tour.
24:24
Speaker 1: I still feel that that type of resentment. You feel
24:26
Speaker 1: I'm saying. So when I talk about these things, it
24:29
Speaker 1: all has come from me, So me respecting the fact
24:32
Speaker 1: that he's a black man and not hating the fact
24:36
Speaker 1: that he has a different color. That's what I mean
24:37
Speaker 1: with respect. So whoever take that out of out of
24:40
Speaker 1: out of context, you really need to do your research
24:43
Speaker 1: and know where I come from and know the background
24:46
Speaker 1: of who I am, rather than just trying to tear
24:49
Speaker 1: another black man down. And we've seen it with everybody,
24:53
Speaker 1: Malcolm X, Martin, Luther, King, Jesus Christ. Don't don't don't
24:58
Speaker 1: do that. When somebody standing for something that's good, you
25:01
Speaker 1: should be behind them and don't try to knock them
25:03
Speaker 1: off like that. Do you feel like messages are better
25:04
Speaker 1: conveyed through music as opposed to like seeing them the
25:07
Speaker 1: magazines are seeing them in radio interview all the time
25:09
Speaker 1: because people can't see and feel your sentiments. You know
25:14
Speaker 1: that with this album you talk about singles. Was there
25:16
Speaker 1: a single for this album? Because even with the label
25:18
Speaker 1: A label was like play with, play what you like.
25:20
Speaker 1: It wasn't like, you know, we're working on this record,
25:22
Speaker 1: it was like play what you are like? Yeah, play
25:24
Speaker 1: with you really don't hear that offer. Yeah, definitely, that's
25:28
Speaker 1: that's the groundwork we deal. We've been building since day one. Um,
25:32
Speaker 1: for me, this record, I mean it has potential records
25:36
Speaker 1: on the radio, but that's what I wasn't really trying
25:39
Speaker 1: to identify with that. I was really trying to get
25:40
Speaker 1: the point across or what I was talking about. And um,
25:44
Speaker 1: yeah that that was all for it because you got
25:46
Speaker 1: to have a strong team that stand behind you creatively.
25:49
Speaker 1: The walls is out of here for radio. Yeah, um,
25:54
Speaker 1: probably Mama, Mama, these walls Keen Couter of course, but
25:59
Speaker 1: yeah these was for show. Now, Um, you roll with
26:02
Speaker 1: some some some crazy guys, top Dog Punch, you know,
26:06
Speaker 1: they don't necessarily speak for you with your people. They're
26:09
Speaker 1: your album dropped, Kanye started putting out pictures. Dude, his
26:13
Speaker 1: girl Punch was like, what this got to do? Enjoyed album?
26:19
Speaker 1: Do you ever have to call him and be like, man,
26:21
Speaker 1: stop it now? I don't have to call him. That's
26:25
Speaker 1: that's that's their personal opinion. I don't really be on
26:28
Speaker 1: the social media like that, and me personally, I don't.
26:31
Speaker 1: I think that's coincident. I don't really see Kanye doing
26:34
Speaker 1: that because I actually I work with him and he's
26:36
Speaker 1: he's an actual, actually a great guy. You feel what
26:40
Speaker 1: I'm saying. So, so they're not speaking for you, because
26:42
Speaker 1: in my mind, I'm like, in the studio, can you
26:46
Speaker 1: can't just post this all right now? But previously you
26:53
Speaker 1: had also said with this album you didn't originally have
26:55
Speaker 1: like a release that it was just like whenever it's ready,
26:57
Speaker 1: whenever I'm ready to put it out. Yeah, that's what
26:59
Speaker 1: I'm gonna do it. When did you decide finally, okay,
27:02
Speaker 1: we gotta do this, man, when I'm dreamed, dreamed of
27:04
Speaker 1: of concepts and what I want to talk about. When
27:07
Speaker 1: I get get to a point where I ain't got
27:10
Speaker 1: no more to talk about it, it's done. You can't
27:13
Speaker 1: get hard, no more right talk. Yeah, And that's that's
27:20
Speaker 1: how I come about top Press the Button. So did
27:24
Speaker 1: they did you have those discussions like okay, so um,
27:26
Speaker 1: we gotta figure out it. What song is gonna be
27:29
Speaker 1: for you know, a single? What's gonna be for radio?
27:31
Speaker 1: Do we have that? Or did you just not really yeah?
27:34
Speaker 1: Definite out not that I recall, Nope, we just what
27:39
Speaker 1: it feel like? You know, what's what's what's what are
27:42
Speaker 1: your sentiments? What I'm trying to convey and listen. I
27:45
Speaker 1: always go back to having a good team because I
27:47
Speaker 1: don't I know a lot of artists. It's not fortunate
27:49
Speaker 1: to be in that position, you know. Fortunately I have
27:53
Speaker 1: somebody like Dave Free and top Dog and Punched to Tom.
27:59
Speaker 1: I'm rolling with it, you know what I'm saying to
28:01
Speaker 1: get the green light, do what you do, do it, say,
28:03
Speaker 1: say what you gotta say. Rather than making it just
28:05
Speaker 1: about a number you feel, I'm saying, yes, he didn't
28:08
Speaker 1: make the album or rapping. He always clowning like that.
28:18
Speaker 1: That is my final question. The Good Kid Mad City
28:21
Speaker 1: album cover, that was your mom's man. Yeah, I think
28:23
Speaker 1: that was like your pops, right Pops. That's my uncle's uncles.
28:26
Speaker 1: So who's the people on the new cover stand in
28:28
Speaker 1: front of the White House? Oh? Man? These these feel
28:30
Speaker 1: the homies from the neighborhood. Um. That cover has about
28:34
Speaker 1: several meetings. So the one general I can speak on this,
28:38
Speaker 1: it's really taking you know, people they call negative and
28:42
Speaker 1: people I feel that I also have have good hearts,
28:44
Speaker 1: and taking them around the world. You feel like they
28:47
Speaker 1: never been out, They've never been out of the Yeah,
28:49
Speaker 1: they know you're right about that. You know, and that's
28:54
Speaker 1: a concept within itself, but it's also severn several more,
28:57
Speaker 1: it gets a little bit deeper. We're gonna have a
29:01
Speaker 1: movie for this album too, Man, what's going on with
29:04
Speaker 1: the movie? Hey? With a budget. We appreciate you joining
29:09
Speaker 1: us as always fun watching you grow. Man. Appreciate telling
29:12
Speaker 1: you Man, I never forget the first time I met
29:15
Speaker 1: you in that bowling alley. I'm like, I thought he
29:18
Speaker 1: worked there and can't tell you really don't socialize now.
29:24
Speaker 1: You know when they say money don't change you, it
29:27
Speaker 1: just multiplies whatever you are. You gonna buy someplace to hide,
29:33
Speaker 1: Ladies and gentlemen. The breakfast club game