Latest / The Acquisition Talk with Fexingo: Mergers, Buyouts, and Business Sales for Operators
How Indie Brands Use Dual-Track Auctions to Get Higher Buyout Prices
Lucas and Luna break down the dual-track auction strategy that indie brands use to maximize buyout prices. Using the specific case of a $200 million software company that ran a dual-track process in Q1 2026, they explain how sellers can pit a strategic buyer against a financial buyer to drive up valuation by 15-25 percent. The episode covers the mechanics of running two parallel deal tracks, the role of investment banks in managing the process, and the risks of alienating potential buyers. Perfect for founders, operators, and anyone curious about M&A strategy.
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The skinny
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