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Julia Arpag on Building a LinkedIn Brand That Converts (Without Selling Your Soul)
In this episode of the EVOLVE Talent and HR Show, Rhona Pierce takes over live from EVOLVE 2026 in Atlanta for a conversation with Julia Arpag, founder and CEO of Aligned Recruitment. After being laid off just five weeks postpartum, Julia built a seven-figure recruiting firm in under two years—largely fueled by founder-led marketing and storytelling on LinkedIn. In this episode, she shares how authenticity, consistency, and a clear sense of purpose helped her turn content into real revenue. Julia and Rhona dive into how recruiters and leaders can build visibility without feeling performative…
The skinny
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