Latest / Semantic SEO Podcast / How Luis Salazar Jurado Started Implementing Koray's Framework on Semantic SEO
Transcript
- hello everybody my name is Luis Salazar couldado I'm an independent SEO consultant and in this video I'm going to share how I began putting correct framework into practice and I hope it is helpful if you are beginning also it is helpful if you don't know or if you are confused because of because of so many terms so many new Concepts so we're gonna get this content this is when I began putting into practice and when I read and understand everything about this first article and combining ideas and understanding everything and connecting the dots between the concept this is when I put it let's say when I start implementing the projects so you see here in November 2021 and this content I'm not gonna repeat the concept because it it has been explained before actually I do believe I do at this service if I try to explain something that it already being explained what I do suggest or encourage you is to subscribe to the topical Authority and 70 as your course the the people in the Community is great highly recommended and at some point in the future the case is going to be open so uh it's a no-brainer you should do it so in this article I share the read ranking processes I use in the content strategy I'm gonna share now so basically you have to read reread understand it and put it into practice here you can see in the first image is the let's say the father content and February March 2022 will identify that the several optimization and what we did was from that original Source we generate two new content one of them didn't work out that well as you can see in the image the second one worked better and we're gonna do is analyze and the content even though both of them are the same structure same optimization same strategy but one of them didn't work one was for female and one for male in the pet category we were we are competing so again the concepts topical coverage in this case what the information share is the information exact concept and terms I put into practice and it works so we're gonna do a little stop in the semantic content Network and I'm also going to share this is a different project that if you once you understand the concept and put into practice it works from content created from scratch as you can see sorry in the first two images but also I'm better from the content you already have created but let's say implemented semantic optimization you get some traction because you were missing words terms Concepts relations between contents so on so forth now we keep with historical data and this is a very important concept and as you can see in the image it took quite close to a year of historical data to let's say gain the confidence and the trust from the algorithm in order to re-rank the con the content as you can see the first pre-rank and then it came the second re-rank this is a step this is like a kind of building block process like doing a puzzle but uh the the game it never ends that's the fun part so again what is what is important historical data all the information in a nutshell what I did was from the the whole content I extract what I understand connect the dots and Implement so you can I encourage you to do it that way because if not it's gonna be like a you're gonna believe that the problem is so big is at some point you're gonna get discouraged and now I'm gonna share the content and structure and why I did it and because I did it the overall concept of Christ framework is the cost of retrieval have to be lowered the cost of non-retrieval so you get an edge um against your competitors so all the competitors were like creating articles with thousands of words lots of images lots of headings and we took a different approach which is we choose only 264 words in each article but we focus on micro semantics again all the concepts are here nothing new what I did was get the concept on the information from different section of content uh were created and putting them together and here I put the source and now here the let's say what we did different than the competition and how we get an edge one microsmantics second uh we got video the competition having a video we got table the competition on the table Json and the instruction data is not that let's say a key differentiator differentiator ranking Factor but I usually do it and again because we focus on micro semantics we don't need thousands of words we just need the right ones here the structure of the content here the organic traffic increase in Asian Rush air traffics um when the content was getting traction we implemented like another ranking factor which is uh if you put the number in the title and in the heading each one if it makes sense and there is query demand and so on and so forth you gain like you can see this is a red X if you take this code and you in search console generator Red X to get the keywords with the numbers so you see that let's say in June we get traction from the optimization we did previously but the contact was generated in favorably so it's like a fine tuning process where every two three weeks you do an implementation you track it and then you see the results you see here the keywords and you see the 50 100 the year we let's say gain some clusters of keywords and feature snippet is uh always help and you see the table here so highly recommended to structure the content in order to gain or to conquer features snippet and then another re-ranking and at some point we push them below too far I don't know if it does the right expression but we try to cover uh let's say a set of keywords a keyword cluster that the content did not satisfy the user intent as you can see here we dropped the let's say the keyword cluster associated with 100 whatever here the structured data into LinkedIn and I recommend you to watch this video because I learned a lot from publicly my copy in this testimonial and basically is when you start reading and consuming the content if you do not understand something stop find the definition and re-read everything connect the dots and do not move forward because if not at some point you're gonna get lost and once I saw this testimonial I put into practice and let's say you get more and more confidence and you again see things more clear and that's about it thank you very much