Buy a Franchise Portfolio: How to Choose a Brand
AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria.
Topics in today’s interview with A.J., Michael, and Peter:
Why you should (and should not) buy into a franchise system
Likelihood of becoming a billionaire, centi-millionaire, or deca-millionaire by acquiring franchise businesses
The importance of defining what success looks like to you
“Blind” evaluation of a franchise system
How to evaluate a brand & system
How to evaluate a franchisor
Assessing demographics of existing franchisee base
The importance of store-level…
The skinny
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