Latest / Business Growth Spotlight
Ep. 239 The Sales Samurai Approach: How Serving Your Customer Closes More Deals
Show Notes:
In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Julien Recoussine, founder and managing partner of Sales Fixx and the self described "sales samurai." Julien reframes selling as an act of service rather than confrontation, drawing on the origin of the word samurai, which stems from service rather than warfare. The conversation moves through the neuroscience of buying decisions, why trust drives roughly seventy percent of the decision before a single product detail is mentioned, and why great salespeople sort rather than convince.
Julien breaks down…
The skinny
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