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Coffee Smarter: Bulletproof Coffee · Coffee People Podcast

0:00
All right, I'm getting ready to handle your angst.
0:13
Hey, good morning everyone. Welcome to season 4 episode. 6
0:17
of the roast West Coast coffee podcast.
0:21
I'm Ryan Walton. This is the show where I bring
0:23
you the stories of coffee professionals and
0:25
Entrepreneurship and sometimes we get coffee smarter We try to
0:30
learn something every week, but honestly, some weeks I'm just
0:33
holding on trying to let all the info Brew in my brain.
0:37
This is the third coffee smarter session of the season.
0:41
With my personal coffee Sensei, Chris O'Brien, he's the founder
0:44
of coffee cycle. Roasting in Pacific Beach,
0:46
California. Last week, we discussed how he
0:49
develops flavors during the roasting process.
0:52
We covered the phases of roasting and in particular, we
0:55
talked about the rate of rise or the RoR.
0:59
I asked Chris to send me a screenshot of the RoR for one of
1:02
his recent roasts if you want to see a visual to go along with
1:06
the term, it's on roast westcoast.com where you'll find
1:10
the newsletter for that. In this episode.
1:13
This week, I asked Chris about Bulletproof Coffee.
1:16
And before we get into that conversation, I need to clarify
1:19
a few things. First bulletproof coffee is both
1:22
a specific brand and has also become a reference for a
1:26
specific style of coffee drink. The brand is managed to
1:30
accomplish the big dream of All Brands where their name is
1:33
ubiquitous with an entire style of coffee.
1:36
Another example of what I mean by that is Kleenex, we don't
1:40
say. Do you need a tissue?
1:41
We say do you need a Kleenex or I wouldn't tell you to search
1:45
for something. I'd say Google it.
1:47
They have many many products but coffee and coffee.
1:50
Additives is where they made their name.
1:53
They call it the pillar of their bulletproof diet, which is high
1:56
in fats and low in carbs. I take on the popular keto diet
2:01
but in what becomes a theme when looking into this brand and this
2:04
product, we're already getting off track.
2:06
This is a coffee podcast. So, back to the coffee part, the
2:11
bulletproof recipe for a morning coffee.
2:13
Drink is one cup of coffee one to two teaspoons of MCT oil and
2:19
one to two teaspoons of unsalted, grass-fed butter or
2:23
ghee. MCT is short for medium chain.
2:26
Triglycerides, the Of these triglycerides are found in
2:30
coconut oil or palm oil and then enhance by humans to create a
2:33
fatty acid. It is easily digestible and
2:37
mostly tasteless making it an effective way to add lots of fat
2:40
to something without altering the taste to dramatically.
2:44
I'll say now that MCT oils have been associated with a lot of
2:47
potential health benefits but the waters are murky.
2:51
There doesn't seem to be a definitive answer to what they
2:54
do or do not benefit but they seem to be adjacent to a lot of
2:58
Is claims about the benefits of fats.
3:00
And there is a lot of fat in that Bulletproof Coffee recipe,
3:04
according to the packaging, a couple of that oil and butter.
3:06
Infused coffee will have 25 grams of fat of which 21 or
3:11
saturated as someone who just tipped over the line into a
3:14
world in which he pays attention to his cholesterol levels that
3:17
number jumped out at me. During the following chat, Chris
3:21
refers to that guy or that bulletproof guide a few times.
3:26
He's talking about the company's founder.
3:28
Dave, asprey, he is a self-described lifestyle Guru,
3:32
and he believes in biohacking as a viable way to improve health
3:35
and increase his lifespan. He came from a tech background
3:39
before starting bulletproof and introducing his bulletproof diet
3:43
which has been decried by some medical professionals and
3:46
nutritionists as having no basis in science.
3:49
The end of being overly simplified, which makes sense
3:53
because he does not have any medical or nutritional training.
3:55
He's a tech guy, he is however, a very successful one.
3:59
Having raised a boatload of money for his company published.
4:03
Numerous books worked in Tech and he even has his own podcast,
4:07
which has been downloaded way more times than this little West
4:10
Coast coffee program. Has I'm giving you all of this
4:13
background in photo show that there are two very distinct
4:16
things that we are talking about today.
4:19
Proof coffee the brand which was created by a person and
4:23
Bulletproof Coffee, which is a reference to any type of coffee.
4:26
Someone might add fats in the form of oils or butter to.
4:29
I think that's enough background to get started.
4:32
My coffee mug is full, it doesn't have anything in it.
4:35
As far as I know, just some really good Crossings coffee.
4:38
Roasted coffee that I picked up from one of our roast industry.
4:41
Partners Café Le tear this morning in Solana Beach.
4:44
California. I'm going to assume that your
4:46
coffee is full to with coffee and whatever else you decided to
4:50
put in it today, which means it is time for us to listen to
4:54
Chris. Get a little bit Rowdy and for
4:56
us to get a little bit coffee Smarter on the roast West Coast
5:00
coffee podcast. Welcome back to the show.
5:06
Chris coffee Smarter with Chris O'Brien of coffee cycle.
5:09
Roasting, I'll probably have to say that all over again because
5:12
it sounded terrible, but I'm glad you're here.
5:14
The last couple of times we've met, we've gotten into some
5:17
really in-depth kind of science. He talked with refractometer 's
5:21
and how to identify and develop flavors during the roasting
5:24
process. And so I want to ask you a
5:28
question about a type of coffee this week kind of Shifting
5:32
Gears. But before I do, I want to very
5:36
explicitly say to anyone listening that I am not a
5:40
doctor, nor a medical professional and has been
5:42
established, I don't understand science.
5:45
Chris is not a doctor or a medical professional, he
5:48
understands some science stuff but this is not kind of what
5:51
that conversation is. I don't think that it matters
5:54
for this conversation but because this particular coffee
5:58
is associated with a lot of different health things and has
6:02
been in the news because of how things and some of Of the claims
6:05
about it. I wanted to make that clear, not
6:07
a doctor. Chris is not a doctor.
6:10
We're going to talk about Bulletproof Coffee.
6:15
I literally saw Chris kind of shiver or cringe or something on
6:19
the other side of the screen there.
6:21
Let's start with what is Bulletproof Coffee.
6:25
And I should know this because I should have looked it up before
6:27
the show and I didn't, but is Bulletproof Coffee a brand or is
6:31
it a name and designation? Ian given to a type of coffee.
6:37
At this point, it's both. But it started as a brand and it
6:41
is a brand. Bulletproof is the name of a
6:43
brand and I so for our purposes we're not talking about the
6:50
brand per se, but we were talking about the concept which
6:53
is what we're going to describe or both.
6:54
Well you know I think by the end I'm gonna have to talk a little
6:57
bit about both. So the concept is what we'll
7:00
start with, you know? And I've I've never tried
7:04
Bulletproof Coffee. I don't really have.
7:07
Any interest in it. But basically the concept is
7:10
pretty simple. You take your brewed coffee.
7:13
Like a cup of coffee out of a coffee brewer.
7:15
You put it in a blender. And you add either MCT oil,
7:23
coconut oil, or grass-fed butter, and the purpose of any
7:29
of those three ingredients is basically the same MCT.
7:32
Oil is, is medium chain triglycerides.
7:37
So it's basically like a kind of a fat and the idea is that, you
7:42
know, coconut oil or grass-fed butter, will provide the same
7:46
Overall benefit is the MCT oil or maybe even be a source of MCT
7:50
oil. I could be a little little rocky
7:51
on that, but my understanding is that the idea is that when you
7:56
blend the two things together, the coffee and the the MCT oil
8:00
or those other other fats, and then you drink it, that the
8:04
combination of the two things together rather than giving you
8:08
the shorter spike in energy, that caffeine alone will give
8:12
you will give you a longer more sustained.
8:15
Less Is less Steep and crashworthy of a energy boost.
8:21
And so that instead of a cup of coffee helping you out for one,
8:25
two, three or four hours, you know, caffeine stays in your
8:28
system for, you know, four, five, six hours, its main
8:31
effects are, you know, going to be in that one, two, three, our
8:33
range depending on your metabolism caffeine sensitivity,
8:37
rather than having it be such a short effect that it will last
8:40
for most of your day. So kind of interesting.
8:45
Yes. If it isn't clear, coffee is a
8:48
drug, it is an upper, I mean it's classified as a drug but
8:51
it's just one that we have all accepted as being okay.
8:54
To use every day. Yeah.
8:57
So you know, from the perspective of wanting your
9:01
caffeine Buzz or your energy boost to last longer and be more
9:05
effective and be overall, more healthy as you're experiencing
9:09
less. Severe ups and downs.
9:12
That sounds great to me. That's that's all wonderful.
9:14
And you know, Israel Ian said, I'm not a scientist and I'm not
9:18
a doctor or in the medical field at all.
9:21
And so, you know, my knowledge of the science there and how
9:27
truly effective it is is a little, is a little shaky.
9:30
And so it's kind of like why I asked me about this.
9:33
But, you know, it might be somewhat true that this works.
9:37
And at the end of the day, how you feel matters.
9:42
So if you feel it working for you, if you like blending,
9:45
coconut oil, or Or grass-fed butter or MCT oil with your
9:48
coffee. And you like the way it makes
9:49
you feel great, I have no problem with that.
9:53
But I do have a problem with Bulletproof Coffee and some
9:57
people that know me know this. So I'm I also know myself.
10:01
So I'm going to try to Not get too too.
10:04
Worked up on this topic here? I did not know this about you
10:08
actually, even though I do know, you personally, it was just on
10:12
my list of questions when I was thinking about, what can I ask
10:15
Chris to get coffee smarter? And I thought, oh there's this,
10:19
I remember this really popular thing for a moment, being butter
10:22
coffee. And I remember people asking
10:24
coming into the shop when I was working there which has been
10:27
like four years ago and saying, hey, do you guys do Bulletproof
10:30
Coffee? That's where this question came
10:33
from. From.
10:34
Yeah, you know, I'm thrilled actually despite my seeming
10:38
reticence to actually get a chance to share some of this
10:41
this factual information that I'm not going to.
10:46
You know, I know my limitations but I'm excited to share with a
10:51
wider audience, some things I know about Bulletproof Coffee
10:54
and it's sort of ironic in some way that we're able to do this
10:58
through a podcast, because one of the reasons Bulletproof
11:00
Coffee became so popular is through you're a very popular
11:04
podcast, that Deserves to be maligned somewhat often, which
11:11
is Joe Rogan. So, Joe Rogan famously got
11:14
behind bullet because that that's a that's a podcast people
11:17
should know. No no.
11:20
Okay. If you don't know Joe Rogan
11:22
don't look him up. Don't worry about it.
11:24
Okay, just checking he's a comedian and supposedly he's
11:27
funny, so that's great. But he famously likes to endorse
11:33
things that are not factual and he Often, we'll flip flop on
11:38
positions and I believe he did flip-flop on his bulletproof
11:41
position and no longer supports it after being contradicted.
11:47
But unfortunately, someone like Joe Rogan, the damage has been
11:49
done and a lot of people really believe in Bulletproof Coffee
11:53
and continue to buy Bulletproof Coffee products.
11:57
So rewind a little bit. If you like the feeling of
12:02
putting the stuff in your coffee, there is nothing wrong
12:06
with that. Head and keep doing it.
12:08
I fully 100% support. You, there are some coffee
12:11
roasters that don't like it. When you put stuff in your
12:14
coffee, would be it cream or sugar, or grass-fed butter, or
12:18
whiskey, whatever the heck it is.
12:20
There's some coffee roasters that, don't like that.
12:22
I like to support my community. And that means you who are
12:27
listening. That means Ryan, if you want to
12:29
put some stuff in your coffee, whatever it may be, go for it,
12:34
have a blast, if you enjoy it, great, you know.
12:36
No, I don't care about that, but it's pretty clear at this point
12:41
that I don't like Bulletproof Coffee the brand and I don't
12:44
like what they promote. And the problem is not with the
12:49
MCT oil or the grass fed butter or the coconut oil.
12:53
As I've said, I don't have a lot of scientific understanding of
12:58
why that is supposed to work. I don't, I haven't read any
13:02
studies that confirm or contradict that I still wanted
13:07
to talk about this on a podcast with you Ryan because I'm going
13:12
to clarify again. And opinion-based podcast.
13:15
Yes, for the moment is gassed. The other part of Bulletproof
13:19
Coffee. Well, you got to put yourself in
13:21
the shoes of this guy, who started the company Bulletproof
13:24
Coffee and you got to say, okay, he is trying to promote this
13:29
scientific idea for people to ostensibly help them with their
13:33
day and with their caffeine intake and with their enjoyment
13:36
of Caffeine and coffee as a drug and so he's teaching everyone
13:40
about these benefits of blending MCT or coconut oil or butter.
13:46
So it seems like he's very nice. Nice guy.
13:48
Well, if you want to start a business, you have to find a way
13:51
to make money and by promoting this, he wants to make money.
13:56
So how does he make money? So he can sell his own brand of
14:01
brain octane. Oil is, I think what he refers
14:04
to it as or they refer to it. As I don't know if it's, you
14:06
know, just Guy or some group, I tend to refer to it as a guy
14:10
that could be a girl, or they them or anybody, or some kind of
14:15
oligarchical group involved in brainwashing us.
14:20
But this elder there, MCT oil blend, but they also tell you
14:24
that you can use MCT oil or grass-fed butter or coconut oil.
14:28
So that seems like there may be may be missing an opportunity
14:31
for business there. Well, not so much because not
14:34
only do they want you to buy their blend.
14:36
Daily. But they also say the only way
14:39
that you're really going to get all these benefits is if you
14:42
also buy our house, roasted coffee beans And that is a
14:48
problem, not because I want, I'm worried about the competition
14:53
because I'm not, they claim that their coffee beans are the only
15:00
ones that are free of mycotoxins, okay?
15:06
Mycotoxins maiko as an appendage.
15:09
Generally refers to being from fungus.
15:12
So like a Mycologist is someone who studies mushrooms.
15:16
So, the claim is that Bulletproof coffee beans are
15:20
free of mycotoxins and that all other coffee beans are not free
15:25
of mycotoxins and that the mycotoxins will negatively
15:29
impact you and your life, and your health and that they will
15:33
also prevent the MCT. Coconut oil, butter blah, blah
15:38
blah, blah, blah, from being wholly effective.
15:43
So this is where Bulletproof Coffee is full of poop.
15:48
I tend to curse a lot. And so on this podcast, I try to
15:52
curse a little bit less. So full of poop is what you're
15:54
going to get, there might be more effective because you toned
15:58
it down. Well, that's basically what he's
16:00
saying. Is he saying that there's all
16:02
these little funguses that are living on the surface of your
16:05
coffee bean and pooping? And that that our proof is going
16:09
to be poisonous for you and that you need his poop free coffee.
16:12
For mycotoxin free coffee. And unfortunately with a word
16:16
like mycotoxin which sounds really sciency and great.
16:20
Even if it's true or not, that mycotoxins are thing to be
16:23
worried about. There are numerous numerous
16:26
third-party studies on Bulletproof coffee beans that
16:30
show that they are no different from any other coffee beans, as
16:33
far as the as far as any microbial evidence of anything
16:37
that's been left behind. And so in other coffee podcast
16:40
that you and I have done, we've talked about coffee process.
16:42
A bit of talk about microbial activity acting on coffee or
16:46
talked about animal poop coffee and there is in the food World,
16:51
a ton of cough of food products that are fermented at some level
16:56
and that have microorganisms funguses molds bacteria.
17:02
That act upon your food before you eat it, not just cheese and
17:06
kimchi things that you don't think about like chocolate are
17:09
fermented coffee. Is fermented always.
17:12
There's always Always microbial activity to get coffee beans to
17:18
The Roastery. And so the Bulletproof coffee
17:21
beans are actually, just commodity grade coffee, beans,
17:24
they're just, normal coffee beans that have the bulletproof
17:26
name on them and so Bulletproof. The company has lied to you.
17:31
They lied to Joe Rogan, the poor dumb bastard.
17:33
They lied to Joe Rogan, and they told him that it was that it was
17:38
mycotoxin free. And I don't really I feel that
17:43
bad for Joe Rogan, but, you know, I feel bad for all these
17:45
people that have been lied to because by using words like
17:49
mycotoxin and talking about medium chain, triglycerides were
17:53
listening to people that are using big sciency vocabulary
17:57
words that make you think that you're listening to an expert.
18:00
When in reality you're listening to an expert on making you feel
18:04
dumb, And they are capitalizing on making you feel dumb so that
18:08
they can make the money off of you.
18:11
So again you want to use MCT oil or coconut oil.
18:14
I just support the heck out of you just go right ahead.
18:17
I'll let you use my blender at home.
18:18
Not at the shop but you're not doing yourself.
18:21
Any favors. If you're buying scammy, coffee
18:24
from scammy people. All right.
18:26
They are out there to take your money, by making you feel dumb
18:30
and I cannot support that in any way.
18:32
I feel very passionately about that because I love getting into
18:35
The science of things. I loved I get digging into them.
18:39
I know what my ecology is. You know.
18:42
I know that word so mycotoxin immediately.
18:44
Throws a red flag to me and I'd say, well, what is a mycotoxin?
18:47
One must be a toxin that's left behind from a fungus.
18:51
And then I start looking up Bulletproof Coffee in mycotoxins
18:54
and you can find studies very easily that show without a
18:59
shadow of a doubt that their coffee is no better than anybody
19:03
else's and Will be worse than most people's, and because it is
19:07
commodity coffee, it's going to be much more inconsistent, much
19:10
more full of flaws and molds and bad fermentation.
19:14
Then it would be if you bought from a excellent small micro
19:18
roaster like your local roaster down the street, like lofty
19:22
coffee, or coffee cycle, or Bird Rock or steady state or any.
19:26
One of the wonderful guests that you have on your shop.
19:28
Probably has almost, definitely has better coffee than
19:32
bulletproof and coffee. That's much more free of Bad
19:35
things and I'm not going to try to make you feel dumb by saying
19:40
toxins or mycotoxins or you know, blah, blah, blah, blah
19:43
blah. I'm going to say bad things.
19:45
There's less bad things in. Good locally, sourced,
19:50
ethically. Sourced high-quality coffee than
19:52
there, isn't Bulletproof Coffee. So please please, don't buy
19:54
Bulletproof Coffee. You can mix all the oils and
19:58
crap in your coffee that you want.
19:59
I don't care what you put in there.
20:01
You want to put crack cocaine in there, that's on you.
20:03
I don't recommend it but Don't buy Bulletproof Coffee.
20:07
They do not deserve your money and they do not deserve your
20:09
support. You didn't know that worked up
20:11
about bulletproof did. Yeah that's funny.
20:14
I did not know that you were that worked up about
20:17
bulletproof. I think I'm going to have to
20:18
consult a lawyer before. I put this episode out there
20:21
just to make sure that I can't get in trouble.
20:25
I mean if you get in trouble that's on you but if I get in
20:28
trouble I'm yeah I'm just a guy in the closet here.
20:31
Chris that is a very intense thing.
20:33
I think that says I would take from Um this more about as a
20:38
consumer, I'm thinking about the companies that I buy from and
20:40
how much trust I put in them to make ethical choices for me.
20:46
You know, I am choosing to support coffee shops that I
20:49
think are making choices on the sourcing side that I agree with.
20:53
I am choosing to buy products from companies, say that I think
20:57
Army are treating their employees.
20:59
Well, but at some level there has to be a trust built.
21:03
Where they've given me a reason to believe that.
21:05
Now I think it's a lot easier if you just go.
21:07
Oh well I'm buying this from Target, I'm sure targets figured
21:10
this out. I'm not going to think about it.
21:12
Taking that next step as a consumer to try to identify
21:16
where there are hiccups in that chain or where things don't
21:20
necessarily match with my belief system or my value system is
21:26
It's an extra step and it's harder and we all have stuff
21:29
going on. Like you know you might be
21:32
worried about getting dinner on the table or getting home from
21:35
work or trying to get into work out.
21:37
There's a million other things to think about other than is
21:40
this product. I'm buying good for the world or
21:43
better for the world, or whatever.
21:46
And, and so I commend anyone who has, who is willing to do that
21:50
has the luxury of time and space and money to do.
21:54
So, for whatever product And maybe it's only one product.
21:57
You choose to do that for, maybe it's only coffee.
21:59
Maybe it's only, you know, mushrooms as a randomly chosen
22:05
example, but every time that you do that one, you'll feel good
22:09
about that choice and to, it'll make it a little bit easier for
22:13
the companies that are putting in that effort to keep doing.
22:16
So because they'll be one more person that has kind of that
22:20
knowledge in is making a value, space Choice with their dollars.
22:24
And I say that knowing that that Is not always reasonable for
22:27
everyone and it's not always reasonable for every product,
22:30
it's very difficult and it can be overwhelming.
22:33
And I would say, personally, even sometimes a little
22:35
depressing, but I also find that it's very rewarding to know that
22:40
I have chosen to support a brand, or a product that I
22:43
really believe in. And so, yeah, I make, I'm, it
22:47
makes me happy to know that there are people who are
22:49
passionate about their products and about giving their customers
22:54
products that they believe in as well.
22:56
Well, you know, it's also nice to chat with someone like you
22:59
that, you know, supports that and, you know, also acknowledges
23:04
that it is impossible to, you know, well not necessarily
23:08
impossible, but this is at least very, very difficult to, you
23:12
know, be quite sure, even, or even slightly, sure, that all
23:16
the consumer choices were making our solid.
23:19
But you know, I mean, I think what gets my passion up in
23:24
Ireland, like that is it's just this deliberate misinformation
23:28
thing, this information rather than misinformation which comes
23:32
up a lot, you know, these days and you know, if your Just
23:40
trying to appeal to some kind of Market, that's great.
23:43
You know, if you want to just not lie to your consumers that
23:46
that makes me feel a little better.
23:48
And and I think there's there's a lot of examples of that sort
23:52
of thing out there now, you know, greenwashing or like
23:56
sometimes house called where people try to claim that they're
23:59
environmentally ethical while they're not being, is kind of a
24:02
really common one of these days. There's a really relevant
24:05
example in coffee right now that I don't know if you want me to
24:08
get into but Why don't we save that for another episode?
24:12
It's just really tough when you, you know, can't really trust
24:14
what you're being told. And you have to find these
24:17
alternative sources and all, I don't want to God the word
24:22
alternative sources, that doesn't sound good at all in
24:23
this day and age, but it is really hard to know because if a
24:28
company is telling you they're doing something ethically, then
24:30
why should you disbelieve them? And sometimes it just requires a
24:34
little bit of thought. You know like like I had that
24:38
thought of oh, I know Mike. Oh I know toxin.
24:40
What the heck is this and then you just do a tiny bit of
24:42
digging and it pops right up but some of them are are are harder
24:47
and harder to know and you know, get defended by people that
24:52
think they're maybe even doing the right thing.
24:55
You know, you just got to try to do your best and you have to
24:56
accept that, you know, I mean, I order stuff from Amazon.
24:59
I know that's not always. Do you know, particularly at the
25:01
goal so I'm not I'm not sitting on some Perfect perfect platform
25:07
here. Well, I think that brings up a
25:10
point is that we're all making compromises in our life based on
25:14
the situation that we're in, and we didn't necessarily create
25:17
Society or create a economy as it stands right now.
25:21
But we are living in it and making choices, you know, I have
25:23
a cell phone, there are issues in that cell phone chain, right?
25:28
You know, where it's being made, the products that are that are
25:31
used to create it. There are all these compromises
25:35
and Finding finding where you can comfortably live in balance
25:39
is best. As you can, is important for
25:41
everyone to make that choice on their own.
25:43
But also you mentioned disinformation and I think that
25:48
is really the hardest thing, you know, we're talking about
25:50
coffee, but it does apply to a lot of other things.
25:53
If I search for this, when we get off of this podcast call, I
25:58
bet I'll find hundreds and hundreds of web pages with
26:00
information that is being presented as factual.
26:04
How do I Know which ones to believe or not believe.
26:07
And I don't want to advise anyone else and say this is the
26:10
place you go to get the right information because frankly
26:14
we've all been burned a time or two by saying something like
26:17
that. Like I know this to be true
26:19
because I read it here. Well sometimes what we know to
26:21
be true changes and that's kind of the big thing is information.
26:25
Changes data changes, things change over time.
26:28
And so we have to adjust to those Concepts.
26:30
I, I like to do my personal research, and this is just for
26:34
me. Kind of like how I look at like
26:36
Yelp reviews, if there's 100 Yelp reviews and there's one
26:40
that's like this place is the worst and there's one that's
26:42
like this place is the best and then there's 98 that falls
26:46
somewhere on the chain of either better or worse.
26:49
I'm probably looking at the hole instead of one individual review
26:53
because somebody can have a bad experience at a great place.
26:57
Somebody can have a great experience at a bad place.
27:01
Looking at it as a combination of, the whole seems to be more
27:04
valuable, but it is hard. And I empathize with anyone
27:07
trying to figure out where they land on any given topic, much
27:11
less coffee. Well, that's why it's important
27:14
to, you know, have that disclaimer of saying, hey, if
27:17
you like the way this oil feels in your coffee, go for it.
27:21
How you feel matters, you know these guys might not be totally
27:25
wrong with that or even if the science contradicts it
27:27
psychosomatic. Fact effects are real.
27:30
So, If it makes you feel like you have more energy throughout
27:33
the day, that's freaking awesome.
27:35
Cool. I don't care how that got to,
27:38
but I can't support the company that fear mongers to get sales.
27:44
So, you know, at the end of the day, that's one that I take a
27:47
stand on. and also if you are drinking something or eating
27:52
something that maybe has disinformation about whatever
27:56
health benefits it has check with the doctor if you can you
28:00
know check and make sure that you the way you're feeling is
28:02
also matching up with your health and I'm only saying that
28:05
because sometimes I feel great but then you know the internals
28:08
might not be so good and vice versa, this has been a really
28:12
interesting episode and as delved into a whole bunch of
28:14
different areas and I and Chris I appreciate that you were
28:18
willing to To chat about it and I hope I don't regret it.
28:23
I hope you don't either. I certainly won't just kidding
28:31
buddy. Thank you for being here.
28:32
I can't wait to talk to you again.
28:34
Have a great day, have a good cup of coffee.
28:36
Do something nice for yourself. Thanks, I should let you know
28:51
that I have tried coffee with oil and butter in it it wasn't
28:55
for me. I didn't like the Sensation of
28:57
having my lips in my beard coated in the oil afterwards.
29:00
I couldn't actually taste the butter the oil in the coffee but
29:03
it's just that sensation. I felt like I couldn't get it
29:05
off for hours. To recap from today's coffee
29:09
smarter session, Chris really does not like the Bulletproof
29:12
Coffee company, but he doesn't object.
29:14
If you want to put something else into your coffee, I did
29:18
some digging and frankly it was hard to find straight answers on
29:22
anything related to Bulletproof the brand or their related
29:25
products, their website was a maze of content, leading to more
29:29
content leading to more content and none of it with the answers
29:33
I was looking for. They do reference mold toxins
29:36
and coffee. And they make the assumption
29:38
that you wouldn't want that, which?
29:41
Okay. But neither would any other
29:43
coffee roaster? So I kept digging the internet
29:47
in general wasn't much better hundreds.
29:50
Maybe thousands of websites with odd URLs often with misspelled
29:54
Health Buzz terms spouted the benefits of Bulletproof Coffee
29:58
but I didn't find any that included.
30:00
Any independent supporting evidence.
30:03
I did find an actual scientific study on the mycotoxin levels in
30:07
See which said that the extremely low levels of the
30:10
toxin mold toxins. In particular.
30:13
Found in commercial coffee are further destroyed by the general
30:17
roasting process, which made it unnecessary to perform any
30:21
further studies. Basically it stated that this
30:24
wasn't a real problem. And I finally found a post that
30:27
helped me break down some of the health claims made by the
30:30
Bulletproof Coffee. Brand on daily Coffee News.
30:33
It is a few years old having been published in 2018.
30:37
But it was the most efficient collection of info that I could
30:40
find. I'll link to it in the
30:41
newsletter on roast westcoast.com.
30:44
But here are some of the main points about how the brand
30:47
obfuscates the information that they share, they claim their
30:50
coffees are certified clean of toxins but no such third-party
30:54
certification exists. They claim that by drawing their
30:57
coffees, they are reducing the opportunity for mold to grow but
31:01
that's no different than any other coffee which is dried
31:04
naturally in the Sun or in a dryer or during the roasting
31:06
process. That's literally all coffees.
31:09
They also claim that their coffees are tested for
31:12
performance robbing toxins. 27 of them in fact, but they don't
31:16
say what those toxins are, nor how they rob someone of
31:20
performance, nor who it is, that is testing for them.
31:23
Basically, there is a lot of look over here.
31:26
This coffee is good for you. Now, look over here.
31:29
See, I said it was good for you, but there doesn't seem to be a
31:32
lot of foundational evidence to actually prove it.
31:35
And if there is, I can't find it.
31:37
It there's just anecdotal commentary that doesn't support
31:40
their claims with any of those facts or studies or even details
31:44
on how they came to their conclusions.
31:46
They do say it over and over and over again, sometimes very
31:50
loudly. And sometimes using
31:52
unnecessarily complex terminology, or at the very
31:56
least, an abundance of exclamation points.
31:59
It seems, as if the coffee coming from bulletproof, is no
32:02
different from the coffee's on the rest of the Shelf at the
32:04
grocery store. There are Rumors in the way that
32:07
Sometimes hear rumors about Costco's Kirkland, brand that
32:11
the Portland Roasting Company. In Oregon is the provider of
32:14
beans to bulletproof. Again, those are rumors, not
32:18
confirmed. I can confirm that the other
32:21
podcaster, Chris referenced, his name rhymes with bro, Hogan did,
32:25
in fact change his tune on Bulletproof?
32:27
The Brand's coffee, you can Google that if you like as for
32:32
the medical benefits of a high fat diet.
32:34
I don't know. That's for a different podcast.
32:37
One with Doctors nutritionists medical professionals.
32:41
If you want to add oils and fats to your coffee, I just hope you
32:44
make it a really good cup of coffee from a really great
32:47
roaster. This show partners with a bunch
32:50
of them including ignite Coffee Roasters, Cafe litter, most her
32:54
Coffee Company, coffee cycle, roasting leap coffee, zoom bar,
32:59
coffee and tea, Maria coffee steady-state, coffee, roasting
33:03
and Camp Coffee Company. Their coffee is great with
33:06
nothing in it, but you can always add whatever you like
33:10
including first light whiskey. And I want to say thank you to
33:13
Cape Horn coffee importers for always supporting this show.
33:17
If you want to buy some coffee, I always linked to the roast
33:20
industry Partners. In this shows podcast notes, but
33:24
if you can't find them wherever you are listening, you can also
33:27
click into any article on roast westcoast.com and they'll be
33:31
there at the bottom. And if you'd like to meet me,
33:34
Brian, the podcaster. I'll be at Camp coffee company
33:37
in just a few days Saturday, February 19th from 9 to noon one
33:42
last time head to roast westcoast.com for links to check
33:46
out the other coffee content and to subscribe to the newsletter.
33:50
If you have questions, you think would be perfect for a future
33:53
coffee smarter episode, send them to me on Instagram at roast
33:58
West Coast. I'll ask our coffee experts, as
34:00
many of them as I can and if you want something a little more
34:04
intense hour. Our coffee smarter expert, Chris
34:07
is hosting coffee smarter, 101 classes, covering chemistry
34:11
history and economy along with some flavor profile.
34:14
Sampling, the February class is already sold out, but you can
34:18
get tickets for March on coffee cycle roasting.com, but I
34:22
recommend that you don't wait until later because all of his
34:25
classes have sold out so far. I'll leave you today with this
34:29
question that came up earlier and is probably going to sit on
34:31
my brain for a bit is all coffee a blend.
34:35
It's an interesting way to look at Coffee, especially
34:38
considering all of the focus we put on single origin coffees.
34:43
Thank you for listening everyone.
34:44
This episode of the roast West Coast coffee podcast is was has
34:49
been written produced and recorded by me.
34:52
Ryan won't I hope the show is found you happy healthy and with
34:56
at least enough sanity and coffee to make it through
35:00
another day. Please always tip your Baristas
35:04
and be sure to drink it. Coffee.
35:32
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35:36
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I'm your host, Jeff, and I'm your host.
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