Latest / The Inspired Stories Podcast / Transforming Medical Practice Recruiting Through Personal Connection, with Chris Germond of Nextaff | Staffing Series
Transcript
- 0:04Welcome to another edition of Inspired Stories where leaders
- 0:07share their experiences so we can learn from their successes,
- 0:10how they've overcome adversity, and explore current challenges
- 0:13they're facing. Welcome to another edition of
- 0:18the Inspired Stories podcast where leaders share their
- 0:20experiences so we can learn from their successes and be inspired
- 0:24by how they've overcome adversity.
- 0:26My name is Anthony Kotaspoti and today's guest is Chris Germont,
- 0:30owner, healthcare recruiter, staffing swami and guy who
- 0:33cleans the office at Next Staff of Sarasota.
- 0:37Building on a 25 year leadership career, he brings considerable
- 0:40variety and depth of experience to the Next Staff brand as his
- 0:44father was an executive search consultant for over 40 years.
- 0:48Chris literally grew up in the world of recruiting and made his
- 0:51first professional executive assignment when he was 17 years
- 0:56old. Now he uses his experience to
- 1:00help medical practices throughout Southwest Florida to
- 1:03expand their hiring by assisting them with sourcing, recruiting
- 1:06and screening high quality clinical and non clinical
- 1:09healthcare talent. They specialize in filling
- 1:11critical roles in nursing, allied health, medical,
- 1:15administrative and practice leadership.
- 1:17They offer temporary contract to hire and direct to hire services
- 1:21and they do all of this through their proprietary process called
- 1:25X Factor. Now before we get into all that
- 1:28good stuff, today's episode is brought to you by my company,
- 1:30Add Back Benefits Agency, where we offer very specific and
- 1:34unique employee benefits that are both great for your team and
- 1:37fiscally optimized for your bottom line.
- 1:39One recent client was able to add over $900 per employee per
- 1:42year in extra cash flow by implementing one of our
- 1:45proprietary programs. Results vary for each company
- 1:48and some organizations may not be eligible.
- 1:50To find out if your company qualifies, contact us today at
- 1:53Add Back benefitsagency.com. Now back to our guest today, the
- 1:57owner of Next Staff Sarasota, Chris Germond.
- 2:00I appreciate you making the time to Share your story today.
- 2:03Yeah. Thanks, Anthony.
- 2:04I appreciate it. So, Chris, tell us a little bit
- 2:06about the path that led you into the staffing industry.
- 2:09It sounds like you grew up in that world.
- 2:11Did you know this is always what you wanted to do?
- 2:15I'm not sure if it's what I wanted to do.
- 2:16What I really want to do is be a race car driver.
- 2:19That didn't work out, but my dad was actually a headhunter for 40
- 2:26plus years, had his own company so I think I may have gotten the
- 2:30entrepreneurial. Bug.
- 2:32From him a little bit and I started working with him when I
- 2:36was even before I was a teenager.
- 2:40I helped around the office help clean their office, help to
- 2:43research through. This is before.
- 2:45They had computers. I'm dating myself.
- 2:48So we had to do research through industry manuals and journals
- 2:54and things like that for the recruiters in his office.
- 2:57And when when my voice changed, he got me on the phone.
- 3:02And that's where I learned to be a recruiter.
- 3:04And I literally did make my first placement when I was 17.
- 3:08It may have been 16 just before I turned 17, but it was pretty
- 3:12darn early. So that's how I got into
- 3:15recruiting. Working for your dad is hard, as
- 3:19many people have done that will know, and working with family is
- 3:23tough. So I went off after that and
- 3:26started my own career in operations leadership in retail
- 3:30and spent years doing that. So I was always a hiring manager
- 3:36or recruiter during my entire career when the retail company I
- 3:43worked for went went bankrupt. I had to.
- 3:48Figure out what to do again and got connected back into
- 3:54recruiting and started working with an executive search office
- 3:59here in Sarasota, FL doing a what they call a 360 desk.
- 4:04So I was doing the sourcing, the recruiting, but also had to find
- 4:07my own clients. Too.
- 4:10And starting to kind of get the itch that maybe I wanted to do
- 4:15something myself again. Spent a little bit of time with
- 4:19a home care agency here in Florida doing recruiting and
- 4:23helping them revamp their their ATS, their applicant tracking
- 4:30system and sort of bring that into the 21st century.
- 4:33And that's when I. First got approached by next
- 4:36staff. Oh, they came to you.
- 4:38Yeah, I was approached by them to gauge my interest in joining
- 4:43a a partnership group that owns the franchise rights here in
- 4:48Southwest Florida. They wanted to open up a
- 4:50healthcare staffing office. Well, I had the obviously the
- 4:54recruiting background, I had the operational background,
- 4:58everything from, you know, site selection for an office to
- 5:02running a business to running AP and L and seemed to click so.
- 5:10I. I got involved with that that
- 5:12partnership group and we opened the office in October 2021, kind
- 5:16of at the height of the COVID pandemic.
- 5:20And what were you focusing on at that time?
- 5:23Any particular industries? Yeah.
- 5:26And when you say healthcare, it's a wide umbrella, right?
- 5:29There's there's a lot of things you can do in healthcare.
- 5:31We were pretty narrowly focused when we opened the business
- 5:35doing what we call PRN staffing or filling shifts with clients
- 5:40in the long term care and assisted living industry.
- 5:47And they had such a need during during COVID that it was, it
- 5:54wasn't hard to come out-of-the-box, really.
- 5:57Strong if you could find people to fill those open positions
- 6:03then. You certainly had clients for it
- 6:06that they didn't. They didn't care how much they
- 6:09didn't care how many. They just needed people.
- 6:13So from a business development standpoint, it was, it was
- 6:18pretty easy from you know to go out and get clients at that at
- 6:22that time. And so have you continued to
- 6:26focus on those same niches within healthcare?
- 6:31You know, about 16 months ago, we noticed as we came out of
- 6:35COVID that that business, at least here in Florida, was
- 6:40changing quite a bit. They were really starting to
- 6:44pare back not only outside staffing of which we were part
- 6:48of, but even internal staffing. They were starting to call a
- 6:52little bit their internal teams. And you know, because it's
- 6:55simply not sustainable to bring in outside staffing in that
- 6:59business for a long period of time.
- 7:01And we knew that. So as we started to see that
- 7:04business. Drop.
- 7:07I started to look. Around and say, hey, what else
- 7:10can we do in healthcare? It's such a, it's such a wide
- 7:13playing field and actually got a client, you know, we came across
- 7:20a client that was a, a medical practice.
- 7:24They were a rather rather large one with about 13 plus offices
- 7:30in the area, both primary care and specialty and they were
- 7:35really struggling with a a lot of their offices hiring and I
- 7:41just and I was comparing and contrasting working with them
- 7:45with working in the long term care assisted.
- 7:47Living. Field where outside staffing is
- 7:50thought of a taboo. Those administrators, those
- 7:54facilities actually get sanctioned by their by their
- 7:58parent. Companies that they have to use
- 7:59outside. Staffing, or too much of it.
- 8:01Really. And you and we get treated like
- 8:04that and the employees they bring in from us don't get
- 8:07treated. Great.
- 8:09Either so I found it to be very transactional.
- 8:13Working with them. And I never opened a business to
- 8:15want to do that. I don't like doing business in a
- 8:18transactional way. It's not fun for me.
- 8:20And quite honestly, I'm at the point in my career where I want
- 8:23to have fun in what I do and I want to enjoy the clients I work
- 8:27with and I want to bring some value to them and help them do
- 8:30something that they may be struggling with.
- 8:34So it got to the point where, yeah, I just didn't want to do
- 8:38business in that vertical any longer.
- 8:40So that's how I got hooked up with into the medical practices.
- 8:44And I, what I found is that they, they saw more value in
- 8:48what I was bringing to them by helping them to, to expand their
- 8:52recruiting bandwidth. A lot of medical practices are
- 8:58smaller. Maybe they only have one office
- 9:00or they have maybe have multiple, but they don't have
- 9:03their own town acquisition department for the most part.
- 9:07Or if they do, it also double s as their HR department and also
- 9:11double s as their business office.
- 9:13So when they have a big hiring need, I was finding that their
- 9:18lives were thrown into an uproar, their professional
- 9:21lives. The office manager not only had
- 9:24to manage the office, help their providers, the doctors, deal
- 9:28with the patients, but now they had to go hire people.
- 9:31That's a full time job in and of itself.
- 9:33So I think we've carved out a niche working with medical
- 9:38practices throughout the area and that's.
- 9:40That that's the. The road I've taken to that
- 9:43where I want to expand the business and focus on is, you
- 9:46know, try to bring something to their practices that is tough.
- 9:51For them to do under normal circumstances.
- 9:54They don't have the time, the expertise or the platforms that
- 9:57we have to help them out. So I've enjoyed that a lot more
- 10:02and I think they've definitely seen more value in it as well.
- 10:05It's not just a, it's not just, hey, send me a warm body.
- 10:09Have you seen your peers, the other franchisees in next staff
- 10:14make a similar transition? Yeah, we've seen them start.
- 10:18Yeah, we've definitely seen them start.
- 10:20So they're opening kind of their eyes and seeing what else is out
- 10:24there. I have a colleague up in the
- 10:27Orlando area where he's really working on getting into the
- 10:30behavioral health area, kind of for the same reason that they.
- 10:35Seem to be. Much more welcoming and see the
- 10:38value in what we can bring to them and it just turns out to be
- 10:41more fun for both parties so. So let's talk a little bit about
- 10:46next staff. Like obviously they approached
- 10:48you, they saw something in you that they saw a lot of value in,
- 10:52but let me turn that around. And so from your viewpoint, that
- 10:57had to be flattering, but what did next staff bring to the
- 11:00table that you couldn't just go and do on your own with all the
- 11:04years of experience that you had?
- 11:06Sure. So when I first got into it
- 11:08within a partnership group at the time, the ability to and,
- 11:13and capital, you know, they came with capital and tools to get
- 11:17the business started. While I've been doing some
- 11:20healthcare recruiting, I was by no means what I consider an
- 11:26expert in it as of yet. I think over the past few years
- 11:29I've definitely developed that, but you know, you need to know,
- 11:35you need to know and understand a vertical in order to be that
- 11:37kind of effective. Recruiter in it.
- 11:40What they did bring, besides the capitals, they brought some
- 11:43really good systems, everything from their their ATS and HCM
- 11:50system, which kind of double s is that they brought expertise
- 11:55in kind of setting up that staffing business that I thought
- 12:00was I thought was valuable. And also the ability to do
- 12:06contract to hire or that to actually have that workforce.
- 12:13OK. So they actually fund that and,
- 12:16and you know, and actually pay that.
- 12:18And then so that they're acting as your your bank basically
- 12:22while you're doing it. And another thing that I really
- 12:26liked was the the founders of the company I thought were very
- 12:31authentic, Kerry and James, that it was still a small enough
- 12:38organization and growing where you could contribute to
- 12:43operations and if you had an idea you'd get listened to.
- 12:47I think there's lots of great franchises out there that are
- 12:50very large and they have that replicatable system, but they
- 12:55just say, hey, you do this, don't question anything.
- 12:58Where I did have a lot of operational and recruiting
- 13:01background. So you know, I could bring a lot
- 13:04to that table. So that was kind of interesting
- 13:05to me as well. How would you describe the size
- 13:09of next staff now? I don't know either how many
- 13:11recruiters they have or how many locations that they're in across
- 13:14the country. Yeah.
- 13:16Overall, I think they're over. I think they're over 50
- 13:20locations now throughout the country and they do other types
- 13:23of staffing besides healthcare. They do commercial, they do IT.
- 13:28So they're pretty broad. So you know, if someone's
- 13:32looking at that. Type of opportunity.
- 13:34Depends on what other the passengers for and sometimes
- 13:37it's what area you're in as well.
- 13:39Like for example, I wouldn't I probably wouldn't do commercial
- 13:42staffing in the area I'm in. It's not a huge warehousing
- 13:46area, right? Or it's not a, it's not a huge
- 13:49light and death grill area. But healthcare in Southwest
- 13:52Florida, we're not going to run out of doctor's offices here
- 13:55anytime soon, so. There's a lot of opportunity
- 13:58for. Potential clients as well as
- 14:01potential employees. Do you ever consider moving
- 14:05outside of the healthcare space to support other industries?
- 14:09Like yet light industrial warehousing is not really a
- 14:12thing there, but would there be others that would be interesting
- 14:15to you? Yeah, it's, it's always
- 14:18possible. We, we have had discussions of
- 14:21actually not so much different types of industries, but in
- 14:24healthcare there are different types of staffing and the idea
- 14:28of what they call locums staffing is attractive.
- 14:32And that's where you're, you're filling temporary roles for
- 14:35normally 13 week contracts all over the country and very
- 14:40specific types of healthcare providers, whether that be
- 14:45allied health like physical therapist, occupational
- 14:47etcetera. So they've had discussions
- 14:50around that. I don't think we're quite there
- 14:52yet, but it's something exploratory.
- 14:54I think one of the cool things about recruiting in general is
- 14:58that you can become an expert in a vertical that we don't really
- 15:04know a lot about. I've done it three Times Now.
- 15:09When I was young, I did it with my dad's company and he was a an
- 15:16expert in recruiting in microwave technology.
- 15:20I'm not talking about microwave ovens.
- 15:22That's a very specific niche. Microwave communications
- 15:25technology where many of his clients.
- 15:28Were. Defense contractors or
- 15:31subcontractors, which that's that's pretty cool thing to be
- 15:36in. When I got back in the
- 15:40recruiting and worked for an executive search firm in town
- 15:44here, they kind of gave me free reign to develop my own
- 15:47vertical. They said, you know, we'd like
- 15:49to do something retail related. You've got a deep retail
- 15:53background. Tell us what you think it should
- 15:55be in and the more research I did, the more I found that
- 15:59supply chain technology, specifically as it relates to
- 16:02e-commerce, basically the big distribution centers that feed
- 16:06us all our stuff now, whether it be from Amazon or Walmart,
- 16:11whatever the technologies that run those buildings, the
- 16:15software and the hardware was really interesting to me.
- 16:19So I developed the a a desk focusing in that area and I got
- 16:24to be an expert in specifically supply chain software and the
- 16:31implementation of it and people who do that.
- 16:34I didn't know a thing about it before I started researching it,
- 16:38but. But you get to know the lingo,
- 16:39you get to know what kind of skills are needed to run this
- 16:42software to set it up. Once I learned the verbiage and
- 16:46the buzzwords and the players in the industry, which is all
- 16:51pretty easy to research, it really starts to come together.
- 16:55So I was. Able to build a pretty
- 16:57successful desk you, you know, doing that.
- 17:01So I think that the same thing is possible in healthcare or any
- 17:04other any other vertical with I, I credit that I credit to
- 17:10knowing that to my willingness to look outside what I was doing
- 17:14when we started this office and we were pretty narrowly focused
- 17:18in the assisted living and long term care space.
- 17:21And as that business changed and I discovered that I'm not a real
- 17:26fan of working in that vertical find another one and develop it.
- 17:31So that's I think that's a really cool thing about
- 17:33recruiting is that you can choose different verticals and
- 17:36become experts in it. So could I do something else?
- 17:39Sure. Am I ready to?
- 17:42I'm probably more focused on expanding this vertical.
- 17:46And my SO lots of. Opportunity where you are in
- 17:49this absolute. Vertical just just just on the
- 17:52West Coast of Florida here from Tampa, Saint Petersburg S
- 17:56there's so much opportunity. So I I'm probably more focusing
- 18:01my energy in that that respect right now.
- 18:04And how do you, how do you continue to grow like what are
- 18:07the mechanisms for you finding new clients or new clients
- 18:10finding you? Yeah.
- 18:12So I use, we do a couple different things.
- 18:16My main, my main vehicle is just a lead generation system that I
- 18:22I partnered with a company on and they help me target the
- 18:26types of medical practices that would be kind of in my myth, the
- 18:31both the size and the location. And we introduce ourselves to
- 18:35them through, through e-mail, through phone calls, through
- 18:38visits. So that's the main growth
- 18:43vehicle I'm, I'm during the other side of that is when we do
- 18:47have a new client, we've got to be able to find people for them.
- 18:51So being kind of innovative when it comes to recruiting and
- 18:55that's one of the nice things about Next staff is they bring
- 18:57some pretty cool platforms that I think they're a part of our
- 19:02value statement to a potential client that our normal client
- 19:07either doesn't have the time or resources to use so.
- 19:16Yeah. Tell me a little bit more about
- 19:17that, that system, the processes, the platforms that
- 19:20set you guys apart. So the the first thing that we
- 19:23talked to them about is our X Factor process and that's
- 19:27really, that's really kind of the soup we use to not only
- 19:32identify but screen potential candidates.
- 19:35And that's the, you know, doing everything from, you know,
- 19:38behavioral type interviews with them to utilizing some
- 19:41assessments that we have available to us that again, one
- 19:45of our clients could go use, but they're going to have to pay a
- 19:48lot more, lot more for them than we do.
- 19:52We've also got some proprietary technological platforms that are
- 19:55pretty neat. We have our own mobile app where
- 19:59when we have a, let's say we have a temporary assignment, I
- 20:03need a medical assistant who can work a 13 week contract here in
- 20:06Sarasota. Well, it's easy for me to
- 20:09basically send that out to all our medical assistants in our
- 20:12database who've worked with us prior, and it will they'll get a
- 20:17notification on their app. OK.
- 20:20So and then we've also got our own referral platform, our
- 20:23talent referral platform that we can, we have ambassadors.
- 20:29They don't have to work for us. They can be anyone.
- 20:32You could be an ambassador for us and you refer someone to us.
- 20:36If they refer a nurse to us and it's all electronic through your
- 20:41own dashboard, you refer the nurse to us.
- 20:43You know who you refer to us, You can track their progress.
- 20:46If they get hired by us and go to work, not only not only them,
- 20:51but you're going to get a referral fee.
- 20:54So we, we've got one person that has, you know, made hundreds of
- 20:58dollars through us in getting gift cards just by referring
- 21:03people to us, you know, so we have our own database of
- 21:08potential talent, people that we grow using our referral data or
- 21:12referral platform. We also have our own job posting
- 21:16platform where everyone knows probably the most popular job
- 21:22board out there is Indeed. It's one of the most used one,
- 21:26but believe it or not, Indeed I think only has about 25 or 30%
- 21:30of the market share. I wouldn't have guessed that.
- 21:34When you factor in LinkedIn and all the other, you know, even
- 21:37like Monster, they're still around.
- 21:38We knew they were still around. So there's lots of specialty job
- 21:42boards out there. So we've got a platform that we
- 21:46can. Utilize to get our jobs in front
- 21:49of people, not only on Indeed, but on other on other platforms
- 21:54and we're sponsoring the job. So it's not just being picked up
- 21:58by an aggregator, but we're actually able to get prime,
- 22:02prime position on that platform and the candidate comes in.
- 22:06Directly through our. ATS system so they come directly
- 22:10to us. They're not necessarily having
- 22:11to apply through Indeed, for example, these are all things
- 22:16that one of our clients who is we have a a dermatology practice
- 22:22very busy as you might imagine in Florida about the sun and sun
- 22:26related issues. They don't have the time that
- 22:29the wherewithal to invest in that stuff, nor should they.
- 22:32They don't hire enough to do that.
- 22:34But when they need people a few times a year, they come to us
- 22:37because we can tap all these things.
- 22:38So these are those systems that I think next app brings that are
- 22:42that are they're pretty cool and they give us things that you
- 22:45don't find everywhere. Yeah.
- 22:48You know, with the type of work that you do, you have an
- 22:51interesting, I'll call it challenge is that you're not
- 22:55just trying to get the client, which you know, call like the
- 22:58the medical facility, but you also have to make sure that
- 23:01you've got the staff to to match with them.
- 23:05And and it's how do you think about that chicken and egg
- 23:08equation? Are you trying to find the
- 23:09client first and then like OK, pause, let me see if I can find
- 23:15somebody to that fits your needs.
- 23:18Yes, both sides, both ways. So when we started the, when we
- 23:22started the business, yeah, we really went out and recruited
- 23:30everybody we could to come on board and they understood we
- 23:34were new, we would have clients soon and it wasn't long before
- 23:36we had clients. But I've noticed that it's
- 23:39always a chicken. It's always a chicken to the egg
- 23:42thing. There's never, there's never a
- 23:44right answer to that or one to the other.
- 23:46So we're trying to juggle both at all times.
- 23:49I focus most of my my energies on finding new clients and also
- 23:56doing some higher level direct higher searches that I have
- 24:00experienced doing. My staffing coordinators will
- 24:03focus. More on the contract to hire
- 24:05roles, the temp roles, and the administrative parts of the
- 24:09business like running payroll, things like that.
- 24:13Because ultimately as a franchise you are responsible
- 24:18for both sides of that equation. In actual geography, you're the
- 24:22employer of record for any temp folks that you may place.
- 24:27And so you've got to handle all the the payroll and the
- 24:29insurance and all that stuff on the back end.
- 24:31And so yeah, you, you you've got it is your own business.
- 24:36It's it's your own ecosphere that you've got to maintain all
- 24:38sides of. It is.
- 24:40And that gets back to, you know, what you asked about, you know,
- 24:42what did we see in next staff? That's that that's one of the
- 24:46things they bring is the expertise to show us how to do
- 24:48that and the ability to do that right.
- 24:51So a nice thing that we can offer our our talent that comes
- 24:56on board with us and they're working temp assignments or even
- 24:59shifts. Because we still do do.
- 25:01Some PRN staffing, not, not a lot anymore, but some.
- 25:04We have a couple choice clients that still come to us and we've
- 25:07got a good relationship with them.
- 25:09Is we actually have health? Benefits.
- 25:12For our. Our employees in the field
- 25:15that's not frequent in a temp staffing agency.
- 25:21In fact, a lot of temp staffing. Agencies still use the.
- 25:24The 1099 contractor model, that's something unique about
- 25:29us. We do not all of our all of our
- 25:31town are W2 employees. So we handle you know, doing the
- 25:36payroll withholding, they can get benefits through us.
- 25:38They work under our workers comp, our liability insurance
- 25:43and that's and that that's a competitive advantage too when
- 25:47it comes to temp staffing because there is some, there's
- 25:50definitely you're hearing more and more pitfalls about
- 25:53particularly in healthcare and nursing staffing about temporary
- 25:58contractors, the 1099 model. That they really.
- 26:02Don't fit that model from a legal standpoint, and many
- 26:05states are starting to crack down upon that.
- 26:08So we've always been the W2 model.
- 26:11Well, I think it's better for both the employee as well as
- 26:14your client, right? The when with them being AW2
- 26:18employee again, you're taking care of all the payroll, all the
- 26:22withholdings, all the stuff that you know the the average person
- 26:25doesn't know how to and doesn't want to deal with.
- 26:29And at the same time for your client, it's a nice value add
- 26:32because you're making sure that this person has the right
- 26:34certifications. You've got the insurance, like
- 26:36you said, the workers comp like all that stuff is taken care of,
- 26:40buttoned up. Nobody has to worry.
- 26:42Nobody else has to worry because you do the worrying.
- 26:45Right, right. It falls on it falls on us, but
- 26:48I'll I'll tell you it's, it's so you felt bad for some of the
- 26:52people that came to work for us. And most of the staffing in this
- 26:55area did follow the 1099 route. And they all had very sad
- 27:01stories that there's, there's no better introduction to the IRS
- 27:06than realizing you haven't paid your taxes.
- 27:09And I say that in jest. And that's what a lot of these
- 27:12people were exposed to. They weren't having withholding
- 27:14taxes taken out and then. They didn't know, they didn't
- 27:19know what the rules were. They didn't understand that they
- 27:21needed to report that that income on their own.
- 27:23And they owe $1000 in taxes and, and it's a shock.
- 27:27So that's one of the things we always make sure to tell people
- 27:29that come to work with us that no, we take care of that for
- 27:32you. No, that's good.
- 27:34And I'm curious, you know, you've had such extensive
- 27:36experience with hiring folks and then, you know, either on your
- 27:41side, trying to retain them or trying to coach your clients on
- 27:43how to retain those, those direct hires or those contract
- 27:47hires. I'm, I'm curious what you've
- 27:49seen, because it continues to be a pretty tight labor market.
- 27:53What are some good ways to both recruit and then once you find
- 27:59the good people to retain them, What are some suggestions that
- 28:02you can give in those areas? Sure.
- 28:08I think the biggest thing in my, in my experience, and you're
- 28:12right, we're in a still in a competitive job market, though I
- 28:15would say it has shifted towards a more employer driven market.
- 28:20Again, not much, but it's, it's definitely there.
- 28:27I think, you know, sharing that vision and I do this whether I'm
- 28:31recruiting, because I think that helps you find the right
- 28:35candidates or the for the employees, sharing the vision of
- 28:40what you're trying to do and making sure they understand how
- 28:43it affects them, how they benefit from it, whether it's
- 28:47how they monetarily benefit from it, how their career can benefit
- 28:50from it. I find so, so few clients doing
- 28:56that. And it was rampant in the, the
- 28:59long term care and assisted living world.
- 29:03It was just a lot of dissatisfied people working in
- 29:06that world. And the scary thing is that
- 29:10those people are taking care of our grandparents and our moms
- 29:12and dads. It it's, it was enough to keep
- 29:14me up at night. So really making sure they
- 29:19understand how they can, how they can grow from it.
- 29:22And I think knowing the employees goals and how you can
- 29:26help them reach it. You know, whether that be a
- 29:30certified nursing assistant who wants to be a nurse, you know,
- 29:34how can you help them get into school?
- 29:36How can you write them a letter of recommendation, whatever that
- 29:39takes. I really think it's just people
- 29:43taking interest in their employees or their candidates
- 29:47when they're recruiting. And I think we get so caught up
- 29:53in technology and all the new things that are coming out, how
- 29:58AI is going to affect recruiting.
- 30:01I think we forget that at the end of the day that it's still
- 30:03about talking to people. And no matter how fancy the
- 30:07technology is or the search engines are and whatever, you
- 30:12still have to connect with people.
- 30:13And I think we're losing a little bit of that.
- 30:16And that's a big. Part of what what you guys are
- 30:18still able to offer? Yeah, absolutely.
- 30:21And I think that's one of the things that differentiates,
- 30:24differentiates us. Yes, we have platforms that.
- 30:27Are easy to use. That, you know, are kind of the
- 30:31cutting edge. But you, you still.
- 30:33Have to connect with people on a human level.
- 30:36And you know what's the most common complaint you hear from
- 30:40people who have applied for jobs today?
- 30:45They never heard back. Right.
- 30:47They never got you go into the Internet black hole and you
- 30:50never hear anything back and that continues to be a problem
- 30:55and it continues to be a make for hunting for a job, a really
- 30:59rough experience. So let's talk about AI.
- 31:03How do you see it impacting so far?
- 31:07How do you guys use it or how do you stay away from it?
- 31:09How is it affecting your ability to find candidates?
- 31:13You know, people are using AI tools to blast their resumes to,
- 31:16you know, 1000 places at once. Kind of curious to hear what
- 31:19it's like on your side. Sure.
- 31:22So. You know.
- 31:24AI is starting to show up in some of the platforms we use to
- 31:26make them a little bit more efficient.
- 31:29I think from like for example, I can I can reach everyone on our
- 31:37referral platform if I have an immediate need or an immediate
- 31:41opening we need to fill fast. Great example I I've got a short
- 31:46term. Temp position for a licensed
- 31:48practical nerve or an RN coming up at the beginning of November
- 31:54and I need to reach those people fast so I used to have to.
- 31:59Choose all the people. To send that to now, the AI is
- 32:03doing that for me, so it saves me time on that end.
- 32:06So I think AI is going to help a lot when it comes to sourcing
- 32:10and identifying candidates. I think it's going to make it
- 32:14easier to do that. I have a fear that it's going to
- 32:18continue to take away the human side of it.
- 32:23Maybe it'll get better, right? Maybe you'll learn to say things
- 32:26better, but a chat bot, still a chat bot.
- 32:28And we can easily tell when we're talking to a chat bot,
- 32:31right? It's, it's pretty evident, but
- 32:34I, I definitely think that it's going to affect the sourcing
- 32:36side quite a bit. Do you see this as yay another
- 32:42helpful tool or Oh my gosh, I'm really nervous about this
- 32:46replacing me and my my team? I don't have any nervousness yet
- 32:52about it replacing the need for, for us.
- 33:00I, I have a nervousness about it being relied upon too much.
- 33:04As you know, I think we, I think we tend to swing back, swing
- 33:07back and forth with a new technology.
- 33:09We go too far one way, right? So I've got a nervousness about
- 33:13that on the sourcing side. Anything that can help me reach
- 33:20can't identify and reach candidates more efficiently and
- 33:26so they'll you'll see us. I think so positive.
- 33:30Yeah. You know, the problem is, is
- 33:32when you get hundreds upon hundreds and hundreds of
- 33:35recruiters, OK, reaching out to you, and anyone who's on
- 33:39LinkedIn knows this. How many emails do you get a
- 33:42week from recruiters about jobs? I get several a week and I'm a
- 33:48business owner. They don't care.
- 33:50That just helps you then read my profile.
- 33:53But there's a danger of saturation too, so maybe AI will
- 33:59help filter that out. I I'm not smart enough to know
- 34:01that yet, but I'm smart enough to know that.
- 34:04I think it's going to make the sourcing part of this easier
- 34:07eventually, but I'm nervous about the other side of it.
- 34:11Well, here's something I know that you're smart enough to
- 34:12answer, and that is what would you consider to be the number
- 34:17one mistake that companies make when hiring?
- 34:27They hire reactively and I'll give you an example.
- 34:41They don't think about what they're going to need next week
- 34:44or next month or several months down the road, or they don't
- 34:48play the what if game. One of my mentors was a if.
- 34:55If he heard me calling him a mentor, he'd probably slapped me
- 34:58upside the head. But he was a peer of mine.
- 35:00We worked together for years. And you know, he, he, he, he
- 35:07always said that you got to play what if and organizations don't
- 35:12play what if, especially the larger the organization, the
- 35:16less they do they, they, what, what happens if, you know, if
- 35:22Joey leaves tomorrow, What, what's the plan to replace him?
- 35:25What's the plan to get the work done when he's not there?
- 35:29What happens if Sally leaves next week or gives her notice?
- 35:33What, what do we do? So I think companies hire very
- 35:36reactively. They don't leaders don't put
- 35:39thought process into succession planning and planning.
- 35:41What if? That's a pretty high level
- 35:45problem. Obviously you can't, you can't
- 35:48go build a bench of people if you don't have spots for them.
- 35:53But it goes back to what I said about, you know, how do you keep
- 35:56employees knowing what they want to do?
- 35:59What are their goals? You know, your plan to replace
- 36:03Sally may be right next to you and you don't even know it.
- 36:07You know, I think good managers and leaders do that.
- 36:09I think they and if they don't do it, they do it to their own,
- 36:13you know, their own peril. How would you describe for where
- 36:18your firm is right now, how would you describe the ideal
- 36:22client fit? Obviously geography is Southwest
- 36:26Florida industry. Let's hit the specific
- 36:32healthcare verticals and then maybe size as well.
- 36:35Sure. So yeah, definitely I'd say
- 36:37Southwest Florida, Tampa and Naples in that in that area
- 36:44industry wise would be medical practice slash physicians group
- 36:50or A and that could be any type of medical practice.
- 36:56It could be a primary care practice right where you go to
- 37:00your get your yearly physical. It could be an MRI or imaging
- 37:05center right where you think that's where they send you to
- 37:09get your CAT scans or your Mris. It could be a dialysis center.
- 37:13It could be an ambulatory surgery, surgical number,
- 37:15surgical center, outpatient surgical center.
- 37:19I think any facility or, or practice like that would be
- 37:22ideal. Is kind of my sweet spot size.
- 37:27I'm I'm and I'm going to, I'll qualify size by number of
- 37:32providers. So the number of physicians or
- 37:36healthcare providers, I'd say a minimum of two, maybe three.
- 37:44I think if you get smaller than that, if you get, you know,
- 37:47Doctor Smith just doing his thing and you know, the, his,
- 37:52his spouse runs the office and they've got a nurse or one
- 37:56medical assistant, not a lot of. Opportunities for you to be
- 38:00helpful there. Well, the a the final
- 38:03opportunity they and they probably can't afford it, right,
- 38:06because it's just a very small practice.
- 38:08But I think if you get to that mid size practice, that's
- 38:12probably the that's probably the niche with the least three
- 38:14providers that could have multiple offices.
- 38:18I think when you get to some of the larger, I think when you get
- 38:23to some of the larger groups or practices.
- 38:27Maybe that are? Corporately owned that may or
- 38:30may not be a good client and I say may or may not because one
- 38:35of my top clients right now is a, is a, a large practice that's
- 38:40owned by a very large healthcare company that owns hospitals and
- 38:45practices throughout the country.
- 38:48But their, their physicians group here is very independent,
- 38:53right? They have their.
- 38:54Own internal talent. Team talent acquisition team.
- 38:57So they have internal recruiters, but those internal
- 38:59recruiters are also covering the parent company's hospital
- 39:03business and lots of other businesses.
- 39:06So the local practice gets a little bit not ignored.
- 39:11Their internal recruiters just don't have the bandwidth.
- 39:15It's going to be one of my questions for you, Chris, is,
- 39:17you know, some of the organizations you work with are
- 39:19sizable enough that they have their own internal teams.
- 39:22You know, why, why do they pay money to to use an outside firm
- 39:26like yours? And one of the reasons I'm
- 39:28hearing you say is lack of bandwidth.
- 39:30Are there others? Absolutely.
- 39:32And, and in fact, you could apply that question to any
- 39:35executive search or external recruiter anywhere, not just me
- 39:38or healthcare, because when I was doing the executive search,
- 39:42every client I used had their own internal talent acquisition
- 39:46team and they were very good. However, either they didn't have
- 39:50the bandwidth or they didn't have the specialty knowledge or
- 39:55access to candidates that we could provide.
- 39:58I'd like to, I'd like to say we're more of a scalpel than a
- 40:01sledgehammer. Their internal talent teams will
- 40:05be the sledgehammer, but they've got a lot of stuff they're
- 40:07playing whack a mole with. They have a few critical needs
- 40:12that they'll come to us for. We can focus on those a lot more
- 40:18than their internal gene can. You're way more efficient at it
- 40:21because you know the lingo, you know where these people are
- 40:23hanging out for these specialty roles.
- 40:25We have our own database that we go right to right away, and you
- 40:29know, that's what we do every day.
- 40:31There's a reason I'm not a doctor.
- 40:34There's a reason I don't do surgery, don't really know what
- 40:37I'm doing even if I stayed at the Holiday Inn Express last
- 40:39night. So, but I do recruit every day.
- 40:42I do know the talent market inside the Florida and
- 40:45healthcare pretty intimately has to be my coordinator.
- 40:49So that's something we can offer a client when they have periodic
- 40:53needs so they don't take their eye off the ball of their
- 40:56patients and their practice. That's great.
- 41:01Shifting gears a little bit, Chris, I'm curious to hear about
- 41:04maybe a particular challenge either personally or
- 41:06professionally that you have gone through what it was like.
- 41:10To. Get through it and then maybe
- 41:12some of the lessons that you learned coming through the other
- 41:14side. Sure.
- 41:17I, I, I can give you, I can give you one with this business.
- 41:22And it actually led to me owning the business outright just about
- 41:27a year ago. In fact, it's almost a year to
- 41:30the week. I was in a partnership group.
- 41:33I was managing partner of the business and 49% of the business
- 41:36and my other partners who were out in Colorado owned 51%.
- 41:42Well, one of my partners passed away unexpectedly and threw
- 41:47everyone for a loop and there wasn't a lot of planning in
- 41:51place to pay. What would happen if that
- 41:54happened? Well, one day we're, you know,
- 41:59I'm running and operating a business with an ownership
- 42:02interest. The next day I have a choice to
- 42:04make. Either I walk away from the
- 42:06business and when I've invested in it, or I buy it outright.
- 42:14And I had not been thinking about that.
- 42:18I hadn't been playing. What if I didn't follow my own
- 42:20advice? So after some conversations with
- 42:24with my wife, and thank God she's smarter than I am, yeah,
- 42:29we made the decision to, hey, we bet on ourselves before, not the
- 42:32first time I've owned my own business.
- 42:36Why don't we do it again and made the decision to go ahead
- 42:41and, you know, buy the business outright.
- 42:45And so far it's been a good decision.
- 42:50You know, what did I learn from it?
- 42:54The value of planning and for the things that you never think
- 43:02will happen and you don't talk about happening, but they happen
- 43:07and the that and the value of making sure that plan is in
- 43:10place. I learned a very hard lesson
- 43:12with that, you know, because you you go one day from being in an
- 43:19part of an organization and you're able to make a living
- 43:23from that to a phone call saying, yeah, that all ends
- 43:26today. Oh, and by the way.
- 43:28You can either. Buy the business or walk away
- 43:31from it. It was a shock.
- 43:35So I, I, I think planning for eventualities and thinking about
- 43:40things that better, better not thought about have value.
- 43:46So I, I think that I think that was, that was a tough, that was
- 43:52definitely a tough situation. And it's actually turned out, I
- 43:56think more positive than it would have been staying in it
- 43:58because I'd already made the decision to switch the type of
- 44:02clients I was, I was going to seek out just because of what I
- 44:06was finding and what we were doing.
- 44:08It it, it was, it was definitely drying up.
- 44:12I didn't like playing in that space and I had an idea that
- 44:17this, the targeting physicians, groups and practices could work.
- 44:22Were you, had you presented that to your partner who had
- 44:26previously to to them passing away and there was some
- 44:29resistance or were you still just kind of formulating the
- 44:31idea? Really just formulating it I had
- 44:33I had sort of tripped into having the client in the 1st
- 44:36place. It was AI got referred to them
- 44:39by a former or person who had been a former client and she
- 44:44went to work there and put me in touch with the people and it
- 44:49turned in from 1 opening to many.
- 44:52And we're still still working with them today and even doing
- 44:56some, you know, some different things with them like assisting
- 45:01them with their own hiring and onboarding by helping them get
- 45:05people to work quicker. So even with their own internal
- 45:08hires, we're assisting them, getting them on board and
- 45:14working through us until they can get their much more, I'd say
- 45:21cumbersome and long term orientation done.
- 45:23It took weeks, took three to six weeks for them to get someone
- 45:27started working for them. But with me, I can do it in five
- 45:30days. Wow.
- 45:31So basically just get them doing their the screening, doing their
- 45:35payroll and helping them short term.
- 45:38So that's grown into a revenue stream I didn't even anticipate,
- 45:44you know, So I, I actually think that it, it's worked out for the
- 45:49best. Those first hours and days,
- 45:54though, after you first got the news about your partner passing,
- 45:57I have to imagine those were among the most stressful because
- 46:02there's all of this uncertainty about I don't know what I'm
- 46:06going to do. I don't know what the best
- 46:08decision here is. Am I right?
- 46:10Is that how you found it to be? Yeah, I got some work right here
- 46:14from that for sure. Didn't know where the next
- 46:18paycheck was coming from, right. You know, I didn't know, jeez,
- 46:23am I going to be able to pay the rent on the office?
- 46:26You know, it's it just wasn't expected.
- 46:31Wasn't the reason I didn't get, I didn't get into the
- 46:34partnership in the business with the idea that, Oh yeah, I'm
- 46:37going to own it outright in a year.
- 46:40It, it, it, it's, it was a good organization and I think team
- 46:45who had a good plan to be able to build something with and
- 46:50maybe open more offices down the road.
- 46:52It didn't expect it to all come on my shoulders.
- 46:58But as I mentioned, you and my wife said, hey, we've, we've
- 47:01done this before. It worked out.
- 47:04We can do it again. You bet on yourself before bet
- 47:07on yourself again. Yeah.
- 47:09And it so yeah, do it again. And I'm probably getting to the
- 47:12age where I probably can't work for anyone anymore.
- 47:16You know, I'm just, I sometimes I get, I get too, too cynical or
- 47:19too set my ways a little bit, but overall it's been a
- 47:24positive. Yeah, I hear that about a lot of
- 47:26entrepreneurs, that they're unhirable.
- 47:29I just I, you know, if you ever heard the joke, just the right
- 47:33way, the wrong way and my way. And if my staff, one of my
- 47:37staffing for anger here and I, she'd be throwing something to
- 47:39me in the office soft, but it'd be coming at my head, you know,
- 47:44But no, it's it's worked out all right.
- 47:46Overall, I've been happy. I've been not happy how it came
- 47:50about, but happy in retrospect that OK, I think I made the
- 47:54right decision. Knock on wood so far.
- 47:57Is there still a thought to open more offices down the road, or
- 48:00are you pretty laser focused on where you are and what you're
- 48:04doing? I, I, I, I, I want to grow this
- 48:07one more. However, I think the geography
- 48:14would could lend to an office both in the Fort Myers area as
- 48:20well as Tampa safety Clearwater. That's such a large metro area
- 48:25where we are in Sarasota, Bradenton area here we're kind
- 48:28of sandwiched between two larger areas population wise and we're
- 48:34part of the Tampa Bay metro market.
- 48:36But a lot of things are separate here.
- 48:41So I think we could definitely, we could definitely look to
- 48:47expand office wise both North and South.
- 48:49Do you feel like you need to have a physical presence in an
- 48:52area that you're serving? You know what I used to, I'm not
- 48:57sure anymore because I think you have to have the physical
- 49:02presence when it comes to meeting clients and but I'm not
- 49:09a lot of and I think maybe COVID taught assist with the with the
- 49:14push to remote, I think a lot of at least internal things can be
- 49:18done remotely. So I'm not as convinced that we
- 49:23need large offices anymore. I think we can do with probably
- 49:29smaller offices more in the field.
- 49:32I like being in the field. Being in the office too long
- 49:36gets me antsy. And I was a field leader for so
- 49:39many years in retail that I liked getting out there.
- 49:44So I I'm not sure how much anymore that you really need a
- 49:51physical presence, but I do know you need one to develop a
- 49:55relationship with people. You have to be there in front of
- 49:58them in order to win their business in the first place.
- 50:01Absolutely. What?
- 50:02What? When we started this, I was down
- 50:04in the Port Charlotte area South of the year and I went down to
- 50:07visit a a a large facility that was both assisted living,
- 50:12independent living and a long term care skilled nursing
- 50:14facility and sat down with the administrator.
- 50:18You gave me a tour and you know, he was very excited about
- 50:22starting to work together and he said, you know, I got to tell
- 50:25you, he actually walked me out to my car.
- 50:27He goes, I got to tell you, I we've worked with several
- 50:30staffing firms. I've never met anyone from no
- 50:33kidding. And I looked at him.
- 50:34I was like, I don't I don't understand what what do you
- 50:36mean? They've never they didn't come
- 50:39to meet you and they've never come to meet you.
- 50:42Now he goes, he goes, I got to tell you, the only reason that
- 50:45contract's getting signed right now is because you came here
- 50:47today. Wow.
- 50:48I'm like, OK, that that just, it goes to prove that there's still
- 50:53value in making that human connection.
- 50:55And you know, we got to be careful with technology, AI,
- 50:59whatever, that it doesn't take that away.
- 51:03Because I think. People still thrive on that,
- 51:05both both employees and clients. A. 100% yeah.
- 51:09I couldn't agree more, Chris. I'm curious to hear what's a fun
- 51:12or interesting fact that most people would know about you.
- 51:19Well, I'm a big auto racing fan. The reason I'm a big auto racing
- 51:24fan is when it goes back to why I went to work for my dad.
- 51:29I had a real expensive habit. When I was 16 I started racing
- 51:34go karts nationally and that grew into racing open wheel
- 51:40formula cars. I had to help pay for that.
- 51:44Dad's pockets only went so far. So he said, well, you're going
- 51:47to work. So I had to help pay to go
- 51:49racing. And to this day I, I, you know,
- 51:54the, the, the days for competitive driving, that
- 51:57window's probably closed, though I do like to get in the go Kart
- 52:00track here once in a while to have fun.
- 52:03I remain a pretty rapid race fan to this day.
- 52:05And I follow IndyCar, Formula One sports cars pretty closely
- 52:09and several times a year, always going to races.
- 52:12I have a good friend of mine, we always go to races together.
- 52:15So that's. It that that sounds like what
- 52:20used to be a fun hobby. Well, still a hobby, just a a
- 52:23little less active in the the more dangerous parts of it.
- 52:26I I still have my driver's suit can't fit into it anymore.
- 52:29I still have it. But I, I said at the beginning
- 52:32of this, if you know, you said, do I always want to do this?
- 52:34No, I really did want to be a race car driver.
- 52:37I wasn't a lie. That's what I wanted to do but
- 52:39didn't quite work out so. Well, not, not only did you want
- 52:43it, 'cause I'm, I'm sure at some point when I was a little kid, I
- 52:45wanted to be a race car driver, right?
- 52:47But I didn't. I didn't take the steps that you
- 52:49did like you were actively engaged in the pursuit of it.
- 52:53Yeah, we actually got involved in it and had had a lot of fun
- 52:56and I guess that's still enjoy it to this day.
- 52:58And and people saw the outfit and asking, hey, what would you
- 53:01do if you won the lottery? I know what I'd do.
- 53:04Going to buy a race bar. But yeah, so I'm still I, I love
- 53:10to be involved with to this day. Chris, any specific books or
- 53:15mentors or masterminds, other experiences that you want to
- 53:19give credit to for kind of helping you in your path?
- 53:22Sure. Yeah, books.
- 53:26There's a few definitely, that I I still read to this day every
- 53:32once in a while. I think one of the better ones
- 53:34I've ever read. I used to love leadership.
- 53:37I still do, but the book titled It's Your Ship Management
- 53:42Techniques from the Best Damn Ship in the Navy.
- 53:45And it's written by Captain Mike Avershop and it tells his story
- 53:51of becoming the CEO of literally the worst ship in the United
- 53:57States Navy and how he turned it around to be and it became the
- 54:02best ship. And it's his story of how he did
- 54:04that. And I learned a lot about
- 54:09leadership and how you, you know, lead people and empower
- 54:13them. And it's a, it's just a great
- 54:16story. I actually had the good fortune
- 54:18to meet him on several occasions.
- 54:22Any and other books, anything by John Maxwell.
- 54:25You're not going to go wrong when it comes to leadership and
- 54:28working with people, for sure. Mentors.
- 54:33Yeah, I've had several, I would say my first real boss who
- 54:39wasn't my father and who is still a a friend to this day.
- 54:44He, I I became a manager under in his company.
- 54:49This is a he owned a chain of video stores.
- 54:52You remember video stores, right, Buster?
- 54:53Yeah. So I became a manager at a very
- 54:57young age of one of his stores. And what was his name?
- 55:04His name is Ed Gorkis. And Ed told me one time in his
- 55:07office after he gave me the keys to the store.
- 55:10He said when you when you place in command, take charge and when
- 55:17in doubt, just do the right thing.
- 55:18It's the only advice he gave me and it still holds to this day.
- 55:24That's good. Probably another one, Jeff
- 55:28Stubbs who was my supervisor at Movie Gallery where I worked for
- 55:33I guess 15 years and learned a lot, learned a lot from Jeff,
- 55:39but one lesson step kind of stays in my mind.
- 55:46I was a multi unit manager overseeing, well, I don't know,
- 55:51probably APNL of about $50 million.
- 55:56Multiple. Locations throughout the US and
- 55:59I was planning some store visits and I walked into his office I,
- 56:02I was a little bit I didn't want to spend that much on the plane
- 56:06ticket. Walked into his office and said,
- 56:08Jeff, you, you OK with me doing this?
- 56:10And he looked at me close the door he said, listen, you run a
- 56:14$50 million PML, do the right thing.
- 56:17I don't care what you spend on it.
- 56:19If you need to get there, get there and accomplish what you
- 56:21need to accomplish. So it's one of those lessons
- 56:25that just sticks to you, sticks in my head.
- 56:28Do the right thing. Yeah, you get back to that,
- 56:30doing the right thing. So he's a great leader, great
- 56:34friend. I think those are the two that
- 56:37really had a lot of weight on me other than my 7th grade science
- 56:45teacher. OK, you're scared.
- 56:47You're scared. God, you're scared of that guy,
- 56:50Mr. Barbieri. But and he was a tough teacher,
- 56:53but boy did I learn attention to detail, how to work hard from
- 56:58him. So I always wanted to always
- 57:01wanted to see him again and tell him that.
- 57:04And he was it was the type of class where you literally sat
- 57:07like this and you didn't move and you just, he was very
- 57:11strict. But there was method to the
- 57:13madness that I don't think you appreciate till you're a little
- 57:15bit older. Fair enough.
- 57:18So I think that, yeah, those are the three that really have had
- 57:22an effect on me. Chris, I just have one more
- 57:25question for you, but before I ask it, I want to do 2 things
- 57:28for those listening today. If you like today's content,
- 57:30please hit the like, share or Subscribe button on your
- 57:33favorite podcast app. Chris, I also want to let people
- 57:36know the best way to get in touch with you.
- 57:37What would that be? Sure, Best way is probably going
- 57:43to our website at next app.com. Easy way to get in touch with
- 57:47us. You can search on locations and
- 57:49find our location here in Sarasota or simply e-mail me
- 57:54c.germond@nextstaff.com or go to go to my LinkedIn page.
- 57:59All my contact info is on there as well as phone numbers and
- 58:02everything else. And for those listening who
- 58:05aren't able to see the show notes, where we'll include all
- 58:07of this information next app is a little bit of an unusual
- 58:09spelling. It's Nex Taff, so there's no S
- 58:14in the middle there like you might expect.
- 58:15So NEXTA ff.com, it's a great place to find Chris and the the
- 58:22whole next half team. So last question for you, Chris,
- 58:26I'm curious, what do you see as being the big changes that are
- 58:31coming to your industry in the next few years?
- 58:35So I was thinking about that and I, I think that something that's
- 58:43not going to change is the need for healthcare talent.
- 58:47I don't think that's going to get outsourced necessarily.
- 58:53I think there's some functions that might, you know, definitely
- 58:57via telehealth and things like that.
- 59:00But you know, Healthcare is going to continue to be a huge
- 59:04need and it's going to become the talent is going to the the
- 59:09battle for the best talent is going to become even more
- 59:12competitive because they're simply there simply aren't
- 59:16enough people getting into it, right?
- 59:18There aren't enough nurses out there.
- 59:20There aren't enough physical therapists, whatever, pick your
- 59:25pick your poison. And a lot of that has to do with
- 59:28there simply aren't enough schools or spots in the schools
- 59:33to produce enough people to catch up with the demand.
- 59:37OK, Forget the growth in the need that's going to come from,
- 59:41you know, the boomer generation getting older, right?
- 59:45We can't replace the people that are leaving either due to
- 59:47retirement or even many even believe how many nurses left as
- 59:51COVID wound down. They were done with it.
- 59:53They're just done with the the working conditions, etcetera.
- 59:56So just to replace the ones who leave, we don't have enough
- 1:00:00forget about growth. So there's going to be a need
- 1:00:04for that. I think the, I think the big
- 1:00:08thing with AI as we discussed, I think identifying and being able
- 1:00:13to source and reach talent, that's going to be the biggest
- 1:00:16help. I think that'll come from it.
- 1:00:19But I, I think I think the biggest change may not be a
- 1:00:24positive one. I think the biggest change might
- 1:00:27be losing that personal connection in recruiting and
- 1:00:31hiring that you still have to make with people because, you
- 1:00:40know, people need to trust you. And I don't think that happens
- 1:00:42without that connection. And, and, and I would make that
- 1:00:45argument with with with clients too, finding new clients.
- 1:00:50You know, I've got a lead generation program I use and I
- 1:00:53think it's great, but being able to talk to and meet those
- 1:00:57clients is still the most important.
- 1:01:00You know, I. It got told to me one time, you
- 1:01:04know? People do business with people
- 1:01:05they like. I don't think that's going to
- 1:01:08change green, you know, so I think making that connection and
- 1:01:13being able to talk about the value confirming is still going
- 1:01:16to be important. So I I worry about what AI will
- 1:01:21do to that. It'll be interesting to follow
- 1:01:24for sure. It it, it will.
- 1:01:26I think the Chinese say we live in interesting times.
- 1:01:29May be good or bad, but they will be interesting.
- 1:01:32For sure. Well, Chris, I want to be the
- 1:01:34first to thank you for sharing both your time and your story
- 1:01:36with us today. I really appreciate it.
- 1:01:38I. Appreciate the chance.
- 1:01:39Thanks, Anthony. Folks, that's a wrap on another
- 1:01:42episode of the Inspired Stories podcast.
- 1:01:44Thanks for learning. With us today.