Matt Logan on What He Looks for When Recruiting Advisors and Why Hunger Cannot Be Taught

The Inspired Stories Podcast · Jul 26, 2026 · 57m

Matt Logan, founder of Rise North Capital, was broke, directionless, and doing tree removal and landscaping jobs for cash when he got a recruiting call from a MetLife sales manager in 2007. He had no background in finance, no career plan, and over $100,000 in student debt. What followed was nearly two decades of building skills, earning his CLU designation, and eventually launching his own firm just months before the pandemic shut everything down. Rather than fold, he went virtual, found the model that would let him scale, and built Rise North Capital into a nationwide organization now…