Latest / The Unified Brand - Branding Podcast
How Great Brands Stick: Ulli Appelbaum on Brand Associations, Memory & Growth
What makes a brand truly stick?
In this episode of The Unified Brand Podcast, Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes, Ulli Appelbaum, to unpack the science behind brand associations and why they play such a powerful role in growth.
Udi explains how brands are built in memory, why emotion and relevance matter more than most marketers realise, and how strong association networks influence what customers choose in the moment of purchase.
They explore:
what brand associations actually are
why memory, emotion and personal relevance drive…
The skinny
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