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#134 - Zach Colby, Founder of Dust
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A brand doesn’t become real the day the website goes live—it becomes real the day someone beats it up on a mountain and still reaches for it the next morning. That’s the heart of our conversation with Dust founder Zach Colby, who walked away from politics to build a running brand rooted in the Mountain West: trails, dirt, big days, and gear that doesn’t need babysitting.
We trace the idea back to Boulder, where Zach saw a clear gap. The urban-run-club look had its champions, but the West’s mix of gravel, alpine, and singletrack culture felt underserved. Dust answers with…
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