URCA: Then, Now and the Future
On this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Kris Hitesman, president of URCA, and Mindy Dahlquist, business development manager from TRA Snow and Sun, to explore the evolving role of contractor associations and what it takes to rebuild engagement in today's roofing industry. From strengthening membership value to creating meaningful opportunities for connection, the conversation highlights practical strategies to get contractors involved. The episode also previews URCA's upcoming trade show and dives into how associations can better support workforce development…
The skinny
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