Latest / Mostly Middle Tennessee Business Podcast / Healing, Humor, and Hustle w/ Alex Phillips :: Ep 246 Mostly Middle Tennessee Business Podcast

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Healing, Humor, and Hustle w/ Alex Phillips :: Ep 246 Mostly Middle Tennessee Business Podcast · Mostly Middle Tennessee Business Podcast

• 0:00
  Unknown: Ironically, the thing that has worked the most on
• 0:03
  Tiktok and Instagram, and this is not making money or anything.
• 0:06
  This is just what has got us the most followers, and what has
• 0:09
  like got us the most engagement was making fun of healthcare.
• 0:13
  Yeah, we'd make videos of just because, you know, healthcare
• 0:17
  right now is so it can be very obnoxious. It's a commodity. Oh,
• 0:21
  it's so stupid, right now. I mean, cold plunge, sauna,
• 0:25
  grounding.
• 0:27
  I do, grounding.
• 0:28
  You do grounding I do? You just go stand outside barefoot? No,
• 0:32
  I have a grounding blanket. Okay? I sleep with it
• 0:36
  all. Okay. I thought grounding was like, where you just go step
• 0:39
  outside barefoot. You
• 0:39
  can it works, dude, does it? Yeah,
• 0:45
  this is the mostly Middle Tennessee business podcast, a
• 0:49
  podcast about Middle Tennessee business owners and
• 0:51
  professionals. Yes, mostly.
• 0:54
  So I gotta ask you,
• 0:58
  what are the highest and lowest points of your life so far?
• 1:00
  Bring that mic up to you. We want to be able to hear what
• 1:03
  you're saying. Right. Get right on that thing. Is it too close?
• 1:06
  More more close more. Yeah, bring it to you. Relax. Kick
• 1:09
  back. Probably should have done this before we started. But you
• 1:12
  know how we do how's that? There you go. Very impromptu. Oh, wow.
• 1:16
  Nice and comfy, yeah? Nice and comfy. Highest and lowest points
• 1:19
  of your life,
• 1:20
  like ever, okay, Hmm, wow, Whoa, let's see highest point we'll
• 1:30
  start positive. Highest point of my life would be finishing. It
• 1:36
  actually would be when I bought my house in Nashville, really,
• 1:39
  yeah, because I grew up pretty poor, right? And so which, of
• 1:44
  course, you know, I graduated physical therapy school and tons
• 1:47
  of debt, and I'm living in Nashville, actually, in a like,
• 1:51
  one of the cheapest apartments I could find, I got hit by the
• 1:55
  tornado in 2020 Yeah, 2020, so after that, my parents were
• 2:02
  like, go find, go find an apartment, you know, and live
• 2:06
  there. So, because it was up to me, and I'm like, the cheapest
• 2:09
  human on this entire planet, I found the cheapest apartment
• 2:13
  that I could find. Well, at that time, that was easy. Oh yeah,
• 2:15
  super easy. But it was infested with roaches. I did not know
• 2:19
  that
• 2:20
  well, Alex, you get what you pay for. That's how that works. So
• 2:25
  after that, I was like, You know what? I'm gonna be an adult. And
• 2:29
  so when I bought my house, it was just one of those things
• 2:32
  that it just felt surreal as a because I was 2627
• 2:37
  at the time, so I would have guessed that your low point must
• 2:40
  have been all the debt from physical therapy school.
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  Low point, yeah, that's one of them. I was thinking
• 2:48
  to Mike, you know, hey, I got engaged to my fiance. Would be a
• 2:51
  high point?
• 2:51
  Oh, yeah, I guess I gotta say
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  I have never been the type of person that would that put that
• 2:58
  kind like. I've always been work focused. So obviously getting
• 3:04
  engaged was one of the highest points of my life. But I still
• 3:07
  to this day think like, am I actually really engaged, or is
• 3:10
  this still a joke? Is this a joke? How long you been engaged?
• 3:13
  I've been engaged since April 5. So oh so recently, yeah. Very
• 3:18
  recently, yeah. Oh wow. Very, very recently, I had
• 3:21
  shocked. Were you surprised?
• 3:24
  We talked about it. So we just, we met very romantically, which
• 3:30
  was online dating. Yeah, I don't go to bars, I don't go places.
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  So I already knew I was like, I'm gonna, unless someone breaks
• 3:39
  into my house, I'm gonna have to meet them online. But I this the
• 3:44
  night we met, we hit it off. I don't think either one of us was
• 3:48
  really expecting it to where, I think both of us were just kind
• 3:51
  of giving it the last shot and then gonna delete the app again
• 3:53
  and then re download it a few months later. Yeah. But yeah,
• 3:57
  no, we hit it off. And pretty much, I mean, like he, he
• 4:01
  started making plans a little earlier than I would have he's
• 4:05
  34 probably why? Yeah, yeah, but um, but yeah. No, we. I knew it
• 4:10
  was coming. I did not know it was gonna come that day we went.
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  How long? When did you actually meet? Just curious about these
• 4:17
  stories.
• 4:18
  No, we. We dated about a year, okay? But, um, I we were going
• 4:23
  to Hawaii, and so I thought he was going to do it in Hawaii,
• 4:26
  and he did it. We had just bought land, and he did it out
• 4:29
  on the land with our parents there. So I was, I was shocked.
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  I actually thought we were in a fight that
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  day. So you actually, you have land as well around here,
• 4:38
  Chapel Hill. Okay, so we are in the process of doing a
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  construction loan right now, and that is going to be the death of
• 4:45
  me, but if I make it through that, then we're gonna build
• 4:48
  there
• 4:48
  you go. Well, awesome. So you're those of you tuning in. This is
• 4:53
  Alex Phillips
• 4:56
  with amplify health and performance.
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  That's right, and you're. Relatively new BNI er, I am, and
• 5:03
  you came into our chapter, let's say, a couple months ago. Yeah,
• 5:06
  right, yeah. And you did your presentation. And I always pay
• 5:10
  attention to presentations, because we as a company, it's
• 5:13
  your show.co. Have something called the presentation
• 5:16
  supercharge, where we help people with their BNI
• 5:19
  presentations. But yours was really spot on. I mean, you
• 5:23
  showcased, obviously, what you do, a little bit of a call to
• 5:26
  action, but most notably, which is tough to do in our little
• 5:30
  commercials that we do your personality. I mean, dude, you
• 5:34
  you put it on, like charisma. You got humor. I mean, you
• 5:40
  should really try your hand at stand up comedy. You had that
• 5:43
  room laughing.
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  Yeah, I enjoy public speaking. I have a, you know, whenever I was
• 5:50
  younger, I hated it. Who does who grows up and doing public
• 5:55
  speaking? You know, everyone's staring at you all. Never had a
• 5:57
  problem with it. Really, when I grew up, I hated it. And then as
• 6:02
  soon as I went to, I went to UT Knoxville for undergrad, and as
• 6:06
  soon as I realized that people were just gonna laugh at my
• 6:08
  accent regardless of what I said, I was like, Okay, I could
• 6:11
  be funny.
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  So you said you have the accent, but it's not like you have a
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  freaking constant rubber band in your mouth.
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  No, I know, I know it's, I'm telling you in Nashville. I
• 6:22
  mean, sometimes I'm like, am I? Am I the crazy? I'm from
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  Tennessee, right? And I feel so crazy talking.
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  Well, here's the thing, you know, we moved here 20 years
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  ago, just about to the month this year. And getting here, I
• 6:38
  worked for mix 92 nine and Jack FM, which is what brought us
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  here. And we had a mixture of people in the building that were
• 6:44
  really southern or not. Oh, really. And as you kind of got
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  to know people around Nashville, you didn't really hear the
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  accent all that much, but as soon as you went to the Murray
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  County and south, oh yeah, that seemed to be the delineation of
• 7:00
  where the accent came in, and we never minded. I actually wanted
• 7:04
  it more because we grew up in Connecticut. Oh yeah, bougie,
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  you know, we were middle class, but, you know, you think of
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  Connecticut, you think of her, Murphy. Then we moved to Vegas.
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  Oh, and Vegas opened our eyes to how uncivilized Connecticut was
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  and, you know, after four years in Vegas, we kind of saw the
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  same, you know, people weren't as friendly after a while. So we
• 7:27
  were looking forward to the southern hospitality, you know.
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  And again, in the building where I worked, it was you heard a lot
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  of the southern accent, but outside of the building, not too
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  much. How long did you live in Vegas? Four
• 7:39
  years. Four years. Oh 1205,
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  man, I can't imagine that
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  we were in our beginning of our marriage. We got married in oh
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  one, my wife and I, you know, we were away from everything we've
• 7:53
  ever known. If we had a problem with each other, we had to deal
• 7:57
  with it, you know, just us. There was no running to parents
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  or anything like that. It was, you know, it was, in a way, it
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  strengthened us, I would say, I mean, here we are, 24 years
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  later, yeah, yeah. And she's my best friend, yeah, and that's
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  the way to kind of look at it, in my
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  opinion, yeah, no, I agree. I like that, yeah, yeah. I don't
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  think I could live in Vegas. But if you want to hear an accent,
• 8:18
  you go to West Tennessee,
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  I bet, yeah, but yeah, or even southern tech getting into
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  Alabama, oh, stuff like that. Yeah. I mean, if you go to even
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  go to Birmingham, Alabama, you know, you'll, you'll hear it,
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  yeah, not too
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  much. No, not really. Birmingham is, Birmingham is pretty nice,
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  yeah? I think you just got to search for the, for the small
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  towns, yeah, yeah, yeah,
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  all the different ancillary markets that are starting to
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  become very like Columbia. I've, maybe I said this on the podcast
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  before. In Connecticut, growing up, there was a town called New
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  Milford, and New Milford was redneck, but they didn't have
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  any Southern accents. It was like, you know, meth head kind
• 8:53
  of redneck, you know. And they called it new mildew. New
• 8:58
  mildew, yes, all right. And that was the undesirable area as we
• 9:02
  grew up, and then it became very gentrified. They filmed Mr.
• 9:08
  Deeds with Adam Sandler in New Milford. Oh so if you watch the
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  movie and you see like the street where deeds pizza is,
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  that was like my wife and I actually had an apartment right
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  around the corner from there while they were filming it. And
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  the radio station I worked for did a we took our morning show
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  on the road to a cafe on that street where they filmed most of
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  those scenes, and stayed on the air until Adam Sandler came on
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  the show. Oh, that's awesome. And it happened.
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  Do you see him? Yep. Oh, that's awesome.
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  Got pictures to prove it. Back when I was 180 pounds and it was
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  one of those cool things to kind of, you know, a little bit of a
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  memento after we moved to Vegas, because right around the time we
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  moved to Vegas was when they were filming a lot of that stuff
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  in that town. And then I want to say, about nine months later it
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  came out in the theaters, and living in Vegas. Vegas. Look at
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  that. Be able to see the movie that we was right up the road
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  from us.
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  What made you want to leave Vegas?
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  Radio, radio, you know, I think we ended up going to from
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  Connecticut. I actually almost went to Long Island at a job
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  opportunity at WB, AB, but we figured, you know, hey, Vegas
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  will be fun. Yeah, we've never been west of the Mississippi at
• 10:21
  that point, and it was a big adventure. That's what we did.
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  And four years later, after that, I knew I wanted to move
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  back East. Vegas afforded us a lot of perspective, because
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  where we were in Connecticut, we didn't ever think we'd be able
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  to own a house. So Vegas, we were able to buy our first house
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  and all that fun stuff. And then we, you know, after four years,
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  we wanted to move back east, but definitely not the Northeast.
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  Okay, so I always felt a kinship with the South. We went to
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  Charlotte when I was a kid, and I just, I just remember really
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  liking Charlotte. Charlotte's beautiful, yeah, yeah. It's a
• 10:53
  great, great city. So I looked at a lot of cities in North
• 10:57
  Carolina for radio and stuff like that. Memphis, I think came
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  up at a certain point, Atlanta certainly, because that was bit
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  would have been a major market job for me. And then all of a
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  sudden Nashville popped up in the trades. And I was like, Oh,
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  I never even thought of Nashville.
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  Do you visit first? Or were you just like, let's go. We it
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  was the most ideal interview process I'd ever had in in my
• 11:20
  time in radio. So they flew both my wife and I out, you know,
• 11:26
  took us out to dinner. The general manager, Dennis Guz Don,
• 11:29
  still talked to him today. To this day, he's a great guy. He
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  and his wife took my and me, mccortney and I, out to dinner,
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  and then that following Monday, went in there, interviewed,
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  took, met all the staff and everything. And when it came
• 11:42
  down to talking about salary, we made it work, and they offered
• 11:45
  me the job. And I said, Well, hey, you know, I'll just submit
• 11:47
  my plane ticket for reimbursement. And he's like,
• 11:51
  Well, how much did you pay for the both the end? I said, you
• 11:53
  know, this money, I will just, we'll just cover both you. And
• 11:55
  it was like, one of those things. I'm like, Dude, where I
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  came from, that didn't happen. The beg for freaking
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  reimbursements, you know, from all CBS infinity broadcasting.
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  So it was kind of, it was ideal. You know, that's nice. And we
• 12:08
  moved here, and we've been here ever since started a family and
• 12:10
  still in the same house. How
• 12:12
  many kids you get? Three, three. Yeah. How old are they?
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  Soon to be ninth. My daughter, oldest is 18, soon to be 19,
• 12:19
  next month. My son is 17, my daughter, my youngest daughter
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  is 13.
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  Oh, close in age, yeah, pretty much nice. It's fun. Yeah,
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  little good, little family unit. Yeah, that's super nice. So
• 12:31
  you grew up, you say West Tennessee, but that could be
• 12:34
  Paris, that could be Jackson, that could be Memphis.
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  What I usually tell people Jackson, because they know where
• 12:40
  that's at halfway point. Yeah, halfway point. I grew up in a
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  place called Lexington, Tennessee, which is
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  very, very small town.
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  Would not trade my childhood for absolutely anything. I loved it.
• 12:54
  It was amazing. I think I mentioned this in the BNI, but
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  my hometown truly does have two podcasts, and one is on
• 13:01
  barbecue. It's the best barbecue I've ever had. And if anyone
• 13:04
  argues that Memphis is better, they have not had this one,
• 13:07
  really. Yeah, it's called Scott's barbecue, amazing. And
• 13:12
  then the second documentary is on meth. So podcasts or document
• 13:16
  the second documentary. So there are two documentaries,
• 13:19
  documentaries about the town, about the town, not podcast, my
• 13:23
  bad. No, they have two documentaries. It's barbecue and
• 13:27
  meth. I've never had the myth, but I've heard great things.
• 13:32
  Heard great things about the mess. Yeah, I've heard really
• 13:34
  good things. So, you know, if things take a turn like, kind of
• 13:36
  like Walter
• 13:37
  White, you know, blue ice type method, you know, I
• 13:42
  haven't had it. I'll have to let you know I have plenty of family
• 13:46
  that's tried it. Five stars. Would try again.
• 13:50
  Yeah, I know my neighbors have had it. So,
• 13:54
  so I mean, you, but you're a 90s kid, oh yeah. I'm a 90s kid,
• 13:57
  yeah, and somewhat early Millennium kid, oh yeah, yeah,
• 14:01
  I'm a millennial. Yeah, I'll take
• 14:04
  that. But your attitude is one of Gen X. I'll tell you that
• 14:07
  right now, is it? Yeah, I got a mindset of Gen X. I am. You
• 14:11
  drink out of the garden hose. Oh, 100
• 14:14
  that's that's why I don't get sick often, trying to build your
• 14:17
  immunity. That's right, swim in the Hudson River. Exactly,
• 14:21
  exactly. No, I am we, I grew up. I mean, like we, I grew up,
• 14:26
  like, on a we worked during the summer. We back. My grandpa, he
• 14:31
  had a farm, and he, like, he farmed for the whole county, or
• 14:35
  a whole town that they lived in, huge and everyone knew him. He
• 14:41
  also joked a lot. I definitely got my humor from him. He was
• 14:44
  the most sarcastic human on this entire planet, but I stayed with
• 14:49
  him every summer, and we would ride horses and we would farm
• 14:52
  and so I grew up very, very different from Millennial but,
• 14:57
  but I would like I said I would not trade that. For anything.
• 15:00
  Yeah, that's a great, great upbringing. So getting into, you
• 15:05
  know, finding your purpose and doing what you're doing now,
• 15:08
  what kind of we I would, are we athletic?
• 15:12
  I Yeah, and I know I'm gonna say this, and if any of my friends
• 15:15
  listen to it, they're gonna be like, No, she wasn't. But I was,
• 15:20
  I was I just, I'm about as add as it gets. So I wish I could
• 15:26
  have stuck with something a little bit longer than one
• 15:29
  season and not I've gotten bored, so I kind of did
• 15:32
  everything. And therefore, you know, when you're good at
• 15:34
  everything, you're not really great at anything. But I, I've
• 15:38
  always been very active, so, like, I've done a bodybuilding
• 15:43
  competition, I'll never do it again. It was absolutely awful,
• 15:46
  and I don't ever want to be on a diet again if I can prevent
• 15:51
  that. I did the Body for Life thing.
• 15:53
  Oh, yeah, yeah. Wait, Body for Life was that.
• 15:57
  Body for Life was a book written by Bill Phillips, who owned EAS
• 16:02
  for a season, started EAS and he owned muscle magazine. Muscle
• 16:07
  muscle media magazine, so probably more of a 90s thing
• 16:11
  going into the millennium, but it was a whole 12 week
• 16:15
  challenge. And these people, you know, they show the before and
• 16:19
  afters, and they were just astounding. I really, you know,
• 16:21
  going from a guy who looks like me in 12 weeks and they're
• 16:23
  ripped, and it's like, well, crap, if they can do it, I can
• 16:26
  do it. You know, took me three times. Oh yeah, I got eventually
• 16:29
  got there where I could see my abs, and that was good enough
• 16:31
  there.
• 16:31
  Yeah, that's how bodybuilding was. Like, I I pretty much
• 16:36
  lot of protein, lot of farting. Oh my
• 16:38
  gosh, it's bodybuilding. Honestly, was one of the dumbest
• 16:41
  things I've ever done. It really was, it was so stupid. And, you
• 16:44
  know, another low point, yeah, that was my low point. Was
• 16:48
  stupid, bodybuilding competition six times a day, eating kind of
• 16:51
  thing. And what's crazy. And this, this is mostly sarcasm,
• 16:54
  but it's also really not. I mostly run off of spite, like
• 16:58
  spite, spite, yeah, yeah. So someone made me mad, and this
• 17:04
  person bodybuilding. So I was like, You know what? I'm gonna
• 17:06
  do a competition. I'm gonna win. And I did. I did dumbest thing
• 17:11
  I've ever done in my life. I don't even remember I was mad at
• 17:14
  him. It doesn't even matter, because that's how sad I was on
• 17:16
  this where
• 17:17
  was the competition held? Kentucky.
• 17:21
  I think so you
• 17:22
  just someone said you can't do
• 17:24
  it. No, no, no one told me I couldn't do it. Someone just
• 17:26
  made me mad, and they did it. And how did they make you mad?
• 17:29
  As I'm saying, the competition took every brain cell I had. I
• 17:31
  don't remember how they got me mad. I really don't. I don't
• 17:34
  even know if I was actually mad at them or if I was just, I
• 17:36
  don't know, um, but I know that someone irritated me one time,
• 17:40
  and I was like, You know what? I'm I'm because i don't i don't
• 17:46
  really argue with people. I don't get mad, I don't like if
• 17:50
  I'm mad at someone or if I'm irritated with someone. It's a
• 17:54
  long term goal of mine to make sure I make myself better. I
• 17:58
  make myself better than them, which is probably not healthy.
• 18:00
  And I'm sure that there's some type of therapy lesson I'll get
• 18:03
  one day, but
• 18:04
  it's not a bad thing, but the attitude should probably be, I
• 18:08
  just want to make myself better exactly, not but not be better
• 18:12
  than them. No,
• 18:13
  I know. I know that's what I'm saying. And the amount of times
• 18:16
  I've had some friend or family member be like, Have you ever
• 18:19
  thought of therapy? I'm like,
• 18:23
  physical therapy. I do that. You need it
• 18:26
  so you wind up from going west Tennessee to UT Knoxville, yeah.
• 18:31
  But, I mean, where's that kind of like? As you were growing up
• 18:34
  in West Tennessee, going to Memphis, maybe going to
• 18:37
  Nashville. Was that kind of like, akin because, I mean,
• 18:39
  you're, what, an hour and a half away from each Yeah,
• 18:43
  but two hours from Nashville,
• 18:46
  okay? And about how far from an hour and a half from an hour and
• 18:48
  a half, so you were about like similar distances that we were
• 18:52
  from New York. You know, for us to hop the train in Brewster and
• 18:58
  head down to the city would take us about an hour and 15 minutes
• 19:02
  so, and driving down there probably take about an hour and
• 19:05
  a half. Yeah, you know, so. But that for us was like, Hey, we're
• 19:08
  going to the city. Oh yeah, yeah, but you had cities to
• 19:12
  choose from.
• 19:13
  Oh yeah. Oh no, no, no. I was not allowed to go to Memphis.
• 19:18
  No, no. It is not even that. Memphis was just a bad place.
• 19:21
  And honestly, we really didn't even go to Nashville. Like I
• 19:23
  said, we grew up. I grew up fairly like we weren't that
• 19:27
  wealthy. We were lower middle class. So, so my city that I
• 19:30
  went to growing up was Jackson, before it got bad, Jackson's not
• 19:34
  just the safest right now, right? But we went to Jackson
• 19:37
  all the time and go, actually a typical weekend, like, if we
• 19:41
  were gonna go out in my hometown, we would go to the
• 19:43
  Walmart parking lot. That's our city. Yeah, we'd go with people.
• 19:49
  Would have trucks out there. We, I mean, I think, but
• 19:53
  like, good old boy country music, that's the kind of stuff
• 19:56
  you hear about.
• 19:57
  Oh yeah, we'd go ride dirt roads. I mean, like we, I was
• 20:01
  living a Jason Aldean song, exactly, yeah, down, yeah,
• 20:05
  pretty big toes up on the dash.
• 20:07
  Oh yeah, yeah. Except for I was typically the DD, so were you?
• 20:11
  Yeah, which was not fun. You weren't really a partier. Well,
• 20:15
  my parents were very strict, which as we have, as they have
• 20:20
  as they have found out, strict parents create rebellious
• 20:23
  children whenever you get older. But at that time, I was like, my
• 20:26
  mom worked at the at a bank, and she knew everybody. So I was
• 20:31
  like, she'll, she'll find out anything. I mean, like, I could
• 20:33
  be five minutes late for curfew and she'd be like, Let me smell
• 20:37
  your breath. I was like, okay, not drinking in high school, and
• 20:41
  then I got to undergrad, and that changed, of course, oh
• 20:44
  yeah. But that was that, was that the big first exposure to
• 20:47
  like, the world? Oh yeah, Knoxville, 100%
• 20:51
  yeah, oh yeah. I remember getting to UT Knoxville. First
• 20:55
  of all, my hometown has one, like, just a handful of stop
• 20:59
  signs. You can't get lost in my hometown. To this, my senior
• 21:05
  year of undergrad at UT Knoxville, I still had to use my
• 21:09
  GPS to walk around really. Yes, I'm an idiot when it comes to
• 21:12
  directions, and I blame that on my hometown. Yeah, I don't know
• 21:16
  where anything is. No, yeah, if my phone dies,
• 21:20
  I don't know, Danbury was like that, growing up where we grew
• 21:24
  up, where the roads, you know, hey, sometimes it's going north.
• 21:27
  Now we're going to go east and we'll go south. There was really
• 21:30
  no rhyme or reason or a grid, relatively, that was set up
• 21:33
  maybe a little bit in downtown, but not much getting to Vegas.
• 21:36
  On the other hand, it was, like, easy, really, oh yeah, because
• 21:40
  it was grid. It was set up like a grid. So, I mean, he was
• 21:43
  basically, you know, my wife would get confused, and she's
• 21:46
  like, okay, which way is north? I said the stratosphere. That's,
• 21:51
  that's the north end of the strip. The Luxor is the south
• 21:54
  end. So if you see the light coming up and then the
• 21:56
  stratosphere, you've got your
• 21:58
  bearings. See this blows my mind, because if I call my dad
• 22:01
  and ask for directions, he acts like I'm Dora the Explorer, like
• 22:05
  he's like, You go south and then East. And I'm like, where is
• 22:10
  what is south? Like, in my head, I'm still thinking of elementary
• 22:13
  school where it's never eat soggy worms. So this is West.
• 22:17
  But I'm like, I know that's not. It just depends on, I'm like,
• 22:22
  and I'm like, No, is it by that big building? And he's like,
• 22:26
  you're a landmark visual. I'm like, You got it? And of course,
• 22:30
  in West Tennessee, he's like, it's beside the church. And I'm
• 22:33
  like, which church? There's eight, eight churches, and
• 22:37
  they're
• 22:37
  already, like, one block. So you get to Knoxville, what? What
• 22:41
  kind of piqued your appetite, or, you know, made you want to
• 22:45
  do what you're doing now? Well, start then,
• 22:47
  no no. So my sister is a nurse, and I decided I wanted to be a
• 22:52
  nurse because she's a nurse. I don't know anything else. So I
• 22:56
  applied to the nursing program at UT Knox when I got in, and at
• 23:01
  orientation, they all went, you know, it's your typical, um,
• 23:06
  however old. I was, like, 1819, year old. Uh, orientation
• 23:10
  circle, a bunch of girls were all nursing, and they went
• 23:13
  around in a circle, and they were like, Okay, everyone, and
• 23:15
  this is very first able orientation. Didn't know anyone.
• 23:19
  I mean, like, school hadn't started. I was just they put me
• 23:22
  in a dorm, and they were like, go here this day. So we're all
• 23:26
  sitting in a circle, and the girl in the middle, she says, I
• 23:30
  want everyone to go around and say, What made you want to be a
• 23:33
  nurse? And everyone was like, I want to help people, and I want
• 23:36
  to make a difference, and I want to make relationships. And I was
• 23:40
  like, Hell, no,
• 23:43
  do that. I was like, I cannot
• 23:46
  be a nurse. I want to work 90 hours a week and burn out at 30
• 23:49
  exactly it might have I mean, like, I was like, what? So, um,
• 23:54
  it got to me and I couldn't even lie. I mean, typically, I'm
• 23:58
  pretty good liar. I'm not gonna lie. Like,
• 24:01
  you're a pretty good liar. You're not gonna lie, I'm not
• 24:03
  gonna
• 24:03
  lie, but I'm a good liar. But it got to me, and I couldn't even
• 24:07
  think of a lie. And so I looked at her, and I was like, be a
• 24:10
  nurse. I was like, I don't want to be here. I don't know why I'm
• 24:14
  here. Yeah. She was like, I'm sorry. What? And I said, I don't
• 24:16
  want to give
• 24:17
  people a bath. Somebody, somebody gave me a brochure,
• 24:19
  yeah,
• 24:20
  yeah. Like, my sister is a labor and delivery nurse. I was like,
• 24:23
  I don't want to, I don't want to touch a slimy baby. What did you
• 24:26
  always
• 24:26
  want to do when you were a little girl, you know, a
• 24:28
  teenager? What were your dreams? I
• 24:30
  wanted to be a vet, until I realized that vets have to also
• 24:33
  deal with people. You know,
• 24:34
  what the funny thing about vets? I found this out the other day,
• 24:37
  my fourth highest suicide rate,
• 24:38
  because they got to deal with people. I'm just kidding. I'm
• 24:43
  just kidding. No, I why I shadowed at a vet clinic
• 24:47
  whenever I was in high school, because I love animals, like
• 24:51
  big, big animal person and like, I would rescue every, every dog
• 24:55
  if I could. And I shadowed at this vet. Again, this story is
• 25:00
  actually really sad, so you might want to cut this out, but
• 25:04
  not at all. But um, so I shadowed at this vet clinic, and
• 25:08
  I had a dog. Her name was Ellie May. She was my first dog that I
• 25:12
  bought, and I was a sad music behind you. Yeah, there we go.
• 25:18
  Maybe like a, this is more
• 25:20
  like a berry. Was an all day in takedown,
• 25:25
  but she I was on my way, or I was about to go to work, and I
• 25:30
  was walking out the door and someone hit her. So I go and I
• 25:34
  get her. She's still alive. I take her to the to the vet
• 25:37
  clinic, and and of course, I'm there. I open the vets in there,
• 25:41
  I am not an emotional I've never been a very emotional person. I
• 25:44
  don't like to cry. I don't. I'm just not, not very good at it.
• 25:47
  So, um, I walked in and I told the vet, I said, someone's dog
• 25:51
  got hit. Like, can we save this dog? And the vet was like, Nah.
• 25:54
  I was like, Oh, she she died. So I was like, and the vet was
• 25:59
  like, go put her in the back. And I was like, I'll take care
• 26:01
  of it. I'll take care of it. I'll take care of it. So I guess
• 26:03
  a dumpster in the back just and so I go and I put her in a bag,
• 26:06
  and I go and I hide her under my car. So from that moment on, I
• 26:10
  was like, I will never be the No, absolutely not. So that was
• 26:14
  my love that story.
• 26:16
  So then from there, it was like, now, even though it's my
• 26:18
  childhood dreams are dashed, like I won't do it, right? I got
• 26:22
  to figure something out,
• 26:23
  yeah? So then, I mean, if we want to back up really, really
• 26:27
  far, when I was really young, I wanted to be the girl at
• 26:30
  restaurants that passed out straws. So I told my mom, that's
• 26:33
  attainable, yeah? But still do that, yeah, exactly, pretty
• 26:37
  sure. I went from that to vet to I was like, well, maybe I can,
• 26:40
  like, somehow, make, like, a weird mistake and become famous
• 26:43
  and just work from home. The reason
• 26:45
  why I ask is everybody has, I think everybody has, like, you
• 26:48
  know, I wanted to be a rock drummer. I am a rock drummer at
• 26:52
  some, you know, to some extent, but, you know, professionally,
• 26:55
  just had no idea how to go about it out of Connecticut. Yeah, I
• 26:59
  wanted to be a pilot one day. Yeah, you know the stuff like
• 27:03
  that.
• 27:04
  I think I've, and this is going to sound so corny, but I think
• 27:06
  I've always just known that I was not going to be be able to
• 27:09
  do the average job. I have always been able to know that
• 27:13
  like I've I've always been a VA. I'm an energizer bunny. I cannot
• 27:16
  sit still. I have to keep going. If I'm at home and it's a
• 27:20
  weekend. I don't have something to do. I'll make something to
• 27:22
  do. So I think even as a kid, I was like, I've got to have a job
• 27:25
  that's going to keep me interested. So went to after I
• 27:29
  dropped out of nursing school or nursing orientation, I was like,
• 27:35
  Oh, I'll be a I'll be a doctor. And then I took organic
• 27:38
  chemistry, and I was like, Okay, I'm not going to be a doctor.
• 27:42
  Now, what are we gonna do?
• 27:43
  So you're trying a bunch of different things. Yeah, college,
• 27:47
  I guess, was what? Oh 809,
• 27:53
  hold on. And reason why I have a reason why I'm asking,
• 27:55
  let me think I graduated undergrad in
• 27:59
  2016 Okay,
• 28:01
  so basically, from that point on, it's interesting, because a
• 28:07
  lot of the narrative about college, I think, was at the
• 28:11
  precipice of shifting, or was well underway, of a shift, like
• 28:14
  the public's perception of a college education and whether or
• 28:19
  not it's needed. Oh, yeah. You know what I mean. I feel
• 28:21
  like that was after I because when I graduated high school,
• 28:26
  that was only option. Like, people were like, You need to go
• 28:28
  to college. You need to go to college. Once I graduated,
• 28:31
  people were like, you don't need this, you know, yeah, which I'm
• 28:35
  very happy with what I do. I'm happy I went. But also wish it
• 28:39
  would have been a little bit both sided versus just go, did
• 28:43
  you take out debt to do it? Oh, god, yeah, really? Oh man, yeah,
• 28:47
  not so much an undergrad, but physical therapy school. Yeah,
• 28:51
  it was.
• 28:52
  So it's, you know, with my kids, my daughter's going to college
• 28:55
  at UTC Oh, okay, and she's loving it, you know, it's the
• 28:59
  independence aspect of it. But I told them from a young age,
• 29:04
  you'll feel if CO if, if you don't know what you want to do
• 29:06
  when you graduate high school, college is not the answer. Okay,
• 29:12
  get out there and work. And if it's something you don't enjoy
• 29:15
  doing, you'll find what you want to do fairly quickly, because
• 29:20
  you're going to be like, I can't do this. This does not feed my
• 29:22
  soul.
• 29:22
  Well, it blows my mind too, that you when you graduate one, when
• 29:26
  you graduate high school, how are you supposed to know what
• 29:29
  you
• 29:29
  want to do? But that's the thing. In high school, you feel
• 29:33
  that pressure. You Yeah, you do, and because you're thinking that
• 29:37
  your peers know what they want to do exactly. And then you get
• 29:40
  to the college community and the ecosystem, and you think that
• 29:44
  everybody around you knows what their life is supposed to be and
• 29:49
  what they want to do. So it's like, well, what's wrong with
• 29:52
  me?
• 29:52
  Then, right? Why don't I know? Right? Yeah, no, I agree with
• 29:55
  that. And and I, I wouldn't change anything. Think about
• 30:01
  about what I did, but I will say, when I decided to be a
• 30:04
  physical therapist, I knew, I knew I've like, I'm I am I like
• 30:11
  anatomy. I'm good at anatomy. I'm so I know I did what I was
• 30:15
  supposed to do. I'm good at my job. I enjoy it, but I did not
• 30:21
  do enough research into what I was going into, because we're
• 30:24
  doctorates. So in my head, I was like, I'm gonna be a doctor. I'm
• 30:28
  gonna make tons of money. I'm gonna do what I enjoy doing
• 30:32
  every day, help people you know, and be the best at it. Holy, air
• 30:36
  ball. We don't make anything as a physical therapist. We have a
• 30:41
  doctorate level education. We are doctors, but we don't. We're
• 30:47
  not respected as doctors. And I don't mean that in like a, like
• 30:52
  a, I need someone. Woe is me. Yeah, like, I don't mean it like
• 30:55
  that, but we're not, and we don't make we don't there's the
• 30:58
  amount of debt compared to what we get paid? Yeah, is absolutely
• 31:06
  unattainable, like, like, unless you start your own thing, unless
• 31:08
  you, unless you get a side gig or start your own thing. Or,
• 31:11
  honestly, burnout rate with physical therapist is five
• 31:14
  years, yeah, and then they go get another job. I mean, it's,
• 31:17
  it's just not, it's not worth the pay,
• 31:20
  see, but looking at your facility, because you're on
• 31:23
  Facebook, you could see an amplify, is your business. It's
• 31:26
  not a franchise or anything like, no.
• 31:30
  It looks like a, like a regular workout kind of,
• 31:33
  yeah, so amplify. So I worked with a, like a in network
• 31:39
  physical therapy clinic for one year after I graduated, and I
• 31:43
  hated it. There's a time and place for it, and I'm not
• 31:47
  talking bad about it. It was just not for me, like I said,
• 31:51
  I'm very add. And I was like a like a substitute. So I would
• 31:56
  go, if there was a physical therapy out in a clinic, I would
• 31:59
  go take her spot for, like, a maternity leave, or if they were
• 32:02
  sick, I would go take her spot that way patients, they didn't
• 32:05
  lose any patients for the week. Yeah. So that meant I would get
• 32:08
  to a clinic where I didn't know anybody, and they I'm a sub, so
• 32:13
  of course, I'm going to get the worst patients. Like, no one's
• 32:17
  going to be like, Oh, I'll take that patient so she doesn't have
• 32:20
  it, because she's just a sub, and I would, I would treat three
• 32:24
  people at the same time that I'd never met, yeah, and it was
• 32:27
  awful. It was awful. I hated it. I had no autonomy. I was just
• 32:32
  basically, I mean, like, not, I would pretty much have a tech do
• 32:38
  everything, yeah? Because I would have to Doc. I had to get
• 32:40
  the documentation done to get the units in. That's all if
• 32:44
  you're getting in network physical therapy. That's all
• 32:46
  they care about. It's all they can care about, because that's
• 32:49
  how they get paid. So when I quit, I was actually going to do
• 32:55
  a medical sales rep job. I was just going to quit. PT,
• 32:57
  altogether. I was like, here we go. I got this doctorate level
• 33:00
  education. Now I'm just throwing it out the way, because I want
• 33:02
  more money and I want more autonomy. And I started working
• 33:06
  in like, a corner of a gym, just basically just doing a dry
• 33:12
  needle. So I was just basically dry needling people. And before
• 33:16
  my medical sales rep job started, it picked up, and so
• 33:21
  that's when I was like, There's got to be a bridge, like,
• 33:23
  there's got to be a some type of way to take in, or in network
• 33:29
  physical therapy where you're Triple, double booked all the
• 33:32
  time, versus and get paid, getting paid peanuts, yeah, and
• 33:36
  getting paid nothing. And there's got to be a bridge to
• 33:39
  that. And just personal
• 33:40
  training, that's what I was wondering, yeah, or just, you
• 33:42
  know, a bridge between, you know, you're the owner of the
• 33:44
  business, you set your prices right? Or is it a posture from
• 33:47
  the insurance companies? They tell you, Oh, yeah,
• 33:51
  I I've tried to get within network with one insurance
• 33:57
  company, and it was an absolute joke. They offered me $40 to the
• 34:01
  hour. Wow. And I was like, Absolutely not. So no wonder
• 34:04
  they have to double book. I mean, those clinics have to
• 34:09
  survive too. They get they have employees to pay.
• 34:11
  But it's, how do you change that model? Then is it? You know, you
• 34:14
  got the star physical therapies that are all around town.
• 34:17
  They're making it work. Somehow,
• 34:19
  the double triple book, really? Yeah, and, like I said, there's
• 34:23
  a time and a place for that. I've had. I've turned people
• 34:25
  down before who have come to me after a replacement and they
• 34:30
  were going to come to my clinic because we do mobiles. So if
• 34:32
  someone wanted me to go to them, it's worth their money, and I
• 34:35
  get that. But if, if someone comes to me with something super
• 34:39
  simple, that is a protocol that any physical therapist or any
• 34:44
  tech can do. I'm like, don't waste your money paying paying
• 34:47
  for me. Like, wait until do your visits with this physical
• 34:50
  therapist or with this physical therapy company. Go through
• 34:53
  insurance. Don't pay for it, and when you're ready for the next
• 34:56
  level, come
• 34:56
  to me. It's funny. You know, I worked for a company called
• 34:58
  prices, collision. Here. I don't know if you remember them, they
• 35:02
  did auto body, and his whole thing was, he kind of turned his
• 35:09
  back on the insurance referrals, and probably, you know, doubled,
• 35:15
  tripled, quadrupled down on the outward messaging and his
• 35:18
  marketing that don't let your insurance company steer you to
• 35:21
  the collision repair center of their choice, make sure it's got
• 35:25
  a lifetime warranty. This is what we offer. He had an ear
• 35:29
  worm of a jingle that would play every time. It was based on
• 35:32
  Mambo number five. He actually had a musicologist study it
• 35:36
  enough to make it different enough so he wouldn't get sued.
• 35:39
  But the jingle was literally, you know, prices, collision
• 35:42
  sent. It was an ear worm, you know. So if you ever got into an
• 35:45
  accident, it was, you probably be the top of mind. Yeah, call
• 35:51
  prices and, yeah, he pretty much, you know, gave the bird to
• 35:56
  the insurance companies. He, he still took referrals from them.
• 35:59
  Yeah, his main channel of business was direct. It. It
• 36:04
  took me a while because, I mean, of course, when you start a
• 36:06
  business, especially, I mean, I started mine young, and I know
• 36:09
  that how long ago I've had it for a little over four years.
• 36:14
  Okay, so I worked as I was a physical therapist for about two
• 36:20
  years before I started my own company, right? And I've learned
• 36:24
  that's like, the number one thing I would, I would caution
• 36:27
  people of is, is not to rush that, because I had a lot of
• 36:30
  lessons I had to learn that I wouldn't have had to learn if I
• 36:33
  would have just took a
• 36:34
  little I'll be honest with you, at that age, knowing roughly how
• 36:37
  old you are, perfect time, really. Oh yeah, get it out of
• 36:42
  the way. Yeah. Because, I mean, that's the thing is that I think
• 36:44
  what a lot of people understand is their 20s is for falling on
• 36:48
  your face and
• 36:49
  eating dirt. It is my thing with, with the whole, I caution
• 36:53
  people on it in healthcare, because my thing is, like, from
• 36:59
  a moral standpoint, how am I? How am I going to charge someone
• 37:04
  a premium rate for someone with with uh, intermediate experience
• 37:11
  that's inside your own head? Yeah, I know, but, but I got
• 37:13
  that experience. I became a continuing education junkie. I
• 37:17
  got good at what I do, right? And then I felt good with that.
• 37:20
  But you got it. You have to have that motivation to do that. You
• 37:23
  have to, you have to set yourself back and be like, Okay,
• 37:25
  I'm gonna, I'm gonna do everything I can, say yes to
• 37:28
  anything I can right now, and I'm gonna get good at what I
• 37:31
  want to get good at. Yeah. And so that's, that's, I mean,
• 37:33
  that's what I did, which, like I said, I I'm happy it happened
• 37:38
  that way. I would just add, I mean, you need, you need
• 37:42
  experience, yeah, sure, sure. So that's, that would be my only
• 37:45
  caution for people. But when I first started, I mean, you say
• 37:48
  yes until you can't say yes anymore. And now where that I'm
• 37:53
  where I'm at right now, you almost, I mean, it's hard to
• 37:56
  sell out. You know, people hear the word out of network and
• 37:59
  immediately think, no, right? But you, I mean, I really just
• 38:04
  have to tell people, you're that's fine. I'm not for
• 38:07
  everyone. A lot of people aren't going to pay for me, but you're
• 38:11
  going to get what you pay for. So if you do want more, because
• 38:16
  I tell people insurance companies, they pay for you to
• 38:21
  do everyday activities. So if you have knee pain, an insurance
• 38:24
  company is going to be okay. They can stand up from the
• 38:27
  toilet. They're good, yeah, but maybe you golf. They don't care
• 38:31
  if you play golf. We care if you play golf. So if you if you do
• 38:35
  want something more personalized, that's when you
• 38:38
  search for out of
• 38:40
  network. Does your garage door sound like this? If it does,
• 38:44
  it's screaming for help. Call incredible doors, 931 348, door.
• 38:50
  We're making garage doors in Murray and Williamson counties
• 38:53
  work better and sound better. We just make them incredible again.
• 38:57
  Go to incredibledoors.com or call 931 348, door. Follow us on
• 39:03
  Facebook for specials on maintenance, physics, keypads
• 39:06
  and other items. 931 348, door, incredible doors.com. What if
• 39:15
  you were to take that same I mean again, getting back to the
• 39:18
  profitability of a business like this and trying to reinvent the
• 39:22
  wheel, so to speak, and be so not dependent on an insurance
• 39:27
  lead funnel and generation. What is it? Are you capitalizing on
• 39:35
  the people that come to you even though you're in network, so to
• 39:37
  speak? Can you upsell them into the other areas. Hey, your
• 39:41
  insurance company may not pay for this, but we can accommodate
• 39:45
  you and make sure that you can swing that club, or you can, you
• 39:48
  know, pick up your grandbabies or whatever, but you're going to
• 39:52
  need these types of services. And a lot of that's personality,
• 39:54
  a lot of it's charisma, which you have, and just salesmanship
• 39:59
  sales are doing. Exactly that's been
• 40:01
  you don't learn anything about business or marketing in PT
• 40:04
  school, no. So I am happy that I was willing to learn, and do
• 40:09
  have the personality for it. But I've had, I mean, I've had so
• 40:13
  many people ask me how to market. And here's a pet peeve
• 40:18
  of mine, when people tell me that because I enjoy marketing,
• 40:24
  I enjoy making relationships, I enjoy meeting people. I
• 40:28
  unfortunately, truly, unfortunately, I do enjoy doing
• 40:32
  it face to face, which is a lot of it's time consuming, yeah,
• 40:36
  and I and, but you just don't get anywhere the phone call and
• 40:40
  email. Sound sales pitchy. You know, I like to meet people.
• 40:44
  Like to know what they do. Pet peeve of mine is whenever people
• 40:47
  are not willing to market or and not even market, not not even
• 40:52
  willing to meet, like I have a lot of people who refer to me
• 40:55
  just because I've done I've done great with their patients that
• 40:58
  they've already sent, and I appreciate that. But the other
• 41:01
  day, I was talking to someone, and I'll meet anybody, everyone
• 41:04
  you know, everyone knows someone, everyone can be of
• 41:07
  benefit. And I'm, I am here to also help other people. So I'm,
• 41:11
  I love it. But I was talking to someone the other day, and she
• 41:14
  told me that she doesn't really market just because she's gotten
• 41:17
  her business, just from being good. And I was like, okay,
• 41:22
  yeah, yeah, congratulations on that. That still takes time. It
• 41:29
  does. It takes time. It takes time. And I'm like, so you are,
• 41:33
  so you're just good where you're at, like, you you're good with
• 41:36
  just getting the referrals that you got, because you're good,
• 41:38
  you don't want to meet anybody,
• 41:40
  kind of but I mean, a lot of you know, especially in the musician
• 41:44
  community and stuff like that, what you do has a lot of
• 41:48
  potential. Because what comes to mind, and I always look at what
• 41:53
  people are doing on social media, and if it catches your
• 41:55
  attention, there's a chiropractor. I think he's a car
• 41:58
  he might be a physical therapist as well, but he's a drummer as
• 42:00
  well. He talks about proper body mechanics sitting at the kit,
• 42:04
  you know, which way your legs should be and how your balance
• 42:07
  should be situated. And the thing about, you know, playing
• 42:10
  the drums or any sort of instrument, it can be subjective
• 42:13
  in terms of how you just interpret the instrument, you
• 42:16
  know. And I've always been like, Well, hey, you know, I like to
• 42:18
  have my legs parallel my thighs parallel to the floor. When I
• 42:22
  sit at the on the throne. Recently, I've gone just a tad
• 42:26
  up. So it was a little bit like a maybe a five to 10 degree
• 42:29
  angle, a little bit just off kilter from parallel. What a
• 42:34
  difference. Oh yeah. You know what I mean? Oh yeah. And, you
• 42:37
  know, they talk about the different types, you know, I'm
• 42:39
  wondering if there's something from a personal branding
• 42:42
  standpoint, if you haven't been doing something like that, cool
• 42:46
  little things, hey, here's something you if you got, you
• 42:49
  know, common, common things that people are dealing with, maybe
• 42:51
  some offers, all those things. What can you do at home? You
• 42:56
  know what I mean we work with is that, because that that builds
• 42:59
  your personal brand, shows that you're an expert in your field
• 43:02
  and creates demand, believe it or not.
• 43:05
  Yeah, you know, we have social media. And I really do, I really
• 43:08
  do need to get better with social media, because we work
• 43:11
  with tons of golfers. We work with tons of business owners, as
• 43:15
  far as, like, sitting at a desk all day, travel, that stuff. And
• 43:19
  then we work with a lot of equestrians. So equestrians have
• 43:23
  been kind of the more dominant one lately. I used to ride, so
• 43:30
  I'll go out to arenas with people. We'll make saddle
• 43:33
  adjustments and that kind of stuff. I don't golf. I just know
• 43:37
  about the human but anytime someone says they're a
• 43:40
  specialist in something, don't believe them. Everyone got
• 43:43
  trained on the same thing, unless they went to a crazy
• 43:45
  institute that no one knows about.
• 43:47
  Yeah, but can you look at somebody like looking at me
• 43:50
  here? You saw me start out like this, and then I at some point,
• 43:55
  I lean back like this, a lot of body language going on, and
• 43:57
  every now and then I catch myself. I don't want to hunch
• 44:00
  like this, so I'll use my core and engage my core and sit up
• 44:04
  straight. Are you noticing stuff like that about people?
• 44:08
  Oh, yeah, absolutely. And that is, that's a key part of
• 44:12
  physical therapy, for sure. And it's easy to tell someone that.
• 44:15
  It's easy to be like, Hey, sit up. Sit up, you know, sit up.
• 44:18
  And it's easy to think on your stuff like, I'm sitting here
• 44:20
  slouching. I'm a physical therapist. One thing that we,
• 44:24
  that we are known for, is accommodating our advice and our
• 44:30
  tactics and tips to the person's lifestyle, right? So a lot of
• 44:35
  people come to us because, for example, golfers, you can tell
• 44:39
  them all day long, pick your chest up, you know, push with
• 44:42
  your hamstring. Push with your glutes. If they don't have that
• 44:45
  hip range of motion. I mean, you can tell them that all day long,
• 44:49
  it's just not going to be so. So we are really good with working
• 44:53
  with people, with how they want to be worked with, if that makes
• 44:56
  sense. So I. A standing desk, for example, like that would be
• 45:02
  if you don't want to hunch and if it's something that you're
• 45:05
  constantly having to think about while you're sitting there, sit
• 45:07
  down for an hour and then just stand up for a little bit. That
• 45:10
  way you don't have to
• 45:13
  think about it. I'm just, I'm always thinking about different
• 45:16
  ways you can just make fun, social media, tick tock, videos,
• 45:19
  oh, yeah, we and we have a social media and honestly, I
• 45:23
  love the social media aspect of it. It's fun, it's different.
• 45:26
  But we don't get a lot of people off social media because we
• 45:28
  treat you're probably not pushing it enough. I know, I
• 45:31
  know. But we also have a weird clientele, like, like, our
• 45:35
  clientele is LinkedIn, we get some people off LinkedIn, yeah,
• 45:38
  I don't really get anything off Tiktok. What are you doing on
• 45:41
  Tiktok, though, we pose the same thing, which, like, like you
• 45:45
  said, I probably need to switch that up. I need to figure some
• 45:47
  stuff out, but I'm
• 45:48
  trying to figure out, how do we solve the problem of getting you
• 45:51
  paid better? Yeah, you know what I mean. And anytime you know,
• 45:54
  you know, I just played in a band, right? Their social media
• 45:57
  game is completely laughingly non existent. Okay, I mean,
• 46:03
  pretty much same. And it's like you got a tremendous amount of
• 46:06
  content to put out there to create a Demand and build up a
• 46:10
  value in the perception of your recipient. That's a lot of what
• 46:15
  marketing is. Well, how am i How are you being perceived? So you
• 46:19
  constantly showing up with all these fun hey, here's a real
• 46:22
  quick tip. If you've got a little bit of a pain in your
• 46:25
  wrist, maybe you're a drummer and you got some medical, you
• 46:27
  know, carpal tunnel maybe going on, or some tingliness, you
• 46:30
  know, try doing this and that, you know, do this every day. And
• 46:33
  I, you know, let me tell me in the comments how it works out
• 46:37
  for you. And then in the comments you're going to have
• 46:39
  other ideas that come up to foster another video, you know
• 46:43
  what I mean, guitar players, you know, because especially being
• 46:47
  in a Music City, you go out and see bands, which I would imagine
• 46:50
  maybe you do. You got guitar players that are metal guys that
• 46:53
  play down to their knees. And then you got, you know, kind of
• 46:56
  mid range guys, and you got your jazz guys that play like this. I
• 46:58
  mean, even the strap on your neck, right? We worked the
• 47:01
  amount of of artists we worked with with neck pain because of
• 47:04
  that have, it's feel like I could at this point.
• 47:07
  But those are all things that, hey, here's a real you keep
• 47:10
  showing up with, like, little tips you could, hey, here's some
• 47:13
  at home physical therapy tip. You know that's gonna build you
• 47:17
  up.
• 47:17
  Ironically, the thing that has worked the most on Tiktok and
• 47:21
  Instagram. And this is not making money or anything. This
• 47:24
  is just what has got us the most followers, and what has like got
• 47:27
  us the most engagement was making fun of healthcare. Yeah,
• 47:32
  we'd make videos of just because, you know, healthcare
• 47:35
  right now is so it can be very obnoxious. It's a commodity. Oh,
• 47:39
  it's so stupid right now. I mean, cold plunge, sauna,
• 47:43
  grounding.
• 47:44
  I do grounding.
• 47:46
  You do grounding? I do? You just go stand outside barefoot? No,
• 47:50
  I have a grounding blanket. Oh, okay, I sleep with
• 47:53
  it. Okay. I thought grounding was like, where you just go step
• 47:56
  outside barefoot. You can
• 47:59
  it works, dude, does it? Yeah,
• 48:01
  I'm big research gal. I'm big research gal. I'm pretty
• 48:05
  skeptical and and I had the amount of people I'd have asked
• 48:09
  me about cold plunges. You know, should I get in cold plunge?
• 48:11
  Should I should I do a cold plunge? I've heard it makes you
• 48:13
  live longer. And I'm like, Dude, if you want to do a cold plunge,
• 48:18
  go for it. But if it means you're gonna live seven minutes
• 48:21
  longer than me. I was warm all to say, I'm good with it. You
• 48:26
  let me know one day how it was to live that much longer when
• 48:31
  you were cold every day for
• 48:33
  however long, everybody has a solution to something on social
• 48:36
  media,
• 48:36
  everyone has a solution right now. It's castor oil. Oh my
• 48:40
  gosh. That's cyclical. The amount of people that are like,
• 48:44
  if you want better digestion, just put castor oil up your
• 48:48
  belly button, really, yeah, it's in your belly button. Your belly
• 48:53
  button. Oh my god, yeah. And then have you seen where people
• 48:56
  are sleeping with tape on their mouth? No, yeah, people are
• 48:59
  taping their mouth shut to sleep. Why? Just because, I
• 49:05
  guess, do you want to know I would, I'd lose my mind. I would
• 49:09
  lose my mind if there I couldn't go to sleep, you'd have to give
• 49:12
  me drugs.
• 49:13
  Well, I mean, I do the CPAP thing, but that's not what you
• 49:16
  know. I keep my mouth closed and forcing air done in my nose, and
• 49:19
  I'm like, a like, I can't like, I can't, like, when I go to bed,
• 49:23
  like, I can't have anything. Like, if my shirt touches my
• 49:26
  neck, I have a panic attack.
• 49:27
  See, I can't, like, you know, I'm sure I could readapt to
• 49:31
  sleeping without a CPAP, but it stops my snoring. Typically, if
• 49:35
  I ever sleep without it, I get a sore throat because, oh
• 49:38
  yeah. Well, it's and CPAP is completely different. But I
• 49:43
  don't know. I don't know why people are taping their mouth
• 49:45
  shut, but it's another question we've been getting a lot, and
• 49:48
  I'm like,
• 49:49
  that's the thing. It's like, you know, what kind of engaging
• 49:51
  content could you be creating that's funny? Yeah, making fun
• 49:54
  of health care,
• 49:55
  absolutely. And it's, it's easy right now, yeah? I mean, every
• 49:58
  day we get another question. Of, should I do this? I do this
• 50:01
  dumb, dumb things that our customers ask,
• 50:04
  yeah, yeah. We, we've done interesting you've watched the
• 50:09
  office, right? Yeah, okay. We, well, we did a series one time
• 50:12
  where we would, like, kind of have a stupid situation that had
• 50:15
  gone on the clinic, and we make fun of ourselves just as much as
• 50:18
  our clients. So we can that way. We're not, you know, bad, but we
• 50:23
  would do, we did a series like, where we would reenact something
• 50:27
  that happened with a client, and then would kind of like, Look at
• 50:29
  the camera, you know, like, Look at the camera that that has been
• 50:33
  the amount of people who have been like, can you do that
• 50:35
  again? And we're like, yeah, come up with more stupid stuff.
• 50:38
  How many people we got working for you? So I've got a clinic
• 50:41
  director, and he's full time, um, he's my he's this, I tell
• 50:44
  people he's the smart one. He's a genius, one of the best
• 50:47
  physical therapists I've ever seen in my life. And I don't
• 50:49
  like to give compliments, so that's a big one, um, and then
• 50:53
  we take students. Sometimes it's me and him full time, yeah, um,
• 50:57
  what we're trying to do right now is, I'm pretty much just
• 50:59
  doing mobiles now, and he's running the clinic, so hopefully
• 51:02
  we're gonna have to make another part time hire soon for the
• 51:04
  clinic. Yeah, but not, not right now. Still work. I mean, we just
• 51:09
  expanded into Brentwood. We used to be in Franklin, so how's that
• 51:13
  working out? It was hard. Yeah, it was really hard. We just, we
• 51:17
  grew out of Franklin, and I didn't have any more room. I
• 51:21
  didn't have enough space. And then we had a lot of people who
• 51:23
  wanted privacy, and we didn't have that in Franklin, because
• 51:27
  we sublease from a gym. And then we go to Brentwood, and it's a
• 51:31
  beautiful facility. It's like 2600 square foot. There's
• 51:34
  private rooms. I'm subleasing, I'm out right now to massage
• 51:37
  therapist and all this stuff. And Brent was just a different
• 51:42
  crowd. It's just a little difficult to market. And
• 51:46
  everyone that I've marketed to wants me to do mobile. That's
• 51:49
  why we're like, okay,
• 51:51
  come to my house. I'll pay the bill. Yeah, so, I mean, there's
• 51:53
  got to be some margin there.
• 51:55
  Oh, yeah, no, I prefer mobile, to be honest. I love my mobile
• 51:59
  clients. I love the I'm able to get stuff done.
• 52:04
  You take the, I guess you take the things inside the house, and
• 52:07
  I guess you're not gonna do it. You're not gonna it's not
• 52:09
  something you can do in the back of
• 52:11
  a van. I have a mo, no, I have a mobile cart that I bring her.
• 52:14
  Actually, it just got stolen. Oh, someone broke into my car.
• 52:18
  Nice. I know I was like, I wonder what they're gonna do
• 52:20
  with that biohazard box.
• 52:23
  Heavy, nice.
• 52:25
  But, you know, whenever I hear somebody talk about, like, what
• 52:27
  you addressed earlier, how the juice isn't sometimes worth the
• 52:32
  squeeze. Yeah, it's all, how do we fix that? You know? How do
• 52:36
  we, you know, it's a commodity. And one of the things that I've
• 52:39
  kind of been fairly good at is de commoditizing commodities.
• 52:43
  And it always comes down to personality, who's, who's the
• 52:46
  one, who's the person administrating it, because that
• 52:49
  is the separator. Realtors have the same problem, insurance,
• 52:53
  sales people, mortgage sales people. They all, they're all
• 52:56
  commodities. It depends on who's actually doing, who you dealing
• 53:00
  with.
• 53:00
  You know what's hard, because I'm willing to, I'm willing. I
• 53:04
  mean, like, I will, I'll attempt anything. I'll try as far as,
• 53:07
  like, meeting people getting program, like, right now we're
• 53:11
  trying to do, not trying. We are doing, like, a tailored
• 53:15
  corporate wellness plans. So we're going into companies where
• 53:18
  we're creating a program for them and then providing, you
• 53:21
  know, this many visits, this many executive consults and all
• 53:25
  this stuff, it's working out really good. The hard part is,
• 53:29
  is you got to know someone to meet the people you got to talk
• 53:31
  to, right? And that's, that's the difficult part with social
• 53:36
  media and marketing and stuff, is it's hard to like, it's a
• 53:41
  decision maker. Well, no, it's where do I spend my time? Like,
• 53:45
  do I spend my time making face to face connections with people
• 53:50
  that can, that can get to know me and vouch for me and let
• 53:54
  people you know? Or do I go online where I'm spending less
• 53:58
  time, but is it going to be worth? The time I do spend,
• 54:03
  well, I think anytime that you have where it's quote, easy,
• 54:06
  your response rates going to be less, yeah, you know, because
• 54:11
  you could sit in front of a computer and just completely
• 54:14
  reach out to be I did it the other day to the owner, CEO,
• 54:18
  President of Cool Springs Wine and Spirits, on behalf of one of
• 54:22
  the podcasts I produce, I was in there the other day, and I'm
• 54:25
  like, my gosh, you know, they had their beer guy come up to
• 54:28
  me, and I was looking, they have a particular beer there that
• 54:30
  was, it's just amazing. So I got a growler, and he's he was
• 54:34
  telling me some new tidbit of information about the brewery,
• 54:37
  which is based out of Knoxville called Zool. Are familiar with
• 54:40
  them, but he's like, Oh yeah, they became the official brewery
• 54:44
  for the local baseball team. I said, Oh, really? I said, Dude,
• 54:47
  you know, I've met you a couple of times. I'd love to get you on
• 54:50
  as a regular on the podcast. Is that something that you're
• 54:53
  interested in doing? He's like, Well, it depends on the person
• 54:55
  you know, the people here, if they'll let me and stuff. I
• 54:57
  said, Okay, who do I got to talk to you? And you know, he didn't,
• 55:01
  he the guy wasn't there. But I'm unabashed about saying,
• 55:05
  introduce me. Oh
• 55:06
  yeah, no, me too. I love meeting people. I'll meet anyone. And
• 55:09
  I'm not shy. And it's, it's truly, though, a lesson I've had
• 55:14
  to learn is, unless you ask or unless you you put the word out
• 55:18
  there, the answer is no, right? I tell my kids that all the
• 55:20
  time, much to our detriment, yeah? Like, you've got, you have
• 55:23
  to put yourself out there. No one's gonna hand it to you, no
• 55:26
  matter who you know. And I've got some, I mean, like, I have
• 55:31
  clients who have helped me tremendously with my business,
• 55:35
  but even them, unless I ask, the answer is no, right? Like that.
• 55:40
  Like, they got to know. I need a connection. Yeah, yeah.
• 55:42
  You do that actively. Like, hey, oh yeah, I'm really looking for
• 55:45
  a connection with this person. Every client, especially in
• 55:48
  Brentwood, oh yeah, they might know them.
• 55:50
  Everyone knows someone especially that's that's one
• 55:53
  reason that, especially if they like you Exactly, and that's
• 55:57
  where the face to face connections come from.
• 55:59
  Face to face can happen on it, on Instagram and Tiktok too,
• 56:02
  because they're seeing your face, they're gonna, I mean,
• 56:05
  there's a lot of there's a lot of likable people, creative,
• 56:09
  likable people that, yeah, man, I'll help you out. I like you,
• 56:13
  you know, I I'll go up, stick my neck out, and make a referral
• 56:17
  for you, and I feel like you'll do right by them and make me
• 56:20
  look good. Oh, yeah. I mean, that's, that's the key to it.
• 56:24
  Yeah, it is. And, you know, it's, and I know it is in my
• 56:29
  mind, because it works both ways. You know, you see some
• 56:33
  people on social media, and you're like, you know, click
• 56:37
  follow like, you know, watch their content every time it pops
• 56:41
  up, learn something new, and then you see someone that you're
• 56:43
  almost like. I want to follow them to make sure I never act
• 56:47
  like that, right? Yeah, what not to do, yeah, what not to act
• 56:51
  like?
• 56:51
  That's my problem. See, is that I know I come off as the over,
• 56:56
  you know, somewhat overweight, older guy. I mean, my beard. I
• 56:59
  was just looking at pictures from like, five years ago, and
• 57:01
  my beard was a lot darker, you know. And it's, like, you dyed
• 57:05
  it like that, yeah, you know, it's, I want to look aged, yeah,
• 57:09
  I got the salt and pepper and it works, you know, whatever. And
• 57:11
  it's, it's, I know a lot of it, you know, there are guys in the
• 57:14
  podcast space that are better looking, and they might get a
• 57:18
  little bit and get more of engagement, but what they're
• 57:20
  saying is utter bullshit. Oh, yeah, you know. And I'm like, I
• 57:22
  know I'm the expert when it comes to this, but you gotta, oh
• 57:24
  my gosh, you gotta freaking buy into the fact that I am the
• 57:27
  expert. I understand I'm not exactly Tom Cruise,
• 57:30
  yeah, okay, well, and there's certain, I mean, there are
• 57:33
  certain podcasts that I watch, and not even, like, logo, like
• 57:37
  I'm just talking any, any, like I said, health and wellness
• 57:40
  right now is just insanely uncomfortable for everybody. You
• 57:43
  get on one and it's why do they all look the same? All health
• 57:48
  and wellness or medical podcast producers look the
• 57:53
  same? Are they wearing scrubs, or are they wearing the black T
• 57:56
  shirt suits? Suits?
• 57:57
  For some reason, I just know it from the bottom of my heart. I
• 58:00
  know they've only got a suit on from here, right, and then down
• 58:03
  low, they've got shorts on right, and I'm like, You, and
• 58:07
  they've got like, acting like they're talking to a crowd. It's
• 58:11
  like, there's no one in there. Is there? No, you're just doing
• 58:13
  that. There's like, mirrors. There's a
• 58:14
  guy that comes to mind that's a social media podcast quote
• 58:18
  expert constantly talking about, he's stealing and repackaging
• 58:23
  other people's ideas that I know, I've heard them say, and
• 58:26
  he does the same thing. He'll have a camera that with a couple
• 58:28
  of people in the audience. Oh, yeah. And, like, I'm speaking
• 58:31
  publicly. Let me tell you about how to do this. And I'm gonna,
• 58:36
  you know, let me see the right and turn that camera and never
• 58:40
  see the crowd?
• 58:40
  No, I just know, like, and that's another thing with with
• 58:44
  influencers, and which respect to them, because they they work
• 58:49
  hard for what they got. But I just cannot imagine. Like, have
• 58:53
  you ever seen the Day in the Life videos like a day, here's a
• 58:57
  day in my life, and it's like, yeah, yeah, yeah. Yeah. I can't
• 59:02
  imagine. Because when I when I'm hungry, I'm eating, I eat first
• 59:08
  phone does not eat. First phone does not I don't, I don't take a
• 59:10
  picture first I can't imagine, going to set my camera up,
• 59:13
  making sure the angle is good, showing my food, setting it
• 59:16
  down, going and stopping it, eating like I you know what I
• 59:20
  mean? There's just so much, it's so
• 59:22
  it's an element of vanity. Yeah, you know, it's like the fitness
• 59:26
  influencers that I've haven't been in a gym. Obviously, you
• 59:29
  probably can tell this in many, many years, but I don't think
• 59:33
  I'd be able to go back, because it's like, I'll just get annoyed
• 59:35
  with the amount of freaking tripods. Oh, 100% and it's like,
• 59:39
  these people, these people are just unashamed. Well, I'm
• 59:43
  checking my form. No, you're not. You're putting it on social
• 59:45
  media. There's a guy that I follow. He's a nice guy, but,
• 59:49
  you know, he's constantly, you know, you see, you lost a lot of
• 59:51
  weight, and everything is like, you know, and the camera is
• 59:54
  like, a good 10 feet away. Oh, dude, you're in the way of other
• 59:58
  people at that point.
• 1:00:00
  I also, personally, I have one good angle one. So if I'm
• 1:00:06
  videotaping myself, just just, let's say what angle is that
• 1:00:10
  it's not down here. I can promise you that which is where
• 1:00:13
  the tripod is, right? We're gonna go up, maybe darken it,
• 1:00:18
  and turn it all the way around, right? I'm not photogenic. I
• 1:00:21
  hate pictures or whatever. I'm looking at you right now, you
• 1:00:23
  look great. No, no, no. I hate pictures, like, I take a picture
• 1:00:27
  of you right now. Oh, no, no. See, this is where I'm like with
• 1:00:35
  wedding planning and stuff. If I could just be like, Can we just
• 1:00:39
  not have a photographer around, because I know she's everyone's
• 1:00:42
  gonna be like, dancing and having fun, and if I see her,
• 1:00:45
  I'm just gonna have to, like,
• 1:00:46
  do you feel like you have a fake force? Smile? Oh, 100% okay, do
• 1:00:50
  it. Let's see it. I can't. Let's do it. I can't anymore. Smile
• 1:00:53
  for the camera. Say cheese. I can't anymore.
• 1:00:56
  I don't know how I would. I
• 1:00:59
  understand reason why I ask is because I understand it.
• 1:01:02
  Whenever somebody would ask me to take a picture, I'd always
• 1:01:04
  go,
• 1:01:05
  oh yeah.
• 1:01:06
  And it's like, Why did her and I always look fake same. So what
• 1:01:10
  I've been doing is going, okay, big picture. And I try and
• 1:01:16
  freeze the face, but then I notice my eyes are squinting
• 1:01:18
  now,
• 1:01:19
  oh, it's too much, yeah. And now everyone's like, Oh, what did,
• 1:01:22
  yeah,
• 1:01:23
  exactly where I look, like, my mother, oh, god
• 1:01:27
  no. And it's all, I mean, I don't, I'm just, I don't even
• 1:01:31
  know how, oh, the the camera thing. I'm just thinking, like,
• 1:01:34
  like, I wonder how many, how many reps did they go through on
• 1:01:38
  this exercise to make sure they have the right angle? Oh,
• 1:01:40
  because, like, I go through, I'm like, four sets of 10, and I'm
• 1:01:44
  like, there ain't no way in hell I'm going back to I'm done.
• 1:01:48
  I don't know. I just, I would imagine that people that go to
• 1:01:50
  the gym and run into these insufferable, insufferable
• 1:01:54
  people that have tripods that have to be set up, you know, 10
• 1:01:58
  to 15 feet away. Oh, yeah. Think at the entire shot and all. It's
• 1:02:02
  like, Dude, you're in the way, right? It's inconsiderate. And
• 1:02:06
  then you get the people that freaking shame the other people,
• 1:02:09
  like fitness in these women, oh yeah, you know, check out the
• 1:02:13
  creeper behind the dudes. Just freaking dude, have
• 1:02:16
  you ever okay? Joyce, fall this cracks me, because I stare at
• 1:02:19
  everybody. I stare at everyone. In the gym, there are mirrors
• 1:02:22
  not to look at myself, but to look at other people, right? So
• 1:02:25
  look at me. I don't care. It's fine. I've never once thought
• 1:02:30
  like, Oh, he's creepy. He's staring at me. But I love the
• 1:02:35
  videos where people call out women or call in other people
• 1:02:38
  out. I'm like, good job. Yep, good job. Joey swole, yeah, that
• 1:02:43
  one. I like him a lot.
• 1:02:44
  Yeah, he's,
• 1:02:45
  you know, you can do better, right? Do better. Do better. I'm
• 1:02:50
  like, I mean, no one's looking at you. And also, by the way,
• 1:02:53
  your shorts are halfway up your ass, right? You want people to
• 1:02:56
  look exactly. Yeah, you have yellow pants that are you
• 1:03:01
  probably bought it justice, yeah, as, I mean, as, like a 12
• 1:03:04
  year old girl like you, like you're, you're in your 30s. My,
• 1:03:09
  my gym attire includes a two XL t shirt, right? I will become, I
• 1:03:14
  will not be sucking in at the gym. I will not be focusing on
• 1:03:18
  the roles.
• 1:03:19
  For me at my age, I want to find something like Ben. We all know
• 1:03:24
  Ben, Mr. Benjamin Rydberg. He helps us here with He's an
• 1:03:26
  associate Sally say team member here at it's your show.co, he
• 1:03:32
  also coaches boxing. Oh, that Title Boxing in nolansville, and
• 1:03:38
  he is, he's really good at it. And my brother and I went to go
• 1:03:42
  one to one of his classes about two weeks ago. I really enjoyed
• 1:03:45
  it, but it's like, I'd really need a place down here.
• 1:03:49
  I'm not a big group class person. I can do group classes
• 1:03:52
  for like, a month, and then I'm like, I think it's because I
• 1:03:56
  work with people all day long. So the one time I get to work
• 1:03:59
  out, I'm like, no one around me.
• 1:04:02
  I My point is, I guess finding that thing that you it's not a
• 1:04:05
  workout when you're really enjoying it like right now, I've
• 1:04:08
  been doing bike rides every morning trying to get about
• 1:04:10
  eight miles in just some cardiovascular stuff. I have a
• 1:04:15
  bench at home with some adjustable weights and just not
• 1:04:18
  feeling it. It's not, it's not fun.
• 1:04:21
  I enjoy. I do enjoy lifting. I enjoy the the lifting aspect of
• 1:04:25
  I hate cardio with every bone in my body. No, I hate cardio. But,
• 1:04:29
  um,
• 1:04:30
  a lot of it for me is diet. Yeah,
• 1:04:32
  it's always diet. It's the people think gym is the hard
• 1:04:35
  part. Gym is not the hard part. Yeah, go into the gym is eat. I
• 1:04:38
  mean, damn IPAs, yeah, it's wine. Yeah, wine for me too. I
• 1:04:44
  love a good I love a good glass of wine. I've been getting in
• 1:04:47
  the whiskey
• 1:04:48
  lately, too. It's like, holy crap. I
• 1:04:51
  Okay. Here's my I, I like bourbon, right? But I like, I
• 1:04:58
  don't know it's Brigham. Them, but I can't afford the bourbon,
• 1:05:03
  though, right? Yeah, I've been spoiled by some clients. So that
• 1:05:08
  tequila, tequila. I love tequila. I cannot afford the
• 1:05:11
  tequila, like
• 1:05:12
  Christopher McClintock, I had him on the podcast about, I
• 1:05:16
  don't know, three four months ago. Yeah, dude brought in a
• 1:05:18
  bottle of whiskey because he knew that, you know, I was kind
• 1:05:21
  of, I guess, you know, tasting it and enjoying it. I was never
• 1:05:24
  a big hard liquor guy growing up, but it's like, I could see
• 1:05:26
  the appeal. It's not like I'm going overboard with it. Yeah,
• 1:05:29
  it's a nice just to enjoy the drink. He brought in a bottle,
• 1:05:33
  and one of my other clients came in. His name is Nick Woodard,
• 1:05:36
  the 615, podcast, check his out. He saw, he eyeballed the bottle
• 1:05:41
  that was up on my shelf over here. And he goes, what is that
• 1:05:45
  sort of gift one of my guests, and, you know, comrades and B
• 1:05:49
  and I brought when he was on the podcast, as a thank you, and it
• 1:05:53
  had a wax seal on the top of the bottle. And he's like, You have
• 1:05:58
  any idea what that is? I said, None. No, no idea. It's a bottle
• 1:06:02
  of whiskey. Yeah, he looked it up and he showed me the price.
• 1:06:05
  I'm like, holy crap. Wow. Thanks,
• 1:06:08
  Chris. Shout out to Chris. Yeah, where's my whiskey? I love
• 1:06:14
  tequila. Have you seen that really pretty bottle of tequila?
• 1:06:17
  It's long and slender, and it's white, blue, and I'm pretty sure
• 1:06:21
  there might be a bill on the top maybe. Okay, I like that one.
• 1:06:25
  I've actually never had it. I just it's like the bottle, but I
• 1:06:28
  can't afford it.
• 1:06:28
  For those of you listening, I want to make sure that, if
• 1:06:31
  anybody knows the president and CEO of Cool Springs Wine and
• 1:06:35
  Spirits, we'd really like to talk to him, because we think
• 1:06:37
  we'd be able to partner with him. I think there's a
• 1:06:39
  tremendous opportunity. You know, yeah, stuff in there, not,
• 1:06:44
  not only because of that, you know, I just, I walk into a
• 1:06:47
  place, I'm like, Oh, we could do this. We could do this. We
• 1:06:49
  could, you know, actually do some live episodes here. And,
• 1:06:54
  well, can you say his name? It's,
• 1:06:59
  God, gosh, it's not,
• 1:07:03
  oh, man, now I'm blanking. No, that's a different liquor store.
• 1:07:08
  No, it's, what's his name?
• 1:07:11
  Brett Moore. Brett Moore, no, there's a lit there's a liquor
• 1:07:15
  store in Cool Springs, I think, where they have like a, like a
• 1:07:21
  men's,
• 1:07:23
  like, a cigar lounge kind of thing, yeah, kind of Cool
• 1:07:25
  Springs, wine and spirits is you walk into that place, and here I
• 1:07:30
  am talking about it. Maybe I need to clip this out and to
• 1:07:33
  send it to them. You walk into that place, it is a smorgasbord.
• 1:07:39
  Really. Everybody's helpful. They've got a little area that
• 1:07:42
  you can have some charcuterie, cheeses, local dairy type stuff.
• 1:07:47
  They've done a really good job making inroads with local
• 1:07:50
  places. A big old beer section that's got a ton of selection.
• 1:07:55
  There's a guy there that just knows his stuff when it comes to
• 1:07:58
  beers, yeah, just a really impressive approach to
• 1:08:02
  everything. And I'm sure they, you know, they don't need a
• 1:08:06
  podcast partnership. It'd be cool, though. It would be cool,
• 1:08:09
  yeah, really cool. Well, first of its kind kind of thing, yeah,
• 1:08:12
  where it's like, hey, you know, give us the beers to review.
• 1:08:14
  We'll review them, and
• 1:08:16
  then episode right, yeah, right. We've done
• 1:08:19
  breweries and stuff like that, you know. But it's with
• 1:08:21
  breweries you're kind of biased, you know, how how honest can you
• 1:08:25
  be?
• 1:08:25
  Yeah, especially if one in particular is like, review
• 1:08:29
  these, yeah, an hour, yeah.
• 1:08:31
  Well, maybe we should have you on the podcast at some point as
• 1:08:34
  a guest taster.
• 1:08:36
  Absolutely. I'll get an Uber. You'll get
• 1:08:39
  an Uber, and we can only do three shows in batches.
• 1:08:42
  Have you ever been wine tasting? Yes, that do you what a hell of
• 1:08:48
  a sales process. Yeah, and lube them up. I know it's like, and I
• 1:08:53
  never get the pores like this. It's always like, here's this.
• 1:08:56
  Oh, yeah. And I'm like, Okay, I'll chug it. Where did you do
• 1:08:59
  it? So I've done it in North Georgia, and then the best time
• 1:09:05
  I did it was in Greece. Oh, really, yeah. And that was,
• 1:09:08
  actually, that was, that was very informative. Like, that was
• 1:09:12
  pretty interesting. I'll never drink wine, like, what you're
• 1:09:16
  supposed to drink like, but
• 1:09:18
  it was, it was interesting. Why wouldn't you drink wine. So
• 1:09:21
  when you drink wine
• 1:09:24
  in Greece, you naturally aerate it, so you spin it like you
• 1:09:30
  have, you know, you always see the fancy people spin the wine.
• 1:09:32
  So you spin the wine, that's part of the aerating process.
• 1:09:35
  And then you take a drink, and you look down, and you have to
• 1:09:38
  slurp it for like, 30 seconds, and then you take a drink, and
• 1:09:43
  it changes the taste of food according to what wine you're
• 1:09:46
  drinking. You
• 1:09:46
  have to slurp it in your mouth and then spit it back out,
• 1:09:50
  like, like, that's how you aerate it. Like, you're, you're
• 1:09:52
  doing this, and you're like, like, you're sipping a cup of
• 1:09:54
  coffee, yeah. And then you drink it really, and it honestly. Late
• 1:10:00
  changes the taste of food. It was, it was actually, like,
• 1:10:03
  almost unreal. And I wasn't
• 1:10:04
  drunk Courtney and I had our first proper wine tasting back
• 1:10:08
  in October in Paso Robles. Oh, and it was a family winery. You
• 1:10:13
  went to the place, you know, we made an appointment. It was part
• 1:10:15
  of this event that we were doing for a podcast I produce. And
• 1:10:19
  they, you know, were red wine people. So they, they explained
• 1:10:23
  really well what the years mean. And, you know, hey, this year
• 1:10:26
  was a drier year, and this is why it tastes like this. And
• 1:10:29
  2017 was a good year, and 2018 so they went through all of
• 1:10:32
  that, and it's like, oh, okay, that's why that's important,
• 1:10:35
  especially to the region and the weather that they had so and
• 1:10:39
  that's why all that was a good year, you know. And it's like
• 1:10:41
  those who are learning about wine, I guess, really keep up on
• 1:10:44
  that stuff. But they would have these wines laid out, and I say,
• 1:10:48
  I want to say, by the fourth or fifth sampling. Now, take this
• 1:10:53
  wine. Now go back to the first wine, the 2017 and see how the
• 1:10:57
  taste. And after a while, after two hours, oh, wow, you're
• 1:11:00
  sitting there going, lady, they're all starting to run
• 1:11:04
  together. Like, this is, I can't discern those almonds, right?
• 1:11:08
  And it's like, you know? And I started, I started, you know,
• 1:11:12
  naturally inquisitive that I am. I started asking questions,
• 1:11:15
  yeah? Something like, so this is your sales process. She goes,
• 1:11:18
  yeah, oh, yeah. I said, So what's the average sale you get?
• 1:11:22
  She's like, well, one time I actually had a $35,000 sale, I
• 1:11:25
  said, Whoa, good for you. I said, What's, what's the average
• 1:11:29
  she's like, people spend about, you know, couple 100 bucks.
• 1:11:32
  Well, that's not bad, not
• 1:11:33
  bad. They got, they got us for about that. He said, 35 $35,000
• 1:11:37
  sale. It's a lot of wine. It's a lot of wine. That was
• 1:11:40
  like, $100 bottles of wine. Holy
• 1:11:42
  moly. They were good, were they? Oh, yeah. Well, and that's nice
• 1:11:46
  about like in Greece, like you never woke up feeling bad the
• 1:11:49
  next day, because it's just so unprocessed. And what's the
• 1:11:53
  thing is that Europe is so different with their diets, food
• 1:11:56
  supply,
• 1:11:56
  it's unreal. Like, I ate so much on this trip, you probably lost
• 1:12:02
  weight, yeah? Yeah, did. And then I came back to America, had
• 1:12:06
  a protein bar, and I thought I was gonna die, yeah, yeah,
• 1:12:09
  because
• 1:12:09
  our food supply is crap, yeah. What do you think about, like,
• 1:12:13
  the whole RFK thing? And you know, what's going on? Do you
• 1:12:16
  think there's going to be any major changes to, I would love
• 1:12:20
  to see, like, a European model of food in our country, yeah,
• 1:12:25
  right, not exactly how they do things, yeah? Because to open a
• 1:12:30
  business there and do your thing is next to impossible, yeah.
• 1:12:33
  I, I would love it. I mean, like, I'm kind of like, you,
• 1:12:37
  like, I would love to see that. I think that there were,
• 1:12:39
  personally, think that there was because I have two nieces, so
• 1:12:43
  there's, you know, my, my world, yeah, and so the whole red dye
• 1:12:48
  ban thing that happened like that was that was a big step. I
• 1:12:53
  also think that, I don't know, I think that too many businesses
• 1:12:57
  run on, I mean, America's just different, you know, I don't
• 1:13:00
  think any big changes are gonna actually happen with that. What
• 1:13:03
  I would like to see happen is pharmaceutical companies not be
• 1:13:07
  able to advertise
• 1:13:09
  well. I mean, that is the circle of life in that world. Yeah, you
• 1:13:13
  know, poison them, put a band aid on it. I would love right
• 1:13:17
  around we go.
• 1:13:18
  I mean, like it's, it's insane to be watching TV, and then all
• 1:13:24
  these people are like, dancing around a fire. And it's like
• 1:13:27
  here, if you have you know this, this disease, take this
• 1:13:31
  medicine, the side effects are seizure, death. You could lose a
• 1:13:37
  member of your family. You your dog might run away, your second
• 1:13:42
  cousin twice removed, like you might have, you know, you might
• 1:13:46
  lose your home, but you know, we're not liable,
• 1:13:49
  right? So, yeah, our disclaimer, yeah, I've read many of those in
• 1:13:53
  my voice over career.
• 1:13:54
  It's nuts. I'm like, Okay, you were a
• 1:13:57
  loved one. Have suffered from me. So the Leona, you may be
• 1:14:00
  entitled to converse, conversation
• 1:14:02
  compensation. You know what? I'm so and this is, I have zero
• 1:14:07
  opinion. The amount of times get asked is I have zero opinion on
• 1:14:10
  ozempic, tricep, I don't I don't care. I don't care. Tell you if
• 1:14:13
  you want it, don't take it. If you don't want it, I don't care.
• 1:14:16
  Only reason why I kind of want to take it is for the future
• 1:14:20
  claims. Because I'm like, I could get some money off that in
• 1:14:23
  a few years. I'm blind in one eye. Yeah. When they're like, if
• 1:14:26
  you or someone you love have been impacted by ozempic, I'm
• 1:14:29
  like, me
• 1:14:30
  those things, they're class action lawsuits, and the only
• 1:14:33
  people who get rich on them are
• 1:14:34
  the lawyers. Wow, yeah, that's worth a shot.
• 1:14:37
  It's worth a shot. But at the same time, double down on you,
• 1:14:41
  triple down on you. I think you have tremendous potential to
• 1:14:45
  break the mold, so to speak. Yeah, and that's what I love
• 1:14:48
  having these conversations around. Is okay, don't sell
• 1:14:51
  yourself on the limiting belief that this is just, you know. PT,
• 1:14:54
  only pays so much, yeah, let's figure out enough for you know.
• 1:14:57
  Let's figure out another way. I mean, there's so many people
• 1:14:59
  you. You know, electricians, the trades, are making roaring
• 1:15:02
  comebacks, and they're showing how there's females out there
• 1:15:05
  that are electricians. And, you know, they set up tripods behind
• 1:15:09
  them. They do full panel rebuilds and stuff like that.
• 1:15:11
  And they make these beautiful art, like artistic works of art,
• 1:15:18
  out of a panel, an electrical panel, and it's really fun and
• 1:15:22
  it's satisfying to watch. And they're, they're creating these
• 1:15:25
  personal brands in the trades. You know what I mean? So in that
• 1:15:29
  sense, it's a game changer. I wish I
• 1:15:31
  was more comfortable with talking in front and, like,
• 1:15:34
  with, like, taking my phone and talking from a camera. I'm not I
• 1:15:37
  just take some reps, that's all. I don't know what it is. I just,
• 1:15:41
  I can't be you there's, I got a lot of personalities. You do. I
• 1:15:45
  gotta figure out which, what do you want to put on,
• 1:15:48
  little funny thought or, you know, tidbit comes here, quick
• 1:15:51
  video, and don't have to worry about, you know, the angle of
• 1:15:54
  the lighting and all that crap, right?
• 1:15:56
  And it'd be so easy, but, but I'll, like, I'll, I'll have a
• 1:15:59
  moment where I'm like, Oh, I could, I could, you know, film
• 1:16:02
  this, make some content, and I'll film it, and then I'm
• 1:16:04
  like, Okay, so, but with that being said, I'm going to open up
• 1:16:08
  the Instagram. What is your handle? I don't think I follow
• 1:16:12
  you.
• 1:16:12
  It's amplify, underscore HP. I'm going to make sure I said that,
• 1:16:16
  right? Amplify, yeah, amplify, underscore, HP, okay.
• 1:16:24
  We post a lot,
• 1:16:27
  so you're doing a lot of these things as it is,
• 1:16:30
  I am. It's just we don't really have following. Okay, well, I
• 1:16:34
  mean, we've got, nah, we don't have following.
• 1:16:38
  I maybe we need to fix that. Yeah,
• 1:16:41
  I have a
• 1:16:43
  I don't have a huge following, but I personally have more of a
• 1:16:46
  following, so I'll always repost
• 1:16:47
  it. Well, what's yours then?
• 1:16:50
  Alex, l, Phil, with two, l5's
• 1:16:55
  a, l, e, X, l, p, h, i, l, l5,
• 1:17:00
  okay. I see, yeah, let's try to figure out. Well, I have a
• 1:17:03
  follow request put into you. Perfect. You got your phone
• 1:17:06
  number on there. Oh my gosh,
• 1:17:07
  hey, business is business?
• 1:17:12
  Well, I like it, yeah, following you now. Bell and bottle that
• 1:17:16
  popped up too. Holy Moly, you got a lot of followers. I
• 1:17:19
  Well, yeah, sheesh, I try.
• 1:17:24
  That's cool, but, and that happened organically. No, no,
• 1:17:28
  no, I freely admit it. Unlike some of the people out there
• 1:17:32
  that say, look how many followers I have, and if you do
• 1:17:34
  what I do and buy my course, now it's like, you know full well
• 1:17:38
  that they bought their damn followers. I made that mistake?
• 1:17:41
  Oh, really, yeah. Now the I've had one video that went viral,
• 1:17:45
  just one, and truly, the only reason it went viral is because
• 1:17:49
  I made a typo. I was like, All right, fair. The you know, the
• 1:17:57
  grammar police came out was working overtime that day.
• 1:18:02
  Well, I think ultimately, you know, fun, funner videos, more
• 1:18:06
  fun, or videos and stuff like that, I'll take a look at your
• 1:18:09
  stuff and even offline, maybe even talk about the social media
• 1:18:13
  supercharge thing. If that's an option for you, maybe we can
• 1:18:16
  help you out, yeah, and come alongside and, you know,
• 1:18:19
  it'd be a lot easier than always face to face. Like I said, I
• 1:18:22
  love face to face. It's just time consuming.
• 1:18:24
  Well, how do people find and follow you? Other than the what
• 1:18:27
  we just talked about is there a central
• 1:18:28
  we are so word of mouth. So I know tons of out of network
• 1:18:35
  healthcare providers in the area, Nashville, Brentwood,
• 1:18:38
  college, Grove, Franklin, anywhere like that. If they are
• 1:18:41
  out of network, I've pretty much met them. So we get a lot of
• 1:18:45
  referrals from people like that, personal trainers. I mean, any
• 1:18:48
  anyone in the health and wellness field. And then word of
• 1:18:52
  mouth. I got a lot of my clients. I'm always asking for
• 1:18:57
  you know, if you know of anyone? And then we, our clients, are
• 1:19:00
  very we do a lot of long term clients. So like most of my
• 1:19:04
  clients, I've been with for years and years and years, it's
• 1:19:06
  just maintenance recovery. So they throw my name out, like,
• 1:19:11
  like candy, which is very helpful,
• 1:19:13
  good. Well, how to new people find
• 1:19:16
  you? That's, that's, that's what I'm I don't know that's what I'm
• 1:19:21
  working on,
• 1:19:21
  website, you know, and all that stuff I got. I got a website,
• 1:19:24
  yeah, what is it? Okay?
• 1:19:29
  Anyways, everyone guess my website? Of
• 1:19:32
  course, we'll put it in the description, yeah, you know,
• 1:19:35
  it's www, dot amplify hp.com, it's simple enough, simple
• 1:19:40
  enough amplify HP, obviously health and performance.
• 1:19:43
  And as usual, if you guys are listening and you found a lot of
• 1:19:46
  value in this podcast and this episode, share it with your
• 1:19:50
  friends. Rate review and depending on the platform you're
• 1:19:53
  on, just kind of hit, you know, five stars if there's if you
• 1:19:56
  can't, give us five stars, hit me up. Let me know we can make.
• 1:20:00
  Kids. So you can give us five stars, or just review us anyway.
• 1:20:04
  You know, five star for a shady review that lets us, you know,
• 1:20:08
  if you want to complain and throw some shade at us, it costs
• 1:20:12
  a five star review. You could say whatever you want in the
• 1:20:15
  comment. We'll allow it. You can always find and follow
• 1:20:17
  us@mmtbp.com that's mostly Middle Tennessee business
• 1:20:21
  podcast.com, as well. Truncated, mmtbp.com, link is there? If you
• 1:20:27
  want to be a part of the podcast, you can fill out the
• 1:20:29
  form. It shoots right to my email, and we review all of them
• 1:20:33
  and we'll figure out if it's a match. But in this case, Alex,
• 1:20:37
  delightful conversation. Thanks for
• 1:20:39
  coming. Thank you for having us.