The Power of Social Media Influencers in Banking

Banking Transformed with Jim Marous · Aug 4, 2020 · 33m

In a world impacted by COVID-19, brand recognition and authenticity have never been more important, while the reach of traditional marketing channels continue to erode. This is where influencer marketing can help.

With social media becoming more entrenched in people's daily lives, the use of influencer marketing continues to skyrocket. Beyond celebrities, a new breed of niche influencer can provide financial institutions access to a huge following of potential prospects not available with other promotional methods.

To understand the potential of influencer marketing on building brand…