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What Is Your Content Actually Supposed to Do? The five jobs every piece of content needs to have · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Today
• 0:00
  we've
• 0:00
  got
• 0:00
  a
• 0:00
  question
• 0:00
  for
• 0:01
  you
• 0:01
  and
• 0:01
  we
• 0:01
  want
• 0:01
  you
• 0:01
  to
• 0:02
  sit
• 0:02
  with
• 0:02
  it
• 0:02
  for
• 0:02
  a
• 0:02
  bit.
• 0:03
  We
• 0:03
  want
• 0:03
  you
• 0:03
  to
• 0:03
  think
• 0:04
  about
• 0:04
  the
• 0:04
  last
• 0:04
  five
• 0:05
  pieces
• 0:05
  of
• 0:05
  content
• 0:06
  that
• 0:06
  you've
• 0:06
  created
• 0:07
  for
• 0:08
  your
• 0:08
  business
• 0:08
  and
• 0:09
  what
• 0:09
  were
• 0:09
  they
• 0:09
  supposed
• 0:10
  to
• 0:10
  do?
• 0:10
  What
• 0:10
  was
• 0:11
  their
• 0:11
  job?
• 0:12
  Not
• 0:12
  what
• 0:12
  topic
• 0:13
  they
• 0:13
  were,
• 0:13
  not
• 0:14
  what
• 0:14
  format,
• 0:15
  what
• 0:16
  job
• 0:16
  were
• 0:16
  they
• 0:16
  hired
• 0:17
  to
• 0:17
  do
• 0:17
  in
• 0:18
  your
• 0:18
  business?
• 0:18
  Because
• 0:19
  if
• 0:19
  you
• 0:19
  can't
• 0:19
  answer
• 0:20
  that,
• 0:20
  or
• 0:20
  if
• 0:21
  the
• 0:21
  answer
• 0:21
  is
• 0:21
  basically
• 0:22
  get
• 0:22
  more
• 0:22
  followers
• 0:23
  or
• 0:23
  show
• 0:23
  up
• 0:24
  consistently
• 0:24
  on
• 0:24
  my
• 0:25
  platform,
• 0:26
  this
• 0:26
  episode
• 0:26
  is
• 0:26
  really
• 0:27
  going
• 0:27
  to
• 0:27
  change
• 0:27
  how
• 0:28
  you
• 0:28
  think
• 0:28
  about
• 0:29
  creating
• 0:29
  content
• 0:30
  as
• 0:30
  a
• 0:30
  coach
• 0:31
  or
• 0:31
  service
• 0:31
  provider.
• 0:32
  Honestly,
• 0:32
  it
• 0:32
  might
• 0:33
  sting
• 0:33
  a
• 0:33
  little
• 0:33
  bit,
• 0:33
  but
• 0:33
  we
• 0:34
  are
• 0:34
  all
• 0:34
  about
• 0:34
  the
• 0:35
  tough
• 0:35
  love
• 0:35
  over
• 0:36
  here.
• 0:36
  So
• 0:37
  last
• 0:37
  week
• 0:37
  we
• 0:37
  talked
• 0:38
  about
• 0:38
  that
• 0:38
  soil
• 0:39
  layer.
• 0:39
  So
• 0:39
  the
• 0:39
  strategy
• 0:40
  behind
• 0:41
  the
• 0:41
  why
• 0:42
  all
• 0:42
  of
• 0:42
  that
• 0:42
  stuff
• 0:43
  that
• 0:43
  comes
• 0:43
  before
• 0:44
  the
• 0:44
  creation
• 0:45
  and
• 0:45
  ultimately
• 0:46
  why
• 0:46
  content
• 0:47
  fails
• 0:48
  most
• 0:48
  times
• 0:48
  before
• 0:49
  you
• 0:49
  even
• 0:49
  write
• 0:50
  the
• 0:50
  caption
• 0:51
  or
• 0:52
  slide
• 0:52
  number
• 0:52
  one.
• 0:53
  Today
• 0:53
  we're
• 0:53
  going
• 0:53
  to
• 0:54
  go
• 0:54
  one
• 0:55
  layer
• 0:55
  deeper.
• 0:56
  Once
• 0:56
  you
• 0:56
  understand
• 0:57
  what
• 0:57
  the
• 0:57
  needs
• 0:58
  of
• 0:58
  the
• 0:58
  strategy
• 0:59
  are,
• 0:59
  the
• 0:59
  next
• 0:59
  question
• 1:00
  actually
• 1:00
  becomes,
• 1:01
  now
• 1:01
  what
• 1:01
  is
• 1:01
  it
• 1:01
  supposed
• 1:02
  to
• 1:02
  do?
• 1:03
  And
• 1:03
  this
• 1:03
  is
• 1:03
  where
• 1:04
  we
• 1:04
  start
• 1:04
  to
• 1:04
  see
• 1:04
  even
• 1:05
  those
• 1:05
  really
• 1:05
  intentional,
• 1:06
  strategic
• 1:07
  business
• 1:07
  owners
• 1:08
  get
• 1:08
  stuck.
• 1:09
  That's
• 1:09
  because
• 1:09
  they're
• 1:09
  just
• 1:10
  creating
• 1:10
  the
• 1:11
  content.
• 1:11
  They're
• 1:11
  just
• 1:12
  showing
• 1:12
  up
• 1:12
  and
• 1:12
  putting
• 1:13
  it
• 1:13
  in
• 1:13
  the
• 1:13
  effort.
• 1:13
  But
• 1:14
  they're
• 1:14
  never
• 1:14
  asking,
• 1:16
  what
• 1:16
  is
• 1:16
  this
• 1:17
  doing
• 1:17
  for
• 1:17
  my
• 1:17
  business?
• 1:18
  What
• 1:18
  is
• 1:18
  their
• 1:19
  content
• 1:19
  doing?
• 1:20
  Job.
• 1:21
  And
• 1:21
  one
• 1:22
  job
• 1:22
  isn't
• 1:23
  enough,
• 1:23
  Right.
• 1:23
  Assigning
• 1:24
  a
• 1:24
  specific
• 1:25
  business
• 1:25
  goal
• 1:26
  to
• 1:26
  your
• 1:26
  content
• 1:26
  isn't
• 1:27
  enough
• 1:27
  to
• 1:27
  do
• 1:28
  the
• 1:28
  whole
• 1:28
  strategy.
• 1:29
  So
• 1:30
  we're
• 1:30
  going
• 1:30
  to
• 1:30
  talk
• 1:30
  through
• 1:31
  Today
• 1:31
  what
• 1:31
  the
• 1:32
  5
• 1:32
  jobs
• 1:33
  your
• 1:33
  content
• 1:34
  should
• 1:34
  be
• 1:34
  doing.
• 1:35
  And
• 1:36
  then
• 1:36
  we're
• 1:36
  going
• 1:37
  to
• 1:37
  break
• 1:37
  down
• 1:37
  the
• 1:37
  things
• 1:37
  that
• 1:38
  could
• 1:38
  potentially
• 1:38
  be
• 1:39
  keeping
• 1:39
  you
• 1:39
  stuck.
• 1:40
  So
• 1:40
  let's
• 1:40
  go
• 1:40
  into
• 1:41
  item
• 1:41
  number
• 1:41
  one,
• 1:42
  where
• 1:42
  we
• 1:42
  see
• 1:42
  people
• 1:42
  get
• 1:43
  stuck
• 1:43
  or
• 1:43
  we've
• 1:43
  been
• 1:43
  stuck
• 1:44
  ourself,
• 1:44
  and
• 1:44
  that
• 1:45
  is
• 1:46
  educational
• 1:46
  content
• 1:47
  by
• 1:47
  default.
• 1:48
  I
• 1:48
  think
• 1:49
  I
• 1:49
  see
• 1:49
  my,
• 1:49
  my
• 1:50
  clients
• 1:50
  do
• 1:50
  this
• 1:50
  a
• 1:50
  lot.
• 1:51
  A
• 1:51
  lot
• 1:51
  of
• 1:51
  them
• 1:51
  are
• 1:51
  dietitians,
• 1:52
  they're
• 1:52
  coaches,
• 1:52
  they're
• 1:53
  educators.
• 1:54
  So
• 1:54
  by
• 1:54
  default,
• 1:55
  that's
• 1:55
  their
• 1:55
  default
• 1:56
  mode
• 1:56
  to
• 1:57
  educate.
• 1:57
  That's
• 1:57
  where
• 1:58
  their
• 1:58
  brain
• 1:58
  goes.
• 1:59
  And
• 2:00
  it's
• 2:00
  not
• 2:00
  that
• 2:00
  it
• 2:01
  necessarily
• 2:01
  isn't
• 2:02
  the
• 2:02
  wrong
• 2:03
  thing
• 2:03
  to
• 2:03
  do.
• 2:04
  You
• 2:04
  do
• 2:04
  need
• 2:04
  to
• 2:04
  have
• 2:05
  educational
• 2:05
  content
• 2:06
  within
• 2:06
  your
• 2:06
  content
• 2:07
  ecosystem
• 2:08
  to
• 2:08
  build
• 2:08
  that
• 2:08
  trust,
• 2:09
  to
• 2:09
  establish
• 2:09
  you
• 2:09
  as
• 2:09
  the
• 2:10
  expert,
• 2:10
  to
• 2:10
  establish
• 2:11
  yourself
• 2:11
  as
• 2:11
  authority.
• 2:12
  But,
• 2:12
  but
• 2:12
  what
• 2:12
  we
• 2:13
  see
• 2:13
  most
• 2:13
  often
• 2:14
  is
• 2:14
  that
• 2:14
  when
• 2:14
  we
• 2:14
  go
• 2:14
  in
• 2:14
  and
• 2:15
  audit
• 2:15
  clients,
• 2:15
  businesses,
• 2:16
  we're
• 2:16
  seeing
• 2:16
  100%
• 2:18
  educational
• 2:19
  content
• 2:20
  and
• 2:20
  no
• 2:20
  other
• 2:21
  content
• 2:21
  that
• 2:21
  is
• 2:21
  doing
• 2:22
  any
• 2:22
  other
• 2:22
  sort
• 2:23
  of
• 2:23
  job.
• 2:23
  Yeah.
• 2:24
  And
• 2:24
  it's
• 2:24
  essentially
• 2:24
  trying
• 2:25
  to
• 2:25
  take
• 2:26
  a
• 2:26
  lead
• 2:26
  that's
• 2:27
  ready
• 2:27
  to
• 2:27
  join
• 2:27
  a
• 2:28
  discovery
• 2:28
  call
• 2:29
  with
• 2:29
  you.
• 2:29
  Let
• 2:29
  me
• 2:30
  explain
• 2:30
  to
• 2:30
  you
• 2:31
  this
• 2:31
  and
• 2:31
  this
• 2:32
  it's
• 2:32
  no,
• 2:32
  just
• 2:33
  sell
• 2:33
  me.
• 2:33
  I
• 2:33
  want,
• 2:34
  I
• 2:34
  want
• 2:34
  to
• 2:34
  know.
• 2:34
  I
• 2:34
  want
• 2:35
  to
• 2:35
  know
• 2:35
  what
• 2:35
  I
• 2:35
  can
• 2:35
  buy
• 2:36
  from
• 2:36
  you.
• 2:36
  And
• 2:36
  so
• 2:37
  making
• 2:37
  sure
• 2:37
  you're
• 2:38
  not
• 2:38
  falling
• 2:38
  into
• 2:38
  that
• 2:39
  trap
• 2:39
  where
• 2:40
  one,
• 2:40
  you're
• 2:40
  not
• 2:40
  creating
• 2:41
  an
• 2:41
  opportunity
• 2:41
  for
• 2:42
  somebody
• 2:42
  to
• 2:42
  then
• 2:43
  take
• 2:43
  the
• 2:43
  desired
• 2:44
  action,
• 2:45
  but
• 2:45
  rather
• 2:46
  keeping
• 2:46
  them
• 2:46
  stuck
• 2:47
  in
• 2:47
  this
• 2:47
  loop
• 2:48
  of
• 2:48
  free
• 2:49
  information
• 2:49
  and
• 2:50
  all
• 2:50
  of
• 2:50
  that.
• 2:50
  And
• 2:50
  I've
• 2:51
  seen
• 2:51
  this
• 2:51
  on
• 2:51
  the
• 2:51
  flip
• 2:52
  side,
• 2:52
  where
• 2:52
  inside
• 2:53
  of
• 2:53
  email
• 2:53
  lists,
• 2:54
  if
• 2:54
  you're
• 2:54
  curating
• 2:55
  your
• 2:55
  social
• 2:56
  or
• 2:56
  your
• 2:56
  top
• 2:56
  of
• 2:57
  funnel
• 2:57
  to
• 2:58
  be
• 2:58
  feeding
• 2:59
  just
• 2:59
  these
• 3:00
  kind
• 3:00
  of
• 3:01
  mindsets
• 3:01
  of,
• 3:02
  oh,
• 3:02
  she'll
• 3:02
  just
• 3:03
  post
• 3:03
  free
• 3:04
  content.
• 3:05
  Super
• 3:05
  educational.
• 3:06
  It's
• 3:06
  really
• 3:06
  helpful
• 3:07
  when
• 3:07
  you
• 3:08
  get
• 3:08
  on
• 3:08
  their
• 3:08
  email
• 3:08
  list
• 3:09
  or
• 3:09
  when
• 3:09
  they
• 3:09
  get
• 3:09
  on
• 3:09
  your
• 3:10
  email
• 3:10
  list
• 3:10
  and
• 3:10
  you
• 3:10
  start
• 3:11
  to
• 3:11
  then
• 3:11
  sell
• 3:12
  during
• 3:12
  conversions
• 3:13
  are
• 3:13
  a
• 3:13
  lot
• 3:13
  lower
• 3:14
  because
• 3:14
  they're
• 3:15
  like,
• 3:15
  I'm
• 3:15
  just
• 3:16
  gonna
• 3:16
  stay
• 3:16
  over
• 3:16
  here
• 3:17
  because
• 3:17
  I'm
• 3:18
  getting
• 3:18
  everything
• 3:18
  I
• 3:18
  need
• 3:19
  over
• 3:19
  here
• 3:19
  kind
• 3:20
  of
• 3:20
  thing.
• 3:20
  So
• 3:20
  it's
• 3:21
  just
• 3:21
  important
• 3:21
  that
• 3:22
  kind
• 3:22
  of
• 3:22
  shift
• 3:22
  of
• 3:23
  making
• 3:23
  sure
• 3:24
  that
• 3:24
  you're
• 3:25
  creating
• 3:25
  the
• 3:26
  opportunities
• 3:26
  for
• 3:26
  them
• 3:27
  to
• 3:27
  take
• 3:27
  that
• 3:27
  next
• 3:27
  step.
• 3:29
  All
• 3:29
  right,
• 3:29
  so
• 3:29
  the
• 3:30
  beliefs
• 3:30
  or
• 3:30
  the
• 3:30
  thing
• 3:31
  that
• 3:31
  you're
• 3:31
  doing
• 3:31
  that
• 3:32
  might
• 3:32
  be
• 3:32
  keeping
• 3:32
  you
• 3:32
  stuck.
• 3:33
  Number
• 3:33
  two
• 3:33
  is
• 3:34
  focusing
• 3:35
  on
• 3:35
  vanity
• 3:36
  metrics
• 3:36
  versus
• 3:38
  conversion
• 3:39
  metrics.
• 3:40
  And
• 3:40
  we
• 3:40
  want
• 3:40
  to
• 3:40
  be
• 3:40
  careful
• 3:41
  here
• 3:41
  because
• 3:41
  it's
• 3:41
  not
• 3:41
  like
• 3:41
  engagement
• 3:42
  doesn't
• 3:42
  matter.
• 3:43
  You
• 3:43
  want
• 3:43
  likes,
• 3:44
  you
• 3:44
  want
• 3:44
  subscribes.
• 3:45
  You
• 3:45
  obviously
• 3:45
  need
• 3:45
  people
• 3:46
  to
• 3:46
  follow
• 3:46
  you
• 3:46
  and
• 3:46
  engage
• 3:47
  with
• 3:47
  you
• 3:47
  for
• 3:47
  social
• 3:47
  media.
• 3:49
  But
• 3:49
  doing
• 3:50
  it
• 3:50
  at
• 3:50
  the
• 3:51
  behest.
• 3:51
  Is
• 3:52
  that
• 3:52
  a
• 3:52
  word?
• 3:52
  Behest
• 3:53
  of
• 3:53
  the
• 3:54
  job
• 3:54
  that
• 3:54
  your
• 3:54
  content
• 3:55
  is
• 3:55
  actually
• 3:56
  trying
• 3:56
  to
• 3:56
  do
• 3:57
  is
• 3:58
  just
• 3:58
  kind
• 3:58
  of
• 3:58
  just
• 3:58
  wasting
• 3:59
  time.
• 3:59
  We
• 3:59
  can
• 3:59
  jump
• 4:00
  on
• 4:00
  the
• 4:00
  viral
• 4:00
  trends,
• 4:01
  we
• 4:01
  can
• 4:01
  do
• 4:01
  the
• 4:01
  dancing,
• 4:02
  we
• 4:02
  can
• 4:02
  do
• 4:02
  all
• 4:02
  the
• 4:03
  fun
• 4:03
  stuff.
• 4:03
  But.
• 4:04
  But
• 4:04
  if
• 4:04
  it's
• 4:04
  not
• 4:04
  connecting
• 4:05
  to
• 4:06
  the
• 4:06
  ultimate
• 4:06
  jobs
• 4:07
  of
• 4:07
  your
• 4:07
  content,
• 4:08
  then
• 4:08
  it's
• 4:08
  kind
• 4:09
  of
• 4:09
  just
• 4:09
  wasting
• 4:10
  time.
• 4:11
  Yeah.
• 4:11
  And
• 4:12
  I've
• 4:12
  seen
• 4:12
  this.
• 4:12
  If
• 4:13
  you
• 4:13
  go
• 4:13
  on
• 4:13
  your
• 4:13
  Explore
• 4:14
  page
• 4:14
  on
• 4:14
  Instagram,
• 4:15
  you
• 4:15
  can
• 4:15
  see
• 4:15
  now
• 4:16
  all
• 4:16
  of
• 4:16
  the
• 4:16
  hooks
• 4:17
  that
• 4:17
  are
• 4:17
  trying
• 4:17
  to
• 4:17
  speak
• 4:18
  to
• 4:18
  this
• 4:18
  particular
• 4:19
  content.
• 4:20
  Where
• 4:21
  this
• 4:21
  reel
• 4:21
  went
• 4:21
  viral
• 4:22
  versus
• 4:23
  this
• 4:23
  reel
• 4:23
  that
• 4:23
  got
• 4:24
  me
• 4:24
  10
• 4:24
  clients
• 4:25
  versus
• 4:25
  this
• 4:26
  reel
• 4:26
  that
• 4:26
  got
• 4:26
  me
• 4:26
  this.
• 4:27
  It's
• 4:27
  really.
• 4:27
  When
• 4:27
  you're
• 4:28
  looking
• 4:28
  at
• 4:28
  your
• 4:28
  own
• 4:29
  data,
• 4:29
  you
• 4:30
  can
• 4:30
  probably
• 4:30
  start
• 4:31
  to
• 4:31
  see
• 4:31
  what
• 4:32
  actually
• 4:32
  is
• 4:32
  shifting.
• 4:33
  Where
• 4:34
  you
• 4:34
  can
• 4:34
  hopefully
• 4:34
  start
• 4:35
  to
• 4:35
  see
• 4:35
  what's
• 4:35
  actually
• 4:35
  shifting.
• 4:36
  Those
• 4:36
  call
• 4:37
  numbers,
• 4:37
  the
• 4:38
  people
• 4:38
  that
• 4:38
  are
• 4:38
  booking
• 4:38
  things
• 4:39
  with
• 4:39
  you,
• 4:39
  it's
• 4:40
  not
• 4:40
  going
• 4:40
  to
• 4:40
  be
• 4:40
  the
• 4:40
  reel
• 4:41
  that
• 4:41
  gets
• 4:42
  50,000
• 4:42
  views.
• 4:43
  And
• 4:43
  most
• 4:43
  times
• 4:44
  I've
• 4:44
  heard
• 4:44
  the
• 4:44
  people
• 4:44
  that
• 4:45
  do
• 4:45
  get
• 4:46
  those
• 4:46
  reels
• 4:46
  that
• 4:46
  go
• 4:47
  off
• 4:47
  or
• 4:47
  those
• 4:47
  carousels
• 4:48
  that
• 4:48
  go
• 4:48
  off
• 4:49
  end
• 4:49
  up
• 4:49
  having
• 4:49
  to
• 4:49
  do
• 4:50
  so
• 4:50
  much
• 4:50
  more
• 4:50
  cleanup
• 4:51
  and
• 4:51
  narrowing
• 4:52
  down
• 4:52
  of
• 4:52
  their
• 4:53
  audience
• 4:53
  because
• 4:54
  the
• 4:54
  net
• 4:54
  was
• 4:54
  cast
• 4:55
  too
• 4:55
  wide
• 4:55
  versus
• 4:56
  a
• 4:56
  Job
• 4:57
  was
• 4:57
  supposed
• 4:57
  to
• 4:57
  be
• 4:57
  getting
• 4:58
  leads
• 4:58
  and
• 4:59
  clients
• 4:59
  and
• 4:59
  all
• 4:59
  of
• 5:00
  that.
• 5:00
  So
• 5:00
  really
• 5:01
  making
• 5:01
  sure
• 5:01
  you're
• 5:01
  focused
• 5:02
  on
• 5:02
  the
• 5:03
  right
• 5:03
  thing
• 5:03
  and
• 5:03
  that
• 5:03
  your
• 5:04
  the
• 5:04
  job
• 5:04
  of
• 5:05
  your
• 5:05
  content
• 5:05
  is
• 5:06
  honed
• 5:06
  in
• 5:06
  on
• 5:08
  conversion.
• 5:08
  If
• 5:08
  that's
• 5:09
  the
• 5:09
  ultimate
• 5:09
  business
• 5:10
  goal
• 5:10
  here.
• 5:10
  Yeah,
• 5:11
  yeah.
• 5:11
  So
• 5:11
  for
• 5:12
  example,
• 5:12
  a
• 5:12
  reel
• 5:12
  that
• 5:12
  gets
• 5:13
  50,000
• 5:13
  views,
• 5:13
  like
• 5:13
  Rachel
• 5:14
  said,
• 5:14
  not
• 5:14
  going
• 5:14
  to
• 5:14
  get
• 5:15
  a
• 5:15
  lot.
• 5:15
  I
• 5:15
  keep
• 5:15
  going
• 5:15
  back
• 5:16
  to
• 5:16
  this
• 5:16
  quiz
• 5:16
  video
• 5:16
  because
• 5:17
  it's
• 5:17
  amazing.
• 5:17
  The
• 5:17
  quiz
• 5:18
  video
• 5:18
  that
• 5:18
  has
• 5:18
  brought
• 5:19
  me
• 5:19
  at
• 5:19
  least
• 5:20
  four
• 5:20
  different
• 5:20
  Quiz
• 5:20
  clients
• 5:20
  right
• 5:21
  now
• 5:21
  only
• 5:21
  has
• 5:21
  200
• 5:22
  reviews
• 5:22
  on
• 5:22
  it,
• 5:22
  doesn't
• 5:23
  have
• 5:23
  a
• 5:23
  lot
• 5:23
  of
• 5:23
  engagement,
• 5:24
  but
• 5:24
  it's
• 5:24
  attracting
• 5:25
  the
• 5:25
  kind
• 5:25
  of
• 5:25
  people
• 5:26
  that
• 5:26
  I
• 5:26
  want.
• 5:27
  And
• 5:27
  in
• 5:27
  essence,
• 5:28
  engagement
• 5:29
  and
• 5:29
  conversion
• 5:29
  are
• 5:30
  two
• 5:30
  different
• 5:30
  types
• 5:30
  of
• 5:31
  behavior.
• 5:31
  Engagement
• 5:31
  is
• 5:32
  social
• 5:32
  and
• 5:33
  then
• 5:33
  conversion.
• 5:33
  You
• 5:34
  need
• 5:34
  to
• 5:34
  build
• 5:34
  that
• 5:34
  trust
• 5:35
  behavior.
• 5:35
  The
• 5:36
  third
• 5:36
  thing
• 5:36
  that's
• 5:36
  keeping
• 5:37
  you
• 5:37
  stuck
• 5:37
  is
• 5:38
  that
• 5:38
  content
• 5:39
  without
• 5:39
  a
• 5:39
  cta,
• 5:40
  people
• 5:41
  don't
• 5:41
  want
• 5:41
  to
• 5:41
  be
• 5:41
  sales
• 5:42
  and
• 5:42
  really
• 5:43
  let
• 5:43
  they
• 5:43
  want
• 5:44
  their
• 5:44
  content
• 5:44
  to
• 5:44
  speak
• 5:45
  for
• 5:45
  itself.
• 5:45
  I've
• 5:45
  seen
• 5:46
  the
• 5:46
  same
• 5:46
  thing
• 5:46
  with
• 5:46
  the
• 5:46
  clients
• 5:47
  who
• 5:47
  are
• 5:47
  posting
• 5:47
  that
• 5:48
  educational
• 5:48
  content.
• 5:49
  They
• 5:49
  really
• 5:49
  want
• 5:49
  to
• 5:49
  deliver
• 5:50
  value.
• 5:51
  And
• 5:51
  then
• 5:52
  I've
• 5:52
  noticed
• 5:52
  too,
• 5:53
  when
• 5:53
  clients
• 5:53
  come
• 5:54
  and
• 5:54
  hire
• 5:54
  me,
• 5:54
  they're
• 5:55
  like,
• 5:55
  I
• 5:55
  don't
• 5:55
  want
• 5:55
  to
• 5:55
  send
• 5:56
  10
• 5:56
  emails
• 5:56
  a
• 5:57
  day.
• 5:57
  I
• 5:57
  don't
• 5:57
  want
• 5:57
  to
• 5:57
  be
• 5:57
  spammy.
• 5:58
  I
• 5:58
  don't
• 5:58
  want
• 5:58
  to
• 5:58
  do
• 5:58
  this.
• 5:59
  That
• 5:59
  belief
• 5:59
  in
• 5:59
  your
• 6:00
  brain
• 6:00
  is
• 6:00
  really
• 6:00
  what
• 6:01
  holds
• 6:01
  you
• 6:01
  back.
• 6:01
  But
• 6:02
  when
• 6:03
  you
• 6:03
  look
• 6:03
  at
• 6:03
  yourself
• 6:04
  in
• 6:04
  the
• 6:05
  eyes
• 6:05
  of
• 6:05
  the
• 6:05
  teacher
• 6:06
  student
• 6:06
  dynamic
• 6:07
  where
• 6:07
  your
• 6:08
  lead
• 6:08
  is
• 6:08
  coming
• 6:09
  to
• 6:09
  you
• 6:09
  to
• 6:09
  learn
• 6:10
  and
• 6:10
  to
• 6:10
  take
• 6:11
  their
• 6:11
  journey
• 6:12
  to
• 6:12
  the
• 6:12
  next
• 6:12
  step.
• 6:13
  And
• 6:13
  so
• 6:13
  the
• 6:14
  honest
• 6:14
  thing
• 6:14
  that
• 6:14
  to
• 6:15
  do
• 6:15
  is
• 6:15
  to
• 6:16
  guide
• 6:16
  them
• 6:16
  to
• 6:16
  that
• 6:17
  next
• 6:17
  obvious
• 6:17
  step
• 6:18
  step.
• 6:19
  My
• 6:20
  business
• 6:20
  mentor,
• 6:21
  Ashley,
• 6:21
  she
• 6:21
  always
• 6:21
  gives
• 6:22
  the
• 6:22
  example
• 6:22
  of
• 6:23
  bad
• 6:23
  sales
• 6:23
  versus
• 6:24
  good
• 6:24
  sales.
• 6:24
  And
• 6:25
  bad
• 6:25
  sales
• 6:25
  is
• 6:25
  that
• 6:26
  man
• 6:26
  chasing
• 6:26
  you
• 6:27
  around
• 6:27
  at
• 6:27
  the
• 6:28
  mall
• 6:28
  trying
• 6:28
  to
• 6:28
  straighten
• 6:29
  your
• 6:29
  hair
• 6:30
  versus
• 6:30
  just
• 6:31
  in
• 6:31
  order
• 6:31
  to
• 6:31
  sell
• 6:32
  you
• 6:32
  the
• 6:32
  hair
• 6:32
  straightener
• 6:33
  versus
• 6:33
  the
• 6:33
  good
• 6:34
  sale
• 6:34
  is
• 6:34
  that
• 6:34
  person
• 6:35
  telling
• 6:35
  you
• 6:35
  the
• 6:35
  story
• 6:36
  about
• 6:36
  how
• 6:36
  their
• 6:37
  friend
• 6:39
  recommended
• 6:40
  this
• 6:40
  product
• 6:41
  and
• 6:42
  all
• 6:42
  of
• 6:42
  that.
• 6:42
  So
• 6:42
  there's
• 6:43
  the
• 6:43
  different
• 6:43
  levels
• 6:44
  of
• 6:45
  intuitiveness
• 6:46
  when
• 6:47
  it
• 6:47
  comes
• 6:47
  to
• 6:47
  it.
• 6:47
  So
• 6:48
  a
• 6:48
  CTA
• 6:49
  doesn't
• 6:49
  have
• 6:49
  to
• 6:49
  be
• 6:49
  by
• 6:49
  this.
• 6:50
  It
• 6:50
  can
• 6:50
  literally
• 6:50
  be,
• 6:51
  hey,
• 6:51
  save
• 6:51
  this
• 6:51
  for
• 6:52
  later.
• 6:52
  Send
• 6:52
  this
• 6:53
  to
• 6:53
  somebody
• 6:53
  who
• 6:53
  needs
• 6:53
  it.
• 6:54
  Download
• 6:54
  this
• 6:54
  guide
• 6:55
  if
• 6:55
  you
• 6:55
  want
• 6:55
  more
• 6:56
  information.
• 6:57
  Those
• 6:57
  are
• 6:57
  all
• 6:59
  calls
• 6:59
  to
• 6:59
  action
• 7:01
  and
• 7:01
  it
• 7:01
  doesn't
• 7:01
  have
• 7:02
  to
• 7:02
  directly
• 7:02
  lead
• 7:02
  to
• 7:03
  your
• 7:03
  product.
• 7:03
  It
• 7:03
  can
• 7:04
  guide
• 7:04
  to
• 7:04
  the
• 7:04
  next
• 7:05
  obvious
• 7:05
  step
• 7:06
  that
• 7:06
  is
• 7:07
  in
• 7:07
  your
• 7:07
  product
• 7:08
  awareness
• 7:09
  or
• 7:09
  in
• 7:09
  your
• 7:09
  customer
• 7:09
  journey
• 7:10
  and
• 7:10
  all
• 7:10
  of
• 7:10
  that.
• 7:11
  So
• 7:11
  really
• 7:11
  reframing
• 7:12
  that
• 7:12
  perspective
• 7:13
  is
• 7:13
  key
• 7:15
  because
• 7:15
  we
• 7:15
  don't
• 7:15
  want
• 7:16
  to
• 7:16
  be
• 7:16
  that
• 7:16
  guy
• 7:16
  chasing
• 7:16
  people
• 7:17
  around
• 7:17
  with
• 7:17
  the
• 7:17
  hair
• 7:18
  straightener.
• 7:18
  We
• 7:18
  want
• 7:18
  to
• 7:19
  be
• 7:19
  that
• 7:19
  more
• 7:19
  intuitive.
• 7:21
  Lean
• 7:21
  into
• 7:22
  this
• 7:22
  and
• 7:23
  take
• 7:23
  that
• 7:23
  next
• 7:23
  Obvious
• 7:24
  step.
• 7:25
  All
• 7:26
  right,
• 7:26
  so
• 7:26
  now
• 7:26
  that
• 7:26
  we've
• 7:27
  cleared
• 7:27
  out
• 7:27
  what
• 7:27
  is
• 7:27
  getting
• 7:28
  in
• 7:28
  the
• 7:28
  way
• 7:29
  of
• 7:29
  your
• 7:29
  content
• 7:30
  and
• 7:30
  what
• 7:30
  its
• 7:30
  job
• 7:31
  is
• 7:31
  actually
• 7:31
  supposed
• 7:32
  to
• 7:32
  be,
• 7:33
  let's
• 7:33
  get
• 7:33
  into
• 7:33
  what
• 7:34
  it's
• 7:34
  actually
• 7:34
  supposed
• 7:34
  to
• 7:35
  be
• 7:35
  doing.
• 7:35
  So
• 7:35
  we
• 7:35
  think
• 7:36
  there
• 7:36
  are
• 7:36
  five
• 7:37
  jobs
• 7:37
  that
• 7:37
  should
• 7:38
  be
• 7:38
  happening
• 7:38
  in
• 7:38
  your
• 7:38
  content
• 7:39
  ecosystem.
• 7:40
  And
• 7:40
  it's
• 7:40
  really
• 7:41
  important.
• 7:41
  With
• 7:41
  an
• 7:41
  ecosystem,
• 7:42
  you
• 7:42
  need
• 7:43
  to
• 7:43
  have
• 7:43
  each
• 7:43
  one
• 7:44
  of
• 7:44
  them
• 7:44
  strategically
• 7:45
  placed
• 7:45
  so
• 7:45
  they
• 7:46
  can
• 7:46
  all
• 7:46
  work
• 7:47
  together
• 7:47
  and
• 7:47
  support
• 7:48
  and
• 7:48
  nurture
• 7:48
  each
• 7:49
  other.
• 7:49
  Just
• 7:49
  a
• 7:50
  natural
• 7:50
  ecosystem.
• 7:51
  So
• 7:52
  number
• 7:52
  one,
• 7:52
  you
• 7:52
  have
• 7:53
  the
• 7:53
  attractor
• 7:54
  bees
• 7:54
  in
• 7:55
  your
• 7:55
  ego
• 7:56
  and
• 7:57
  their
• 7:57
  job
• 7:57
  is
• 7:58
  to
• 7:58
  find
• 7:59
  people
• 7:59
  who
• 7:59
  do
• 7:59
  not
• 8:00
  know
• 8:00
  you
• 8:00
  yet.
• 8:01
  So
• 8:01
  this
• 8:01
  is
• 8:01
  like
• 8:01
  true
• 8:02
  top
• 8:03
  of
• 8:03
  funnel
• 8:03
  content
• 8:03
  that
• 8:04
  is
• 8:04
  designed
• 8:04
  to
• 8:04
  reach
• 8:05
  someone
• 8:05
  who
• 8:05
  has
• 8:05
  never
• 8:06
  heard
• 8:06
  of
• 8:06
  you
• 8:07
  or
• 8:07
  is
• 8:07
  up
• 8:07
  at
• 8:08
  night
• 8:08
  at
• 8:08
  11pm
• 8:08
  googling
• 8:09
  the
• 8:09
  problem
• 8:09
  that
• 8:10
  they
• 8:10
  have,
• 8:11
  or
• 8:11
  scrolling
• 8:11
  through
• 8:12
  Instagram
• 8:12
  and
• 8:12
  something
• 8:13
  that
• 8:13
  you
• 8:13
  say
• 8:13
  or
• 8:13
  your
• 8:14
  hook
• 8:14
  just
• 8:14
  stops
• 8:14
  them
• 8:15
  cold
• 8:15
  because
• 8:15
  they
• 8:15
  relate
• 8:16
  with
• 8:16
  that.
• 8:17
  Yeah.
• 8:17
  And
• 8:18
  I
• 8:18
  think
• 8:18
  this
• 8:18
  is
• 8:18
  where
• 8:18
  so
• 8:19
  many
• 8:19
  people
• 8:19
  get
• 8:19
  the
• 8:20
  content
• 8:20
  working
• 8:21
  backwards
• 8:21
  is
• 8:21
  because
• 8:22
  they
• 8:22
  have
• 8:22
  their
• 8:23
  attract
• 8:24
  trying
• 8:24
  to
• 8:24
  do
• 8:24
  their
• 8:25
  convert
• 8:25
  job.
• 8:26
  Those
• 8:26
  two
• 8:27
  things,
• 8:27
  it's
• 8:28
  essentially
• 8:28
  walking
• 8:29
  up
• 8:29
  to
• 8:29
  somebody
• 8:29
  on
• 8:29
  the
• 8:30
  street
• 8:30
  and
• 8:30
  being,
• 8:30
  hey,
• 8:30
  do
• 8:30
  you
• 8:30
  wanna
• 8:31
  be
• 8:31
  my
• 8:31
  best
• 8:31
  friend?
• 8:31
  And
• 8:31
  they're
• 8:31
  like,
• 8:32
  I
• 8:32
  don't
• 8:32
  know
• 8:33
  you,
• 8:33
  probably
• 8:34
  not.
• 8:34
  So
• 8:35
  you
• 8:35
  really
• 8:35
  wanna
• 8:35
  make
• 8:36
  sure
• 8:36
  that
• 8:36
  when
• 8:37
  you're
• 8:37
  looking
• 8:38
  at
• 8:38
  growing
• 8:38
  your
• 8:39
  audience
• 8:39
  that
• 8:39
  you're
• 8:40
  creating
• 8:40
  a
• 8:40
  space
• 8:41
  where
• 8:42
  if
• 8:42
  they're
• 8:42
  coming
• 8:42
  in
• 8:43
  problem
• 8:43
  aware
• 8:44
  or
• 8:44
  completely
• 8:45
  unaware,
• 8:45
  that
• 8:46
  then
• 8:46
  there's
• 8:47
  a
• 8:47
  job
• 8:47
  for
• 8:47
  them
• 8:48
  to
• 8:48
  connect.
• 8:48
  Which
• 8:49
  brings
• 8:49
  us
• 8:50
  specifically
• 8:50
  to
• 8:50
  our
• 8:51
  next
• 8:51
  job,
• 8:51
  which
• 8:51
  is
• 8:53
  building
• 8:53
  trust.
• 8:54
  So
• 8:55
  the
• 8:55
  second
• 8:55
  job,
• 8:56
  after
• 8:56
  you've
• 8:56
  attracted
• 8:57
  the
• 8:57
  people,
• 8:58
  is
• 8:58
  then
• 8:58
  to
• 8:58
  figure
• 8:59
  out
• 8:59
  how
• 8:59
  you
• 9:00
  can
• 9:00
  develop
• 9:00
  that
• 9:01
  trust
• 9:01
  with
• 9:01
  them.
• 9:02
  If
• 9:02
  they're
• 9:02
  coming
• 9:03
  into
• 9:03
  your
• 9:03
  space,
• 9:03
  like
• 9:03
  I
• 9:04
  said,
• 9:04
  completely
• 9:04
  unaware
• 9:05
  or
• 9:06
  maybe
• 9:06
  somewhat
• 9:07
  problem
• 9:07
  aware,
• 9:08
  they
• 9:08
  aren't
• 9:08
  really
• 9:08
  quite
• 9:09
  sure
• 9:09
  that
• 9:09
  you
• 9:09
  are
• 9:10
  the
• 9:10
  real
• 9:10
  deal.
• 9:10
  For
• 9:11
  them,
• 9:11
  they're
• 9:12
  the
• 9:12
  stranger
• 9:13
  and
• 9:13
  we're
• 9:13
  trying
• 9:13
  to
• 9:13
  make
• 9:14
  them
• 9:14
  into
• 9:14
  a
• 9:14
  follower.
• 9:15
  And
• 9:15
  then
• 9:16
  we
• 9:16
  try
• 9:16
  to
• 9:16
  get
• 9:16
  them
• 9:16
  to
• 9:17
  become
• 9:17
  a
• 9:17
  subscriber
• 9:18
  and
• 9:18
  then
• 9:18
  a
• 9:18
  very
• 9:19
  intuitive
• 9:19
  path
• 9:20
  that
• 9:20
  takes
• 9:20
  them
• 9:21
  from
• 9:21
  seeing
• 9:22
  your
• 9:22
  reel
• 9:22
  or
• 9:23
  seeing
• 9:23
  a
• 9:23
  YouTube
• 9:24
  video
• 9:24
  or
• 9:24
  finding
• 9:24
  your
• 9:25
  blog,
• 9:26
  and
• 9:26
  then
• 9:26
  into
• 9:27
  either
• 9:27
  somebody
• 9:28
  that
• 9:28
  lives
• 9:28
  on
• 9:28
  your
• 9:28
  email
• 9:29
  list,
• 9:29
  somebody
• 9:29
  that's
• 9:30
  now
• 9:30
  in
• 9:30
  your
• 9:30
  membership,
• 9:31
  whatever
• 9:31
  the
• 9:31
  place,
• 9:33
  whatever
• 9:33
  that
• 9:33
  place
• 9:34
  of
• 9:34
  call
• 9:34
  to
• 9:34
  action
• 9:35
  may
• 9:35
  be.
• 9:35
  And
• 9:35
  so
• 9:36
  I
• 9:36
  think
• 9:36
  this
• 9:36
  is
• 9:36
  where
• 9:37
  Jess
• 9:37
  and
• 9:37
  I
• 9:38
  have
• 9:38
  a
• 9:38
  very
• 9:38
  good
• 9:38
  episode
• 9:39
  about
• 9:39
  the
• 9:39
  trust
• 9:39
  economy.
• 9:40
  This
• 9:41
  is
• 9:41
  where
• 9:41
  we're
• 9:41
  living
• 9:41
  now,
• 9:42
  where
• 9:42
  we're
• 9:43
  living
• 9:43
  in
• 9:43
  a
• 9:43
  trust
• 9:43
  economy
• 9:44
  where
• 9:45
  somebody
• 9:45
  is
• 9:45
  not
• 9:45
  just
• 9:45
  going
• 9:45
  to
• 9:46
  give
• 9:46
  you
• 9:47
  ten
• 9:47
  hundred
• 9:48
  dollars
• 9:48
  or
• 9:48
  whatever
• 9:49
  because
• 9:49
  they
• 9:49
  saw
• 9:49
  something
• 9:50
  that
• 9:50
  they
• 9:50
  think
• 9:51
  might
• 9:51
  change
• 9:51
  their
• 9:51
  life.
• 9:52
  They
• 9:52
  have
• 9:52
  to
• 9:52
  believe
• 9:53
  what
• 9:53
  you're
• 9:53
  selling
• 9:54
  and
• 9:54
  that
• 9:54
  comes
• 9:54
  with
• 9:54
  trust.
• 9:55
  Yeah.
• 9:56
  And
• 9:56
  that
• 9:56
  is
• 9:56
  where,
• 9:56
  I
• 9:57
  mean,
• 9:57
  a
• 9:57
  little
• 9:57
  bit
• 9:57
  of
• 9:57
  the
• 9:57
  education
• 9:58
  can
• 9:58
  live
• 9:58
  in
• 9:59
  case
• 9:59
  studies.
• 10:00
  You
• 10:00
  can
• 10:00
  really
• 10:00
  do
• 10:00
  this
• 10:01
  in
• 10:01
  any
• 10:01
  medium,
• 10:02
  whether
• 10:02
  you're
• 10:03
  doing
• 10:03
  it
• 10:03
  in
• 10:03
  email
• 10:03
  or
• 10:04
  in
• 10:04
  social
• 10:04
  or
• 10:04
  whatever.
• 10:04
  But
• 10:05
  it's
• 10:05
  usually
• 10:05
  a
• 10:05
  little
• 10:05
  bit
• 10:05
  more
• 10:06
  in
• 10:06
  depth
• 10:06
  where
• 10:07
  you're
• 10:07
  building
• 10:07
  that
• 10:07
  trust
• 10:08
  that
• 10:08
  you
• 10:08
  know
• 10:08
  how
• 10:09
  to
• 10:09
  fix
• 10:09
  the
• 10:09
  problem
• 10:10
  that
• 10:10
  stopped
• 10:11
  them
• 10:11
  in
• 10:11
  that
• 10:11
  attract
• 10:12
  phase
• 10:12
  to
• 10:12
  begin
• 10:12
  with.
• 10:13
  So
• 10:13
  the
• 10:14
  next
• 10:14
  job
• 10:14
  of
• 10:14
  our
• 10:15
  content
• 10:15
  is
• 10:16
  to
• 10:17
  shift
• 10:17
  the
• 10:17
  beliefs.
• 10:18
  So
• 10:18
  what
• 10:18
  are
• 10:18
  the
• 10:18
  beliefs
• 10:19
  that
• 10:19
  are
• 10:19
  keeping
• 10:19
  someone
• 10:20
  stuck
• 10:21
  or
• 10:21
  what
• 10:21
  do
• 10:21
  they
• 10:21
  need
• 10:22
  to
• 10:22
  believe
• 10:22
  to
• 10:23
  be
• 10:23
  ready
• 10:24
  to
• 10:24
  purchase
• 10:25
  or
• 10:25
  work
• 10:25
  with
• 10:25
  you
• 10:26
  in
• 10:26
  any
• 10:26
  sort
• 10:27
  of
• 10:27
  capacity?
• 10:28
  Your
• 10:28
  ideal
• 10:28
  clients,
• 10:29
  they
• 10:29
  always
• 10:29
  have
• 10:30
  a
• 10:30
  reason
• 10:30
  why
• 10:30
  they
• 10:30
  haven't
• 10:31
  bought
• 10:31
  yet
• 10:31
  or
• 10:31
  they
• 10:32
  haven't
• 10:32
  tried
• 10:32
  to
• 10:32
  invest
• 10:33
  in
• 10:33
  a
• 10:33
  solution
• 10:34
  yet.
• 10:34
  And
• 10:35
  it's
• 10:35
  never,
• 10:36
  I
• 10:36
  need
• 10:36
  to
• 10:36
  see
• 10:36
  more
• 10:36
  tips
• 10:37
  or
• 10:37
  I
• 10:37
  need
• 10:37
  to
• 10:38
  know
• 10:38
  more
• 10:38
  about
• 10:38
  this.
• 10:39
  It's
• 10:39
  usually
• 10:39
  some
• 10:40
  sort
• 10:40
  of
• 10:40
  internal
• 10:40
  belief
• 10:41
  or
• 10:41
  barrier
• 10:42
  that
• 10:42
  is
• 10:42
  keeping
• 10:43
  them
• 10:43
  from
• 10:43
  where
• 10:43
  they
• 10:43
  are
• 10:44
  and
• 10:44
  where
• 10:44
  you
• 10:45
  can
• 10:45
  can
• 10:45
  actually
• 10:45
  take
• 10:46
  them.
• 10:46
  Okay,
• 10:46
  so
• 10:46
  moving
• 10:47
  into
• 10:47
  number
• 10:47
  four
• 10:48
  is
• 10:48
  educate,
• 10:49
  but
• 10:49
  with
• 10:49
  a
• 10:49
  caveat.
• 10:50
  Educate
• 10:51
  using
• 10:51
  your
• 10:52
  unique
• 10:53
  perspective
• 10:53
  method
• 10:54
  framework.
• 10:55
  And
• 10:55
  this
• 10:55
  is
• 10:55
  really
• 10:56
  where
• 10:56
  you're
• 10:56
  going
• 10:56
  to
• 10:57
  stand
• 10:57
  out
• 10:58
  from
• 10:58
  the
• 10:58
  sea
• 10:58
  of
• 10:58
  AI
• 10:59
  generated
• 10:59
  content.
• 11:00
  Like
• 11:00
  this
• 11:00
  is
• 11:00
  where
• 11:01
  you
• 11:01
  are
• 11:01
  going
• 11:01
  to
• 11:02
  put
• 11:02
  your
• 11:02
  unique
• 11:03
  perspective
• 11:04
  point
• 11:04
  of
• 11:04
  view,
• 11:05
  contrarian
• 11:06
  point
• 11:06
  of
• 11:06
  view.
• 11:07
  This
• 11:07
  is
• 11:07
  what's
• 11:07
  going
• 11:07
  to
• 11:07
  make
• 11:07
  them
• 11:08
  choose
• 11:08
  you
• 11:09
  over
• 11:09
  another,
• 11:10
  you
• 11:10
  know,
• 11:10
  dietitian.
• 11:11
  This
• 11:11
  is
• 11:11
  what
• 11:11
  they're
• 11:11
  going
• 11:11
  to
• 11:12
  make
• 11:12
  them
• 11:12
  choose
• 11:12
  you
• 11:13
  over
• 11:13
  another
• 11:14
  email
• 11:14
  marketing
• 11:15
  service
• 11:15
  provider.
• 11:16
  For
• 11:16
  example,
• 11:16
  Rachel,
• 11:17
  Life
• 11:17
  first
• 11:18
  email
• 11:18
  marketing.
• 11:19
  So
• 11:19
  she's
• 11:20
  not
• 11:20
  going
• 11:20
  to
• 11:20
  be
• 11:20
  the
• 11:20
  hustle
• 11:21
  every
• 11:21
  day.
• 11:22
  We're
• 11:22
  working
• 11:22
  all
• 11:22
  the
• 11:22
  time,
• 11:23
  we're
• 11:23
  spamming
• 11:24
  everybody's
• 11:24
  inbox.
• 11:25
  That's
• 11:25
  not
• 11:25
  going
• 11:25
  to
• 11:25
  resonate
• 11:26
  with
• 11:27
  the
• 11:27
  people
• 11:27
  that
• 11:27
  she's
• 11:28
  trying
• 11:28
  to
• 11:28
  attract.
• 11:29
  She
• 11:29
  has
• 11:29
  a
• 11:29
  very
• 11:30
  Rachel
• 11:30
  way
• 11:31
  of
• 11:31
  approaching
• 11:32
  email
• 11:33
  marketing
• 11:34
  and
• 11:34
  that's
• 11:35
  what
• 11:35
  she's
• 11:35
  going
• 11:35
  to
• 11:35
  educate
• 11:36
  on.
• 11:36
  She's
• 11:36
  going
• 11:36
  to
• 11:36
  educate
• 11:37
  on
• 11:37
  her
• 11:37
  unique
• 11:37
  beliefs,
• 11:38
  her
• 11:38
  frameworks,
• 11:39
  the
• 11:39
  steps
• 11:40
  she
• 11:40
  goes
• 11:40
  through,
• 11:40
  what
• 11:41
  she's
• 11:41
  looking
• 11:41
  for.
• 11:42
  And
• 11:42
  that's
• 11:43
  kind
• 11:43
  of
• 11:43
  where
• 11:43
  you're
• 11:43
  going
• 11:44
  to
• 11:44
  stand
• 11:44
  out
• 11:44
  versus
• 11:44
  somebody
• 11:45
  going
• 11:45
  into
• 11:45
  ChatGPT
• 11:46
  and
• 11:46
  just
• 11:47
  being
• 11:47
  like,
• 11:47
  give
• 11:47
  me
• 11:48
  four
• 11:48
  tips
• 11:48
  on
• 11:48
  email
• 11:49
  marketing.
• 11:49
  These
• 11:49
  are
• 11:49
  going
• 11:50
  to
• 11:50
  be
• 11:50
  four
• 11:50
  Rachel
• 11:51
  specific
• 11:52
  tips
• 11:52
  on
• 11:52
  email
• 11:53
  marketing
• 11:53
  for
• 11:54
  Rachel.
• 11:54
  Specific
• 11:55
  mistakes
• 11:55
  that
• 11:55
  she
• 11:56
  sees
• 11:56
  people
• 11:57
  make
• 11:57
  in
• 11:58
  email
• 11:58
  marketing.
• 11:58
  I'm
• 11:59
  really
• 11:59
  passionate
• 11:59
  about
• 12:00
  this
• 12:00
  one
• 12:00
  because
• 12:00
  I
• 12:00
  think
• 12:00
  this
• 12:00
  is
• 12:01
  where
• 12:01
  people
• 12:01
  get
• 12:01
  it
• 12:01
  wrong
• 12:02
  a
• 12:02
  lot.
• 12:02
  Yeah,
• 12:03
  no,
• 12:03
  totally.
• 12:04
  Even
• 12:04
  if
• 12:04
  we're
• 12:04
  looking
• 12:04
  at
• 12:05
  there's
• 12:05
  a
• 12:05
  thread
• 12:06
  happening
• 12:06
  in
• 12:07
  the
• 12:07
  doers
• 12:07
  community
• 12:08
  right
• 12:08
  now
• 12:08
  and
• 12:09
  it's,
• 12:09
  hey,
• 12:09
  I'm
• 12:10
  going
• 12:10
  on
• 12:10
  maternity
• 12:10
  leave,
• 12:11
  I
• 12:12
  want
• 12:12
  to
• 12:12
  create
• 12:12
  an
• 12:13
  email
• 12:13
  strategy
• 12:14
  or
• 12:14
  Email
• 12:14
  strategy
• 12:15
  that's
• 12:15
  going
• 12:15
  to
• 12:15
  be
• 12:15
  sustainable.
• 12:16
  While
• 12:16
  I'm
• 12:16
  out,
• 12:17
  all
• 12:17
  of
• 12:17
  these
• 12:17
  different
• 12:18
  email
• 12:18
  marketers
• 12:18
  were
• 12:19
  tagged
• 12:19
  and
• 12:19
  the
• 12:19
  question
• 12:20
  was
• 12:20
  what
• 12:20
  formats
• 12:21
  do
• 12:21
  you
• 12:21
  like?
• 12:21
  What
• 12:22
  type
• 12:22
  of
• 12:22
  information?
• 12:22
  And
• 12:23
  I
• 12:23
  go,
• 12:23
  whoa,
• 12:23
  whoa,
• 12:24
  whoa,
• 12:24
  let's
• 12:24
  reel
• 12:25
  it
• 12:25
  back
• 12:25
  1.
• 12:26
  What
• 12:26
  is
• 12:26
  your
• 12:26
  audience
• 12:27
  like?
• 12:27
  What
• 12:28
  is
• 12:28
  your
• 12:28
  business
• 12:29
  goal
• 12:29
  while
• 12:30
  you're
• 12:30
  out
• 12:30
  of
• 12:30
  that?
• 12:31
  So
• 12:31
  the
• 12:31
  layering
• 12:32
  in
• 12:32
  is
• 12:33
  something
• 12:33
  that
• 12:33
  it
• 12:33
  could
• 12:34
  easily
• 12:34
  be
• 12:34
  like
• 12:34
  send
• 12:35
  this
• 12:35
  tip,
• 12:35
  send
• 12:36
  that
• 12:36
  tip.
• 12:36
  Is
• 12:36
  that
• 12:36
  going
• 12:37
  to
• 12:37
  be
• 12:37
  useful
• 12:37
  or
• 12:37
  is
• 12:37
  that
• 12:38
  just
• 12:38
  checking
• 12:38
  a
• 12:38
  box?
• 12:39
  So
• 12:39
  we
• 12:39
  want
• 12:39
  to
• 12:39
  make
• 12:39
  sure
• 12:39
  that
• 12:40
  when
• 12:40
  you're
• 12:40
  educating,
• 12:41
  you're
• 12:41
  not
• 12:41
  just
• 12:42
  checking
• 12:42
  a
• 12:42
  box
• 12:43
  but
• 12:43
  you're
• 12:43
  doing
• 12:43
  it
• 12:43
  in
• 12:43
  a
• 12:44
  way
• 12:44
  that
• 12:44
  is
• 12:45
  super
• 12:45
  educational.
• 12:46
  Into
• 12:46
  how
• 12:47
  they're
• 12:47
  going
• 12:47
  to
• 12:47
  work
• 12:47
  with
• 12:48
  you
• 12:48
  versus
• 12:49
  how
• 12:49
  they're
• 12:50
  going
• 12:50
  to
• 12:50
  heal
• 12:50
  their
• 12:50
  gut
• 12:51
  versus
• 12:51
  how
• 12:51
  they're
• 12:51
  going
• 12:52
  to
• 12:52
  do
• 12:52
  that.
• 12:52
  You
• 12:53
  bring
• 12:53
  it
• 12:53
  into
• 12:53
  your
• 12:54
  unique
• 12:54
  perspective.
• 12:55
  Yeah.
• 12:56
  And
• 12:56
  I
• 12:56
  think
• 12:56
  this
• 12:56
  is
• 12:56
  also
• 12:57
  a
• 12:57
  really
• 12:57
  important
• 12:57
  layer
• 12:58
  where
• 12:58
  you
• 12:58
  can
• 12:58
  filter
• 12:58
  out
• 12:59
  those
• 12:59
  non
• 12:59
  aligned
• 13:00
  leads.
• 13:00
  Right.
• 13:00
  Because
• 13:01
  if
• 13:01
  you're
• 13:01
  talking
• 13:01
  about
• 13:02
  your
• 13:02
  method
• 13:02
  and
• 13:02
  your
• 13:02
  perspective,
• 13:03
  you
• 13:03
  want
• 13:03
  to
• 13:04
  be
• 13:04
  repelling
• 13:05
  some
• 13:05
  people
• 13:05
  because
• 13:06
  you
• 13:06
  don't
• 13:06
  want
• 13:06
  to
• 13:07
  get
• 13:07
  on
• 13:07
  discovery
• 13:07
  calls
• 13:08
  and
• 13:08
  be.
• 13:08
  Like
• 13:08
  I
• 13:08
  don't
• 13:08
  know
• 13:08
  if
• 13:09
  I
• 13:09
  really.
• 13:09
  Want
• 13:09
  to
• 13:10
  work
• 13:10
  with
• 13:10
  this
• 13:10
  person.
• 13:11
  You
• 13:11
  know,
• 13:11
  if
• 13:12
  you're
• 13:12
  doing
• 13:12
  this
• 13:12
  correctly,
• 13:13
  every
• 13:14
  person
• 13:14
  that
• 13:14
  you
• 13:14
  get
• 13:14
  on
• 13:15
  a
• 13:15
  call
• 13:15
  with
• 13:15
  is
• 13:15
  going
• 13:15
  to
• 13:16
  be
• 13:16
  100%
• 13:16
  aligned
• 13:17
  with
• 13:17
  you.
• 13:18
  Totally.
• 13:18
  So
• 13:18
  that
• 13:19
  brings
• 13:19
  us
• 13:19
  to
• 13:19
  our
• 13:20
  last
• 13:20
  and
• 13:20
  final
• 13:20
  job
• 13:21
  which
• 13:21
  is
• 13:21
  conversion.
• 13:23
  And
• 13:23
  it's
• 13:23
  that
• 13:23
  content
• 13:24
  that
• 13:25
  really
• 13:25
  clearly
• 13:26
  invites
• 13:27
  that
• 13:27
  person
• 13:27
  to
• 13:28
  then
• 13:28
  take
• 13:29
  this
• 13:29
  next
• 13:29
  step
• 13:30
  with
• 13:30
  you.
• 13:31
  But
• 13:31
  it's
• 13:31
  not
• 13:31
  inviting
• 13:32
  everybody
• 13:32
  and
• 13:32
  anyone,
• 13:33
  it's
• 13:33
  inviting
• 13:33
  the
• 13:34
  people
• 13:34
  who
• 13:34
  are
• 13:34
  ready.
• 13:35
  Because
• 13:35
  we've
• 13:35
  all
• 13:35
  had
• 13:35
  those
• 13:36
  discovery
• 13:36
  calls
• 13:37
  where
• 13:37
  we
• 13:37
  get
• 13:37
  somebody
• 13:38
  on
• 13:38
  there
• 13:38
  and
• 13:38
  they're
• 13:39
  oh,
• 13:39
  actually
• 13:39
  I
• 13:39
  don't
• 13:39
  have
• 13:39
  any
• 13:39
  budget
• 13:40
  and
• 13:40
  it's
• 13:41
  oh,
• 13:41
  what
• 13:41
  do
• 13:42
  you
• 13:42
  mean?
• 13:42
  Why
• 13:43
  did
• 13:43
  you
• 13:43
  book
• 13:43
  this
• 13:43
  call?
• 13:44
  You
• 13:44
  were
• 13:44
  talking
• 13:45
  about
• 13:45
  how
• 13:45
  wonderful
• 13:46
  your
• 13:46
  services
• 13:46
  are.
• 13:47
  Uh
• 13:47
  huh.
• 13:48
  Therefore
• 13:49
  you
• 13:49
  have
• 13:49
  to
• 13:49
  buy
• 13:50
  them.
• 13:50
  But
• 13:51
  this
• 13:51
  is
• 13:51
  where
• 13:51
  that
• 13:52
  social
• 13:52
  proof,
• 13:52
  the
• 13:53
  case
• 13:53
  studies,
• 13:53
  those
• 13:54
  client
• 13:54
  results
• 13:54
  and
• 13:55
  all
• 13:55
  of
• 13:55
  that
• 13:55
  behind
• 13:56
  the
• 13:56
  scenes
• 13:57
  type
• 13:57
  process
• 13:58
  of
• 13:58
  sharing
• 13:59
  that
• 13:59
  out.
• 14:00
  It
• 14:01
  really
• 14:01
  does
• 14:01
  speak
• 14:02
  to
• 14:02
  the
• 14:02
  here's
• 14:03
  what's
• 14:03
  possible
• 14:03
  and
• 14:03
  here's
• 14:04
  how
• 14:04
  we
• 14:04
  get
• 14:04
  there
• 14:05
  kind
• 14:05
  of
• 14:05
  content
• 14:06
  versus
• 14:08
  just
• 14:08
  being
• 14:08
  hey,
• 14:08
  book
• 14:09
  a
• 14:09
  call.
• 14:09
  That
• 14:10
  low
• 14:10
  effort
• 14:11
  book
• 14:11
  a
• 14:12
  call,
• 14:12
  three
• 14:13
  spots
• 14:13
  left
• 14:14
  doesn't
• 14:14
  tell
• 14:14
  somebody
• 14:15
  why.
• 14:15
  It
• 14:16
  uses
• 14:16
  important
• 14:17
  levers
• 14:18
  like
• 14:18
  urgency
• 14:19
  and
• 14:20
  all
• 14:20
  of
• 14:20
  that.
• 14:20
  But
• 14:21
  like
• 14:21
  the
• 14:22
  real
• 14:23
  meat
• 14:23
  of
• 14:23
  it
• 14:23
  is
• 14:24
  explaining
• 14:24
  to
• 14:24
  them
• 14:25
  and
• 14:25
  allowing
• 14:25
  them
• 14:25
  to
• 14:26
  see
• 14:26
  themselves
• 14:26
  in
• 14:27
  your
• 14:27
  client
• 14:28
  results
• 14:28
  so
• 14:28
  that
• 14:29
  they
• 14:29
  can
• 14:29
  then
• 14:29
  ultimately
• 14:30
  be
• 14:30
  yes,
• 14:30
  I
• 14:30
  want
• 14:30
  this
• 14:31
  a
• 14:31
  hundred
• 14:31
  percent.
• 14:31
  So.
• 14:32
  Yep.
• 14:32
  And
• 14:32
  this
• 14:33
  is
• 14:33
  where
• 14:33
  most
• 14:33
  people
• 14:33
  are
• 14:33
  under
• 14:34
  create
• 14:34
  in
• 14:34
  this
• 14:34
  category
• 14:35
  a
• 14:35
  bit
• 14:35
  because
• 14:36
  it
• 14:36
  feels
• 14:36
  really
• 14:37
  overly
• 14:37
  self
• 14:38
  promotional.
• 14:38
  But
• 14:39
  brag
• 14:39
  about
• 14:40
  what
• 14:40
  you
• 14:40
  do,
• 14:41
  brag
• 14:41
  about
• 14:41
  the
• 14:41
  results
• 14:42
  that
• 14:42
  you
• 14:42
  get.
• 14:43
  Come
• 14:43
  up
• 14:44
  with
• 14:44
  a
• 14:44
  system
• 14:44
  to
• 14:45
  do
• 14:45
  case
• 14:45
  studies.
• 14:46
  Once
• 14:47
  I
• 14:47
  started,
• 14:47
  when
• 14:48
  I
• 14:48
  started
• 14:48
  out,
• 14:48
  I
• 14:48
  definitely
• 14:49
  was
• 14:50
  very
• 14:50
  much
• 14:50
  lacking
• 14:51
  in
• 14:51
  this
• 14:51
  piece
• 14:52
  of
• 14:52
  content.
• 14:52
  And
• 14:52
  once
• 14:52
  I
• 14:53
  sat
• 14:53
  down
• 14:53
  and
• 14:53
  intentionally
• 14:54
  started
• 14:54
  creating
• 14:55
  these
• 14:55
  pieces
• 14:56
  of
• 14:56
  content,
• 14:57
  my
• 14:57
  conversions
• 14:57
  went
• 14:58
  up
• 14:58
  because
• 14:58
  people
• 14:58
  that
• 14:58
  knew
• 14:59
  me
• 14:59
  knew
• 14:59
  I
• 14:59
  knew
• 15:00
  how
• 15:00
  I
• 15:00
  could
• 15:00
  get
• 15:00
  the
• 15:00
  job
• 15:00
  done.
• 15:01
  I
• 15:01
  get
• 15:01
  referrals
• 15:02
  all
• 15:02
  the
• 15:02
  time,
• 15:03
  but
• 15:03
  I
• 15:03
  wasn't
• 15:03
  shouting
• 15:04
  it
• 15:04
  out
• 15:04
  to
• 15:04
  the
• 15:04
  rest
• 15:05
  of
• 15:05
  the
• 15:05
  world.
• 15:05
  You've
• 15:06
  got
• 15:06
  to
• 15:06
  promote
• 15:06
  yourself.
• 15:07
  Yeah,
• 15:08
  exactly.
• 15:09
  Yeah.
• 15:10
  So
• 15:10
  I
• 15:10
  think
• 15:10
  what's
• 15:11
  most
• 15:11
  important
• 15:11
  is
• 15:11
  when
• 15:12
  you're
• 15:12
  doing
• 15:12
  your
• 15:13
  conversion
• 15:13
  content
• 15:14
  and
• 15:14
  you
• 15:15
  feel
• 15:15
  pushy,
• 15:16
  you
• 15:16
  have
• 15:16
  to
• 15:16
  lean
• 15:16
  and
• 15:17
  trust
• 15:17
  on
• 15:17
  the
• 15:17
  other
• 15:18
  foundations
• 15:18
  of
• 15:19
  the
• 15:19
  other
• 15:19
  four
• 15:19
  jobs
• 15:20
  of
• 15:20
  attracting
• 15:20
  the
• 15:20
  right
• 15:21
  people,
• 15:21
  building
• 15:22
  the
• 15:22
  trust,
• 15:22
  shifting
• 15:23
  their
• 15:23
  beliefs
• 15:23
  and
• 15:23
  a
• 15:24
  little
• 15:24
  bit
• 15:24
  of
• 15:24
  journaling,
• 15:24
  a
• 15:25
  little
• 15:25
  bit
• 15:25
  of
• 15:25
  inner
• 15:26
  belief
• 15:26
  work
• 15:26
  as
• 15:27
  to
• 15:27
  why
• 15:27
  you
• 15:27
  feel
• 15:28
  this
• 15:28
  way.
• 15:28
  Because
• 15:29
  you
• 15:29
  run
• 15:29
  a
• 15:29
  business
• 15:29
  and
• 15:30
  you
• 15:30
  need
• 15:30
  to
• 15:30
  sell.
• 15:31
  So
• 15:31
  yeah.
• 15:31
  So
• 15:32
  I
• 15:32
  think
• 15:32
  it's
• 15:32
  just
• 15:32
  a
• 15:32
  little
• 15:32
  important
• 15:33
  to
• 15:33
  understand
• 15:33
  that
• 15:33
  it
• 15:34
  all
• 15:34
  builds
• 15:35
  on
• 15:35
  top
• 15:35
  of
• 15:35
  each
• 15:35
  other.
• 15:36
  Yeah.
• 15:36
  And
• 15:36
  if
• 15:36
  you
• 15:36
  want
• 15:36
  to
• 15:37
  see
• 15:37
  this
• 15:37
  in
• 15:37
  action,
• 15:38
  in
• 15:38
  our
• 15:38
  episode
• 15:39
  last
• 15:39
  week,
• 15:39
  I
• 15:39
  shared
• 15:40
  four
• 15:40
  example
• 15:41
  videos
• 15:41
  of
• 15:41
  the
• 15:42
  content
• 15:42
  that
• 15:42
  I
• 15:42
  created
• 15:43
  to
• 15:43
  specifically
• 15:44
  sell
• 15:44
  Rachel
• 15:44
  Nye's
• 15:45
  quiz
• 15:45
  funnel
• 15:46
  services.
• 15:47
  And
• 15:47
  each
• 15:47
  one
• 15:48
  was
• 15:48
  doing
• 15:48
  a
• 15:48
  different
• 15:49
  job.
• 15:49
  Problem
• 15:50
  aware,
• 15:50
  solution
• 15:50
  aware,
• 15:51
  the
• 15:51
  method,
• 15:52
  the
• 15:52
  proof.
• 15:53
  And
• 15:53
  a
• 15:53
  year
• 15:53
  later,
• 15:54
  we're
• 15:54
  still
• 15:54
  getting
• 15:55
  clients
• 15:55
  from
• 15:56
  those
• 15:56
  YouTube
• 15:57
  heroes.
• 15:57
  Which
• 15:57
  just
• 15:57
  shows
• 15:57
  when
• 15:58
  you
• 15:58
  take
• 15:58
  the
• 15:58
  time
• 15:59
  to
• 15:59
  intentionally
• 16:00
  create
• 16:00
  that
• 16:01
  evergreen
• 16:01
  long
• 16:01
  form
• 16:02
  content
• 16:02
  that
• 16:02
  we're
• 16:02
  so
• 16:03
  big
• 16:03
  of
• 16:03
  fans
• 16:03
  on,
• 16:04
  it
• 16:04
  really
• 16:04
  can
• 16:04
  help
• 16:05
  you
• 16:05
  build
• 16:05
  that
• 16:05
  sustainability
• 16:06
  in
• 16:06
  your
• 16:07
  business
• 16:07
  where
• 16:07
  you're
• 16:07
  not
• 16:08
  having
• 16:08
  to
• 16:08
  promote
• 16:08
  your
• 16:08
  services
• 16:09
  all
• 16:09
  the
• 16:09
  time.
• 16:10
  Definitely.
• 16:10
  Here
• 16:11
  is
• 16:11
  what
• 16:11
  we
• 16:11
  want
• 16:11
  you
• 16:12
  to
• 16:12
  walk
• 16:12
  away
• 16:12
  with
• 16:12
  today.
• 16:13
  I
• 16:13
  want
• 16:13
  you
• 16:13
  to
• 16:14
  look,
• 16:14
  do
• 16:15
  a
• 16:15
  mini
• 16:15
  assessment,
• 16:16
  a
• 16:16
  mini
• 16:16
  audit
• 16:16
  of
• 16:17
  the
• 16:17
  last
• 16:17
  five
• 16:17
  pieces
• 16:18
  of
• 16:18
  content
• 16:19
  that
• 16:19
  were
• 16:19
  either
• 16:20
  published
• 16:20
  on
• 16:20
  your
• 16:21
  blog
• 16:21
  or
• 16:22
  sent
• 16:22
  to
• 16:22
  your
• 16:22
  email
• 16:22
  list
• 16:23
  or
• 16:23
  posted
• 16:23
  on
• 16:23
  Instagram.
• 16:24
  And
• 16:24
  I
• 16:24
  want
• 16:24
  you
• 16:24
  to
• 16:24
  figure
• 16:24
  out,
• 16:25
  assess
• 16:26
  what
• 16:26
  of
• 16:26
  the
• 16:27
  five
• 16:27
  jobs
• 16:27
  that
• 16:28
  we
• 16:28
  broke
• 16:28
  down
• 16:28
  today,
• 16:29
  which
• 16:29
  one
• 16:30
  each
• 16:30
  post
• 16:30
  was
• 16:31
  doing.
• 16:32
  And
• 16:32
  a
• 16:32
  reminder,
• 16:32
  that
• 16:33
  is
• 16:33
  the
• 16:33
  attract
• 16:33
  the
• 16:34
  trust,
• 16:34
  the
• 16:34
  building
• 16:35
  the
• 16:35
  shifting
• 16:36
  beliefs,
• 16:36
  the
• 16:36
  educating
• 16:37
  on
• 16:37
  your
• 16:37
  method
• 16:38
  and
• 16:38
  then
• 16:38
  converting
• 16:40
  and
• 16:40
  do
• 16:40
  a
• 16:41
  little
• 16:41
  audit
• 16:41
  on
• 16:41
  this.
• 16:41
  If
• 16:42
  they're
• 16:42
  all
• 16:43
  either
• 16:43
  one
• 16:43
  category,
• 16:44
  whether
• 16:44
  it's
• 16:44
  all
• 16:44
  attract,
• 16:45
  that's
• 16:46
  okay.
• 16:46
  This
• 16:47
  is
• 16:47
  just
• 16:47
  we're
• 16:47
  all
• 16:48
  ingesting
• 16:48
  our
• 16:49
  own
• 16:49
  data
• 16:49
  here
• 16:50
  to
• 16:50
  then
• 16:51
  assess
• 16:51
  how
• 16:51
  we're
• 16:52
  going
• 16:52
  to
• 16:52
  do
• 16:53
  things
• 16:53
  differently
• 16:53
  going
• 16:54
  forward.
• 16:54
  The
• 16:54
  goal
• 16:55
  isn't
• 16:55
  to
• 16:55
  create
• 16:56
  the
• 16:56
  five
• 16:56
  different
• 16:57
  pieces
• 16:57
  this
• 16:58
  week,
• 16:58
  it's
• 16:58
  really
• 16:58
  to
• 16:58
  start
• 16:59
  just
• 16:59
  making
• 16:59
  more
• 17:00
  intentional
• 17:00
  decisions
• 17:01
  about
• 17:01
  the
• 17:02
  jobs
• 17:02
  we
• 17:03
  want
• 17:03
  our
• 17:03
  content
• 17:04
  pieces
• 17:04
  to
• 17:04
  do
• 17:05
  because
• 17:05
  we
• 17:05
  want
• 17:06
  content
• 17:06
  to
• 17:06
  work
• 17:06
  right.
• 17:07
  We
• 17:07
  don't
• 17:07
  want.
• 17:07
  We
• 17:08
  want
• 17:08
  to
• 17:08
  stop
• 17:08
  going
• 17:08
  through
• 17:08
  the
• 17:09
  motions,
• 17:09
  which
• 17:09
  is
• 17:10
  what's
• 17:10
  killing
• 17:10
  us
• 17:11
  and
• 17:11
  putting
• 17:11
  us
• 17:11
  on
• 17:11
  the
• 17:11
  treadmill
• 17:12
  here.
• 17:12
  And
• 17:12
  if
• 17:12
  it
• 17:13
  sounds
• 17:13
  daunting,
• 17:13
  because
• 17:14
  it
• 17:14
  is
• 17:14
  more
• 17:14
  content
• 17:15
  to
• 17:15
  create,
• 17:15
  just
• 17:15
  know
• 17:16
  if
• 17:16
  you
• 17:16
  do
• 17:16
  it
• 17:17
  correctly,
• 17:17
  you
• 17:17
  can
• 17:17
  cycle
• 17:18
  through
• 17:18
  this
• 17:18
  once
• 17:18
  a
• 17:18
  week.
• 17:19
  That's
• 17:19
  kind
• 17:19
  of
• 17:19
  the
• 17:19
  framework
• 17:20
  that
• 17:20
  we
• 17:20
  like
• 17:20
  to
• 17:20
  do
• 17:20
  it
• 17:21
  in.
• 17:22
  And
• 17:22
  if
• 17:22
  you
• 17:22
  need
• 17:22
  any
• 17:22
  help
• 17:22
  putting
• 17:23
  this
• 17:23
  into
• 17:23
  practice,
• 17:24
  right
• 17:24
  now
• 17:24
  we
• 17:24
  do
• 17:25
  have
• 17:25
  a
• 17:25
  free
• 17:26
  guide
• 17:26
  which
• 17:26
  walks
• 17:27
  you
• 17:27
  through
• 17:27
  our
• 17:28
  rooted
• 17:29
  content
• 17:29
  system
• 17:30
  and
• 17:30
  how
• 17:30
  to
• 17:31
  create
• 17:31
  these
• 17:31
  soil
• 17:32
  pieces
• 17:32
  of
• 17:33
  content
• 17:33
  that
• 17:33
  are
• 17:34
  really
• 17:34
  going
• 17:34
  to
• 17:34
  build
• 17:34
  the
• 17:34
  foundational
• 17:35
  layer
• 17:36
  for
• 17:36
  your
• 17:36
  sustainable
• 17:37
  content
• 17:38
  ecosystem.
• 17:39
  Next
• 17:39
  week,
• 17:40
  we're
• 17:40
  going
• 17:40
  to
• 17:40
  be
• 17:40
  talking
• 17:41
  content
• 17:41
  a
• 17:41
  little
• 17:42
  bit
• 17:42
  more.
• 17:42
  We've
• 17:42
  got
• 17:43
  our
• 17:43
  new
• 17:43
  app,
• 17:44
  Content
• 17:44
  Sprout,
• 17:45
  coming
• 17:45
  soon,
• 17:46
  so
• 17:46
  if
• 17:46
  you
• 17:46
  want
• 17:47
  to
• 17:48
  have
• 17:48
  the
• 17:48
  option
• 17:48
  to
• 17:48
  beta
• 17:49
  test
• 17:49
  that
• 17:50
  or
• 17:50
  get
• 17:51
  that
• 17:51
  guide,
• 17:52
  that'll
• 17:52
  automatically
• 17:53
  put
• 17:53
  you
• 17:53
  on
• 17:53
  our
• 17:54
  wait
• 17:54
  list
• 17:54
  so
• 17:55
  you
• 17:55
  can
• 17:55
  be
• 17:55
  the
• 17:55
  first
• 17:55
  to
• 17:56
  know
• 17:56
  when
• 17:58
  our
• 17:58
  Content
• 17:58
  Sprout
• 17:59
  and
• 17:59
  rooted
• 17:59
  content
• 18:00
  system
• 18:00
  is
• 18:01
  ready.
• 18:02
  Share
• 18:02
  this
• 18:02
  with
• 18:02
  a
• 18:02
  biz
• 18:03
  bestie.
• 18:03
  Leave
• 18:04
  us
• 18:04
  a
• 18:04
  review,
• 18:05
  drop
• 18:05
  us
• 18:05
  a
• 18:05
  comment,
• 18:06
  send
• 18:06
  us
• 18:06
  a
• 18:06
  dm.
• 18:07
  We
• 18:07
  want
• 18:07
  to
• 18:07
  know,
• 18:07
  we
• 18:08
  want
• 18:08
  to
• 18:08
  hear
• 18:08
  from
• 18:08
  you
• 18:08
  guys.
• 18:10
  And
• 18:10
  until
• 18:10
  next
• 18:11
  week,
• 18:11
  we're
• 18:12
  rooting
• 18:12
  for
• 18:13
  you.