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From infantry veteran to Dragons' Den to exit: A founder's unconventional journey, with Jon Caldwell (EP 007) | Growth Under Pressure
Jon Caldwell built a brand from zero to a profitable exit after serving in the infantry in Afghanistan. When a 4-month Dragons Den delay created a working capital challenge, he self-funded through a software sales role, hitting 120% of quota while scaling his company. Now the founder of 3Victor, he shares the unconventional path that taught him why disciplined execution beats perfect strategy.
🌟 Highlights
Dragons Den sweep: All 5 Dragons made offers
The 4x inventory bet: Calculated risk that returned 3-4x wholesale growth
Exit timing: "Either grow aggressively or get out" - knowing when to…
The skinny
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