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Unlock Progress: Identifying Resistance and Moving Beyond Comfort
It's not a strategy problem. It's a comfort problem. Change feels welcome until it asks you to move into new territory, and then it can feel daunting, even when you've hired outside experts. Sometimes the stress and frustration around AI disruption, rising costs, and burnout grow big enough that change has to happen. Other times, the real issue is business resistance rooted in a future that isn't compelling enough to pull you forward.
In this episode of It's Your Business, Christy Maxfield (President and CEO at Purpose First Advisors), Dean Barta (Founder and CEO at Barta Business Group), and…
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