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The Function and the Form
Uphoff on Media | Field-Tested Frameworks
A few years ago, I started getting calls from young people in their junior year of college. Friends of our daughter, classmates, people looking for a perspective on what to do next. I was glad to take them. I’ve been in and around B2B media, marketing, and technology for more than 35 years. If I could save someone a few wrong turns, I was happy to help.
One of those conversations has stayed with me. A young woman — a high school valedictorian, Ivy League junior, internships at Google and NBC, job offers from both — reached out for some perspective…
The skinny
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