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High Times on Twitter: The Impact of Cannabis Ads on Social Media · Elon Musk Podcast

• 0:00
  Twitter has announced that it will now allow cannabis
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  advertisements on its platform starting today.
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  The company previously allowed advertisements for CBD, topical
• 0:09
  products that targeted, some us users.
• 0:12
  This policy change means that Twitter will now allow more
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  cannabis ads compared to other platforms like Facebook,
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  Instagram, and Tick-Tock while meta own platforms, allow
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  advertisers to promote hemp products.
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  They're subject to Geographic targeting and content
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  restrictions and neither th see nor CBD products are allowed.
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  Loud. Tick-Tock on the other hand has
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  strict rules regarding drugs. It is even refused to allow
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  public service announcements from New York state after
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  cannabis was legalized for adults.
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  According to a blog post by Twitter, the company is now
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  allowing advertisers to promote brand preference and
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  informational cannabis related, content for CBD THC and other
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  cannabinoids related, products and services.
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  However, advertisers must follow specific guidelines.
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  When promoting their X. They must be pre-approved by
• 1:02
  Twitter and can only target users, in locations where their
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  license to promote cannabis products and services ads.
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  Also cannot promote or offer the sale of cannabis except for some
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  topical. CBD products, Twitter will also
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  not allow advertisers to Target users under 21 or appeal to
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  minors. Additionally ads cannot depict
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  cannabis use or make efficacy and health claims despite these
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  restrictions Twitter sees the Potential payouts, for cannabis
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  ads on his platform, the company stated that internal data
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  revealed that tweets about cannabis, it clipped topics like
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  pets, cooking and industries, like coffee and alcohol.
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  This move comes as Twitter continues to revamp its
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  advertising policies, which have faced criticism in the past.
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  While some ad firms have cautioned clients against buying
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  ads on Twitter, following Elon musk's take over the company,
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  seems to be making strides in ensuring that as platform
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  remains a valuable advertising tool.
• 2:00
  Future, here's a quote directly from the Twitter blog.
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  It goes what Twitter tweets today.
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  The world talks about tomorrow. We've seen this play out, across
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  many categories of conversation, such as movies TV sports gaming,
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  Finance news, and anything that influences culture.
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  Twitter is the place where moments matter and where Trends
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  are born, it has been at the root of some of the most
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  powerful Grassroots movements. Many of which have started with
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  a single tweet as the Cannabis industry has expanded.
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  And so too has the conversation on Twitter in the u.s. one of
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  the most influential markets for cannabis it is larger than the
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  conversation around topics such as pets cooking and golf as well
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  as food and beverage categories, including fast food coffee and
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  liquor. The Cannabis space on Twitter is
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  fun and engaging with users tweeting about their experiences
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  using cannabis whether medically for wellness or Recreation as
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  well as recommending products Brands and retail locations, the
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  conversation also Where the Cannabis industry is currently
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  headed legislative policy reform Business Development and
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  Community impact as of today in certain US states.
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  We have taken measures to relax. Our cannabis adds policy to
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  create more opportunities to responsible cannabis marketing.
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  The largest step forward by any social media platform.
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  Going forward. Twitter is allowing advertisers
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  to promote brand preference and informational cannabis related,
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  content for CBD THC. And cannabis related products
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  and services. We look forward to helping more
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  customers, unlock the power of Twitter ads to connect with the
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  Cannabis conversation and drive their business forward.
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  Now, Elon Musk has said that Twitter is going to be an open
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  platform for all people in this. Looks like it's a easy first
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  step for Twitter to take. And if you dig deeper into the
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  drugs and drug paraphernalia, add content policy, you can see
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  that there are certain example of drugs and drug paraphernalia.
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  But that shouldn't be in advertisements such as illegal,
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  drug recreational and herbal drugs, accessories associated
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  with drug, use drug dispensaries and depictions of hard drug use.
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  Now in Canada, they can approve cannabis, advertisers to Target,
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  Canada subject, to some restrictions, and here are those
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  advertisers must be licensed by Health Canada and pre-authorized
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  by Twitter, advertisers may only promote informational or brand
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  preference content. Advertisers may only Target
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  jurisdictions in which their license to promote these
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  products and services. Advertisers are responsible for
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  complying with all laws and regulations.
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  In general, advertisers are prohibited from promoting
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  cannabis content that they communicate information about
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  the Cannabis price or distribution, or they do some
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  sort of reasonable grounds to believe that could be appealing
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  to younger people. Now, the could be also
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  characters and animals that could influence younger.
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  People in those sort of communications, whether the real
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  or fictional and also by presenting cannabis, or any, of
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  its brand elements in a manner that Associates it where the
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  brand element with or evokes a positive or negative emotion,
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  about, or image, of way of life, such as one that includes
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  glamour, Recreation, excitement Vitality risk or daring and
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  that's for Canada. Now we go to the United States.
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  Use the US and Twitter. It's permitted and approve,
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  cannabis including CBD cannabinoids advertisers, the
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  target, the US have these restrictions, advertisers must
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  be licensed by the appropriate authorities and pre-authorized
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  by Twitter. They also may only Target
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  jurisdictions in which they are licensed to promote their
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  products and they may not promote or offer the sale of
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  cannabis including CBD. And exception ads for topical,
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  not ingestible hemp derive CBD topical products containing
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  equal to or less than the point 3.
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  Tac government set threshold. Advertisers are responsible for
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  complying with all applicable laws rules regulations and
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  advertising guidelines and they may not Target customers under
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  the age of 21. Any advertisement for cannabis
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  including CBD, that is allowed subject to the bar.
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  Restrictions must also Do these things.
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  They can't appeal to minors in the creative and landing pages
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  must be eight. Gauged, and the sales must be
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  verified by age. No characters, no sports,
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  persons, no celebrities no images or icons appealing to
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  minors in no use of minors or pregnant women as models in
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  advertising. They can make plans, or claims
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  of efficacy or the health. It's of cannabis and there's no
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  false or misleading claims about it.
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  Also the can't show cannabis in their ads.
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  They can't show the depiction of the use of cannabis or under the
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  influence of cannabis or transporting cannabis across
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  state lines. That can't encourage that
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  Twitter is in the Cannabis business.
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  Now they have advertising for cannabis and CBD in the United
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  States and Canada and We in the future.
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  There will be more cannabis advertising throughout the world
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  different countries and also different states in the United
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  States as that becomes legal all over the United States.
• 7:42
  Hey, thanks for listening to the show today.
• 7:44
  I appreciate your time, please take a second, hit the Subscribe
• 7:47
  button so you can get more Twitter news and more Elon Musk
• 7:50
  news in your feet. Take care.
• 7:53
  And I will see you in the next one.