Latest / She’s Smart / Lauren Braun Costello - Mastering Life with Technique, Not Torture
Transcript
- 0:03Hey, everybody. Welcome to She's Smart. I'm your host, Maria Robotham.
- 0:07Today's guest is someone I first got to know during the pandemic,
- 0:10tuning into her Instagram lives while she cooked in real time with her family,
- 0:15dropped hilarious rants from her car, and brought a dose of technique and heart to every bite.
- 0:21Lauren Costello of It's Lauren, of course, is a chef, cookbook author,
- 0:26former food stylist for shows like The View, and, fun fact, she actually started
- 0:31her career on Wall Street.
- 0:33In this episode, we talk about how she pivoted from the finance world to culinary school on a dare,
- 0:39how her grandmother helped invent the underwire bra, the truth about food styling
- 0:44for TV, and why she now takes intentional pauses from social media.
- 0:49Lauren is smart, unapologetic, deeply thoughtful, and laugh-out-loud funny.
- 0:56Whether we're talking about roasted chickens or raising kids,
- 0:59she's full of hard-earned wisdom and doesn't hold back.
- 1:02So get cozy as we connect, learn, and laugh together on She's Smart.
- 1:07Music.
- 1:09We'll be right back.
- 1:26I have a bunch of questions. So when I was reading about you,
- 1:29I found it fascinating that you started at Goldman Sachs. Yeah.
- 1:33And I find that interesting for two reasons. One, no idea that was even part of your life. You did.
- 1:39But also, my husband was at Goldman. That's where he started.
- 1:42One of my dearest friends, Christy, started at Goldman. My other friend,
- 1:45Beth, started at Goldman. and all of you have a very similar way of thinking.
- 1:52And it's like the Goldman way. I wasn't a banker, I should say that now.
- 1:57I was on the communication side working with the management of the firm.
- 2:01My husband's a banker. There's only room for one of those per household.
- 2:04But I will say that Goldman Sachs is an incubator of excellence.
- 2:07They believe deeply in their own brand of excellence.
- 2:10Want to cultivate that and really...
- 2:15Do appreciate critical thinkers. I don't recall working at Goldman with anyone
- 2:19who wasn't a critical thinker.
- 2:20And critical thinking is on the decline. We are in trouble.
- 2:25But at Goldman, you were in an enclave of critical thinking.
- 2:29I find that. My friend Dawn was there. And when she and Ben get into conversations, it's fascinating.
- 2:35I love to hear them talk because of the way they think.
- 2:39I think differently. We might agree and disagree on certain things,
- 2:42but But the way they come to conclusions and see the sides and are able to, it's fascinating to me.
- 2:48Well, I think, so if I could give a visual for that, I think a lot of people,
- 2:53their trouble of not being able to understand second, third,
- 2:56fourth order consequences, not being able to think abstractly,
- 2:59not being able to think critically.
- 3:01Analytically is what that really means, is if you think about it in dimensions,
- 3:06a lot of people are two-dimensional in their thinking and it's like a hamster
- 3:09wheel. They think about things.
- 3:11They sit in that rocking chair and they think about it. And I loathe that.
- 3:17I like thinking through things. I like getting from not just sitting in one
- 3:22place and thinking about it, rocking in the rocking chair, spinning in the hamster wheel.
- 3:26I want to get through it three-dimensionally at a resolution of thought or a
- 3:31point of view, like to actually synthesize that. And that I consider to be,
- 3:35three-dimensional thinking instead of two-dimensional thinking.
- 3:38And I do think that Goldman is a self-selecting group.
- 3:41You don't get to go there unless you can do that. No, it's true.
- 3:44So you started there and then part of your story was, was it a dare that your
- 3:49husband gave you to go to culinary school?
- 3:51It was a dare that a friend of mine at the time, who actually was a very serious
- 3:54banker and married to a very serious banker, who's still a very serious banker, gave to me at the time.
- 3:59My now husband, then boyfriend, said to me, we have these dinner parties and
- 4:04I don't give people penne and red sauce at my dinner parties.
- 4:07I was making very fancy things, ducks and beefs and chicken,
- 4:12all these fancy, expensive things when you're in your 20s. It actually is quite expensive.
- 4:16And he's like, you could do this professionally. And then a dear friend said
- 4:20to me, I dare you, I dare you to apply to culinary school.
- 4:22And I thought, okay.
- 4:25At the time, I had left Goldman and was at Société Générale,
- 4:29which is the French bank. I started my career at Prudential Securities and then went to Goldman.
- 4:33And I was at SG at the Societe Generale at the time.
- 4:36And I said, OK, why not? What's the big deal? A, I don't have to go. And B, I can go.
- 4:41And worst case scenario, it's a six month hiatus of having the freaking time
- 4:46of my life becoming the best.
- 4:49I was already a very good cook, which was the impetus to do it,
- 4:51but becoming a truly excellent cook and getting the foundations to become over
- 4:54time a truly excellent cook.
- 4:56And my family and friends will benefit this for a lifetime. I was young.
- 5:01I had no children. I was 25. So I thought there's almost no downside to this.
- 5:04And then two days before I graduated, basically launched my food styling career.
- 5:08So it was, I went and it was over. You know, that was the new path.
- 5:12I was lucky. I was able to do it in that my then, well, by the time I did it, I guess he was my fiance.
- 5:22And by the time I actually went, we were married. So when he dared me and I
- 5:24was applying, We were engaged.
- 5:26And then by the time I went, we were married. I was very nervous about it because
- 5:29I'd never taken a loan in my life.
- 5:31I grew up in Manhattan on the Upper East Side. You get the vibe.
- 5:34And I went to prep school. This was not, taking loans was not something I was
- 5:39familiar with. It made me extremely uncomfortable for myself.
- 5:42I just, because it wasn't something I had to do. My husband came from,
- 5:46not that, he and I came from totally opposite backgrounds.
- 5:49And he said to me, he's like, it's fine. We'll take a loan. At the time,
- 5:52I think it was $30,000 to do this.
- 5:53I was hysterical. He's like, Lauren, it'll be fine. And he had $100,000 of loans from business school.
- 5:58He's like, it's fine. I have to
- 6:00say, I was very upset that my father or grandfather wouldn't pay for it.
- 6:03I was like, well, if I went to law school, you would have paid for it.
- 6:06They're like, but you're going to culinary school, so enjoy it.
- 6:08And I was very upset. And the truth is, what a gift, because I can honestly
- 6:12say that my culinary career and my success, even just in the nucleus of culinary
- 6:19school and then beyond, is really my own.
- 6:21And my own with my husband, of course, who I couldn't do it without him.
- 6:25And I don't just mean that first financial bit of help and guidance,
- 6:29but also the support along the way. But it is truly my own.
- 6:32You know, everything else to date was my own hard work for sure,
- 6:37but sitting in a little dip of a silver spoon. Right. So, yeah, I know that.
- 6:42I mean, I went to great schools, but I was also able to go to great schools. And I did well there.
- 6:47I had a running start. This was something I did on my own. And I can honestly
- 6:50say it's mine with my husband.
- 6:53And that was a gift. So I mean, I'm actually and I was very shortly thereafter
- 6:57grateful to my father and grandfather for being like, nope, not, you know.
- 7:01And then when I became successful in ways that they perceived to be successful,
- 7:08like have super famous chefs put their imprimatur on my first book,
- 7:12they got very into it and were braggadocious about it.
- 7:14But at first they were sort of, what is she doing?
- 7:17Yeah. Everybody thought I'd be something big in a corporate setting.
- 7:22Even I did too, but I don't think that really came from a deep place within
- 7:28myself. I think that was just like what I was kind of ingrained as you were
- 7:34growing up, right? Yeah. Just be. Do you have siblings?
- 7:37I have a sister. And what does she do? She is a photographer.
- 7:41We have a pretty fractured family. My sister and mother still talk.
- 7:44I haven't talked to my sister and mother in a very long time.
- 7:47My sister is also a creative person. She was a photographer.
- 7:50There was a period of time I actually did a little business where we did food
- 7:52photography and turned them into greeting cards.
- 7:55They were very cute. I still have many of them in my. In fact,
- 7:58I should have brought you some. I will bring you some. It was very, very cute.
- 8:01And so we've always been very creative because we have creative grandmothers.
- 8:06My father's mother was a painter.
- 8:09And my mother's mother was a brassiere designer.
- 8:14She patented the underwire and the training bra plus 11 other patents.
- 8:18So there isn't a person in the world who doesn't owe a debt of gratitude to
- 8:21Lillian Sayers, who was Lillian Hunow when she had those patents. But yes.
- 8:25Wearing it right now, that underwire. So I know the underwire is not in vogue
- 8:29anymore, but she was sitting with a bobby pin.
- 8:31You know the old, you know the bobby pins that are more horseshoe-y?
- 8:34They're a little wider. They're not the tight ones.
- 8:36Not the tight ones. I prefer the tight ones. Yeah, me too. They use them when
- 8:39you were doing like a style. Exactly.
- 8:41Like a chignon you could kind of do as opposed to like, I want the good bread.
- 8:44So she was sitting in the bath that my grandmother was, looked like Lauren Bacall
- 8:48and Marlena Dietrich had a love child. She was a, the original milk, knock out.
- 8:53And she was sitting in the bath and just futzing with a bobby pin and going, I don't know,
- 8:58Oh, my God. You know, and kind of had it under her boob and like fussing in
- 9:02the back. Yeah, she was incredible.
- 9:05She was extremely creative and had so much style. My friends could pick her
- 9:10out on Madison Avenue two blocks away. They'd say, there's your Nana.
- 9:14I'd say, where? I'd say, you see? In that big plaid wrap coat with the big shoulders sauntering down.
- 9:21And I'd go, oh, yeah, that is
- 9:22Nana on 76th Street. And here we are on 74th Street. She was incredible.
- 9:26My grandmother, Phyllis, was a much more soft-spoken, not flamboyant person,
- 9:31but a very talented painter.
- 9:33So Nicole and I both got that. It runs in the blood.
- 9:38I want to talk about this underwire situation for a second.
- 9:40Maybe the young girls with very perky boobs and don't have to worry about it or doing no bra.
- 9:46Yes. I get it. I'm wearing an underwire now at the moment also.
- 9:49I have always worn an underwire. Yes.
- 9:52And my sister doesn't. We're California girls. Christina, my sister.
- 9:55Sister went full on, no bra, ta-ta's out, carol ass.
- 10:00She's in a swimsuit every single day. And I was like, no, these things need
- 10:03to be put where they're supposed to.
- 10:04After kids, they're still the size of martini glasses. If I don't have an underwire,
- 10:10they try to slip out from underneath my bra.
- 10:12No one needs that coming out the bottom. Apropos of that, my grandmother,
- 10:17her press book was like this bit, like three inches thick.
- 10:20And she was credited in the early 1950s. So you know Mad Men when you have Joan
- 10:25with the pointy separated boobs.
- 10:27You remember before that it was the corseted Mae West look where your boobs
- 10:30are pushed together and you look like nice.
- 10:33They look like the lactating vessels that they are. Yes. But the perky pointed separated.
- 10:38My grandmother literally separated the breasts. She was credited with that.
- 10:41And the way she did it was with the underwire.
- 10:43Oh, my gosh. This is amazing. So it's amazing. What's really amazing is I have
- 10:47totally not gorgeous boobs.
- 10:50My grandmother was dying of cancer and had beautiful boobs. Oh,
- 10:52gosh. I remember saying to her if she did it before, she died. I'm like,
- 10:54Your boobs still look good, Nana. She looks obscenely good looking,
- 10:59which I think was probably challenging for my mother, even though my mother
- 11:02looked more like Barbra Streisand and Princess Diana had a love child.
- 11:05She had this beautiful Semitic kind of look.
- 11:09I think having a mother in the 1950s who wasn't behind an apron.
- 11:13Who was, you know, Time Magazine named her the highest paid female executive of 1951 or 52.
- 11:19I learned that at her funeral. I can't remember if it was 51 or 52.
- 11:23People used to tease my grandfather about that. Oh, your wife makes $100,000,
- 11:27which was an obscene amount of money.
- 11:29In the 1950s, I mean, a house cost $15,000, right?
- 11:32So, but now you'd be like, yeah, my wife is the big, you know.
- 11:36He ended up becoming extremely successful in his own right in real estate,
- 11:39more so than she in terms of money.
- 11:42Having given that to humanity is a big deal. Unreal.
- 11:45So you have this creative part of you, and you go to the French Culinary Institute.
- 11:49Yes, yes, yes. And you graduate, you are starting to style food. Yes.
- 11:54For TV shows, for networks.
- 11:58Yes. I saw Alice Waters was in there. Yeah, Alice Waters, very nice lady.
- 12:03I styled for her on The View.
- 12:05Styling for Alice is hard because, you know, simplicity is the ultimate sophistication.
- 12:09To style something Alice Waters is all about, leave well enough alone.
- 12:13Just take the very humble radish with its greens out of the earth and make it delicious.
- 12:20Don't mess it up. To style for that, you're just giving a radish.
- 12:23But there's such beauty in her plates.
- 12:25There's beauty in all. From the most fussy to the most simple,
- 12:28there's beauty in all of it.
- 12:31Think about a Halston dress versus a Versace dress.
- 12:36There's beauty in all of it. I'm not a huge Versace person. The Liz Hurley dress, that's amazing.
- 12:41A slip dress on the right woman is a beauty. So there's something, and food is like that.
- 12:45I've been very lucky. I mean, I've styled for culinary giants.
- 12:49I've styled for just celebrities who, you know, I joke with Tricia Yearwood,
- 12:54and she came out with her first book.
- 12:56I said, Tricia, I'm cutting a country album. She goes, you are?
- 12:59I said, no, but thank you for making it that much harder for people like me
- 13:03to get our books published, because what the hell do you have to have a cookbook for?
- 13:06Because this is the thing you make for Garth, you know, whenever.
- 13:08We had a joke. But it was a wild ride. And it all actually started by a guy
- 13:13who's a super famous chef, Michel Nishan, who lives in Fairfield.
- 13:16But Michel started the Westport Farmer's Market and had the dressing room with
- 13:21Paul Newman before it became Portofino.
- 13:24It's Gabrielle's now. That was the dressing room many years ago.
- 13:27So Michel asked for a food stylist to help him at a press event for Stonyfield yogurts.
- 13:34They were having a press event and he needed someone.
- 13:37And so the French College Institute said, well, this is Lauren's,
- 13:41you know, one of our two best students in her class.
- 13:43So they sent me there the day after I graduated.
- 13:47Michel calls me. I can barely hear him. This is...
- 13:5125 years ago. The cell phone, I can barely hear him. He says, hi, Lauren.
- 13:54It's In-N-Out. He says, you know, Oprah Winfrey, her team decided to come to
- 13:58my house today because my book is coming out.
- 14:01When Oprah says I'm coming today, you can't say I have something else planned. You say, okay.
- 14:05He said, you have to do everything and I'll see you tomorrow.
- 14:07It was a two-day gig. This was the prep day.
- 14:10He's like, you're going to slice the zucchini and you're going to grill them
- 14:12and you're going to do this or that. And he hung up the phone.
- 14:14I'm like, and I could barely hear him. And I think, well, what thickness do
- 14:17I slice the zucchini? Like, what thickness?
- 14:20He did say lengthwise. I got that. But like, what thick? And I go,
- 14:23okay, you just use all your good training.
- 14:26You just access everything. You clean the mushrooms.
- 14:29I should take the gills out. I'll clean the mushrooms. He calls me the next
- 14:33morning at 7 a.m. He says, Lauren, I need two brioche. You have to find them. I said, nothing's open.
- 14:37I thought, Payard, the famous pastry chef, does have a bakery restaurant on
- 14:4374th and Lex, not far from my home.
- 14:45Somebody's in there at that hour. I'll wear my chef's whites and I'll bang on the door and beg.
- 14:49And they looked at me and I go, I know you're not open, but I will give you
- 14:52any amount of money for two loaves of brioche.
- 14:56I said, it's for Chef Michel Nishan. I have to have it. And they said, thank you.
- 14:59So I go to him with the two brioche and he looks at me and he says,
- 15:04you know, I've been doing this for 20 something years.
- 15:07It's the first time I've ever asked anybody to do something.
- 15:11And not only I wasn't even there to oversee it, there wasn't one mistake.
- 15:15You did everything as I wanted, which was sheer luck, because he didn't give
- 15:18me all the details of everything I had to do.
- 15:20He just gave me the broad stroke of what I had to do. I just accessed what I
- 15:24had been taught and thought, hopefully it'll be good enough.
- 15:27And he said to me, I see you clean the mushrooms. I said, yes,
- 15:30I'm sorry. Did you not want them cleaned? He goes, I should have.
- 15:32No, I understand. You're French trained. You clean the mushrooms.
- 15:35I would have liked the gills kept on, but I didn't tell you it's not your fault. It's beautiful.
- 15:40And that started a relationship. He said to me, you want a style for me on CNN tomorrow?
- 15:45I didn't know what I was doing. Nobody even knew who Anderson Cooper was at the time. Oh, my gosh.
- 15:49I'm in a polo shirt and shorts. Nobody taught me how to be a food stylist.
- 15:52I show up in a polo shirt and shorts and flip-flops.
- 15:56I'm making this taco for Delta Airlines. Had a little sub-airline called Song
- 16:01Airlines, Delta Song. Maybe it lasted for, I think that's what it was called.
- 16:04He was the consulting chef on that. So they're like, oh, if you fly to Florida,
- 16:08you get an orange. If you fly to New York, you get an apple.
- 16:11And so we were making tacos or something I was doing for him.
- 16:14The food needed to be on it.
- 16:16CNN gave me no place to prepare this, no place to do this. So the anchor desk was open.
- 16:21I set my stuff down, very quickly styled it. And I forget, Anderson Cooper back
- 16:26then, he wasn't Anderson Cooper yet. He goes, what are you doing?
- 16:30I said, well, I'm the food segment in 20 minutes. Nobody gave me a spot to put
- 16:34my plate on, so I was just finishing garnishing.
- 16:36He's like, I go live in 10 minutes. This is my desk.
- 16:40Looking at me like, what is wrong with you? Okay. So then Michelle says,
- 16:43that went so well. Delta, so please, do you want to go to CBS?
- 16:46So I go to the early show a few days later.
- 16:48I'm wearing my whites. I'm like, okay.
- 16:51I know how to do it. So then the other airline, so American Airlines or someone
- 16:55had, there was like airlines are making food better.
- 16:57The other airline guy was there, Sky Chefs guy.
- 17:00He's not into chef's whites. I'm like, what is the protocol for being a food
- 17:03stylist? It's very interesting.
- 17:05I taught myself over the years how to style.
- 17:08I taught other young, talented culinarians how to style, all of whom are better stylists than I am.
- 17:14None of them are better at the people part. All of them are better at the styling part.
- 17:19I consider them all more talented. And I was a good food. I'm not suggesting
- 17:22I was bad at it, but they all are truly talented at the food styling part.
- 17:28I remember the mentee who was my most important mentee said to me one day,
- 17:33she said, I don't know that I could do this.
- 17:35And I said, you can absolutely do this. You're very talented.
- 17:37She goes, yeah, but I couldn't do this.
- 17:39I said, what do you mean? She's like, you just told Bobby Flay how it's going
- 17:43to be. He came in and said he wanted this. You said no.
- 17:47And you said, that's not how it's going to work. There's six minutes.
- 17:49You can have this or that. You can't have both. You don't like it.
- 17:51Let's go to the director and talk.
- 17:53I can't do that. And they all listen to you.
- 17:56They all listen to you. And that is just a personality thing,
- 17:59right? That's just like the sauce inside of you.
- 18:02Control the room, yeah. And I was very good at that part.
- 18:04That's amazing that you could tell Bobby Flay that.
- 18:07I have endless stories of this stuff. Bobby Flay and Joy Behar were doing a burger contest.
- 18:13I was the food stylist on The View. I love to sidebar about The View.
- 18:16The View is an amazing place.
- 18:17I was there for many years freelance, but was there almost like every week.
- 18:22Back when that was always a segment.
- 18:25Once they moved to the news division, which is hilarious, before Barbara Walters
- 18:28was still alive, I was there a lot.
- 18:30So that's like the Elizabeth Hasselbeck years, when Whoopi first started,
- 18:33the Rosie years. I was there with Meredith.
- 18:35The original, I saw it through all of that. Bobby Flay was doing a burger contest
- 18:40with Joy Behar, and Joy calls me at home. She's like, I want to do a pizza burger.
- 18:44I was like, well, I don't know. He's going to do some bacon cheeseburger with
- 18:49blue cheese, caramelized onions, and sweet potato fries.
- 18:51Why don't we do an Italian burger, but we'll do ciabatta instead of a bun,
- 18:55and the sauce can be a beautiful tomato confit, and we could then have pancetta
- 19:01for the bacon, which is already round, and we could do a beautiful provolone. I had this idea.
- 19:05She's like, now I want a pizza burger. So Bobby Flay is in the back kitchen with me working on this.
- 19:12And he turns to me and he says, chef, your burgers look very good. You might win.
- 19:16And I turned to him and said, somewhat jokingly, fuck you, Bobby.
- 19:23And he goes, what? And I'm like, are you on crack? I'm making pizza burgers.
- 19:29I can't win this thing. It's joy. I'm here as a ghostwriter,
- 19:31basically. That's what a food stylist is, by the way. It's a ghostwriter for food. And.
- 19:36He's like, no, I think you could win. I'm like, okay, we're done talking now.
- 19:39It goes on air. And who's the judge? Sherry Shepard.
- 19:43So she says, you know, and Barbara also, I think, was on. They decided that
- 19:47it was a tie between Bobby and Troy.
- 19:49And he says to me after he goes, you see? I go, I see what? That's television.
- 19:52You won this contest, Bobby. You won the burger contest.
- 19:56But yeah, The View was an amazing place because a lot of people circled through.
- 20:00And they were very good to me. When my books came out, I stopped being behind
- 20:04the scenes and came out of the background.
- 20:08They had me on a couple times, which was really nice as a guest.
- 20:11I was on with Meryl Streep for Julie and Julia. I did a styling segment.
- 20:16Jada Pinkett Smith was on that day. I remember because Will Smith was in the
- 20:19green room with my husband saying, isn't this great?
- 20:21We're sitting here, our wives are working and we're just sitting here doing
- 20:24nothing. Our wives are out there making the money. And John's like,
- 20:26my wife is not making any money.
- 20:29You and I are, no, Will, no. Different ballgames, dude.
- 20:33I'm the banker who pays for all this crap. So you wrote three books,
- 20:37two cookbooks and then a children's book.
- 20:39Well, I would say one cookbook, one book on cooking. There isn't a single recipe in it by design.
- 20:45That was my most proud achievement.
- 20:48That book was the most critically acclaimed, like truly excellent.
- 20:51It was in the running for a James Beard Award. I'm really proud of that book.
- 20:53I was invited to do the recipe portion of a children's book with an alumna from
- 20:59Colgate University where I went.
- 21:00We were sitting next to each other at a book signing for our other books.
- 21:03And she said, you want to do a third book with me? I want to have food in my
- 21:06third book. I said, sure. And we did it. And it was great. She's from California, Mill Valley.
- 21:10Tyler's from. Tyler Florence is Mill Valley. Yes. He was very good.
- 21:13You know, he let us come out and do a signing and all that.
- 21:16Tyler was one of my last food styling gigs when I was pregnant with Jonathan.
- 21:20He looked at me and he said, I gave birth five days later. he said to the producer,
- 21:23who hired her? I literally was like waddling and I was like.
- 21:27Dude, you're going to regret that in about five minutes. And the producer was
- 21:30like, you don't understand. She's the best. It'll be fine. He's looking at me like, what?
- 21:33And then sure enough, after that, we became buddies. He asked me,
- 21:37even when I had injured my hand, can you still just come to the view and babysit my crew?
- 21:41Because you know how everything works here. Even though you can't help,
- 21:44can you just come in street clothes and watch?
- 21:46So he was good to me. And I came out two different times to do signings with
- 21:50him, one with that book, which was a really lovely experience.
- 21:54What an exceptional reputation. conversation to be brought back all the time
- 21:58to have that ability to communicate with people.
- 22:01And for people to respect what you do even when i've
- 22:04watched you online this is how i know you
- 22:07yes i know you during covid when i started watching yes technique not torture
- 22:10technique not torture and there were instagram little gifs that i would put
- 22:17on things when i would do your recipe i would sit in bed during covid my husband's
- 22:21next to me and i love to cook i grew up cooking I can follow a recipe.
- 22:25My sister's married to a chef and she's an excellent chef.
- 22:28They can take things and create masterpieces.
- 22:31I'll follow a recipe. That's what I'm very good at baking. But I watched you
- 22:35and I was so entertained.
- 22:37And I'm like, oh, Ben, this is so fun. Let's watch this one.
- 22:40Lauren's going to be on tonight. So we got to watch it at eight o'clock.
- 22:42And then your husband was involved. Your boys were involved.
- 22:45When your son would come on and cook with you, I have two boys.
- 22:51I'm like, this is magic and real.
- 22:55It wasn't like, oh, these are my children and they're so wonderful.
- 22:58It's like, stop doing that. That's not, you're not chopping it correctly.
- 23:01That's how you do it. You're going to cut your hand off. I would tell my boys,
- 23:04you've got to watch this with me.
- 23:06My youngest, who's 10, loves to cook with me. I got him a set of not real knives.
- 23:09They're like plastic. They're sharp. No, this is the absolute correct. He starts chopping.
- 23:14He's got his fingers here. And I'm like, that's how you do it.
- 23:15I understood that way of talking to my kids when they're cooking.
- 23:18Like, if you're not going to be helpful, I don't need you here.
- 23:20I love you, but this is not your place.
- 23:23I need this to be correct. That's what Yes Chef is all about.
- 23:26I tell my children all the time.
- 23:28Cooking is, at its core, incredibly simple. Back to da Vinci, incredibly simple.
- 23:34That's why it's so sophisticated, simple. Listen to the directions carefully.
- 23:39So if I tell you, stir the pot slowly and don't move.
- 23:45Stir the pot slowly and don't move. Don't stir it quickly, then run over there
- 23:49to go to the next step because you think you're helping.
- 23:51I had that once with an assistant who was the daughter of one of my beloved culinary instructors.
- 23:57This guy was amazing. He was a hunter. He's from France.
- 24:01He was a hunter and he would go, okay, I got some pheasant this weekend.
- 24:05We're going to make some sausage. I'm going to get some duck.
- 24:07He would hunt every weekend.
- 24:09His daughter, he said to me, oh, would you like to have her as an assistant,
- 24:12you know, for one of your gigs? I said, yeah, yeah.
- 24:15So she did. I know as chef, I can do everybody's job as well or better than they can. It's my own.
- 24:20That's how you get to be chef. In charge. I said to her, I just want you to
- 24:25peel these carrots a certain way, pair them a certain way, and then blanch them.
- 24:32I don't want you to take it to the next step. Just blanch them.
- 24:36The final step is going, a lot of professional cooking is multi-stage cooking,
- 24:39right? You mark something and then you finish it in the oven later.
- 24:42You take something to 90% and then you finish it later.
- 24:45So what does she do? I said, I need that done by a quarter of six.
- 24:48She comes to me at 625, all done. and I, she said, glassed them.
- 24:54I caramelized them in a way.
- 24:56I said, okay, I asked you not to do that.
- 25:00She said, yes, I know, but I finished early. So I thought I'd take it upon myself
- 25:05to help you and save time.
- 25:06I go, you haven't saved time because I don't like how you've done this.
- 25:10You've overdone it because you didn't have my guidance. You didn't wait for
- 25:13me to tell you how I wanted it.
- 25:14And I had another chef with me who had been a longtime assistant of mine and was a colleague of mine.
- 25:19Like we went to we were colleagues but sometimes i would bring her on as an
- 25:23assistant in my gigs she was chef and ran her own thing and i said to her you
- 25:26know we did good cop bad cop i'm like maggie,
- 25:29how'd it go she's like dog shit 86 throw it
- 25:32out like just to make the point yeah i said
- 25:35and i go and now i'm fucked i better hope people don't need
- 25:37all the carrots and crudités and we can do this again when it comes in
- 25:40during first course because you you like follow
- 25:44the instructions incredibly simple
- 25:47yeah i didn't ask you to show me how amazing you you
- 25:50know most of life is showing up excellence comes from showing
- 25:53up and doing the simplest of things if you're
- 25:56a kid have your computer charge put your
- 25:59water bottle in your backpack have all your papers
- 26:02organized show doing the little banal
- 26:06things well with excellence is meta excellence yes and people do not they're
- 26:12so interested in you know doing the fancy stuff the more dynamic stuff the bigger
- 26:18stuff that they forget excellence is in the details cooking is extremely simple
- 26:23you're moving moisture through heat.
- 26:26I mean, obviously, if you're making a salad, you're not cooking,
- 26:28you're assembling. Cooking is moving moisture through heat.
- 26:32To do that, you have to follow a certain procedure. And if you're being given
- 26:36an instruction verbally, the finesse comes from experience, being able to manipulate
- 26:40heat extremely well and being at that's the finesse of putting your own flair in things.
- 26:45But at its core, cooking is so common sense, it's hard to follow.
- 26:49Do you want to do this and that?
- 26:51There is a chicken recipe that I make once a week, and it's a whole roasted chicken.
- 26:56It's Thomas Keller's roasted chicken. The most simple thing in the world.
- 27:03Best instruction, do not open the oven. Do not attempt to open the oven.
- 27:06Don't think opening the oven will be you checking the oven.
- 27:08Do not open the oven. This is my big Thanksgiving thing. People say,
- 27:11well, I don't know why my turkey dries out. I said, I know why your turkey dries out.
- 27:14You're basting it with the oven. But turkey doesn't need to be basted.
- 27:16If you feel that it needs to be basted, take it out, set it on top of the stove,
- 27:20slam that door shut, and then baste it.
- 27:22Then when you're done, put it back in, if that's how you feel. yeah
- 27:25it's that's what i mean it's so simple simple
- 27:28but it eludes people because it's so simple they think
- 27:31that listen when i was a kid when you were a kid that was the last era of figure
- 27:36skaters in national and international and olympic competition doing figure eights
- 27:41you had to do your edges you had to make figure eights and they're like this
- 27:45is so stupid if you're an olympian how do you not know how to do perfect i mean
- 27:48there's no every skater should be doing perfect figure.
- 27:51The truth is, nobody cares if you can do a quadruple Lutz if you can't hold
- 27:58your edge. You don't get to jump.
- 28:01To that very far down step, if you can't hold a perfect edge on a blade,
- 28:07that's a basic thing. I think that's so lost so much now.
- 28:11It is. I feel like it's so lost in everything.
- 28:15Cutting corners on making clothes. Cutting corners on building furniture.
- 28:19The quality is gone in so many things. And I see it with my kids.
- 28:25I don't care that you threw that pillow on there. That is not how you make a bed.
- 28:30And every morning you make your bed. If you're going to do one thing in this
- 28:33house, you're going to make your damn bed. That's right. Because that's not my job.
- 28:36And as they've learned to do that, they've been given more things to do.
- 28:39Yes. I just feel like, well, I can do this big math problem.
- 28:43I'm like, I get it. But can you do that first step perfectly every time?
- 28:49And I'm with you on that. I hope that we, as a generation, because I see my
- 28:53friends are trying to change it around us, that we're trying to develop those
- 28:57skills for our kids better than previously.
- 29:01One of the big problems that swims around this issue, and this relates specifically
- 29:07to social media, like we've democratized everything.
- 29:10We don't value expertise. We don't believe in expertise.
- 29:14Everyone's opinion and approach is equally valid.
- 29:19And by valid in this case, I mean worthy of exploration and execution.
- 29:25And that's just not true. There is more than one way to roast a chicken.
- 29:29And there's more than one way to roast a turkey.
- 29:31But there are fundamentals surrounding
- 29:35all those different ways that are unchangeable like don't open
- 29:37the goddamn door you know there's a lot of people you know you everyone's screaming
- 29:44with a megaphone in the forest and no one knows to whom they're supposed to
- 29:47listen because it's not clear people who followed it soren of course back when
- 29:52i was doing this in a very regular way you know.
- 29:56Who I am and what my background is and they can trust that I have this training
- 30:00and I have this point of view and I'm a big stickler for classical property.
- 30:05That's a value that I personally have and I have the credentials.
- 30:09There's lots of people I've watched on Instagram who have 20 times the followership
- 30:13that I have and people say, are you ever going to go to culinary school?
- 30:16And they're like, why would I do that? I don't need to go to culinary school
- 30:18when I can already do this.
- 30:19You don't need to in terms of earning money, but the arrogance to think you
- 30:24couldn't learn anything going to culinary school and studying under French and
- 30:27Italian pastry chefs, like you're an asshole.
- 30:30How stupid are you that you think you have nothing to learn?
- 30:33I mean, I don't need to learn from a great Italian chef about pasta.
- 30:36I know how to make pasta. Seriously?
- 30:38I'm a French-trained cook. I know how to make pasta. But you think I couldn't
- 30:42get something out of going to a fancy pasta class? Of course I could.
- 30:46There's endless ability to learn inside of me until death. I have a very formal,
- 30:51excellent culinary education and training in the real world all these famous people.
- 30:55For someone who doesn't have any of that, to say there's no room for learning
- 30:58is a huge problem that we have with the cutting corners, like you say,
- 31:03is that a lot of it stems from the democratization of expertise.
- 31:08We don't value expertise anymore and we don't value learning.
- 31:14Really. We just value the outcome. We don't value the process.
- 31:17You know, people are more, my father always says, people are more acquisitive
- 31:21than they are inquisitive, which is true.
- 31:23Very true. People want to just have shit and they don't want to know shit.
- 31:27But where did that arrogance come from to think that you just know everything?
- 31:32From the democratization of information. When we were kids, the only sneak peek
- 31:36people had into the upper echelons of society was like Robin Leach.
- 31:43Oh my gosh. The Styles of the Rich and Famous. Think about that.
- 31:45So true. Remember that he bought this house for $4 million.
- 31:50But that was just a peak, right? Most people didn't know that they weren't,
- 31:56quote, unquote, and I'm putting this with big quote marks. Most people didn't
- 32:00know they were not living well.
- 32:01Meaning that they didn't feel an insecurity about their lives.
- 32:04Everyone around them in their own nucleus, their own microcosm had a similar,
- 32:10you know, the people didn't know.
- 32:11Then once you got to see everything. Mm-hmm.
- 32:16MTV Cribs. Yes, exactly. It was all post-Robin Leach, right?
- 32:19Yes, that was the next one. And that sort of created this, what you have is
- 32:24more important than what you know.
- 32:26Part of my struggle on Instagram has always been competing with 19-year-olds
- 32:29who are better at the medium and understand the medium.
- 32:34And I'm competing with them. But I have a lot to offer.
- 32:39I'm 48 years old and I'm not alone in this. There are many other people in my
- 32:42circumstance who are, you know, we always talk about, oh, we support women,
- 32:45we support women. No, we don't, because we don't, as a society,
- 32:48let them come back in their mid-40s and late-40s when they could do anything.
- 32:54Because they've run a household in addition to whatever career they had before. Dismissed.
- 32:58And yet, that 21-year-old who's dumping and stirring some shit in the bowl has 500,000 followers.
- 33:04I'll tell you, I don't care about the medium.
- 33:08I don't want to be, like, yeah, I'm pretty good at taking food photography.
- 33:11I got good at it. But I mean, I got good at food photography on my phone.
- 33:16Like all the people I worked with when I did print stuff. I mean,
- 33:19my specialty was live television.
- 33:20That's what I was really known for. But I did some recorded stuff and I did some print stuff.
- 33:25I was like, you're a live television gal, which is a different set of skills, right?
- 33:29You have to, that's a like, we're militating against the clock.
- 33:32It just has to get done. And that's it. As opposed to the obsession of perfect
- 33:35television. Yeah, where the one little flower and the one piece of microgreen.
- 33:38The tweezer. I didn't love the tweezers. I mean, I had done it,
- 33:40but it's not my favorite thing to do.
- 33:42Who does? Well, no, people. Do people like it?
- 33:45No, I mean, it's a real thing. Then you look through the camera with the photographer
- 33:49and you're like, there's a huge detail. I can't watch a TV commercial without
- 33:51going, who styled that? There's a big hole there. It's ridiculous.
- 33:55Didn't they see that that was like, I mean, I can't. Oh, believe me. I'm sure.
- 33:58When I watch newscasters, I'm like, God, I need to help them so bad.
- 34:02Right. Of course. Like, what are you wearing? I'll do it for free.
- 34:04It's the same idea. You see everything. You see everything. Yeah. But I, yeah.
- 34:08I want to talk about this social media with you. Because I have noticed that
- 34:12you take intentional breaks.
- 34:15Ever since the war. Ever since the massacre of October 7th. I've taken breaks.
- 34:20And I loved when you would be in your car after shopping at a grocery store and you would rant.
- 34:26And your rants were. I miss my rants. Decorum.
- 34:30Yes. It was just how to be a good human.
- 34:34You don't honk at someone when they're trying to cross the way you spoke.
- 34:38I was like, this is so obvious. but we all need to be reminded.
- 34:42Because society's coarse. It didn't used to be coarse. It didn't used to be
- 34:45like that. People held doors open. And guess what?
- 34:48Gentlemen, it's okay for a man to be a gentleman and hold the door for you.
- 34:51There was nothing wrong with that.
- 34:53But all of a sudden, it's all gotten very confusing and no one knows what to
- 34:57do. People are just rude.
- 34:58So when you would go on these rants, I would be like, I'd listen to them twice sometimes.
- 35:02Yes. I'd go back to that story and be like, that's right, Lauren.
- 35:04People love the rants. I have them in the highlights because people love the rants.
- 35:08They're so good. I would get, for every hundred people who love Durant,
- 35:11I'd get one that's like, you're an arrogant snob, whatever. My response would always be, it's true.
- 35:16The It's Lauren, of course, community is a highly intelligent community.
- 35:20We expect things of people. That'd be my dig. Like, you can't just unfollow me or swipe left.
- 35:26You have to insult me. You're going to get it right back. Yeah, it's true.
- 35:29People who like Lauren are a thinking people.
- 35:32They are a thinking people. I'm like, you think I'm a, and I would say all the
- 35:35time, every once in a while, just to reiterate, Right.
- 35:37I'm aware that there are big issues in the world. This is just like entertainment
- 35:41and meant to point out things that are obvious and frustrating to many people.
- 35:45I am not suggesting that the biggest issue in the world is that somebody parked
- 35:49their car on a slant next to mine.
- 35:50You know, but I will tell you that after the massacre, I could not bring myself back.
- 35:58To do the rants, I couldn't bring myself to do it because not only was I and
- 36:04my fellow tribesmen having trouble getting out of bed for many weeks just to get out of bed.
- 36:11But besides that, I'm a devout American also, and the country and the world
- 36:18were burning in ways—it was all just too serious.
- 36:22I couldn't rant about some annoying decorum thing that happened.
- 36:27And it's funny because people would say, God, Lauren is so outspoken.
- 36:30And my best friends always say, yes, but I mean, it's an iceberg.
- 36:34She's giving you this much. There's this much below.
- 36:37There are many rants I would have loved to have done, but I couldn't because
- 36:40it would impugn someone directly.
- 36:43People would know who the person was. I'm not mean spirited.
- 36:47I'm not vindictive. I don't have a vindictive bone in my body.
- 36:49I'm outspoken and absolutely, but I'm not cruel and vindictive.
- 36:53I don't get off on mean girl and like destroying people or mocking people.
- 36:59There are many rants I would have loved to have done because it would have been a really good rant.
- 37:02But everyone in town would have known who it was or somebody.
- 37:05I wouldn't do that. So there are a lot of rants that never made it.
- 37:09I felt that it was too trivial and I couldn't bring myself during COVID at the
- 37:15apex of the universe, so to speak.
- 37:18Like my personality coupled with my culinary expertise was the brand and it
- 37:23made sense to put both of those things on the table.
- 37:26And obviously we were all living in isolation and frustration and de-socialization,
- 37:31right? So doing those things made sense.
- 37:33I had always made a promise I would never make It's Lauren, of course.
- 37:37About anything other than cooking.
- 37:39When October 7th hit and I saw it was the largest massacre of Jews since World War II.
- 37:46And I saw that on October 8th, everybody reacted in a way that I was born and
- 37:54raised, like I believe never again was real.
- 37:57I mean, every Jew was raised that way, post-war Jew.
- 38:00I saw that it wasn't real and that many people in the world thought it was great
- 38:07what happened and there was no condemnation.
- 38:09And I, as a Jew and an American, I just couldn't keep cooking and pretend that
- 38:13wasn't so. I got, I wouldn't say flack, but sort of curious finger wagging from
- 38:20people during the George Floyd.
- 38:22Do you remember the black squares that people were putting up on Instagram?
- 38:26And I was the only one who wouldn't do it. And I had some friends say,
- 38:29but that's you can't do that.
- 38:31You'll be perceived as a racist. I said, excuse me. The thing is to amplify black voices.
- 38:37I don't have to virtue signal that.
- 38:40By putting up a black square, which is supposed to amplify black voices. I am not a black voice.
- 38:45To prove that I completely abhor the idea that somebody should be murdered while
- 38:50they're being arrested.
- 38:51I mean, that's insanity to me. I won't do it. And I didn't do it.
- 38:55And then what happens a month later?
- 38:56The black square thing was terrible because all these Karens posted the black
- 39:00square and it didn't amplify black voices.
- 39:02You were supposed to be scrolling through Instagram, meaning that,
- 39:06oh, that's a black voice I should amplify. You should forward this to my friends.
- 39:09That's right. purchase stuff from their business. But it was every woman like you and I.
- 39:13I didn't do it. I understood the assignment, but I was chastised.
- 39:17And then only later everyone was like, oh, you understood the assignment.
- 39:19I said, yes, I understood the assignment because I can tell the difference between
- 39:22virtue and virtue signaling.
- 39:24Many weeks later, I decided I have something to say.
- 39:28I know what I want to say, but I'm not going to say it when it's supposed to
- 39:31be Black Voices Amplified. So I took a photograph.
- 39:35Sean, my husband, was holding a mason jar. I had
- 39:38done chocolate covered pretzel rods one dark
- 39:41chocolate with white sprinkles one white chocolate with
- 39:44dark chocolate sprinkles and then in the middle was a
- 39:47chocolate covered like a milk chocolate covered one that had American confetti
- 39:51sprinkles on it and that was the center of the two and it was holding the jar
- 39:55and I said this is a food account I have made it my decision that I won't get
- 40:01political but I would like to say on the eve of an election.
- 40:05The best thing you can do is to vote your conscience, is to vote.
- 40:10And I believe in the promise not yet realized in this country.
- 40:13I believe in this country. I believe in our citizens and everyone should go
- 40:15out and vote. Here's a link to register.
- 40:18And that's what felt right to me. People think that virtue signaling and actual
- 40:21virtue are the same thing.
- 40:23I am well aware of what the difference is between the two. And the trouble is
- 40:26that most people don't. We are in a big problem with that.
- 40:29When the massacre happened, I had many followers who said to me,
- 40:33You didn't do anything for Ukraine. You're doing this now for Jews.
- 40:37You're not being honest about you always said you wouldn't make this political.
- 40:41And I was like, listen, they're trying to wipe us out from the river to the sea.
- 40:45This is me. And also, I've worked hard for this audience, very hard.
- 40:49And yeah, I lost a thousand people. I lost a thousand people. That was OK with me.
- 40:54But I found that I didn't care as much about the food as I do about this country
- 40:59and about the Jewish people. And I'm not apologetic for that.
- 41:02Part of people's attraction to me.
- 41:05And so I had many Gentile people tell me, you're like my news feed,
- 41:10because a lot of what's happening in the Jewish world is not reported in the
- 41:14general media, be it mainstream or alternative mainstream.
- 41:18People just aren't following the story. Yeah. And so...
- 41:22People were grateful for that, and I was happy to provide that for a while.
- 41:27And then I reached an inflection point where I thought, you know,
- 41:32this isn't good for me to be on here anymore.
- 41:34To be engrossed in this, to be wearing that badge of informer,
- 41:42I just had to get out of the medium. I find that I'm a bad consumer of social media.
- 41:47It's kind of like how some people just don't keep sweets in their house because
- 41:50they can't stop. I can walk by a cookie jar in spite of appearances.
- 41:53This is a mysterious endocrine disorder that no doctor can solve. That's what this is.
- 41:58I tend to go down rabbit holes, which is what it's meant. It's like a potato chip.
- 42:02It's meant to be. I can't stop. It's a black hole you go down. I have that.
- 42:06People say, just go in there, do your content, and come out.
- 42:09I'm not, you're a stylist, right? If you wanted to, you know,
- 42:14I'm wearing this outfit, and I paired the jeans back to this blazer and these
- 42:18shoes, you could go in and out and do that.
- 42:21My stuff is process-driven if I'm doing what people really want,
- 42:27which is the videos, the lives.
- 42:29And also, it's, like, you didn't make that blazer, right?
- 42:33I did not. Like any photograph you've ever seen me do, I conceived of the idea,
- 42:38I shopped the idea, I prepped the idea, I cleaned up after the idea,
- 42:42I made it, cleaned up after it, wrote it up,
- 42:46photographed it. I mean, it's an inordinate amount of shit.
- 42:49And I didn't care as much about it after the war started. I really knew that
- 42:54it wasn't good for me to be a consumer.
- 42:58And by being on there, it exposed me to consumption.
- 43:01Yes. I'm not taking responsibility for my own Instagram but
- 43:04it opened whereas if I delete the app
- 43:07from my phone you can't even touch it I delete the
- 43:10app from my phone and I did after Passover my friend Jackie said
- 43:13to me are we going to go on Instagram for Passover I said if you want to I haven't
- 43:17been on it was so great to watch you and Jackie cook together and people were
- 43:20loving it and people were writing to us oh I miss you so much please do this
- 43:24again and the truth is you know I'm 48 years old I came up in the culinary world 25 years ago I don't
- 43:31want to be a cameraman and a producer and a director and an editor.
- 43:38I just want to be chef. And this medium requires not only does it force the
- 43:44democratization of expertise, which I think is broadly in many ways a negative thing.
- 43:49But it also means you have to be a jack of all trades to get it out there.
- 43:52If somebody said to me back in the day when I had a show on AOL, I had a food show.
- 43:58We had producers, budget, cameramen, a stylist and a wardrobe person.
- 44:02I hired my own food stylist because I was the on-air talent.
- 44:06Sure, I'd do that. But I don't want to be editing food videos,
- 44:13directing, doing the lighting.
- 44:15I'd want to be the chef. In today's world, it's not just a democratization of
- 44:19expertise, but it's a democratization of process.
- 44:23And I don't want to wear 15 hats. I mean, three hats would be enough.
- 44:2915 is not something. Because of that, I have to accept that that's where I am with it.
- 44:33It makes me sort of sad in certain ways because I had dreams not yet realized
- 44:39or unfinished or I only got to the first or second or third stage of a certain
- 44:43dream and I wanted to hit the apotheosis of that dream.
- 44:46And then the truth is, as time marches on, sometimes the dreams shift.
- 44:53You pin the tail on a different donkey. That's right.
- 44:56You find a donkey in the direction you're facing. Yeah. So it's a weird thing
- 45:00about age and perspective too. have something that you, I mean,
- 45:05you don't have to bring it up because it could be something you're stewing on.
- 45:07Sometimes I have ideas and I don't like to talk about them until I've really
- 45:11seen it. So you have something? I do, but it's extremely selfish.
- 45:15And it ties back to contributing to the world, which is an interesting notion
- 45:19that I also think gets a little distorted.
- 45:22I have three different manuscripts on my computer that I've been working on
- 45:27completely for posterity and personal.
- 45:31I have one is a memoir style thing really for myself and my children to talk
- 45:39about all those fractures in the family so they understand. It's the best writing I've ever done.
- 45:43I'm a pretty good writer, possibly better at writing than cooking.
- 45:46It's funny that cooking has been the medium of getting me out in the universe,
- 45:51but I don't know that it's my greatest skill when I really think back on it,
- 45:55that that's the route I went, but it's the route I went.
- 45:57But the other two manuscripts are cookbooks, recipe-driven books.
- 46:02You know, from It's Learned, of course, from that COVID era before and after,
- 46:06I have four books worth of...
- 46:09If a classic cookbook has 100 to 120 recipes, I've got 400 plus.
- 46:14I'd be happy to produce 250 of them in a book form.
- 46:18I have two books within me, and my goal is to...
- 46:22Do them myself. If something comes of it for public consumption after the fact,
- 46:27that's fine, but I'm going to do it myself.
- 46:29I want it to be just right. Having worked on three different books, done different ways.
- 46:34The cookbook book was published. I took a book deal I shouldn't have taken.
- 46:38I was ill-advised. I can't say that I regret it, but I'm so unhappy with it.
- 46:42My second book, which wasn't a cookbook, which was a book on cooking,
- 46:46is my proudest thing that I've ever done. That was excellent because it was self-published.
- 46:51It was a best of the year New York Times. I mean, it was a critically acclaimed book. It sold at MoMA.
- 46:58It's a well-known book. I was happy about that book and very proud.
- 47:03But it was excellent because it had the control of the people who wrote it.
- 47:06And then the third one, the same thing. And I just had a small part in that.
- 47:10And I was just so proud of me. But again, that book came out pitch perfectly
- 47:13because she spearheaded that herself. It wasn't a traditional publishing deal.
- 47:17These things that I want to do is I basically want to have what I've done on
- 47:21Instagram bound in a discursive cover to cover form for selfish reasons,
- 47:28for posterity, for myself.
- 47:29If it ended up being something that got out there and was sold and became successful
- 47:34in that way, that would be so wonderful.
- 47:36But the truth is, I just want it to be what I want it to be.
- 47:41And I just want to see that come to fruition for myself. And I have finally
- 47:46come to the conclusion that it's okay to work on things for yourself as opposed
- 47:53to in service of other people's metrics.
- 47:56You know, there's this American obsession of how are you contributing to the
- 47:59world? What are you contributing? What do you do?
- 48:02And I look at my sons and I think, well, I did when I say I,
- 48:05I mean my husband and I, to be clear.
- 48:06I did that. And the one who's 18, so he's fully baked, represents excellence.
- 48:11I mean, he is exceptional with what I follow because I follow you and his stutter
- 48:16and how he's worked through that.
- 48:18He plays soccer and they asked him to speak about playing soccer and working
- 48:22through his stutter and how much he's come out of his shell in speaking.
- 48:26It touches me and I'm not in your family.
- 48:29I showed Easton. My son Easton has sensory stuff. He really has a hard time with food.
- 48:33So I've tried very hard to get him to try new things since he was a baby.
- 48:37I was showing him how your son was cooking with you in the teen one.
- 48:42Yes, the technique, the torture for teens. Right, for teens,
- 48:44yes. And I was like, Easton, watch this. He was watching it and noticing his little stutter.
- 48:48I was like, look at him out there. He's trying to cook and making things.
- 48:51Easton loves French toast.
- 48:52I'm like, look it, we're making French toast. I thought how brave of him to
- 48:57say yes to that and to push through what he deals with to become a better human.
- 49:02Thank you. And that comes from you and your husband as well.
- 49:05He has to get that out of him. We gave him the space. You gave him the space. We gave him the space.
- 49:09And by the way, I had this idea after the 100 Days Live and then being live every week.
- 49:15I got very sick, actually, from all of it. I mean, like, very, very sick.
- 49:19I said to Jonathan, I have an idea.
- 49:22I think it could be good for you, good to stutter, and it would be good for
- 49:25you for life skills and cooking.
- 49:27It would be giving the people what they want. They love the videos.
- 49:31And it's a new twist on what they've been getting for years.
- 49:34I don't need this. I don't need to hock my kid. I'm not trying to use my kid.
- 49:39So I'm going to present this idea to you. If it's something you want, I'll do it.
- 49:42If there's even a hesitation, never think of it again. I told him, he's like, I love it.
- 49:48I want to do it. I said, you do? Because I kind of thought he would say no.
- 49:52And he says, I want to do it. And we didn't have to say I'm deeply,
- 49:55deeply grateful for all of that time, because the truth is I could have done it off camera,
- 50:01but I can't tell you the blessing of being beholden to other people and having
- 50:06announced something and a schedule and therefore getting it done.
- 50:11Because you say, I'm going to teach you to cook every week.
- 50:14We'll make a meal before you go to college and I'll teach you to cook.
- 50:16It just doesn't happen. But when it's a professional endeavor, it happened.
- 50:21And I treasure those times. That was really great and a lot of fun.
- 50:25A lot of people, even without teenagers, were like, I love this.
- 50:29It's basic cooking. It's really basic stuff.
- 50:31And that was a very special time. When I think back on all the things I've contributed.
- 50:36You know, that's such a thing that we as people tell ourselves,
- 50:39In particular, women who might be juggling family and career.
- 50:43What are you doing? You're not working. You're not doing anything.
- 50:45My home is immaculately clean.
- 50:47It's lovely. My children sit down to every meal, breakfast, if they're home
- 50:51for lunch, sometimes the older one's home for lunch, and at a table.
- 50:54They don't eat standing up. They don't eat at the TV.
- 50:57We have conversations at every meal. My children talk to me. They talk to my husband.
- 51:02They talk to us about the world, about their feelings. I don't have the moniker
- 51:05of some kind of career or job title to make myself feel special or like I'm contributing.
- 51:13I've grown okay with the idea.
- 51:16I have the luxury of not having to work in that traditional sense to have money
- 51:22my husband and I divide and conquer our duties.
- 51:25And so he's the one who, you know, earns the overwhelming majority of the money.
- 51:29And I'm the one who does sort of the overwhelming majority of like more house stuff.
- 51:34Although he's quite hands on in many ways. He does all the outside gardening stuff.
- 51:38And he's an amazing dad and so involved in all their sports. It's more uneven.
- 51:42He does more in certain ways than I do because he does both things.
- 51:45But I've come to understand that that's okay. Your contribution to the world doesn't have to be...
- 51:55Consistent and it doesn't have to be just one thing. I hear from a lot of people,
- 52:00even still, I was at a middle school play two weeks ago and someone's pointing at me and I said, hi.
- 52:05And she said, I followed you every day during COVID.
- 52:09I said, oh, that's so nice. She goes, yeah, I really loved it. Thank you.
- 52:12I've had people, especially the first year or two after COVID,
- 52:15walk up to me and say, you really got me through every day. Absolutely.
- 52:19And I would say, really? No, you really got like you don't understand like every
- 52:22day whenever you decided to go live based on what you were cooking.
- 52:26I watched and it helped me.
- 52:27I've had many people tell me that.
- 52:31So if I did that for one person, that's a really good thing.
- 52:34I did contribute something during that time. And I'm by the way,
- 52:37people gave a lot to me, too.
- 52:39Right. It's a synchronous thing, a symbiotic thing. But then there's the constancy
- 52:43of raising, I have two sons, young men, to be good world citizens,
- 52:51good American citizens, good Jewish citizens. That's what I'm doing.
- 52:54And I'm good with that. Because I feel like a lot of people have punted that
- 52:59for the pursuit of personal ambition.
- 53:03Yeah. I think there are people who are able to do it all, but not a lot of people
- 53:11can really do it all. Yeah.
- 53:13You can't do it all at once. Most people can't. It's very few people who can.
- 53:16Even then, something gets lost. This whole lean in is bullshit. There's no leaning in.
- 53:21You're focused on one thing at one time, then you're focused on the other thing.
- 53:24Something gets missed. You do it to the best of your ability while you're in it.
- 53:28You give it 100% while you're in it. I give my kids 100% while I'm in it.
- 53:31But guys, when I am working on something, you're not getting my 100%.
- 53:36That honesty within yourself and with them is the difference.
- 53:40Truly, because for me, I'm an A-plus person. My whole thing,
- 53:45I mean, that's the whole brand, right? I believe in excellence.
- 53:48We talked about Da Vinci. We'll talk about Aristotle. Excellence isn't just
- 53:51something you say. It's something you do.
- 53:54And it's an entire mindset. I believe in the platonic forms,
- 53:57right? The idea of a square is the most perfect square.
- 54:00And so that's the beacon. That's what you're trying to pin the tail on,
- 54:03right? You're oriented towards that.
- 54:05And when I'm doing something and B plus is where I'm at, it's time to stop. That's right.
- 54:11And I, which isn't to say that like I aim for A plus and I always get an A plus.
- 54:15I'm going to aim for A plus and I get a B plus. But if my aim,
- 54:18if I'm satisfied at the outset, would this can be at an 89?
- 54:22I remember before I hung up my knives, when I ran my catering company,
- 54:27I was pregnant with Jonathan, who's now 18.
- 54:30And one of my assistants said, oh, Lauren, you're sending the salmon platter out?
- 54:35It doesn't have the little tomato garnish that the other ones had.
- 54:37It didn't look unfinished to other people, just to my team.
- 54:40I remember one of my assistants looked at me, was like, you okay?
- 54:44And I looked at her and I was like,
- 54:45I think today's my last day. She was like, are you serious? I said,
- 54:50yeah, I think today's my last day, my last gig.
- 54:53I think maybe I had one more gig on the boat. Yeah.
- 54:55Because you know what your 100% is. And when I wasn't able to give it,
- 54:59and that's always been my thing with motherhood.
- 55:01I was never comfortable with, well, I'll give two or three different things a B+.
- 55:08Whenever I've tried to do that, everything has suffered.
- 55:11In COVID, when I was doing that, I was giving it all to it.
- 55:16Soren, of course, when everybody was in pajamas and resting and had three,
- 55:20four months, I was never worked harder.
- 55:22I was sleeping maybe four hours a night. Don't forget everything I was doing.
- 55:27I had to photograph, do all that cleaning, write it up and put it on the website
- 55:32as a recipe and then do the stories and the Instagram post. I mean, it was it's a grind.
- 55:37Any post you see of mine is a minimum of eight hours. Everyone's homeschooling
- 55:40the kids, so to speak, and everybody's cleaning the house because no one can
- 55:43come to clean the house. And this was universal.
- 55:45So that was a good thing. It wasn't unique to me. It wasn't a person on earth
- 55:48who wasn't going through the same thing.
- 55:49But to that end, once the COVID aspect was over and I was going live like once
- 55:56a week, but still like, OK, I'll produce content five days a week.
- 56:01I'll do Monday through Friday and weekends will be stories only.
- 56:04I put a lot of thought into this.
- 56:05How can I find the balance? it's always a seesaw picture you
- 56:08framing something and you put the level up that bubble just keeps moving
- 56:11i need the bubble to sit i couldn't get it
- 56:14to sit i'll do new content monday wednesday friday in
- 56:17the static squares stories every day stories aren't stressful i will be honest
- 56:21in that respect reels or something else and then the reels came out it's like
- 56:25wait now i gotta make this fucking shit it's like having a baby and then that
- 56:28thing just starts to crawl you're like i got it it's sitting in the bouncy chair
- 56:31i'm showering for a whole 15 minutes
- 56:33i can even blow dry my hair Then it's like, no, he wants to cruise.
- 56:37He wants to crawl. It's like, you're messing up my whole thing.
- 56:39I just got control of this shit and you're messing up my whole thing.
- 56:42And this, when they came out with the reels, I'm like, there's more shit I need to do.
- 56:46Keep up. And I just feel like a dog at the racetrack, you know,
- 56:50following that little bunny.
- 56:51And it's like, you need 10,000 followers to get a hyperlink.
- 56:54Okay. I busted my ass for every unique follower I had.
- 56:57Bust. And I'd never bought a single follower. And you could tell by who's in the community.
- 57:02What happens? Once I have like 11,000 people, yeah, everyone gets a link now.
- 57:07I'm like, okay, that used to be a thing. That used to be something you had to
- 57:10work for. I verified. Everyone can be verified now. I just said to myself, this is a metric that...
- 57:16I just feel like I'm not in service to my own desires in this career anymore.
- 57:24And it's a career that isn't the livelihood of my family.
- 57:28So what's the point? If everything went to hell and I had to earn money to keep
- 57:33myself, I'd go back to being a private chef and doing gigs.
- 57:37And that would be how I would do it. And I would go back to that grueling work.
- 57:41I don't have to do that. I'm 48 years old. I used to work like that when I was 25.
- 57:44But if I had to do that, I would. Just following these, you know,
- 57:48trying to be a slave to Instagram metrics and this and that.
- 57:54And, oh, you can't get a book deal unless you have 30,000. Well,
- 57:56that 30,000 isn't enough anyway. You really need 100,000.
- 57:59Well, 100,000 isn't enough. You need a quarter of a million. You know what?
- 58:02I'm out. I'm out. Not because I'm poo-pooing the whole system,
- 58:06although I actually think there's a lot of problems, whole system,
- 58:08but maybe one day I'll be back in.
- 58:10I have found that if you're fortunate enough to be able to do work for a fulfillment
- 58:14purpose as opposed to an actual, I need to provide purpose.
- 58:20It really has to work and fit in your whole value system and lifestyle.
- 58:24Otherwise, there really is no point. Because if I had to do the grind to get
- 58:28a paycheck, believe me, I'd be seven days a week busting my eye.
- 58:30I mean, I know exactly what to do. I used to do that, but that's not where I am.
- 58:34I think we're at a unique advantage because we did that.
- 58:38Yes. I worked every single day in finance. I was up until 2 or 3 in the morning
- 58:45until we filed that 10K or that 10Q.
- 58:47Ben would be waiting outside to take me to a bar with our best friends.
- 58:51At 2 in the morning. At 2 in the morning. Yes.
- 58:53Because that's what you did when you lived in New York City.
- 58:55That's what you did. Work hard, play hard.
- 58:57But you know what it feels like to work hard and earn something.
- 59:02I earned every... I didn't have the advantage of having parents who were just like...
- 59:07Here you go. I've been working since I was 12. And they didn't want me to work
- 59:10at 12, but I loved it. I saw how hard they worked. And I was like, I want that.
- 59:15So I worked at the little boutique. I got off the table like it was totally illegal, probably.
- 59:19But I got a little check from the owner. I had a little bank account.
- 59:23Still trying to figure out how to manage my money at 46. But thankfully, my husband knows how to.
- 59:28But I knew what it felt like to work hard and earn something.
- 59:32I think we have an advantage because at the end of the day, if shit hit the
- 59:36fan, I'd be back at work in a heartbeat.
- 59:39I know how to do that. I find value in working hard in everything I do.
- 59:45I don't think a lot of people who are younger than us can say that.
- 59:50I don't know if the people who've just jumped into a different way of life would
- 59:54be able to sit at a desk or stand at a kitchen counter and chop food for other
- 1:00:00people for 10 hours a day.
- 1:00:02The reason that that is so is because they've been sold a bill of goods that
- 1:00:08they should find fulfillment in what they do.
- 1:00:10Whereas you and I are at a stage of life where fulfillment is actually a good
- 1:00:15reason to be doing something because we're middle-aged. That's right.
- 1:00:20But this isn't fulfilling me. Like you're 22, you don't know shit.
- 1:00:24All it has to be is not abusive and not bad and not horrible and be fair paycheck
- 1:00:29or something. Meaning, like, it doesn't have to be more than it has to be. Yeah.
- 1:00:33And I think people don't realize that and feel so entitled to emotional fulfillment
- 1:00:42because it's something we sell people. Yes. The truth is...
- 1:00:47If you think about our own country, life, liberty, and the pursuit of happiness,
- 1:00:52you could pursue happiness, but you're not entitled to happiness.
- 1:00:57You're entitled to the pursuit of it. Like where in the Bible does it say you have to be happy?
- 1:01:02Nowhere. I've never asked my kids, did you have a good day at school?
- 1:01:07Never. I've asked them, how was school and what did you do today and what did
- 1:01:11you learn? Did anything good happen?
- 1:01:13Was there anything bad that happened? But did you have fun at school today?
- 1:01:16I think it's the dumbest question.
- 1:01:18I hear all these women asking their little toddlers, was school fun today? Who gives a shit?
- 1:01:22It's not supposed to be fun. And even in preschool, you're trying to keep them animated and happy.
- 1:01:27I'm not suggesting that this should be some draconian Matilda,
- 1:01:30like, abusive thing. Yes. But the truth
- 1:01:32is, you can even ask a two-and-a-half-year-old, what'd you learn today?
- 1:01:35We learned the song. We learned Itsy Bitsy Spider.
- 1:01:38Okay, I mean, that's not like learning quantum physics, but they learned something
- 1:01:42that they didn't know yesterday.
- 1:01:43That's what you should be asking them. Yeah. Was it fun? Who cares?
- 1:01:47It sets them up to thinking that every day should be fun. Has to be good and fun.
- 1:01:51Who said every day has to be good? People are on drugs. One in three people
- 1:01:54are on drugs. I'm the only person in America who's not on drugs.
- 1:01:56Everybody's on gummies. Everybody is numbing themselves out because.
- 1:02:02Well, I just feel whatever.
- 1:02:04And aren't I supposed to be on a constant contact high? No.
- 1:02:08You are not supposed to be on a constant contact high. You're supposed to feel elation in rarity.
- 1:02:15Yes. You're supposed to feel deep sadness and hopefully rarity,
- 1:02:19but you also are allowed to go
- 1:02:21through incredibly glorious times that have sustained elation, hopefully.
- 1:02:25And there are times where you have sustained depression.
- 1:02:28Somebody says, you've been sad for a week.
- 1:02:30Well, yes, somebody just ran over my dog or something. God forbid.
- 1:02:34You're allowed to be. You're not allowed to be sad for a year.
- 1:02:36I'm going to say allowed, meaning it's not healthy for you. Yeah.
- 1:02:38But like, it's okay. People don't know how to be in fear. They only know how
- 1:02:43they're supposed to be feeling.
- 1:02:45Only positive things. We only like things in social media.
- 1:02:49It's all about affirmation and feeling good. Live your best life.
- 1:02:52Be your best self. How about just be?
- 1:02:55And then you might be happier, actually.
- 1:02:59Yeah. If you can be, like when people say, how are you doing? I go, fine.
- 1:03:04And they go, really? What's wrong? I'm like, nothing. Just fine. You're just fine?
- 1:03:08I'm like, I'm great. Is that what you needed? Because now I've jeopardized your
- 1:03:13emotional state? Because I said I was fine and now you're fucked up because
- 1:03:17it's not elated? I can't deal with this.
- 1:03:20I can't. This is, again, back to the hamster wheel versus the two-dimensional thinking.
- 1:03:25And I've said to my kids, of course I want them to feel good.
- 1:03:29I'm also okay with it feeling fine because much of life is fine.
- 1:03:33Much of life, even if you're a wealthy, educated, handsome, intelligent,
- 1:03:38has a loving family, you have all these things.
- 1:03:41Life is still hard. Life is still largely boring in many ways.
- 1:03:45Everything doesn't have to be exciting and fulfilling. I find that my sense
- 1:03:50of gratitude is anchored in the idea that much of life is fine. And that's pretty good.
- 1:03:56I'll take it. I respond to people now really honestly about stuff. How are you doing?
- 1:04:02Actually, I did something really good today and I did this or today's kind of
- 1:04:05shitty. Do you find that it's not great? And they're like, oh, it's shitty.
- 1:04:09Are you OK? Do you find that people recoil from that, that they don't know how to. They do.
- 1:04:14They do. I find that very quick. Yes. They don't want to have a conversation.
- 1:04:17I've also tended to not engage in any small talk.
- 1:04:22I love being with my people. I love it. I love being with my people.
- 1:04:26And I've become very selective with my people.
- 1:04:29I prefer to sit and have a glass of wine with my dearest friends and be real.
- 1:04:37I want the real, guys. I want it all the time.
- 1:04:40And I'm okay with being the person who breaks down in tears at Easter when something happens.
- 1:04:46Because that is what I want. And they want the same thing. I want that connection.
- 1:04:50I want that vulnerability. I want the realness. Yes.
- 1:04:52So I tend to not want to be a part of the groups where I'm like small talk.
- 1:04:59The small talk, the fake, the veneer. Yes. Is the proverbial air kiss we used
- 1:05:04to say right back in the day.
- 1:05:06There's a place for that in the world. Like white lies make the world go round.
- 1:05:10You don't have to be brutally honest.
- 1:05:11Like you want to come to movies with me? No, I think you're a freaking loser.
- 1:05:15Like I have to wash my hair today or whatever the whole like white lies make
- 1:05:18the world go round. But like beyond that, active engagement,
- 1:05:22like when people say, how are you doing?
- 1:05:24And like my world's falling apart, I say not well.
- 1:05:26And the people who recoil from that and can't respond to that.
- 1:05:31Says something about them in general
- 1:05:34or about something something about
- 1:05:37them in the moment maybe that they're having something else
- 1:05:40going on that they can't be vulnerable and so I've tried to realize you know
- 1:05:47I have to be true to myself I'm not going to say I'm great when like things
- 1:05:50are falling apart but I will say hanging in there yeah people really hanging
- 1:05:55in there hanging in And if they don't like it, it's like, that's okay.
- 1:05:59I'm in CVS, guys. I'm not sure what you want from me. That's right.
- 1:06:02And I am with you. I think some of that comes from, it's like youth is wasted on the young.
- 1:06:06You reach a certain point and you are comfortable with who you are and what
- 1:06:12you believe and what you want. So at the end, we do three questions.
- 1:06:15I'm ready. Is there something you've changed your mind about?
- 1:06:18I've changed my mind about the metric of success and the pace of success.
- 1:06:23Because very recently, I've always known this, but I didn't really believe it
- 1:06:28until a moment ago, which is that I've always seen it as a failure that in my
- 1:06:3440s, I haven't gotten these two manuscripts done.
- 1:06:37Three, really, but one is truly personal. And then I finally came to realize, you know what?
- 1:06:43No. If I don't start them in earnest until I'm in my early 50s,
- 1:06:48when William is off to school, in particular since I want to do them really
- 1:06:53for myself, how is that not okay?
- 1:06:57It is a marathon, not a sprint. I don't have to complete things on a timetable
- 1:07:04that suits some narrative of what it should be.
- 1:07:09I can focus on one thing in earnest at a time. I always knew I'd never regret focusing on my sons.
- 1:07:15And the truth is, I do better when I do one big important thing at a time.
- 1:07:21But that's something I've changed my mind about lately, I would say.
- 1:07:25And then is there something new, interesting, fun on your bucket list?
- 1:07:30On my bucket list, I wish I could say there were something new and fun.
- 1:07:35My bucket list is so boring.
- 1:07:36People say to me, what are you doing this summer? I go, with any luck, absolutely nothing.
- 1:07:40That's the new thing on my bucket list, doing nothing. I'd love to say it.
- 1:07:44We're like skydiving over the, nope, nope, B. Isn't that a boring answer?
- 1:07:48But it's true. I love that.
- 1:07:49How many of us get that? Where are you going this summer?
- 1:07:52God willing, fingers crossed, nowhere. It was my house. Which would actually
- 1:07:55be really, really lovely.
- 1:07:57I love that. And then the last question, is there one piece of advice you would
- 1:08:00give your younger self? Oh, yes.
- 1:08:02Absolutely listen to yourself more. When I was in my late 20s,
- 1:08:07I wanted to do a Jewish cookbook with my grandfather.
- 1:08:12I remember I had producers at The View who said, no, Jewish is like,
- 1:08:17I mean, there's 16 million Jews in the world. It's a very specific, tiny lane.
- 1:08:21Don't do that. You should do a general cookbook. You shouldn't do a Jewish book.
- 1:08:25And I was like, no, but I'm this really young person who knows all the old, old school recipes.
- 1:08:30Very few young Jewish women today know who aren't in the ultra-Orthodox world.
- 1:08:33My grandfather taught me all the recipes.
- 1:08:35It's very unusual. It's always been women. But my grandmother was this big preserve designer.
- 1:08:39She could make like 10 things, but she wasn't, as we say in Yiddish,
- 1:08:42a ball of busta. She wasn't in there every week and she was in Chanel. She wasn't.
- 1:08:46But my grandfather, who was, thank God he was an affluent man because he could
- 1:08:51not clean to save his life. He'd use every pot and pan.
- 1:08:54Looked like a tornado happened. I'm like, Grandpa, we have to clean as we go.
- 1:08:57No, they're here to clean for it. I go, no, no, no, no.
- 1:08:59This is not how we function in the kitchen. It was really rough.
- 1:09:02But he taught me everything I knew about Jewish food.
- 1:09:05I can still picture the cover now. Me and my chef's whites.
- 1:09:08Him in a three-piece suit from Saville Row with a bow tie.
- 1:09:12Two of us, arms crossed, back to back, looking forward, smiling.
- 1:09:16And it would have said, Grandpa and me, some subtitle of...
- 1:09:20Jewish cooking, modern Jewish cooking with a grandfather and a granddaughter, some kind of something.
- 1:09:25I regret not listening to myself. I listened to other people because I was young
- 1:09:28and what do I know? It was stupid.
- 1:09:30I wish I had thrown that dart at a board because the cost would have been.
- 1:09:34When you're young, there's very little. Yeah. Meaning if it had blown up and been a mistake.
- 1:09:38I regret listening to other people.
- 1:09:41It's very hard when you're young in particular if you have a personality type like i do which is i.
- 1:09:49Equate approval with love i wish i
- 1:09:52had been more rebellious in that respect which wouldn't have been rebellious
- 1:09:55it actually would have been honoring opposite of rebellion in a way what i did
- 1:09:59was rebellion i rebelled against myself if i could tell my younger self something
- 1:10:03i would say just do the thing that you know when your heart and soul is a good
- 1:10:06idea yeah and i regret not doing it.
- 1:10:09It's the only real professional regret I have. I really regret not doing it. That's over.
- 1:10:14It's okay. The world will go on. I will go on. But I wish I could tell my younger
- 1:10:17self, your inside voice is gut instinct.
- 1:10:21I would love to go back in time and tell that girl, just do it.
- 1:10:23Just do the book. Just do it.
- 1:10:25Do the damn thing. Now you can tell your kids that. That's it.
- 1:10:27Listen to it. That's it. Just do the damn thing.
- 1:10:29If it feels right, go for it. That's a big thing to talk to my boys about. Does it feel right?
- 1:10:34Is it something you love? and that's the thing you bring your best self to it
- 1:10:38it really feels a part of you,
- 1:10:41that's the funny thing like my show on AOL that I had was me going into people
- 1:10:46who sponsored by craft me going into people's homes and them saying my kid doesn't
- 1:10:50eat a single vegetable how can I get them to eat vegetables it was called the
- 1:10:52pantry challenge go in their pantry see what they have and of course invariably
- 1:10:55they had a craft product yeah which isn't hard I mean great people on this craft you know yeah and.
- 1:11:02That was a great show. It was a really successful show.
- 1:11:05It was actually the most successful show of all the shows they had in that Kitchen
- 1:11:08Daily platform at the time.
- 1:11:10Five million views in three months. Yeah. Everyone was famous on it except for
- 1:11:14me. I had the most views of anyone because it was like really real.
- 1:11:18I'm like going in and seeing people and like what are they doing?
- 1:11:20People like to see that too. People like to look inside people's houses.
- 1:11:23Yes. And to see like, oh my God, the kid's never eaten a vegetable since he's
- 1:11:27born. Even the strained food, he would never eat it.
- 1:11:29And I'm like, I'm going to get him to eat thirds of this veggie fried rice.
- 1:11:33No, you won't. Like, yeah, I will. And on camera, it's like all real.
- 1:11:37None of it was fake. Yeah. And that show wasn't my passion.
- 1:11:41I was just so grateful to have that opportunity to have my own cooking show
- 1:11:45alongside all of these giants. And then me, who's ever heard of me?
- 1:11:49That was really, really lucky. I love doing this show. And I love being on camera.
- 1:11:54I love teaching people how to, I loved all of it. I feel like a mediagenic person.
- 1:11:59I can do that. But the truth is, if I was honest, the thing that I was deeply
- 1:12:03most passionate about was the Jewish thing.
- 1:12:06And I didn't do it. This was the most fun. Thank you so much for asking me to
- 1:12:12do this. I so appreciate having you on.
- 1:12:13I'm flattered. I see you as an expert in the culinary field.
- 1:12:20I find I've learned from you, and I appreciate you as a person,
- 1:12:26how you are able to speak your mind in a very kind, succinct, and smart way.
- 1:12:33I sing your praises all the time, and I just thank you. I'm really flattered.
- 1:12:37Thank you. I appreciate it. Thank you.
- 1:12:39Thank you so much for joining me today on She's Smart. New episodes drop every Thursday.
- 1:12:44Don't forget to subscribe and share. Stay cozy.