Latest / The DEX Show: A Show for IT Change Makers / ANNIVERSARY SPECIAL: The First Investor in DEX (w/ Alain Nicod)
Transcript
- 0:01Welcome Item change Makers to the Deck Show with Tim Flower and Tom mcgra let's
- 0:07get into it. Welcome back to the Deck Show. It is May,
- 0:12which not only means but it is getting a lot sunnier. It also means
- 0:17but it is Next Think twentieth anniversary celebration month. That's right. Next Think
- 0:23is twenty years old, if you can believe that. And whether you listen
- 0:28to the Deck Show, as you obviously do, whether you go on the
- 0:31dex Hub, whether you follow our social media, you will see tons of
- 0:34content celebrating not only the incredible journey of our organization, but the incredible story
- 0:40of digital employee experience itself. Stuff that looks back at where it comes from,
- 0:45stuff that looks forward to where it's going. And there's really a lot
- 0:49of exciting stuff planned. And we have a fantastic anniversary show for you today
- 0:54with an amazing guest. I'm joined with as ever by Tim Flower. Of
- 0:59course, Hi, Tim Hayden, Good Tom, how about yourself? Very
- 1:02good man, very good. Happy next thing say to you? I should
- 1:04say, you know likewise likewise yeah. And we are joined by Alan Nico,
- 1:11founder and senior advisor at the Partners, and he was actually, Alam
- 1:17was actually the first ever investor in Next Think history. So he's going to
- 1:22he's going to bring us all the way back to the very roots, the
- 1:25fascinating roots, as we'll hear of the organization, and we look forward to
- 1:29hearing more about that momentarily. But first of all, welcome, Alan,
- 1:33beautiful to have you here, Thank you, thank you. I'm looking forward.
- 1:37It's a great, great anniversary, a really great anniversary. And if
- 1:42people don't know, I think a lot of people might who listen to this
- 1:45show. But Next Think actually starts with Pedro Bados, our founder CEO,
- 1:51back at the Swiss Federal Institute of Technology, or the ep f L as
- 1:56it's known locally in Lasanne, Switzerland, and I'm not if I'm not mistaken,
- 2:00Alan, that's where you met him. But before we get into that,
- 2:05maybe just just to first, we'll hear a little bit about yourself and
- 2:07your career from your academic background and your experience as an investor. Well,
- 2:13thank you very much. I started in a very classical way my career.
- 2:19I was born and raised in Losane actually, so really where the next thing
- 2:23was born. Also, I started doing studies in business school and undergrad and
- 2:30grad, I did an NBA in Siad. I went to work for Arthur
- 2:35Anderson for a while and then for McKinsey for a while. It was not
- 2:38what I was thinking of doing at the beginning. I was always wanted to
- 2:42be an entrepreneur, but for some reason I joined those companies and I didn't
- 2:45regret it. It was a fantastic in total eight years of corporate career and
- 2:51that was the end of my corporate career. After that, when I quit
- 2:54McKinsey, I became an entrepreneur. First company was in the field of physical
- 3:00medicine and sports medicine, and then I shifted attention to more the internet and
- 3:07telecom and software businesses. Since then, I've been a bit of a jank
- 3:12of all trades. I've invested in the multitude of different companies. I've been
- 3:15a creator founder of a few. Also, I've been the CEO of a
- 3:20few, so I've done a bit of everything in my life. And I
- 3:23met actually Pedro as the managing partner of a firm called Via Partners. We
- 3:30do early stage investment in Switzerland, and that's how I came across him.
- 3:34So that's where that had on that we came together, and I'm on me
- 3:39at I have three children and I'm now a grandfather, which is quite quite
- 3:46an experience too. Incredible. Congrats, that's great. And so you weren't
- 3:51so going back to when you first met Pedro, and I think at the
- 3:53same time you also met Patrick Herzog, co founder of next BNK and still
- 3:57the Next BNK also to this day. So you weren't actually sort of at
- 4:00the EPFL yourself. You were already an investor. Is that accurate? Tell
- 4:05us about I was. I was running that that venture firm I called the
- 4:12I Partners, but we had offices in the EPFL, so I was technically
- 4:16speaking an office neighbor of Pedro. Pedro was one or two floors above us.
- 4:20We were on the first floor, I remember, and I think he
- 4:23was on the second or third floor in his office. So we came together
- 4:27in that building and we're introduced by a great guy who I think next thing
- 4:31owes a lot to is is el Lebreu. I don't know whether you're interviewing
- 4:36him, but it's it's a wonderful person. He was in charge of tech
- 4:41transfer and relations with investors on behalf of the EPFL, and he put me
- 4:46in touch with Pedro and we also saw each other in the corridors obviously,
- 4:54so you had an office there because it was just if you're an investor an
- 4:57entrepreneur, it's a great place to pick up the new talent. I guess,
- 5:00is that approximately right? Exactly exactly. It was part of our Part
- 5:04of our job is doing the scouting and understanding what's going on. It's also
- 5:09doing the networking. I think a big portion of our business is not only
- 5:14spotting the right companies and putting some money in, it is also the whole
- 5:17networking good that it goes around it to help them find talents, help them
- 5:21find investors, understand what's going on beyond the hand on the pulse if you
- 5:27want. And I did have an office in EPFL for twenty one years.
- 5:31And actually the one of the shareholders of the fund that was running at that
- 5:36time was the EPF z so the sister company or the sister school to EPFL
- 5:43based in Zurich. They both belonged to the Federal Confederation, but they were
- 5:47the shareholders, one of the founding shareholders on my fund. So I'm pretty
- 5:51close to that whole academic world. In spite of not being a scientist myself,
- 5:57so it's been a fun adventure with respect to that. Amazing and thinking
- 6:02back to when you first met Pedro, do you have a clear memory of
- 6:06where that was, when that was, and how that conversation went about,
- 6:10and what your first impressions were with him. My first I don't remember where
- 6:15it was physically worked was in his office on mine or the coffee machine we
- 6:19had in the middle that I don't recall, but I recall having met him
- 6:24based on on on the airba's recommendation, I thought, wow, this guy
- 6:29is really interesting, you know, sort of of he comes from a very
- 6:33academic background. He's he's been in Switzerland for that time, probably a year
- 6:39or two, I don't know, and or maybe three years he was doing
- 6:44his PhD work, and his courageous I mean, he's trying his company.
- 6:48And I have a lot of admiration actually for in general in Switzerland, for
- 6:54all those foreign students that come in and end up creating companies. I mean,
- 6:59they they are the of the entrepreneurs in that country. And he was
- 7:01a typical example. Young fresh, a lot of try, a lot of
- 7:04energy, a vision, and and you know, just wanting to go forward.
- 7:11And a lot of enthusiasm. So I do recall that first conversation,
- 7:15and and we kept on talking regularly for for probably a year or two before
- 7:19I invested, because first of all, I think we got it on well.
- 7:23And secondly, it was an occasion for him to speak Spanish and for
- 7:27me to speak Spanish, so that but also a fun aspect of it.
- 7:31We we did communicate mostly in Spanish. At the beginning of our our endeavor.
- 7:38I was going to just put him beforehand hand hand with mic over to
- 7:41Tim for a second, because always interested me. I think Pedro, you
- 7:45know, as a postgraduate, as a as a student, how does I
- 7:49sounded always sounds like when you speak to him, how does I quite family
- 7:51set on academia? And then it was his own kind of innovation, discovery
- 7:58of his own ability to innovate, him interested in the possibility of instead being
- 8:03an entrepreneur himself. It's the impression I've always had anyway. I mean,
- 8:07when was he when you knew him in that dynamic, do you know what
- 8:11I mean? Was he was he still vacillating between the two possibilities, or
- 8:13did he seem quite already quite firmly focused on on entrepreneurship as a career path.
- 8:20I think I think that step had been done, so he was the
- 8:24next thing already existed, had been created. He was a man shareholder off.
- 8:28I think Patrick had a few shares of it too, and then I
- 8:33think then detained Vincent and what's his never come remember it will come back,
- 8:39another guy who joined right at the beginning, And I think he had done
- 8:43that step, but the step he hadn't done it. That was fun in
- 8:46our discussion, like we call that because we had it again and again and
- 8:50again. It was should I be the CEO of that company or not?
- 8:52And I was saying, you know, if you're an entrepreneur, you'd better
- 8:56be your CEO and you'll see maybe in the future you'll step down or thought
- 9:00or to the chairman shape or whatever. About the time being, I mean,
- 9:03you're the one driving the thing, so might as well say say that
- 9:05the steering wheel and drive the thing right. And that was a question that
- 9:11he had on the regular basis saying I'm the real sure and I'm not sure
- 9:15the right person, and maybe you should hire somebody and etcetera, etcetera.
- 9:20That that discussion went on forever, and finally he decided to become to see
- 9:26himself and that was the right decision. So Alan, I love the opportunity
- 9:33to talk to somebody who's witnessed the change in the technology. Eighty percent or
- 9:39more of the great next thinkers we have started after me, and they've got
- 9:41a great perception of the product. But you were there from the very early
- 9:45part of the of the technology. What are your recollections of that early tech?
- 9:50Did you see it before it became a product? Talk about a little
- 9:52bit about what you remember from the very early parts of the technology and what
- 9:56impressed you. Well, it was is on on academic work that he had
- 10:01done together with Patrick, and I remember they were showing me in a sort
- 10:05of we can we can detect on a on an intranet a normal behaviors.
- 10:11That was the whole pitch at the beginning. And so the next version is
- 10:16what do you do with that? You know, so it's interesting what do
- 10:20you do with it? And they said, well, there's a lot of
- 10:22security breaches and issues that you can detect with that, which is true and
- 10:26still is true to day, and and that I thought was was an interesting
- 10:31thing. And then there was a fantastic gui the graphical user interface that I
- 10:37think Patrick really masterminded. That was very attractive because it made that pretty complex
- 10:43thing pretty simple and you could detect the issues and the and the things that
- 10:48were not exactly right and uh that needed investigation and all the rest. I
- 10:54thought, this is, you know, makes complicated things very simple, which
- 10:58I think is a great merit in life. So that was the initial thing.
- 11:03And at that time they had two customers. I think this prescription we
- 11:07can talk about that. It was road X and Pictet, and I spoke
- 11:11to that both of them, especially with the Pigta people because they were also
- 11:16a shoolder eventually EPFs, but was also a sheld of the fund, and
- 11:20it was saying it's interesting. I mean it took them time to become a
- 11:24real customer because they are you know, very picky on their technologies and what
- 11:28they do with the I T and whatever. But they thought it was really
- 11:31interesting, so that it was very encouraging the talks with them. And at
- 11:35that time it was very much being to security, which ended up not being
- 11:39the main value proposition, so it took them some time to pivot the pitch
- 11:46and and and focus on other things where the product has a more imagiate value
- 11:52for their clients. But it was very interesting. It was a very very
- 11:54fun part of the of the life of the company. And it's neat to
- 12:00look back over twenty years. You've witnessed some significant amount of change. What
- 12:03are your what are your recollections or memories of some significant milestones over the twenty
- 12:09years, both either with the relationship with the company or the development of the
- 12:13technology. What do you see as some of the major milestones along the way
- 12:16as obviously, I mean the first thing is, you know, find a
- 12:20new find a new relevant uh you say, the positioning of the product and
- 12:26the position that was, and it took a futuration. It's not like we
- 12:31snapped the fingers and it happened. I mean it took. It took the
- 12:35futurations. Then the fun thing was when we started getting the projects. I
- 12:39think the biggest, the first seven digit project, if I remember correctly,
- 12:45was the French Army of all things. I mean that was a weird thing.
- 12:48I mean we had a we had the chairman of the board who was
- 12:52also active in the company, Philip As, and a gang in France that
- 12:56were very active in all those governmental and large enterprises, and they landed that
- 13:01thing, which was the weirdest contract you could imagine at the time. You
- 13:05know, for the Swiss startup to have to be entrusted by the by the
- 13:11by the French army to do something really critical in their networks. And that
- 13:16was that was the first big turn. So it was you know, it's
- 13:18becoming serious, guys. Hey uh. And then obviously it's a complicated time.
- 13:24So we had issues getting paid on time. And then we had to
- 13:28do the bankers with the company because the cashrow was not working the way it
- 13:31should have worked, because it was they were too slow in paying and et
- 13:35cetera, et cetera. So that was the first big sort of industrialize the
- 13:39product and make it big and and be able to set it to too large
- 13:43clients. And then the next step is obviously when when the company starts growing,
- 13:50some people grow up with the company. I think Pedro is a good
- 13:52example, and he grew with a company. It was. It was a
- 13:56joint at that time, and I was a it's a sizable thing and still
- 14:00doing a very good job. Some others were I would say, left aside.
- 14:05But we're sort of running into more difficulty in in in in finding their
- 14:11new the new position. So that was the next big step in in in
- 14:16in changing the C level people and and doing you know, good hires and
- 14:22as hires. We did both of them, and some great people joining and
- 14:26some not great people joining, and starting again and started again and started again
- 14:31and started again. That was interesting. So that was a period of chatters
- 14:35and the content the early years were not simple, so it was not simple
- 14:41to find to raise money, and to raise money at the creative terms sort
- 14:46of you know, increased the size of the rounds and the size of the
- 14:50valuation every time. So we went through rederations and took time and and I
- 14:56remember we had a discussion. I can't remember the dates all that, and
- 14:58and video might might laugh when he hears that we had an industrial buyer who
- 15:05offered us I think it was one hundred million, not just above one hundred
- 15:07million dollars Swis Franks, I don't remember that for the buying us. And
- 15:15we're should we do it? Should we not do it? It's it's fun
- 15:16when you when you when when you think about that, the fact that offer
- 15:22is dwarfing anything that happened since then. But at that time we did consider
- 15:26it then because it was the first offer we had on the table, and
- 15:28we had to take it seriously obviously, and then we started fundraising UH for
- 15:35for bigger rounds. And then, I mean, the arrival of of of
- 15:41Highland was it was a big milestone in the company because they brought a a
- 15:46totally different perspective and much more means. Then the arrival of Index was again
- 15:52at a different step. And then I followed less that the next arrival because
- 15:58I quit the board at that moment. So I've been less in the handle
- 16:03on the pulse of the company since since survival of Mira. So but before
- 16:10it was every every round, every new set of clients, every opening of
- 16:15countries. I mean, it's funny when you asked me the question, I'm
- 16:18thinking, you know, there was a period of time where well, Middle
- 16:22East was a big thing for us. It did represent a sizable portion of
- 16:26our revenues for a while. It's it's it's a weird thing to happen.
- 16:30Why did it happen Because we had one or the two guys that were good
- 16:33at that at at finding closet clients in that part of the world like we
- 16:37had in Friends UH and and a lot of those startups lived through those periods
- 16:42where you you you draw the the target around the arrow and not the arrow.
- 16:48You don't throw into the target, and we had a bit of that
- 16:52at the beginning, which makes it fun. I like it. I think
- 16:55it's part of the life of the company. Like that, it's so so
- 16:57much of that resonates with me as an enterprise. It guy. My first
- 17:03introduction to Pedro was in twenty ten or twenty eleven. He came out to
- 17:08the US, and the pitch was very different than it is today, and
- 17:12it really didn't resonate with me in terms of something I should buy or why
- 17:17I would get value out of it, how I would use it. It
- 17:19was analytics, and I didn't really need analytics. And two years later I
- 17:22found myself in a world of hurt with my enterprise and went back to Patro
- 17:27and said, excuse me, I could use some of those analytics now,
- 17:30and we bought it and became a customer in twenty thirteen, and by twenty
- 17:34fifteen I had decided to come over and become a next thinker. So the
- 17:37evolution of the pitch, even stuff gotten here, I think is even more.
- 17:41It matches what the product does and it really highlights the vision of what
- 17:45we think it is going to look like. How do you kind of what
- 17:52are your thoughts about now seeing next thing past that or come up to that
- 17:56twentieth anniversary. There's got to be a certain stay. It's a pride with
- 18:00it. Yeah, it's it's it's it's great to see the company. You
- 18:04know, it went through the the team, it went through the usual you
- 18:08know, infancy teenage revolution, it went through all the states, and and
- 18:15now it's a young adult company. And uh, I think it's pretty much
- 18:18behaving like that. I mean again, I'm less close to it than I
- 18:22used to be at the time, but I see it now evolving like a
- 18:26real company, having after having gone through all the the the creative, rebellious,
- 18:33whatever it is, you know, at the different stages of its life.
- 18:36So I'm very proud to see it grown up and basically having its own
- 18:40life now. I do, claime, I do claim some some ownership in
- 18:45in in having it started, but now it's really it's it's it's under it's
- 18:51running under its own responsibility. Yeah, and it's it's wonderful to see that.
- 18:56And I love the I love the visual of drawing the target around the
- 18:59earrow and came over in twenty fifteen. There were ten of us in the
- 19:02US, and it was very much the same thing. We'll talk to anyone
- 19:04who wants to talk to us and evangelize this thing and see if we can
- 19:10start to make some inroads. And now it's just it's such in many ways,
- 19:15it's such a different and mature company. But Pedro has and the leadership
- 19:19team has really kept the culture the values of the company. That's why I
- 19:25like him as the CEO. It's his baby and he makes sure that he
- 19:27takes care of that. It's really neat to see. What do you think?
- 19:33Why do you think Next Think has been so successful? There's so many
- 19:34startups that don't make it that either the leadership team disintegrates or it doesn't make
- 19:41it through its next stage. What do you think it is about Next Think
- 19:45that makes it successful? I think, first of all, I mean,
- 19:48obviously the first obvious question that the answer is the people. I think Gridroy
- 19:52is quite exceptional. Patrick has proven to be a great contributor. I think
- 19:56Vincent has a lot even if he's not there anymore, or he's been a
- 20:00great contributor to the company, et cetera, et cetera. So that the
- 20:03people were the right ones, and the obviously chose the right investors. That's
- 20:07obvious what I'm saying, But it it matters because they they managed to,
- 20:15you know, raise more funding than they ever thought they would have to,
- 20:22and that's not simple. And they did it because you know, they have
- 20:25a good value proposition and the client by that the services is very low churned,
- 20:30et cetera, et cetera. So that I think is a is a
- 20:33very important point I always like to remind. I mean that I think I
- 20:37gave an interview a speech. I don't remember the tenth anniversary of the fifteenth
- 20:41I dug out and I still have it. I mean, it's a it's
- 20:45a very nasty document. It's the initial business plan that I on which I
- 20:49invested in the company. And I always quote that it's a you know it
- 20:55was. It was. It was quite quite correct. It was only one
- 20:59zero too much on their sales and and once you were too little on the
- 21:02on the expensive, but otherwise it was good. Uh. Obviously obviously,
- 21:08when when that happens, I mean, you need you need funding because obviously
- 21:12there's a gap and and they managed to do it. They've always managed to
- 21:18to raise money and attract good investors. And I think all the rounds we
- 21:23all did our job. I mean we did our job. Our French,
- 21:26our friends did their job. Then Highland did their job. Index Premiere.
- 21:32I mean everybody has come in in the right moment and and brought value to
- 21:36the company. I think that's an important element. The product is is I
- 21:40mean the product is good, because otherwise it does sell so and it would
- 21:44be a churn. There is no churn. I don't know where the churn
- 21:47is now. But at the time when the company, the churn was was
- 21:49positive. It was it was increasing the sales with the clients every year,
- 21:56so even it would compensate with the few losses. So hm, I think
- 22:00the the strong for the strong value proposition in the beginning was was that it
- 22:07was it's a complicated product, but it was pretty simple to use and with
- 22:11with good guys and and interfaces and whatever. I think that matters. I
- 22:18think that they did they did right, and I think they had luck.
- 22:21I mean, certainly they were. They were lucky on certain aspects. I
- 22:23don't know which ones, but by the right people and and and and and
- 22:29get the right customers and overall, it's it's it's really it's it's it's been
- 22:40a very nice, nice right, But it was also the question for for
- 22:45other entrepreneurs. Twenty years is a long time. If you think about the
- 22:52first round from investors. I mean I invested, I don't know, it
- 22:55was not twenty years ago, but it was pretty close to twenty years ago,
- 22:57seventeen or so, and you know, how do you how do you
- 23:02deal with those kind of things? And it's quite it's quite normal. I
- 23:04mean, I'm not saying there was low I think a lot of good companies
- 23:07take ten twenty years to to to really become what they are. It causes
- 23:14a lot of problem for the for the investors. You know, the first
- 23:15one they have ten year funds and maybe the investment is done and the fourth
- 23:19year of the funds, after seven years, you go and see the year
- 23:23and say when you said nothing inside, my friend? So how do you
- 23:27deal with that? And I think we were lucky to to manage that property.
- 23:33I mean v I came out in the secondary transaction in very decent terms.
- 23:36I mean, I don't think we should have solved, but we did
- 23:37it. For all kinds of reasons. I didn't sell my share I'm still
- 23:41the personal shareholder. Then I'm happy to be there. And then that came
- 23:47in and they managed to to make sure that they can sit on the horse
- 23:52a long time. I don't know how our friend managed that, but he
- 23:56did. He did a good job. And then high Land has a long
- 24:00term vision. Index has a long term vision. So I think that's also
- 24:03been a very good way to manage the company. They attracted people that can
- 24:07cope with the fact that it's lasting much more than the usual five, seven,
- 24:12ten years that startup goes through. And ala, when you look at
- 24:18that journey and you think back to what next think was fifteen years ago,
- 24:26twenty years ago, do you find where it is now to be recognizably itself
- 24:33or do you feel that so much time has passed, it scaled so vastly,
- 24:37but it's effectively transformed into something that's completely distinct. No, I don't
- 24:42think it is distinct. I think, first of all, I think that
- 24:47when you still have the founder in the company, there is a Each company
- 24:51has its own personality, right, and then it starts with the boss.
- 24:55And I think the fact that Pedro has been there for twenty years guarantees that
- 25:00there is some continuity in that now. Can I say it's exactly the same
- 25:04mentality now that it was five or ten years ago? Probably not, But
- 25:07I'm I'm not very well based to to to give a judgment on that,
- 25:14because I'm again I'm only seeing what I see from next thing through some reporting
- 25:19I get on a regular basis as a small shareholder, and a few discussions
- 25:23I have with Vedro and some existing alumnis of the company. So I don't
- 25:29have a hands on the pills for the last I would say, five years
- 25:32now, but I think that the spirit has has vastly stayed the same of
- 25:37would understand the next incrementality. I'm glad to be and I still consider that
- 25:44next thinking on strata, I'm one of the strata next thinkers. Mm hmmm,
- 25:51next thinker emeritus, I think exactly exactly. Yeah, So, as
- 25:56you mentioned at the top of a discussion, you're in a Lozart and it's
- 26:02you know, a place next week has got a chance mostly to visit now
- 26:06and then at least, and it's got a very interesting atmosphere, a very
- 26:10interesting kind of cultural and economic history. How do you think the place itself
- 26:17influences the spirit of a company. Well, I apologize in advance for a
- 26:23very biased response. I'm going to give you you're all good. I have
- 26:29a vested interest in and I really like my region, and I'm very thankful
- 26:33for having being born and raised in that part of the world. I think
- 26:38it has a lot of good aspects for entrepreneurship as a it's a nice place
- 26:45to live, and I think that matters. You don't live in a rat
- 26:48hole in life, so this is everything but the rat hole. So I
- 26:53think it and a lot of people that are entrepreneurialill also, not all of
- 26:57them, but a lot of them enjoyed bit of nature and a bit of
- 27:00nice, nice atmosphere side and whatever. And it's so easy to drive out
- 27:06of the city and do a few things on weekends, on evenings or whatever.
- 27:08So I think it's a nice environment. I think one of the very
- 27:11strong points in our part of the world. And there's a few other pockets
- 27:17like that in the world, but this is a very exceptional one. Is
- 27:19that we cater for a huge percentage of foreigners that bring a lot of value
- 27:26to the country because they are creative, because they are entrepreneurial, and Pinio
- 27:33is a good example. I mean, it's a wonderful it's a wonderful acquisition
- 27:37for the country. Have people like that come in and do their stuff is
- 27:42a blessing, and I think we do. We welcome them reasonably. Well,
- 27:48I'm sure we could do better, but in general they're well received.
- 27:52They get some subsidies and stuff. I think that the creation of next thing
- 27:56was difficult, like every new creation of a company. But I guess I
- 28:00don't know what Peter will say about that, but I guess he will say
- 28:06that he was welcome, then he got some brands and stuff, and then
- 28:10found some investors and the whole process was really smooth. I think that another
- 28:15aspect in our country is a higher fire as easy. I mean it's very
- 28:18easy in the US, but in some European countries it's less. It's more
- 28:22complicated, and when you start a company, the last thing you want is
- 28:26to have people that are stuck to you and you stuck to them. I
- 28:29think that the whole thing needs to be fluid, and that's the way to
- 28:33work, and I think Switzerland allows that to happen very well. So that
- 28:37is certainly a value for startups. I think we need to also consider the
- 28:45education level. There's an extraordinary thing in Switzerland that no other country can claim
- 28:49none is fifty five zero percent of students in Switzerland university students are in one
- 29:00of the top one hundred university in the world. A PFL is one of
- 29:03them. So it's extraordinary and it's and it's free, and it's basically free.
- 29:07I mean it's costs a few thousand bucks a year. I mean it's
- 29:11the cost of living is high, but the university itself cost nothing. So
- 29:15it's quite extraordinary to have so many, such a big concentration of leading uh
- 29:22leading universities and student top class students worldwide, worldwide, top class students rubbing
- 29:27shoulders, and I think that is a great opportunity to create stuff. And
- 29:30goz is A is one of the three hubs in Switzerland's there's really three hubs.
- 29:36That that where a lot of things happen is is the big Losan area.
- 29:40And I would some would argue the extends to Geneva and to Vallet and
- 29:44whatever, but that that that that whole region has a critical massive entrepreneurs Now
- 29:49Currich has one for sure, and then Basil has one, and and you
- 29:53have three three extraordinary hubs. So I think this is this is also good,
- 30:00uh, a good basis and for the creation of companies. And I'm
- 30:03seeing now a lot of startups coming up which are really really well thought through,
- 30:11I mean and and and really well prepared and and CEOs that sometimes are
- 30:15repeat entrepreneurs, so they really know what they're doing. Investors start to know
- 30:19what they're doing. It's a critical mass of money. When when Next Thing
- 30:23started, the the numbers in Switzerland were around two three hundred million a year
- 30:30that was invested in BC in the whole country. So if you were raising
- 30:37five million, you were tamping on uh, you know, one or two
- 30:40percent of the total funding of the country. It's significant today that the total
- 30:45funding is is around two three billion, maybe more so, with a totally
- 30:52different league now than we were at the time that Next Thing started. But
- 30:56I think Next Thing, I'm very great for not only proud and graceful that
- 31:02for the Next Thing and that it happened, because it's a good example for
- 31:04the for the young people and say well it can work. And entrepreneurs are
- 31:11optimists, so they look at the good cases and they forget the bad ones.
- 31:14So it's nice to have a good case like next Thing that attracts the
- 31:19the Yeah, the desire of younger people to do the same and even meet
- 31:26it. Yeah, one hundred percent. And if you're thinking about this as
- 31:32younger entrepreneurs, if you had to wrap up your years of success and experience
- 31:38in this space, which free lessons might you draw from next Thing success that
- 31:45you think entrepreneurs could take forward and could learn from. What would these be?
- 31:52I would say the first thing is live your passion. If if you
- 32:00have something that you really like, something you really want to do, something
- 32:04where you want to make a difference in this well, just do it.
- 32:06No, go for it. If you're twenty five or thirty, you have
- 32:10nothing to do. Basically, if it fails, it fails. I mean
- 32:13you've learned something. If it works, it works, it's fantastic. So
- 32:17just do it. Live your dreams, live your dreams, stay young,
- 32:22stay stay agiant, stay full of of positive energy. And that's the first
- 32:28thing. The second one is is think long term. One of the one
- 32:36of the mistakes I see quite often is you know that they create a company
- 32:39and want to have an exit and this and that, and I mean it
- 32:45will happen. If it feels successful, life will treat you well. So
- 32:49just think long term, say, have a long term vision, work with
- 32:52people that have a long term view, and and don't bother about you know,
- 32:57whether you're you know, setting a companion or not or whatever. It
- 33:00just make sure you're building a solid company. You're building a solid team,
- 33:07solid investors, solid network. Basically all the people around you should be people
- 33:13that are scalable, that are genuinely supporting you, et cetera. And and
- 33:20and think yeah long yeah, long term basically. And the third one is
- 33:27it's part of the second also maybe a bit redundant, I would say,
- 33:31is is built as a solid team around you, both the C levels and
- 33:40your co founders and whatever. And and build people. Try to recruit people
- 33:45that are even better than you. I mean, it's ideal. It's easy
- 33:49to say, it's not easy to do, but recruit people that are really
- 33:52great caliber. And and if it doesn't work, just you know, operated
- 34:00change. It's painful sometimes, but it has to be done. And and
- 34:06the upwards management is is make sure you have a board that is constructive.
- 34:09And the board is often delegates of your investors, so be careful if you
- 34:14have the luxury to do so. That's also question. Can you pick the
- 34:17right kind of investors with whom you'll you'll be happy to work and and and
- 34:22and happy to build a company and happy to listen to or exchange ideas and
- 34:28think we should listen to investors, should we should exchange ideas with that,
- 34:31and and have people that are capable of helping you build your business rather than
- 34:36nagging you or whatever it is. And not simple to do all those things,
- 34:39but some people make it and Pedro did it. Excellent advice And what
- 34:50really stood out to me that I had to say and was hire people better
- 34:52than yourself. Clearly that's what Pedro did when he hired Tim. It was
- 35:00a direct hire. And I think not think not, but no salient advice
- 35:06for you know, for entrepreneurs. And absolutely wonderful to walk down memory lane
- 35:13with you there. I love the stories of Next Think Routs. They're ever
- 35:15so interesting and you know it is it is a It is an organization to
- 35:20this day that retains its soul and I think you're absolutely right. But it
- 35:24has a lot to do with still being led by a founder CEO, but
- 35:29it also has a lot to do with the people it's attracted along the wave
- 35:31of the place it comes from, the ideas and the passion that inspired it
- 35:37way back when. So thank you so much for coming on the show and
- 35:40telling us, telling us, been lovely talking to you, sir, Pleasure,
- 35:45Pleasure. It was a fun, good, good memories for me to
- 35:50go back to those those time of the creational Next Thing it's a it's a
- 35:53great, great, nice, successful story with people I really appreciate, deeply
- 36:00excellent, excellent and for listeners, so you know that they're going to be
- 36:02as I mentioned at the top of the discussion, they're going to be some
- 36:07very special other episodes of the Deck Show this month to mark this anniversary and
- 36:12go on our socials, go on the Deck tub and you'll see some fantastic
- 36:15contributions to the celebrations there also. I'm looking forward to that. Thanks.
- 36:22To make sure that you never miss an episode, subscribe to the show in
- 36:27Apple Podcasts, Spotify, or your favorite podcast player, And if you're listening
- 36:31on Apple podcasts, make sure to leave a rating of the show. Just
- 36:35have the number of stars you think the podcast deserves. If you'd like to
- 36:38learn more about how Next Thing can help you, improve your digital employee experience.
- 36:43Head over to nextthink dot com. Thank you so much for listening.
- 36:46Until next time.