Do "Functional Beverages" Actually Function?
Adam, Joanna, and Zach discuss the curious case of the rise of functional beverages - drinks that rely on adaptogens, nootropics, and other buzzy ingredients to create an aura of healthfulness and safe stimulation, despite many of the ingredients being untested and lightly studied. Then, they try two examples from category leader Kin Euphorics. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.
Zach is…
The skinny
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