Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Beer Industry
Episode 100 of The Demographics Podcast explores how declining birth rates and an aging population are transforming the beer industry. Lucas and Luna examine why brewers from Anheuser-Busch to craft labels are pivoting from mass-market lagers to premium, lower-alcohol, and non-alcoholic options targeting older drinkers. They dig into specific data: beer consumption per capita in the US has fallen from 28 gallons in 1990 to roughly 24 gallons today, while the over-50 demographic now accounts for over 40% of total beer volume. The hosts also discuss how younger cohorts, being smaller in number…
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